Which Role Does a Website Play in Digital Marketing?
A website plays several roles in digital marketing. It can provide information, level the playing field, and provide leads. Its role is not defined by the number of followers, likes, or followers count. Its role is to provide leads at a reasonable cost.
It’s a leveling playing field
Big companies take up prime real estate in company locations, employ large numbers of salespeople, and sponsor elaborate exhibits and conferences. But with the advent of digital channels, these large companies can be bypassed by smaller businesses. For instance, a Fortune 100 company’s Facebook Page appears much like a small business’s Page, which enables the small business to bypass the large brand.
It’s a cost-effective way to generate leads
Websites are an effective way to generate leads for your business. They allow you to build a brand and have a presence in search engines. In addition, they allow you to create content that is informative and engaging. This way, you will be able to capture the attention of potential customers and convert them into customers. But before you start creating content, you need to know what type of content your audience will find valuable.
While your website is the most popular digital marketing channel, you also need to promote it on other platforms. You can list your business on agencies listing sites, such as Clutch, which offer free or paid listings. You can also use social media and build partnerships with complementary service providers to increase your brand visibility.