{"id":929,"date":"2017-03-11T21:00:27","date_gmt":"2017-03-11T21:00:27","guid":{"rendered":"http:\/\/onlinemarketingdiy.com\/?p=929"},"modified":"2025-11-05T17:43:53","modified_gmt":"2025-11-05T17:43:53","slug":"youtube-video-seo-case-study","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/","title":{"rendered":"YouTube Video SEO Case Study"},"content":{"rendered":"<p>With YouTube now having over a billion users and more than 500 million hours of videos<strong>\u00a0<\/strong>being watched on YouTube each day. And\u00a051% of marketing professionals\u00a0worldwide naming video as the content with the best ROI. YouTube Video SEO is a vital marketing tool. Check out this case study!<\/p>\n<p>We analyzed 1.3 million YouTube videos to better understand how YouTube\u2019s search engine works.<\/p>\n<p>Specifically, we looked at the correlation between ranking factors \u2014 like views, comments, and shares \u2014 with YouTube rankings.<\/p>\n<p>We learned a lot about <a href=\"https:\/\/omaha-seo.com\/\">YouTube Video SEO<\/a>. And I\u2019m sure you will too.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-7651 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-ranking-factors-study-banner.png\" alt=\"youtube ranking factors study banner\" width=\"800\" height=\"223\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-ranking-factors-study-banner.png 800w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-ranking-factors-study-banner-300x84.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-ranking-factors-study-banner-768x214.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-ranking-factors-study-banner-513x143.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-ranking-factors-study-banner-573x160.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-ranking-factors-study-banner-600x167.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-ranking-factors-study-banner-335x93.png 335w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2004d0eae6a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2004d0eae6a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/#Here_is_a_Summary_of_our_Video_SEO_case_study\" >Here is a Summary of our Video SEO case study:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/#Video_Comments_Have_a_Very_Strong_Correlation_With_Video_SEO\" >Video Comments Have a Very Strong Correlation With Video SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/#Longer_Videos_Outrank_Short_Videos\" >Longer Videos Outrank Short Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/#Video_Shares_Are_Strongly_Tied_to_Higher_Rankings\" >Video Shares Are Strongly Tied to Higher Rankings<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/#Why_is_this_important\" >Why is this important?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/#A_Videos_View_Count_Is_Significantly_Correlated_With_Rankings\" >A Video\u2019s View Count Is Significantly Correlated With Rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/#A_Channels_Subscriber_Count_Is_Moderately_Correlated_With_Rankings\" >A Channel\u2019s Subscriber Count Is Moderately Correlated With Rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/#Videos_With_Lots_of_Likes_Outrank_Videos_With_Fewer_Likes\" >Videos With Lots of Likes Outrank Videos With Fewer Likes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/#Videos_That_Result_in_New_Channel_Subscribers_Rank_Higher_Than_Videos_That_Dont_Generate_Subscribers\" >Videos That Result in New Channel Subscribers Rank Higher Than Videos That Don\u2019t Generate Subscribers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/#Keyword-Rich_Tags_Have_a_Weak_Correlation_With_YouTube_Rankings\" >Keyword-Rich Tags Have a Weak Correlation With YouTube Rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/#Keyword-Optimized_Titles_Are_Slightly_Correlated_With_Rankings\" >Keyword-Optimized Titles Are Slightly Correlated With Rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/#Theres_No_Correlation_Between_Keyword-Optimized_Descriptions_and_Rankings_For_That_Term\" >There\u2019s No Correlation Between Keyword-Optimized Descriptions and Rankings For That Term<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/#HD_Videos_Dominate_The_First_Page_of_YouTubes_Search_Results\" >HD Videos Dominate The First Page of YouTube\u2019s Search Results<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Here_is_a_Summary_of_our_Video_SEO_case_study\"><\/span><strong>Here is a Summary of our Video SEO case study:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>1. Comments appear to be an influential ranking factor. We found that<strong> a video\u2019s comment count strongly correlates with higher rankings.<\/strong><\/p>\n<p>2. Longer videos significantly outperform shorter videos.<strong> The average length of a first page YouTube video is 14 minutes, 50 seconds.<\/strong><\/p>\n<p>3. We discovered that video views<strong> have a significant correlation with rankings<\/strong>.<\/p>\n<p>4. The number of shares a video generates<strong> is strongly tied to first page YouTube rankings.<\/strong><\/p>\n<p>5. There\u2019s a moderate correlation between a channel\u2019s subscriber size and rankings. This means that <strong>even small channels have a chance to rank their videos in YouTube.<\/strong> <strong><br \/>\n<\/strong><\/p>\n<p>6. Video likes <strong>are significantly correlated with higher rankings.<\/strong><\/p>\n<p>7. \u201cSubscriptions driven\u201d has reasonably strong correlation with rankings. Therefore, <strong>videos that result in new subscribers have an advantage in YouTube search.<\/strong><\/p>\n<p>8. <strong>We found a very small relationship between keyword-rich video tags and rankings. <\/strong>This could represent the fact that YouTube can now understand video content without the help of metadata.<\/p>\n<p>9. Videos that contain an exact match keyword in their video title appear to <strong>have a slight edge over videos that don\u2019t.\u00a0<\/strong>This means that including a keyword in your title may improve your rankings by a slim margin.<\/p>\n<p>10. <strong>We found zero correlation between keyword-optimized video descriptions and rankings.<\/strong><\/p>\n<p>11. HD videos dominate YouTube\u2019s search results. <strong>68.2% of videos on the first page of YouTube are in HD.<\/strong><\/p>\n<p>I have detailed data and information of our findings below.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Video_Comments_Have_a_Very_Strong_Correlation_With_Video_SEO\"><\/span><strong>Video Comments Have a Very Strong Correlation With Video SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>YouTube encourages creators to publish videos that maximize engagement. Needless to say, comments are a strong indicator that people are engaging with your video.<\/p>\n<p>But does YouTube use comments as a ranking signal?<\/p>\n<p>Our data suggests that they do:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7652 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-comments-chart.png\" alt=\"youtube comments chart\" width=\"1200\" height=\"826\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-comments-chart.png 1200w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-comments-chart-300x207.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-comments-chart-1024x705.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-comments-chart-768x529.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-comments-chart-497x342.png 497w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-comments-chart-573x394.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-comments-chart-600x413.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-comments-chart-335x231.png 335w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>As you can see in the chart above, the more comments a video has, the higher it tends to rank. Considering YouTube\u2019s emphasis on user engagement, this result isn\u2019t a big surprise.<\/p>\n<p><strong>Key Takeaway:<\/strong> Videos with lots of comments tend to rank best in Video SEO.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Longer_Videos_Outrank_Short_Videos\"><\/span>Longer Videos Outrank Short Videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When it comes to video SEO, should you create short videos? Or are you better off with longer videos that cover a topic in-depth?<\/p>\n<p>We analyzed our data to find out.<\/p>\n<p>Our data shows that longer videos tend to significantly outrank short videos.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-7654 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/video-length-chart.png\" alt=\"video length chart\" width=\"1200\" height=\"826\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/video-length-chart.png 1200w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/video-length-chart-300x207.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/video-length-chart-1024x705.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/video-length-chart-768x529.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/video-length-chart-497x342.png 497w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/video-length-chart-573x394.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/video-length-chart-600x413.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/video-length-chart-335x231.png 335w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><strong>In fact, the average length of a video ranking on the first page of YouTube is 14 minutes, 50 seconds.<br \/>\n<\/strong><\/p>\n<p>What\u2019s happening here?<\/p>\n<p>YouTube has publicly confirmed that a video\u2019s total watch time is a key ranking signal.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-7655 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-creator-blog-screenshot.png\" alt=\"youtube creator blog screenshot\" width=\"1024\" height=\"618\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-creator-blog-screenshot.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-creator-blog-screenshot-300x181.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-creator-blog-screenshot-768x464.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-creator-blog-screenshot-513x310.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-creator-blog-screenshot-573x346.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-creator-blog-screenshot-600x362.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-creator-blog-screenshot-335x202.png 335w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Also, in 2015, Google was granted a patent for an algorithm that uses \u201cwatch time\u201d as a ranking signal.<\/p>\n<p>In short, YouTube wants to promote videos <strong>that keep people on YouTube for a long period of time.<\/strong> Longer videos accomplish this best, hence the preference for longer video content.<\/p>\n<p>Another theory is that longer videos provide more overall value in a single video. This is true for \u201chow-to\u201d videos as well as for content designed to entertain. The value that longer videos provide may encourage more interaction signals (including comments and likes) that ultimately impact rankings.<\/p>\n<p>In fact, if you do a cursory search of popular keywords, you\u2019d be hard pressed to find a short video (&lt; 3 minutes) ranking highly in the search results.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-7656 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-search-results.png\" alt=\"youtube search results\" width=\"768\" height=\"608\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-search-results.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-search-results-300x238.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-search-results-432x342.png 432w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-search-results-543x430.png 543w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-search-results-600x475.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-search-results-335x265.png 335w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><strong>Key Takeaway: <\/strong>Longer videos perform best in YouTube search. The average video on the first page of \u00a0YouTube Video SEO search results is 14 minutes, 50 seconds long.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Video_Shares_Are_Strongly_Tied_to_Higher_Rankings\"><\/span><strong>Video Shares Are Strongly Tied to Higher Rankings<br \/>\n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google has consistently denied the fact that social signals play a role in their algorithm.<\/p>\n<p>However, YouTube\u2019s algorithm works independently of Google. So there\u2019s a possibility that YouTube uses shares from social media networks like Facebook, Twitter and LinkedIn as a ranking factor.<\/p>\n<p>In fact, we did find that shares have a strong correlation with higher rankings in YouTube:<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-7657 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/total-video-shares.png\" alt=\"total video shares\" width=\"1200\" height=\"826\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/total-video-shares.png 1200w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/total-video-shares-300x207.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/total-video-shares-1024x705.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/total-video-shares-768x529.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/total-video-shares-497x342.png 497w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/total-video-shares-573x394.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/total-video-shares-600x413.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/total-video-shares-335x231.png 335w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>It\u2019s important to note that we used YouTube\u2019s public share report for this analysis.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7658 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/total-video.png\" alt=\"total video\" width=\"1024\" height=\"415\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/total-video.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/total-video-300x122.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/total-video-768x311.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/total-video-513x208.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/total-video-573x232.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/total-video-600x243.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/total-video-335x136.png 335w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_is_this_important\"><\/span>Why is this important?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the major issues of using social shares as a ranking signal is that they\u2019re easily gamed. Anyone can can hand someone a few dollars in exchange for sharing a piece of content 100 times on Facebook.<\/p>\n<p>This isn\u2019t the case on YouTube.<\/p>\n<p>Unlike sharing content using a webpage\u2019s social sharing icons, YouTube knows which users share video content\u2026and where they share.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-7659 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-social-share-icons.png\" alt=\"youtube social share icons\" width=\"768\" height=\"539\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-social-share-icons.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-social-share-icons-300x211.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-social-share-icons-487x342.png 487w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-social-share-icons-573x402.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-social-share-icons-600x421.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-social-share-icons-335x235.png 335w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>This tracking makes this signal much harder to game.<\/p>\n<p>Combine that with the fact that YouTube encourages publishers to create highly-shareable content (and that YouTube reports shares in YouTube Analytics), and you have a strong possibility that the relationship between shares and rankings is more than a chance correlation.<\/p>\n<p><strong>Key Takeaway: <\/strong>Highly-shared videos outrank videos with fewer shares.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Videos_View_Count_Is_Significantly_Correlated_With_Rankings\"><\/span><strong>A Video\u2019s View Count Is Significantly Correlated With Rankings<br \/>\n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Video views used to be YouTube\u2019s #1 ranking factor.<\/p>\n<p>The thought was that: lots of views=popular video=quality video.<\/p>\n<p>However, YouTube discovered that views often serve as a poor indicator of video quality.<\/p>\n<p>So they changed their algorithm to emphasize factors like audience retention and engagement:<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-7660 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-emphasize-watch-time.png\" alt=\"youtube emphasize watch time\" width=\"768\" height=\"510\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-emphasize-watch-time.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-emphasize-watch-time-300x199.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-emphasize-watch-time-513x342.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-emphasize-watch-time-573x381.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-emphasize-watch-time-600x398.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-emphasize-watch-time-335x222.png 335w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>However, we discovered that a video\u2019s total view count continues to have a significant correlation with rankings.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-7661 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/video-views-rankings-chart.png\" alt=\"video views rankings chart\" width=\"1200\" height=\"826\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/video-views-rankings-chart.png 1200w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/video-views-rankings-chart-300x207.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/video-views-rankings-chart-1024x705.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/video-views-rankings-chart-768x529.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/video-views-rankings-chart-497x342.png 497w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/video-views-rankings-chart-573x394.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/video-views-rankings-chart-600x413.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/video-views-rankings-chart-335x231.png 335w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>It appears that you still need a critical mass of views to rank in YouTube. (In fact a YouTube engineer stated that, while views aren\u2019t as important as they once were, YouTube still uses them).<\/p>\n<p>That\u2019s because, without views, your video can\u2019t generate the <em>other<\/em> signals that YouTube uses to evaluate your video\u2019s quality (like total watch time and comments).<\/p>\n<p>But at a certain point, views have diminishing returns.<\/p>\n<p>That\u2019s why you often see high-quality videos rank above lower-quality videos (even when the lower-quality video has significantly more views).<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-7662 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/example-of-low-video-view-video-ranking.png\" alt=\"example of low video view video ranking\" width=\"1200\" height=\"952\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/example-of-low-video-view-video-ranking.png 1200w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/example-of-low-video-view-video-ranking-300x238.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/example-of-low-video-view-video-ranking-1024x812.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/example-of-low-video-view-video-ranking-768x609.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/example-of-low-video-view-video-ranking-431x342.png 431w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/example-of-low-video-view-video-ranking-542x430.png 542w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/example-of-low-video-view-video-ranking-600x476.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/example-of-low-video-view-video-ranking-335x266.png 335w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><strong>Key Takeaway: <\/strong>Video views are significantly correlated with higher YouTube rankings.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Channels_Subscriber_Count_Is_Moderately_Correlated_With_Rankings\"><\/span><strong>A Channel\u2019s Subscriber Count Is Moderately Correlated With Rankings<br \/>\n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We found a moderate correlation between a channel\u2019s total subscribers and rankings:<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-7663 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/channel-subscribers-chart.png\" alt=\"channel subscribers chart\" width=\"1200\" height=\"826\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/channel-subscribers-chart.png 1200w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/channel-subscribers-chart-300x207.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/channel-subscribers-chart-1024x705.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/channel-subscribers-chart-768x529.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/channel-subscribers-chart-497x342.png 497w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/channel-subscribers-chart-573x394.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/channel-subscribers-chart-600x413.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/channel-subscribers-chart-335x231.png 335w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>This is good news if you run a small or new channel.<\/p>\n<p>Unlike Google, which seems to have a preference for big brands, YouTube is more likely to rank content from \u201cthe little guy\u201d.<\/p>\n<p>For example, for this popular keyword, videos from two small channels outrank a video from a channel that has over 2 million subscribers:<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-7664 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/channel-subscribers.png\" alt=\"channel subscribers\" width=\"1200\" height=\"826\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/channel-subscribers.png 1200w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/channel-subscribers-300x207.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/channel-subscribers-1024x705.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/channel-subscribers-768x529.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/channel-subscribers-497x342.png 497w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/channel-subscribers-573x394.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/channel-subscribers-600x413.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/channel-subscribers-335x231.png 335w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>This type of result isn\u2019t uncommon on YouTube.<\/p>\n<p>(Of course, channels with millions of subscribers have an edge. But our data shows that this advantage isn\u2019t as significant as you may think).<\/p>\n<p><strong>Key Takeaway: <\/strong>Channels with lots of subscribers have an advantage in YouTube. However, videos from smaller channels consistently outrank videos from popular channels.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Videos_With_Lots_of_Likes_Outrank_Videos_With_Fewer_Likes\"><\/span><strong>Videos With Lots of Likes Outrank Videos With Fewer Likes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s no secret that YouTube prefers videos that engage their audience.<\/p>\n<p>And video \u201clikes\u201d serve as a powerful engagement signal. After all, likes are a crowdsourced way of evaluating how the YouTube community feels about your video.<\/p>\n<p>That\u2019s the theory. But what does the data say?<\/p>\n<p>Our study revealed a significant correlation between likes and video rankings:<\/p>\n<p><img decoding=\"async\" class=\"alignright size-full wp-image-919\" src=\"https:\/\/omaha-seo.com\/wp-content\/uploads\/2017\/03\/youtube-likes-and-rankings-chart_9urfgI.png.jpg\" alt=\"youtube-likes-and-rankings-chart 9urfgI\" width=\"750\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-likes-and-rankings-chart_9urfgI.png.jpg 1200w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-likes-and-rankings-chart_9urfgI.png-300x207.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-likes-and-rankings-chart_9urfgI.png-768x529.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-likes-and-rankings-chart_9urfgI.png-1024x705.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-likes-and-rankings-chart_9urfgI.png-980x675.jpg 980w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-likes-and-rankings-chart_9urfgI.png-497x342.jpg 497w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-likes-and-rankings-chart_9urfgI.png-573x394.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-likes-and-rankings-chart_9urfgI.png-600x413.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-likes-and-rankings-chart_9urfgI.png-335x231.jpg 335w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>This suggests that YouTube may use likes as a ranking signal.<\/p>\n<p>However, as you know, correlation doesn\u2019t always mean causation.<\/p>\n<p>Videos with lots of likes are also likely to be high-quality. And high-quality videos generate <em>other<\/em> ranking signals (like audience retention) that YouTube values.<\/p>\n<p><strong>Key Takeaway:<\/strong> YouTube may use likes as a direct ranking factor. Or it could be that heavily-liked videos generate other signals that YouTube truly cares about.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Videos_That_Result_in_New_Channel_Subscribers_Rank_Higher_Than_Videos_That_Dont_Generate_Subscribers\"><\/span>Videos That Result in New Channel Subscribers Rank Higher Than Videos That Don\u2019t Generate Subscribers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If someone really enjoys a video on YouTube, what are they likely to do? Subscribe to that channel so they can see that channel\u2019s future videos.<\/p>\n<p>In other words, a video that encourages lots of new subscribers is a sure sign of quality.<\/p>\n<p>Not only that, but getting new subscribers is an extremely hard metric to game at scale.<\/p>\n<p>Sure, you can get a few people (or bots) to subscribe to your channel after watching a video. But it\u2019s much more difficult than generating thousands of fake views or likes.<\/p>\n<p>Knowing that, its likely that YouTube uses \u201csubscriptions driven\u201d as a ranking factor.<\/p>\n<p>Our data did indeed show a significant correlation between \u201csubscriptions driven\u201d and higher video rankings.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-7665 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscriptions-driven-rankings.png\" alt=\"subscriptions driven rankings\" width=\"1200\" height=\"826\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscriptions-driven-rankings.png 1200w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscriptions-driven-rankings-300x207.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscriptions-driven-rankings-1024x705.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscriptions-driven-rankings-768x529.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscriptions-driven-rankings-497x342.png 497w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscriptions-driven-rankings-573x394.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscriptions-driven-rankings-600x413.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscriptions-driven-rankings-335x231.png 335w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>As they do with shares, YouTube displays the number of subscriptions driven underneath each video:<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-7666 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscriptions-driven.png\" alt=\"subscriptions driven\" width=\"1024\" height=\"409\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscriptions-driven.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscriptions-driven-300x120.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscriptions-driven-768x307.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscriptions-driven-513x205.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscriptions-driven-573x229.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscriptions-driven-600x240.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscriptions-driven-335x134.png 335w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>(Publishers can choose not to show this information publicly).<\/p>\n<p>Like with most metrics, you can boost the number of subscribers your videos generate by creating world-class video content.<\/p>\n<p>However, you can also ask viewers to subscribe:<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-7667 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscribe-CTA.png\" alt=\"subscribe CTA\" width=\"1024\" height=\"657\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscribe-CTA.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscribe-CTA-300x192.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscribe-CTA-768x493.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscribe-CTA-513x329.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscribe-CTA-573x368.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscribe-CTA-600x385.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/subscribe-CTA-335x215.png 335w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>I\u2019ve found that a clear call-to-action to subscribe significantly boosts my \u201csubscriptions driven\u201d on each video.<\/p>\n<p><strong>Key Takeaway:<\/strong> \u201cSubscriptions driven\u201d has a reasonably strong correlation with higher YouTube SEO rankings.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keyword-Rich_Tags_Have_a_Weak_Correlation_With_YouTube_Rankings\"><\/span><strong>Keyword-Rich Tags Have a Weak Correlation With YouTube Rankings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the early days of online video, platforms like YouTube relied on metadata to understand your video\u2019s topic.<\/p>\n<p>For example, YouTube would analyze your video\u2019s title, description, tags\u2026even your video\u2019s filename. Essentially, the more text you could attach to your video, the better.<\/p>\n<p>Today, YouTube can \u201clisten\u201d to every word of your video (without needing you to upload a transcription):<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-7668 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-automatic-transcription.png\" alt=\"youtube automatic transcription\" width=\"1024\" height=\"851\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-automatic-transcription.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-automatic-transcription-300x249.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-automatic-transcription-768x638.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-automatic-transcription-412x342.png 412w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-automatic-transcription-517x430.png 517w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-automatic-transcription-600x500.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-automatic-transcription-335x278.png 335w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Knowing that, does YouTube still use video tag metadata?<\/p>\n<p>We found a weak correlation between keyword-rich video tags and rankings:<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-7669 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/keyword-in-tag-chart.png\" alt=\"keyword in tag chart\" width=\"1200\" height=\"826\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/keyword-in-tag-chart.png 1200w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/keyword-in-tag-chart-300x207.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/keyword-in-tag-chart-1024x705.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/keyword-in-tag-chart-768x529.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/keyword-in-tag-chart-497x342.png 497w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/keyword-in-tag-chart-573x394.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/keyword-in-tag-chart-600x413.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/keyword-in-tag-chart-335x231.png 335w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>While tags don\u2019t appear to be as important as they once were, our data shows that they still make a small dent. So it makes sense to use them.<\/p>\n<p>(Also, YouTube recommends that you use descriptive tags. This suggests that they still use tags to understand the content and context of your video).<\/p>\n<p><strong>Key Takeaway: <\/strong>Including your target keyword as a tag may help with rankings. But the overall impact of tags appears to be small.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keyword-Optimized_Titles_Are_Slightly_Correlated_With_Rankings\"><\/span>Keyword-Optimized Titles Are Slightly Correlated With Rankings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Traditionally, you video\u2019s title was piece of metadata that YouTube put a lot of emphasis on.<\/p>\n<p>However, we found that including an exact keyword in your video title only has a slight potential impact on rankings:<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-7670 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/exact-match-title.png\" alt=\"exact match title\" width=\"1200\" height=\"826\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/exact-match-title.png 1200w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/exact-match-title-300x207.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/exact-match-title-1024x705.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/exact-match-title-768x529.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/exact-match-title-497x342.png 497w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/exact-match-title-573x394.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/exact-match-title-600x413.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/exact-match-title-335x231.png 335w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>These findings could mean a few things:<\/p>\n<p>It could be that YouTube has de-emphasized the importance of video titles. However, this seems unlikely as YouTube has stated that: \u201cTitles contain valuable information to help viewers find your videos in search results.\u201d<\/p>\n<p>What\u2019s more likely is that YouTube has developed a deeper understanding of a title\u2019s meaning (beyond simple keyword matching).<\/p>\n<p>In other words, they may use a less-sophisticated version of Google\u2019s semantic search. If so, YouTube wouldn\u2019t need to see a specific keyword in your title to rank you for that query. A synonym would do the job.<\/p>\n<p>In fact, its common to see videos ranking well in YouTube for popular keywords\u2026even when they don\u2019t contain the exact term in their title.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-7671 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-search-results-example.png\" alt=\"youtube search results example\" width=\"768\" height=\"602\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-search-results-example.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-search-results-example-300x235.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-search-results-example-436x342.png 436w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-search-results-example-549x430.png 549w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-search-results-example-600x470.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-search-results-example-335x263.png 335w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><strong>Key Takeaway:<\/strong> Using your target keyword in your title may help you rank for that term. However, the relationship between keyword-rich video titles and rankings is very weak.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Theres_No_Correlation_Between_Keyword-Optimized_Descriptions_and_Rankings_For_That_Term\"><\/span><strong>There\u2019s No Correlation Between Keyword-Optimized Descriptions and Rankings For That Term<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Does including a keyword in your video description help you rank for that term?<\/p>\n<p>According to our data, keyword-optimized descriptions don\u2019t have any impact on rankings:<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-7673 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/keyword-in-descriptions.png\" alt=\"keyword in description\" width=\"1200\" height=\"826\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/keyword-in-descriptions.png 1200w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/keyword-in-descriptions-300x207.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/keyword-in-descriptions-1024x705.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/keyword-in-descriptions-768x529.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/keyword-in-descriptions-497x342.png 497w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/keyword-in-descriptions-573x394.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/keyword-in-descriptions-600x413.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/keyword-in-descriptions-335x231.png 335w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>This finding contradicts a common \u201cbest practice\u201d of video optimization: keyword-rich descriptions.<\/p>\n<p><strong>There are a few possible explanations for this finding:<\/strong><\/p>\n<p><strong>First<\/strong>, like with titles, YouTube may not require an exact keyword in your description to understand what your video is about. For example, let\u2019s say that your target keyword is: \u201chow to grow tomatoes\u201d. Using terms in your description like \u201cgrowing tomatoes\u201d and \u201cthe best way to grow tomatoes\u201d may work just as well.<\/p>\n<p><strong>Second<\/strong>, there\u2019s the possibility that YouTube uses \u201ckeyword appears in a video\u2019s description\u201d as a ranking signal, but it\u2019s so small that we weren\u2019t able to measure it. In fact, we found several videos with no description at all ranking highly on the first page. This implies that your video description isn\u2019t nearly as important as user-generated signals (including views and \u201csubscriptions driven\u201d).<\/p>\n<p><strong>Third<\/strong>, it could be that YouTube now ignores video descriptions as a ranking factor. This is unlikely as YouTube states that: \u201cWell-written descriptions with the right keywords can boost views and watch time because they help your video show up in search results.\u201d.<\/p>\n<p>Despite this finding, I still recommend writing keyword-rich descriptions.<\/p>\n<p>Why?<\/p>\n<p>An optimized description helps you show up in the suggested videos sidebar, which is a significant source of views for most channels.<\/p>\n<p><strong>Key Takeaway:\u00a0<\/strong>There\u2019s no correlation between keyword-optimized titles and rankings for that term. However, I still recommend writing keyword-rich descriptions as they can help your video rank for related terms (and appear as a \u201csuggested video\u201d).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"HD_Videos_Dominate_The_First_Page_of_YouTubes_Search_Results\"><\/span>HD Videos Dominate The First Page of YouTube\u2019s Search Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Do high-definition or standard-definition videos perform best in YouTube search?<\/p>\n<p>We discovered that HD videos appear significantly more often than SD videos on YouTube\u2019s first page:<\/p>\n<p>&nbsp;<\/p>\n<p>This data can be interpreted in two ways:<img decoding=\"async\" class=\"alignnone wp-image-6779 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/08\/HD-videos_mGalVd.png\" alt=\"\" width=\"1200\" height=\"826\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/08\/HD-videos_mGalVd.png 1200w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/08\/HD-videos_mGalVd-300x207.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/08\/HD-videos_mGalVd-1024x705.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/08\/HD-videos_mGalVd-768x529.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/08\/HD-videos_mGalVd-497x342.png 497w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/08\/HD-videos_mGalVd-573x394.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/08\/HD-videos_mGalVd-600x413.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/08\/HD-videos_mGalVd-335x231.png 335w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>First, it could be that YouTubers that create the best video content also tend to record in HD. Therefore, this is an instance of correlation only telling part of the story.<\/p>\n<p>Second, there\u2019s the possibility that YouTube has an inherent preference for HD video content.<\/p>\n<p>It\u2019s difficult to determine the full impact of HD vs. SD from our correlation data alone.<\/p>\n<p>Regardless, the vast majority of videos that rank well in YouTube are in HD. <strong>In fact, 68.2% of all videos on YouTube\u2019s first page are in HD.<\/strong><\/p>\n<p><strong>Key Takeaway: <\/strong>HD videos are significantly more common than SD videos on the first page of YouTube\u2019s search results.<\/p>\n<p>Via:\u00a0 \u00a0http:\/\/backlinko.com\/youtube-ranking-factors<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d12004.337145391417!2d-95.9933758226637!3d41.219933658708165!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e6!4m5!1s0x87938eae6c0c4155%3A0x298ba02dead359e!2sSalon%20Erisel%2C%20L%20Street%2C%20Omaha%2C%20NE%2C%20USA!3m2!1d41.212489!2d-95.9742071!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sen!2s!4v1653680200709!5m2!1sen!2s\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With YouTube now having over a billion users and more than 500 million hours of videos being watched on YouTube each day. And 51% of marketing professionals worldwide naming video as the content with the best ROI. YouTube Video SEO is a vital marketing tool. Check out this  case study!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[61,370,368],"class_list":["post-929","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization","tag-video-seo","tag-video-seo-analysis","tag-video-seo-experts","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube Video SEO Case Study - Omaha SEO<\/title>\n<meta name=\"description\" content=\"51% of marketing professionals worldwide name video as the content with the best ROI. YouTube Video SEO is a vital marketing tool. Check this case study!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube Video SEO Case Study - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"51% of marketing professionals worldwide name video as the content with the best ROI. YouTube Video SEO is a vital marketing tool. Check this case study!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-11T21:00:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-05T17:43:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-ranking-factors-study-banner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"223\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"YouTube Video SEO Case Study - Omaha SEO","description":"51% of marketing professionals worldwide name video as the content with the best ROI. YouTube Video SEO is a vital marketing tool. Check this case study!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/","og_locale":"en_US","og_type":"article","og_title":"YouTube Video SEO Case Study - Omaha SEO","og_description":"51% of marketing professionals worldwide name video as the content with the best ROI. YouTube Video SEO is a vital marketing tool. Check this case study!","og_url":"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/","og_site_name":"Omaha SEO","article_publisher":"https:\/\/www.facebook.com\/4socialmedia\/","article_published_time":"2017-03-11T21:00:27+00:00","article_modified_time":"2025-11-05T17:43:53+00:00","og_image":[{"width":800,"height":223,"url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-ranking-factors-study-banner.png","type":"image\/png"}],"author":"Phil Belleville","twitter_card":"summary_large_image","twitter_creator":"@MySocialMediaCo","twitter_site":"@MySocialMediaCo","twitter_misc":{"Written by":"Phil Belleville","Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/#article","isPartOf":{"@id":"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/"},"author":{"name":"Phil Belleville","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2"},"headline":"YouTube Video SEO Case Study","datePublished":"2017-03-11T21:00:27+00:00","dateModified":"2025-11-05T17:43:53+00:00","mainEntityOfPage":{"@id":"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/"},"wordCount":2384,"publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-ranking-factors-study-banner.png","keywords":["Video SEO","Video Seo Analysis","Video Seo Experts"],"articleSection":["Search Engine Optimization"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/","url":"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/","name":"YouTube Video SEO Case Study - Omaha SEO","isPartOf":{"@id":"https:\/\/omaha-seo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/#primaryimage"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-ranking-factors-study-banner.png","datePublished":"2017-03-11T21:00:27+00:00","dateModified":"2025-11-05T17:43:53+00:00","description":"51% of marketing professionals worldwide name video as the content with the best ROI. YouTube Video SEO is a vital marketing tool. Check this case study!","breadcrumb":{"@id":"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/#primaryimage","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-ranking-factors-study-banner.png","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/youtube-ranking-factors-study-banner.png","width":800,"height":223,"caption":"youtube ranking factors study banner"},{"@type":"BreadcrumbList","@id":"https:\/\/omaha-seo.com\/blog\/youtube-video-seo-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/omaha-seo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"YouTube Video SEO Case Study"}]},{"@type":"WebSite","@id":"https:\/\/omaha-seo.com\/blog\/#website","url":"https:\/\/omaha-seo.com\/blog\/","name":"Omaha SEO","description":"Omaha SEO Experts - SEO Omaha Services","publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/omaha-seo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/omaha-seo.com\/blog\/#organization","name":"Omaha SEO","url":"https:\/\/omaha-seo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","width":480,"height":92,"caption":"Omaha SEO"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/4socialmedia\/","https:\/\/x.com\/MySocialMediaCo","https:\/\/www.linkedin.com\/in\/philbelleville","https:\/\/www.pinterest.com\/4socialmedia\/","https:\/\/www.youtube.com\/user\/4socialmanagement\/"]},{"@type":"Person","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2","name":"Phil Belleville","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","caption":"Phil Belleville"},"description":"I\u2019ve been doing SEO since 1995, back when getting a website to rank meant testing, breaking, fixing, and testing again. After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=929"}],"version-history":[{"count":3,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/929\/revisions"}],"predecessor-version":[{"id":7708,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/929\/revisions\/7708"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}