What Are Accelerated Mobile Pages? Google recently announced a new program called AMP, or accelerated mobile pages. The pages use stripped down HTML to improve user experience. AMPs are also a ranking factor. If you've never heard of AMPs, you're missing out on a great opportunity to improve your marketing strategy. Keep reading to learn more ...
Why Perform a Website Link Audit? When performing a website link audit, you should note down the domain and text surrounding each low-quality link. These links are considered negative SEO, and their presence on your website can have serious consequences. Thankfully, negative SEO patterns are easy to recognize. Spammers are generally looking to do the least ...
How to Find Out Who Your Competitors Are Linking To If you have a competitor, you may want to know about the backlinks they have to their websites. This is because your competitors may have used the same link-building strategy to get good backlinks. In other words, they are overthrowing your link-building strategy. But, you don't ...
What Are Rich Snippets For Google Search Results? Corporate blogs are essential to businesses of all types, as they can attract customers with authoritative content. Rich snippets for Google search results can help a website stand out from competitors. The H1 headline of an article must contain the keyword, which appears as the first line of ...
Canonical Issues and How to Fix Them The first problem is that your site may have more than one version of the same page. For example, if you have two versions of your homepage, Google may select URL 2 as the canonical version of the page. Google may ignore URL 1 and consider only links pointing ...
What is Keyword Stemming and Why Does it Matter? You can use tools to find out what is a good keyword and what is not. For example, the tool Karooya offers straightforward keyword variations, which are useful for brainstorming common forms of single words. Another useful tool is Ubersuggest, a browser-based keyword suggestion tool. This tool ...
