{"id":868,"date":"2017-03-09T14:48:24","date_gmt":"2017-03-09T14:48:24","guid":{"rendered":"http:\/\/onlinemarketingdiy.com\/?p=868"},"modified":"2022-06-06T19:03:42","modified_gmt":"2022-06-06T19:03:42","slug":"great-facebook-content","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/great-facebook-content\/","title":{"rendered":"How To Design Facebook Content Like A Pro"},"content":{"rendered":"<header id=\"article-header\">Successful <a href=\"https:\/\/omaha-seo.com\/\">Facebook content<\/a> marketing\u00a0requires strategically planned content. It is best to have a system in place to ensure that this plan is successfully followed. With Facebook having 1.23 billion active users, the rewards can be great. Follow this plan to get started in a way that ensures success!<\/p>\n<p class=\"article-title\"><strong>Every time you log into Facebook, you&#8217;re greeted by a Simple, Straightforward, Human voice that provides notifications, guidance and all of the value words in your Newsfeed:<\/strong><\/p>\n<\/header>\n<div class=\"prose\">\n<p>On Instagram, the voice\u00a0delivers\u00a0unobtrusive teachings and notifications (i.e. the tiny notification hearts to let you know how loved you truly are) that are highly visual, and equally as <strong>simple and straightforward.<\/strong><\/p>\n<p>The leading strategists of both teams\u00a0recently visited USC Annenberg to share the vision behind the voices. If you want to expertly design a message for your audience, follow their Unambiguous Advice:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e05e216869d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e05e216869d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/great-facebook-content\/#1_Answer\" >1. Answer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/great-facebook-content\/#2_Facebook_Content_Design\" >2. Facebook Content Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/great-facebook-content\/#3_Test\" >3. Test<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/great-facebook-content\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How? \nClick the Omaha SEO link below!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/great-facebook-content\/#Keep_in_Mind\" >Keep in Mind<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/great-facebook-content\/#Content_Isnt_a_Band-Aid\" >Content Isn&#8217;t a Band-Aid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/great-facebook-content\/#Content_Isnt_One_Size_Fits_All\" >Content Isn&#8217;t\u00a0One Size Fits All<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/great-facebook-content\/#Facebook_Content_Isnt_Private\" >Facebook Content Isn&#8217;t\u00a0Private<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/great-facebook-content\/#Five_reasons_Facebook_is_a_key_component_of_your_social_strategy\" >Five reasons Facebook is\u00a0a key component of your social strategy<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Answer\"><\/span>1. Answer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook Content Strategists ask a bunch of questions and answer them:<\/p>\n<p><strong>WHO<\/strong> is the audience?<\/p>\n<p><strong>WHY<\/strong> are you delivering the message?<\/p>\n<p><strong>WHAT<\/strong> is the point you want to relay?<\/p>\n<p><strong>WHERE<\/strong> will they see it?<\/p>\n<p><strong>WHEN<\/strong> (in the UX flow) will it appear to them?<\/p>\n<p><strong>WHICH<\/strong> container will\u00a0the message live in\u00a0(banner, button, caption, ad copy, etc.)?<\/p>\n<p><strong>HOW<\/strong> will you convey your message (what tone do you plan to employ)?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Facebook_Content_Design\"><\/span>2. Facebook Content Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Plot the user journey. Project <strong>how they will feel\/what they will think<\/strong> at each step:<\/p>\n<p><em>RE: Accepting a Facebook Invite: <\/em>(<em>Jill is invited to Jerry&#8217;s party. She gets a notification. This may make her nervous, excited, happy. She has to RSVP *Interested*. She feels flaky, guilty, apprehensive. The event reminder rolls around. She feels like a bad friend.)<\/em><\/p>\n<p>Use a four-quadrant approach. Successful messages will\u00a0lie at the intersection of two of the following quadrants:<\/p>\n<p>GENERIC: Provide general information about your topic<\/p>\n<p>SOCIAL: Remind your audience of potential friend\/family benefits<\/p>\n<p>CONTEXTUAL: Make your topic personally relevant to your audience<\/p>\n<p>UTILITY: Provide factual information about your topic<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Test\"><\/span>3. Test<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Employ focus groups, surveys, and A\/B testing to determine the readability and effectiveness of your content.\u00a0Instagram strategists often conduct usability sessions in which random users of Instagram are pulled to try out prototypes of products behind a two-way mirror while engineers and designers take note of their reactions and feedback.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\"><\/span><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Keep_in_Mind\"><\/span>Keep in Mind<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Content_Isnt_a_Band-Aid\"><\/span>Content Isn&#8217;t a Band-Aid<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not all UX problems can be fixed by bringing the content strategy team in at the back-end. Strategists should be invited\u00a0during early stages of conception and planning as it can take anywhere from 6 months to a year to roll out and perfect messages for\u00a0each product.\u00a0The earlier a strategist is brought in, the better the UX will be.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content_Isnt_One_Size_Fits_All\"><\/span>Content Isn&#8217;t\u00a0One Size Fits All<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>From Business Checkout\u00a0to Safety Check to Taking A Break From Someone, each product requires a specialized approach with different tests.\u00a0To combat this, the team employs a four-quadrant approach, producing a variety of messaging along the Generic, Social, Contextual and Utility categories.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Facebook_Content_Isnt_Private\"><\/span>Facebook Content Isn&#8217;t\u00a0Private<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At Facebook, ideas are liberally shared before launch. With over 1 billion active users, even a 1% user test could have 20 million eyes on it within seconds. Therefore, the team believes that anything to go live <strong>should be seen by at least one other employee.\u00a0<\/strong><\/p>\n<p>It&#8217;s mind-blowing to think that a team that didn&#8217;t exist over 5 years ago at Facebook (engineers wore many different hats but quickly doffed this one) is currently 30 members strong and growing. <strong>We all have the power to make the world more open and connected, and it starts with strategically planned content.<\/strong><\/p>\n<p><em>*The methodologies cited above are derived from a presentation created by Facebook&#8217;s Erin Scime, delivered by\u00a0Facebook&#8217;s Brynne and Lauren &#8211; Content Strategy.<\/em><\/p>\n<p>Via\u00a0 \u00a0https:\/\/www.linkedin.com\/pulse\/how-design-messages-like-facebook-content-strategist-joy-ofodu<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Five_reasons_Facebook_is_a_key_component_of_your_social_strategy\"><\/span>Five reasons Facebook is\u00a0a key component of your social strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Dynamic Posting Options<\/strong><\/li>\n<\/ol>\n<p>Facebook continues to develop new ways to improve the way you share content. Whether you choose the traditional status update, a photo post or one of the newest features, such as Facebook Live, you have the ability to customize your follower&#8217;s experience so that your content is tailored to each specific campaign you run.<\/p>\n<ol start=\"2\">\n<li><strong>It Gives Your Content New Life<\/strong><\/li>\n<\/ol>\n<p>Across the board, social media helps breathe new life into otherwise stale, and long-ago created and since forgotten content. Facebook, in particular, allows you to refresh your content in a way that\u2019s visually appealing for a long-form blog post.<\/p>\n<ol start=\"3\">\n<li><strong>Reach<\/strong><\/li>\n<\/ol>\n<p>With 1.23 billion active users every day on Facebook, the potential to reach your target audience is high. It\u2019s not about reaching the masses, remember. Facebook offers valuable features to zero in on specific audience groups. Looking to engage educators? Search for groups where teachers collaborate.\u00a0 Trying to reach technology gurus? Tag well-known technology influencers and go-to publications in your next post. Of course, sponsored content is always an option too.<\/p>\n<ol start=\"4\">\n<li><strong>The Personal Touch<\/strong><\/li>\n<\/ol>\n<p>Giving your followers a window into your brand\u2019s personality is two-fold on Facebook. Include locations and emotions that help your follower understand the ethos behind what you\u2019re sharing. Don\u2019t hesitate to use these functions; they\u2019re relatable.<\/p>\n<p>Facebook also makes it easy to connect in real-time with your followers. See someone shared your article? Return the favor by \u201cloving\u201d their update. Did a fan post a positive review on your page? Send a customized reply thanking them for their loyalty. Show your fans you\u2019re listening. It goes a long way toward building trust and reputation.<\/p>\n<ol start=\"5\">\n<li><strong>Easy Interface:<\/strong><\/li>\n<\/ol>\n<p>When it comes to being user-friendly, it doesn\u2019t get simpler than Facebook. With every new feature, the team at Facebook has found a way to maintain the simplicity of sharing content with your followers. With steps as easy as click upload, then share, you have no excuses to get your content out in the world!<\/p>\n<p style=\"text-align: center;\">Via https:\/\/sternstrategy.com\/5-reasons-social-media-strategy-give-love-facebook\/<br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d48028.23282659717!2d-96.10136394958616!3d41.20510647232583!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e6!4m5!1s0x8793f40dd366f33d%3A0x534715707f0f8103!2sFire%20Station%20%2365%2C%20South%20142nd%20Street%2C%20Omaha%2C%20NE%2C%20USA!3m2!1d41.190244899999996!2d-96.13656639999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sen!2s!4v1653680683603!5m2!1sen!2s\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Successful Facebook marketing requires strategically planned content. It is best to have a system in place to insure that this plan is successfully followed. With Facebook having 1.23 billion active users, the rewards can be great. Follow this plan to get started in a way that ensures success!<\/p>\n","protected":false},"author":1,"featured_media":3626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[58,423,435,434],"class_list":["post-868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-facebook-content","tag-facebook-content-creation","tag-facebook-content-wordpress","tag-facebook-video-content","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Powerful Social Media Advertising Method - Omaha SEO<\/title>\n<meta name=\"description\" content=\"At Online Marketing DIY, Social Media Advertising is easy to do, but hard to do right. We provide complete advertising guide to social media ads will get you started on the right track!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/great-facebook-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Powerful Social Media Advertising Method - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"At Online Marketing DIY, Social Media Advertising is easy to do, but hard to do right. We provide complete advertising guide to social media ads will get you started on the right track!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/great-facebook-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-09T14:48:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T19:03:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_29522129_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1985\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Powerful Social Media Advertising Method - Omaha SEO","description":"At Online Marketing DIY, Social Media Advertising is easy to do, but hard to do right. 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. 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