This study by ahrefs shows that almost 95% of newly published pages don’t rank in Google within the Top10 without receiving diligent SEO applied for more than a year. And those that got to the Top10 in less than a year is most likely hard work and great knowledge of SEO (and possibly factors regarding ease of keyword competition) . This study is based on the SEO results in Google for 2 million random keywords. So it sets a reasonable expectation.
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