{"id":810,"date":"2017-10-05T16:18:17","date_gmt":"2017-10-05T16:18:17","guid":{"rendered":"http:\/\/onlinemarketingdiy.com\/?p=810"},"modified":"2022-05-26T14:29:40","modified_gmt":"2022-05-26T14:29:40","slug":"how-to-build-backlinks","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/","title":{"rendered":"Building Dynamite SEO Backlinks That Work!"},"content":{"rendered":"<p>One of the best ways on <a href=\"https:\/\/omaha-seo.com\/blog\/how-to-create-high-value-website-backlinks\/\">how to create website backlinks<\/a> is to earn them. this can be achieved thru value through leveraging information marketing. Research your perfect customer and provide the value they are looking for to get started. Check out this Dynamite Backlink Guide to get you started!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e18efb6c2a9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e18efb6c2a9\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Why_Are_Backlinks_Important\" >Why Are Backlinks Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#What_are_Backlinks\" >What are Backlinks?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How? \nClick the Omaha SEO link below!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#How_to_Build_Fewer_Backlinks_And_Get_Better_Results\" >How to Build Fewer Backlinks (And Get Better Results)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#1_Fix_All_Technical_Errors\" >1. Fix All Technical Errors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#2_Develop_a_Strong_Site_Architecture\" >2. Develop a Strong Site Architecture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#3_Produce_VALUABLE_Information\" >3. Produce VALUABLE Information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#What_Is_Your_Risk_Tolerance\" >What Is Your Risk Tolerance?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#5_Rules_for_Quality_Backlinks\" >5 Rules for Quality Backlinks<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#1_Keep_It_Relevant\" >1. Keep It Relevant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#2_Let_Authority_Sites_Be_Your_Friend\" >2. Let Authority Sites Be Your Friend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#3_Focus_On_Real_Websites_With_Real_Traffic\" >3. Focus On Real Websites (With Real Traffic)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#4_Distribute_Your_Anchor_Text_Intelligently\" >4. Distribute Your Anchor Text Intelligently<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#5_Let_Your_Backlinks_Live_in_Clean_Neighborhoods\" >5. Let Your Backlinks Live in Clean Neighborhoods<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Avoid_These_Backlinks_on_Tier_One\" >Avoid These Backlinks on Tier One<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Almost_Everything_Thats_Irrelevant\" >(Almost) Everything That\u2019s Irrelevant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Public_Networks\" >Public Networks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Do_Follow_Blog_Comments\" >Do Follow Blog Comments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Sidebar_Footer_Backlinks\" >Sidebar, Footer Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Automated_Backlinks\" >Automated Backlinks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#4_Quick_Ways_to_Grow_Your_Sites_Authority\" >4 Quick Ways to Grow Your Site&#8217;s Authority<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#1_Fix_Broken_External_Links\" >1. Fix Broken External Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#2_Reclaim_Lost_Link_Juice_404_Link_Reclamation\" >2. Reclaim Lost Link Juice (404 Link Reclamation)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#3_Find_and_Fix_Redirect_Chains\" >3. Find and Fix Redirect Chains<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#4_Change_302s_to_301s\" >4. Change 302s to 301s<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#How_to_Build_%E2%80%9CFoundational%E2%80%9D_Backlinks\" >How to Build &#8220;Foundational&#8221; Backlinks<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Social_Media\" >Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Business_ListingsCitations\" >Business Listings\/Citations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Niche-Targeted_Directories\" >Niche-Targeted Directories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Geo-Targeted_Directories\" >Geo-Targeted Directories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Niche_Relevant_Blog_Comments\" >Niche Relevant Blog Comments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Niche_Relevant_Forum_Backlinks\" >Niche Relevant Forum Backlinks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Power_Backlinks\" >Power Backlinks<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#information-Driven_Approach\" >information-Driven Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Editorial_Backlinks\" >Editorial Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Niche_Relevant_Guest_Posts\" >Niche Relevant Guest Posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#The_Merger_Technique\" >The Merger Technique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Resource_Pages\" >Resource Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#The_White_Alternative_to_PBNs\" >The White Alternative to PBNs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Grey_Hat_Backlinks\" >Grey Hat Backlinks<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Leverage_Relevant_Expired_Domains\" >Leverage Relevant Expired Domains<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Web_20s\" >Web 2.0s<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#What_to_Do_Now%E2%80%A6\" >What to Do Now&#8230;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#BONUS_How_to_EARN_Backlinks\" >BONUS: How to EARN Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#11_Ways_to_Earn_Backlinks\" >11 Ways to Earn Backlinks<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#1_You_Have_to_Become_User-Centric\" >1. You Have to Become User-Centric<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#2_Your_information_Must_Please_the_User\" >2. Your information\u00a0Must Please the User<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#3_Your_information_Stand_Outs\" >3. Your information Stand Outs<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Outdated_information\" >Outdated information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Lack_of_Depth\" >Lack of Depth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Lack_of_Data_or_Research\" >Lack of Data or Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Lack_of_Personality\" >Lack of Personality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Lack_of_Readability_Visual_Appeal\" >Lack of Readability &amp; Visual Appeal<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#4_You_Must_Be_Willing_to_Do_What_Others_Wont\" >4. You Must Be Willing to Do What Others Won&#8217;t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#5_You_Must_Be_Creative\" >5. You Must Be Creative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#6_You_Need_to_Be_Unique\" >6. You Need to Be Unique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#7_You_Must_Outperform_Others\" >7. You Must Outperform Others<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#8_You_Have_to_Be_Consistent\" >8. You Have to Be Consistent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#9_You_Have_to_Build_Relationships\" >9. You Have to Build Relationships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#10_You_Need_to_Build_an_Email_List\" >10. You Need to Build an Email List<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#11_You_Need_to_Promote_Your_information\" >11. You Need to Promote Your information<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Similar_information_Outreach\" >Similar information Outreach<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Bonus_What_About_Guest_Posting\" >Bonus: What About Guest Posting?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Are_Backlinks_Important\"><\/span>Why Are Backlinks Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Backlinks are the nitrous of every successful SEO campaign.<\/p>\n<div>\n<p>Through hundreds of successful SEO campaigns, we now know what does and does NOT work. Ready to get started? Let\u2019s jump in.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_Backlinks\"><\/span>What are Backlinks?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A \u201cbacklink\u201d is created when an external website links to yours. This why some people refer to them as \u201cexternal <a href=\"https:\/\/omaha-seo.com\/blog\/how-to-create-high-value-website-backlinks\/\">backlinks<\/a>\u201d.<\/p>\n<p>Here\u2019s how it looks in action:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20773\" src=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/tier-one-backlinks-1.png\" srcset=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/tier-one-backlinks-1.png 768w, https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/tier-one-backlinks-1-300x169.png 300w\" alt=\"what are backlinks\" width=\"768\" height=\"432\" \/><\/p>\n<p>These links are a large piece of the ranking puzzle.<\/p>\n<p>But before we get into the heavy <a href=\"https:\/\/omaha-seo.com\/blog\/domain-authority-da\/\">link building<\/a> strategy\u2026<\/p>\n<p>You need to make sure that your site is <u>ready<\/u> for backlinks.<\/p>\n<hr \/>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\"><\/span><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"build\"><span class=\"ez-toc-section\" id=\"How_to_Build_Fewer_Backlinks_And_Get_Better_Results\"><\/span>How to Build Fewer Backlinks (And Get Better Results)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here is the ugly truth about link acquisition:<\/p>\n<p>It is costly and time-consuming.<\/p>\n<p>To combat these two issues you must learn how to get the most out of every backlink.<\/p>\n<p>Here\u2019s how you can accomplish that goal:<\/p>\n<ul>\n<li>You must have a technically optimized site<\/li>\n<li>You must have a strong site architecture<\/li>\n<li>You must have valuable information<\/li>\n<\/ul>\n<p>Here are the basics you need to cover before you jump into link acquisition:<\/p>\n<div class=\"styled-hr hr-style-0\"><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Fix_All_Technical_Errors\"><\/span>1. Fix All Technical Errors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Technical errors hurt user experience.<\/p>\n<p>When you hurt user experience, Google limits your organic traffic growth.<\/p>\n<p>The first thing you need to do is avoid speeding through this process.<\/p>\n<p>Otherwise, you may end up wondering:<\/p>\n<p>\u201cWhy aren&#8217;t my backlinks working!?\u201d<\/p>\n<p>Think of SEO as a puzzle.<\/p>\n<p>You can&#8217;t complete a puzzle without having all the pieces.<\/p>\n<p>Making sure your site is technically optimized is an important piece of the SEO puzzle.<\/p>\n<p>Here are the technical issues you need to look for:<\/p>\n<ul>\n<li>Site loading speed (use Google&#8217;s PageSpeed Insights)<\/li>\n<li>Mobile friendliness (use Google&#8217;s Mobile Friendly check<\/li>\n<li>Duplicate information (use Siteliner)<\/li>\n<li>302 redirects<\/li>\n<li>Redirect chains<\/li>\n<li>404 errors<\/li>\n<li>Canonical errors<\/li>\n<li>Duplicate META data<\/li>\n<li>Incorrect uses of directives (noindex, nofollow, etc)<\/li>\n<\/ul>\n<p>You can use Screaming Frog SEO Spider to find most of these issues such 302 redirects, redirect chains, 404 errors, canonical errors, duplicate META data and incorrect uses of directives.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Develop_a_Strong_Site_Architecture\"><\/span>2. Develop a Strong Site Architecture<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your site architecture is how link equity gets distributed through your site.<\/p>\n<p>The better your site architecture, the fewer backlinks you will need.<\/p>\n<p>If you are using an information-driven SEO approach, then I recommend the reverse silo.<\/p>\n<p>Here&#8217;s how it works:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20774\" src=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/Reverse-silo.png\" srcset=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/Reverse-silo.png 768w, https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/Reverse-silo-300x169.png 300w\" alt=\"Reverse silo\" width=\"768\" height=\"432\" \/><\/p>\n<p>The reverse silo is great because it is the most natural way to build site authority.<\/p>\n<p>Think about it:<\/p>\n<p>Would you rather link to a high-quality blog article or a boring category page?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Produce_VALUABLE_Information\"><\/span>3. Produce VALUABLE Information<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Information is the last and most important piece of the puzzle.<\/p>\n<p>If you don&#8217;t think information is important, then you might as well stop reading now.<\/p>\n<p>Your information strategy will make or break your SEO campaign.<\/p>\n<p>It doesn&#8217;t matter how many backlinks you get.<\/p>\n<p>It doesn&#8217;t matter how well you optimize your site.<\/p>\n<p>Your SEO campaign will eventually fail if you don&#8217;t take information seriously.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20771\" src=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/Search-Quote.png\" srcset=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/Search-Quote.png 800w, https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/Search-Quote-150x150.png 150w, https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/Search-Quote-300x300.png 300w, https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/Search-Quote-768x768.png 768w, https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/Search-Quote-640x640.png 640w\" alt=\"Search Quote\" width=\"800\" height=\"800\" \/><\/p>\n<p>information is so important that I have dedicated an entire module to it in our SEO training course, Gotch SEO Academy.<\/p>\n<p>I&#8217;m going to be writing a lot on information marketing on this blog in 2017, but for now&#8230;<\/p>\n<p><strong>I want you to do one thing<\/strong>:<\/p>\n<p>CARE about your information.<\/p>\n<p>You don&#8217;t need to be perfect, but do not publish garbage information.<\/p>\n<p>Like real garbage, garbage information gets sent to the landfill where no one will ever see it again.<\/p>\n<p>I&#8217;ll end my information rant there.<\/p>\n<p>Just know your information will determine the success of your SEO campaign.<\/p>\n<div class=\"styled-hr hr-style-0\"><\/div>\n<h3 id=\"risk\"><span class=\"ez-toc-section\" id=\"What_Is_Your_Risk_Tolerance\"><\/span>What Is Your Risk Tolerance?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before we get into the intense stuff, you need to gauge your risk tolerance.<\/p>\n<p>The question is:<\/p>\n<p>Are you willing to use risky tactics?<\/p>\n<p><strong>Or:<\/strong><\/p>\n<p>Are you risk averse and would like to take a &#8220;cleaner&#8221; approach that decreases your chances of a penalty?<\/p>\n<p>I recommend you take the latter.<\/p>\n<p>Two years ago, you could nail a brand new website with any PBN backlinks, and the site would rank within a month.<\/p>\n<p>It was like taking candy from a baby, but Google caught onto this.<\/p>\n<p>They introduced a &#8220;sandbox&#8221; that holds new websites back.<\/p>\n<p>I\u2019m not going to debate the existence of it because we&#8217;ve tested it.<\/p>\n<p>Here&#8217;s the conclusion:<\/p>\n<p><strong>Before:<\/strong> you could rank a site in 1 month with PBN backlinks.<\/p>\n<p><strong>Now:<\/strong> it takes two, sometimes three months to see the effects of PBN backlinks.<\/p>\n<p>Knowing this, we have gone away from PBN backlinks.<\/p>\n<p>But it&#8217;s not just because they take longer to work.<\/p>\n<p>It&#8217;s because the time and financial investment aren&#8217;t worth it anymore.<\/p>\n<p>The time and financial ROI was huge two years ago when Google wasn&#8217;t as savvy.<\/p>\n<p>Now the amount of time it takes to run a successful PBN and the amount of risk involved isn&#8217;t worth it.<\/p>\n<p>In 2017, a better approach is to focus on relevant backlinks from real websites.<\/p>\n<p>This will help you avoid penalties and get you the long-term results you desire.<\/p>\n<div class=\"styled-hr hr-style-0\"><\/div>\n<h2 id=\"rules\"><span class=\"ez-toc-section\" id=\"5_Rules_for_Quality_Backlinks\"><\/span>5 Rules for Quality Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you follow these 5 rules you will watch your site&#8217;s organic traffic climb every month.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Keep_It_Relevant\"><\/span>1. Keep It Relevant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Relevancy is the most important criteria for effective link acquisition.<\/p>\n<p>I have never, repeat never, had a site penalized that had a 100% relevant tier one of the backlinks.<\/p>\n<p>Google bases &#8220;relevancy&#8221; on these three things:<\/p>\n<ol>\n<li>The general information &#8220;theme&#8221; of the linking domain<\/li>\n<li>The information on the linking page<\/li>\n<li>The relevancy of the backlinks hitting the domain<\/li>\n<\/ol>\n<p>To see a site\u2019s link relevancy use Majestic&#8217;s Topical Trust Flow Topics.<\/p>\n<figure id=\"attachment_5475\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-5475\" src=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2015\/11\/Topical-Trust-Flow-Topic-min.png\" srcset=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2015\/11\/Topical-Trust-Flow-Topic-min.png 826w, https:\/\/www.gotchseo.com\/wp-content\/uploads\/2015\/11\/Topical-Trust-Flow-Topic-min-300x165.png 300w\" alt=\"Topical Trust Flow Topics\" width=\"826\" height=\"455\" \/><figcaption class=\"wp-caption-text\">Topical Trust Flow Topics<\/figcaption><\/figure>\n<p><strong>Keep in mind:<\/strong><\/p>\n<p>Link opportunities that don&#8217;t have Topical Trust Flow Topic relevancy can still be valuable.<\/p>\n<p>Make you evaluate your opportunities beyond third-party metrics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Let_Authority_Sites_Be_Your_Friend\"><\/span>2. Let Authority Sites Be Your Friend<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The stronger the site, the better the results.<\/p>\n<p>Since Google doesn&#8217;t update PageRank anymore, you have to rely on third-party metrics.<\/p>\n<p>None of these third-party tools are perfect, but they will do the job.<\/p>\n<p>I recommend you analyze opportunities using all available options.<\/p>\n<p>The best link analysis tools are:<\/p>\n<ul>\n<li>Ahrefs<\/li>\n<li>Majestic<\/li>\n<li>Open Site Explorer<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Focus_On_Real_Websites_With_Real_Traffic\"><\/span>3. Focus On Real Websites (With Real Traffic)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Getting backlinks from sites with real traffic is another way to solidify your tier one.<\/p>\n<p>These are the hardest backlinks to get but are also the most rewarding.<\/p>\n<p>Since you will never know the exact traffic data of a site without getting in their analytics, you will need to use SEM Rush.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Distribute_Your_Anchor_Text_Intelligently\"><\/span>4. Distribute Your Anchor Text Intelligently<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Distributing your backlink anchor text recklessly can hurt you twofold.<\/p>\n<p>First, wrong anchor text distribution will inhibit your site from ranking. Last and most important, aggressive anchor text can land you a penalty.<\/p>\n<p>As a general rule of thumb aim to keep your exact match anchor text below 1%.<\/p>\n<p>The majority of your anchor text should be branded or naked link anchors.<\/p>\n<p>Here&#8217;s an example:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2791\" src=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2014\/07\/Best-Buy-Anchors.png\" srcset=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2014\/07\/Best-Buy-Anchors.png 647w, https:\/\/www.gotchseo.com\/wp-content\/uploads\/2014\/07\/Best-Buy-Anchors-300x165.png 300w\" alt=\"Unoptimized Anchor Text\" width=\"647\" height=\"358\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Let_Your_Backlinks_Live_in_Clean_Neighborhoods\"><\/span>5. Let Your Backlinks Live in Clean Neighborhoods<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Focus your efforts on getting backlinks from sites that have high standards.<\/p>\n<p>If they are linking out to \u201cscammy\u201d industries, then you do not want your link to live there.<\/p>\n<p>Examine every prospective website and ask:<\/p>\n<ul>\n<li>What are they linking out to?<\/li>\n<li>Are the outbound links relevant?<\/li>\n<li>Are the outbound links going to respected, trusted sites?<\/li>\n<\/ul>\n<p>If you see \u201cviagra\u201d or \u201cgambling\u201d or anything of that nature, then avoid that website.<\/p>\n<p>You now know what a squeaky clean link profile looks like.<\/p>\n<p>Now let me explain what backlinks you should NEVER use on tier one.<\/p>\n<div class=\"styled-hr hr-style-0\"><\/div>\n<h2 id=\"tierone\"><span class=\"ez-toc-section\" id=\"Avoid_These_Backlinks_on_Tier_One\"><\/span>Avoid These Backlinks on Tier One<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are certain backlinks that should never touch your site.<\/p>\n<p>If you decide to use these backlinks, just know that your risk for a penalty is much greater.<\/p>\n<p>I have seen websites get penalties for using these backlinks.<\/p>\n<p>I\u2019m telling you that because I don\u2019t want you to think I\u2019m guessing.<\/p>\n<p>It is a FACT that these backlinks can land you a manual or algorithmic penalty.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Almost_Everything_Thats_Irrelevant\"><\/span>(Almost) Everything That\u2019s Irrelevant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your tier one should be a wall of relevancy surrounding your site. I said &#8220;almost&#8221; every link should be relevant because there are some situations when pure relevancy isn\u2019t a must.<\/p>\n<p>More on this in a second.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Public_Networks\"><\/span>Public Networks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can go on almost any SEO forum and buy backlinks on public networks. These networks will often advertise their service as \u201cprivate blog networks\u201d. But that\u2019s a lie.<\/p>\n<p>Once you are advertising a network, it is no longer private.<\/p>\n<p>Throughout Google\u2019s short history, it has gone out of its way to smash public networks. After that, they go out and destroy every website that is using these networks.<\/p>\n<p>It&#8217;s easy for Google to spot these networks because:<\/p>\n<p><strong>A)<\/strong> <strong>there are an excessive amount of outbound links (typically 25-50+) on the homepage:<\/strong> homepages on REAL websites don\u2019t have a ridiculous amount of outbound links on the homepage.<\/p>\n<p><strong>B) the outbound links are completely irrelevant to each other:<\/strong> there will be links going to gambling sites, SEO sites, fitness sites, etc. It doesn\u2019t make any sense.<\/p>\n<p><strong>C)<\/strong> <strong>the information for each post is thin (only 250-300 words):<\/strong> Google&#8217;s Panda algorithm hates thin information.<\/p>\n<p><strong>D) you can run, but you can&#8217;t hide:<\/strong> some networks will attempt to block Ahrefs and Majestic crawlers, but its actually a footprint. On the other hand, networks that don\u2019t block crawlers will likely get reported to Google because of an angry competitor. It\u2019s a lose-lose situation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_Follow_Blog_Comments\"><\/span>Do Follow Blog Comments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are some of the cheapest backlinks you can buy. They are also the perfect recipe for landing a penalty.<\/p>\n<p>Large amounts of outbound links + irrelevant links + outbound links going to &#8220;bad neighborhoods&#8221; (gambling, pharma, porn, etc.) = a toxic backlink<\/p>\n<p>Remember link building rule #5?<\/p>\n<p>You don\u2019t want your link to live in this environment.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sidebar_Footer_Backlinks\"><\/span>Sidebar, Footer Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I&#8217;ll admit that sidebar and footer backlinks can work, but they are also risky.<\/p>\n<p>Standalone links look like paid backlinks and you know how Google feels about those.<\/p>\n<p>Vendors that sell these high authority backlinks are also selling them to other websites. Most of these websites will be irrelevant to yours. That&#8217;s because these vendors rarely turn down money.<\/p>\n<p>As a reminder:<\/p>\n<p>You don\u2019t want your link to live with irrelevant or \u201cbad neighborhood\u201d links.<\/p>\n<p><strong>One more important note about sidebar\/footer backlinks:<\/strong><\/p>\n<p>These links are almost always site-wide links.<\/p>\n<p>This can destroy your site if you are using keyword-rich anchor text.<\/p>\n<p>It will wreck your anchor text profile.<\/p>\n<p>I know web designers, marketing companies, and web hosting companies love footer backlinks.<\/p>\n<p>So, if you do decide to use them, I recommend you use branded anchor text.<\/p>\n<p>There is one exception to this rule:<\/p>\n<p>If you can manipulate the code so that your link only shows on the homepage (where most of a site authority resides).<\/p>\n<p>If you are using WordPress, you can use this Restrict Widgets plugin.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Automated_Backlinks\"><\/span>Automated Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As a general rule of thumb, you should avoid automated link building tools on tier one.<\/p>\n<p>Some of these software include GSA, Ultimate Demon, and SENuke.<\/p>\n<p>These software leverage spammed platforms and will likely land your site a penalty.<\/p>\n<p>You now know what links you need to avoid like the plague.<\/p>\n<p>Now let me show you how to preserve your site&#8217;s authority.<\/p>\n<div class=\"styled-hr hr-style-0\"><\/div>\n<h2 id=\"authority\"><span class=\"ez-toc-section\" id=\"4_Quick_Ways_to_Grow_Your_Sites_Authority\"><\/span>4 Quick Ways to Grow Your Site&#8217;s Authority<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before I jump into &#8220;Foundational&#8221; backlinks, I want to show you how to boost your site\u2019s authority. Remember, the purpose of link acquisition to build the authority of your site.<\/p>\n<p>The more authoritative your site is, the easier it is to rank for keywords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Fix_Broken_External_Links\"><\/span>1. Fix Broken External Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Remember, every external link you place on your site leaks authority.<\/p>\n<p>That&#8217;s why it\u2019s important to audit your site to find broken external links.<\/p>\n<p>This applies to both external links in your information and in the comment section.<\/p>\n<p>To find broken links using one or all the following:<\/p>\n<ul>\n<li>Screaming Frog SEO Spider<\/li>\n<li>Siteliner<\/li>\n<li>Google Search Console<\/li>\n<li>Ahrefs<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Reclaim_Lost_Link_Juice_404_Link_Reclamation\"><\/span>2. Reclaim Lost Link Juice (404 Link Reclamation)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>404 link reclamation is at the top of the list because it is the easiest.<\/p>\n<p>To find all 404 errors on your site use Google Search Console or Screaming Frog.<\/p>\n<p>If you find 404 errors, run the pages through a bulk check on Ahrefs or Majestic.<\/p>\n<p>I recommend doing both just in case you miss some links.<\/p>\n<p>When you find pages with link equity, you must 301 redirect them to a relevant page on the site or to your homepage.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Find_and_Fix_Redirect_Chains\"><\/span>3. Find and Fix Redirect Chains<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sometimes the most obvious solutions are right in front of your face. Redirect chains are another simple problem that can boost your site\u2019s authority once fixed.<\/p>\n<p>This is what a redirect chain looks like:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20775\" src=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/Redirect-chain.png\" srcset=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/Redirect-chain.png 768w, https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/Redirect-chain-300x169.png 300w\" alt=\"Redirect chain\" width=\"768\" height=\"432\" \/><\/p>\n<p>Do you see the problem with this picture?<\/p>\n<p>The problem is that &#8220;Page B&#8221; is acting as a buffer between &#8220;Page A&#8221; and the final destination &#8220;Page C&#8221;.<\/p>\n<p>This technical issue is robbing &#8220;Page C&#8221; of authority.<\/p>\n<p>To fix this you need to 301 redirects &#8220;Page A&#8221; to &#8220;Page C&#8221; like so:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20776\" src=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/redirect-chain-fix-1.png\" srcset=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/redirect-chain-fix-1.png 768w, https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/redirect-chain-fix-1-300x169.png 300w\" alt=\"redirect chain fix\" width=\"768\" height=\"432\" \/><\/p>\n<p>By fixing a redirect chain you will send authority\/link equity directly to the page.<\/p>\n<p>That is more effective than making the link equity pass through a buffer.<\/p>\n<p>Use Screaming Frog SEO Spider to find redirect chains.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Change_302s_to_301s\"><\/span>4. Change 302s to 301s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>302s redirects block authority flow and could be stealing authority from your site. Identify all 302 redirects on and off your site, and change them to 301s. Once again, use Screaming Frog to find 302s.<\/p>\n<p>You now know how to improve your site&#8217;s authority without building new backlinks.<\/p>\n<p>Now it&#8217;s time to learn how to build foundational backlinks.<\/p>\n<div class=\"styled-hr hr-style-0\"><\/div>\n<h2 id=\"foundational\"><span class=\"ez-toc-section\" id=\"How_to_Build_%E2%80%9CFoundational%E2%80%9D_Backlinks\"><\/span>How to Build &#8220;Foundational&#8221; Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#8220;Foundational&#8221; backlinks improve your site&#8217;s TrustRank.<\/p>\n<p>The more &#8220;trustworthy&#8221; your site is, the better you will perform in the search engines.<\/p>\n<p>The Foundational backlinks will create a layer of trust around your site. That&#8217;s because you will be using nothing but unoptimized, branded backlinks on authority sites.<\/p>\n<p>We use this exact approach with every client we take on and it works extremely well.<\/p>\n<p><strong>Important note:<\/strong><\/p>\n<p>You should only use a naked link or branded anchors for foundational backlinks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Social_Media\"><\/span>Social Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first thing you need to do is secure all your social media properties.<\/p>\n<p>At the very minimum, your business should have:<\/p>\n<ul>\n<li>Facebook<\/li>\n<li>Twitter<\/li>\n<li>Google + (Personal &amp; Business)<\/li>\n<li>LinkedIn (Personal &amp; Business)<\/li>\n<li>Pinterest<\/li>\n<li>Instagram<\/li>\n<\/ul>\n<p>You don&#8217;t have to actively market on these platforms, but it certainly wouldn&#8217;t hurt.<\/p>\n<p>For example, for Gotch SEO, my social media manager decided that Facebook was our best social media platform based on referral traffic and engagement.<\/p>\n<p>That\u2019s why we are \u201call-in\u201d on Facebook and not as active on the other platforms.<\/p>\n<p>Choose what platforms work best for your business.<\/p>\n<p>At the minimum, populate these accounts and share some information, so that you at least have a base.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Business_ListingsCitations\"><\/span>Business Listings\/Citations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google values business listings so much that it is apart of the local search algorithm.<\/p>\n<p>This should be more than enough for you to use them for ANY SEO campaign.<\/p>\n<p>The cool part about listings is that about 50% of them give you a DoFollow, unoptimized link.<\/p>\n<p>Business citations are a perfect way to build a foundation of trust around your site.<\/p>\n<p>Remember earlier when I said that not all backlinks hitting your site need to be 100% relevant?<\/p>\n<p>I was referring to business listings and social media profiles.<\/p>\n<p>Google trusts these platforms and is well aware that all types of businesses will be using them.<\/p>\n<p>In a sense, they get a pass for not being relevant.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Niche-Targeted_Directories\"><\/span>Niche-Targeted Directories<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While most directories are pretty much worthless, there are some diamonds in the rough.<\/p>\n<p>Niche-targeted directories offer both a relevant and DoFollow link.<\/p>\n<p>As you know, backlinks with both of these characteristics are hard to come by.<\/p>\n<p>Use these search strings in Google to find niche directories:<\/p>\n<ul>\n<li>NICHE + Directory (Example: \u201cfitness + directory\u201d)<\/li>\n<li>NICHE directories<\/li>\n<li>NICHE + &#8220;submit site&#8221;<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Geo-Targeted_Directories\"><\/span>Geo-Targeted Directories<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Geo-targeted directories are a must-have link source for local businesses.<\/p>\n<p>Here are some search strings you can use to find geo-targeted directories:<br \/>\ncity + directory<br \/>\ndirectory + city<br \/>\nsubmit my site + city<br \/>\nniche + city + directory<br \/>\ncity + directories<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Niche_Relevant_Blog_Comments\"><\/span>Niche Relevant Blog Comments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I\u2019m always amazed why so many SEOs skip out on niche relevant blog comments. Too many SEOs neglect them because of the dreaded \u201cNoFollow\u201d tag.<\/p>\n<p>I highly recommend you don\u2019t neglect them.<\/p>\n<p>My agency uses niche relevant blog comments to:<\/p>\n<p><strong>A)<\/strong> create a layer of relevancy around our client\u2019s site<\/p>\n<p><strong>B)<\/strong> improve to the ratio of DoFollow and NoFollow backlinks<\/p>\n<p><strong>C)<\/strong> diversify our anchors in a meaningful way<\/p>\n<p><strong>D)<\/strong> sometimes get small amounts of referral traffic<\/p>\n<p>Back in 2013, I was the first person comment on one of Brian&#8217;s article:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5690\" src=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2015\/03\/BC-1.png\" srcset=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2015\/03\/BC-1.png 516w, https:\/\/www.gotchseo.com\/wp-content\/uploads\/2015\/03\/BC-1-300x188.png 300w\" alt=\"BC 1\" width=\"516\" height=\"323\" \/><\/p>\n<p>This one comment has sent my site 143 visitors since:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5691\" src=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2015\/03\/BC-2.png\" srcset=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2015\/03\/BC-2.png 781w, https:\/\/www.gotchseo.com\/wp-content\/uploads\/2015\/03\/BC-2-300x210.png 300w, https:\/\/www.gotchseo.com\/wp-content\/uploads\/2015\/03\/BC-2-768x537.png 768w\" alt=\"BC #2\" width=\"781\" height=\"546\" \/><\/p>\n<p>E) build a relationship with the blogger that you could leverage for backlinks in the future.<\/p>\n<p>Point \u201cD\u201d is the most important and where most SEOs mess up.<\/p>\n<p>Don&#8217;t go to a top blog and write a &#8220;me too&#8221; comment or something general\/useless.<\/p>\n<p>This doesn&#8217;t build relationships.<\/p>\n<p>You have to contribute to the blog in a meaningful way.<\/p>\n<p>Most important:<\/p>\n<p>You have to give VALUE.<\/p>\n<p>This doesn\u2019t mean you need to write a five-paragraph essay.<\/p>\n<p>In fact, I advise against that.<\/p>\n<p>Focus on one point and leave a concise, well-thought out comment.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Niche_Relevant_Forum_Backlinks\"><\/span>Niche Relevant Forum Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Participating in industry forums is an excellent way to build brand recognition.<\/p>\n<p>And if you do it right, you will drive some relevant referral traffic to your website.<\/p>\n<p>Here is the traffic the BlackHatWorld.com has sent my site since 2014:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5692\" src=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2015\/03\/BHW.png\" srcset=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2015\/03\/BHW.png 746w, https:\/\/www.gotchseo.com\/wp-content\/uploads\/2015\/03\/BHW-300x71.png 300w\" alt=\"BHW\" width=\"746\" height=\"177\" \/><\/p>\n<p>This is referral traffic coming from 18 different threads in the forum.<\/p>\n<p>Forum members have linked to my information, but it wouldn&#8217;t be hard to orchestrate it if you are creative.<\/p>\n<p>There aren\u2019t many forums that allow signature backlinks, but many still allow profile backlinks. These profile backlinks are valuable because they are relevant and DoFollow in most cases.<\/p>\n<p>To get the most out of your forum profile backlinks, I&#8217;m going to show you some quick techniques.<\/p>\n<p><strong>1. Prospect for relevant forums<\/strong><\/p>\n<p>Use the following search strings in Google to find forums:<\/p>\n<ul>\n<li>forum + NICHE<\/li>\n<li>NICHE + forum<\/li>\n<\/ul>\n<p><strong>2. Take time to fill out your profile<\/strong><\/p>\n<p>Since your link will likely be a naked link, you need to leverage co-occurrence.<\/p>\n<p>Co-occurrence is when your website\u2019s target keyword phrase is near to your link.<\/p>\n<p>Just write a legitimate profile description and make sure to toss in your main keyword.<\/p>\n<p><strong>3. Understand the forum &#8220;personality&#8221; \/ etiquette<\/strong><\/p>\n<p>Every forum is different and you need to learn how each operates.<\/p>\n<p>Some tolerate a little self-promotion while others will ban you for it.<\/p>\n<p>Scan through the forum and see if members are sharing links in threads.<\/p>\n<p><strong>4. Increase your post count &amp; start adding friends<\/strong><\/p>\n<p>The more posts\/friends you have, the more trust you build on the forum. Also, more connections send more internal links back to your profile page.<\/p>\n<p>This will slowly build the authority of your profile page.<\/p>\n<p><strong>5. Start a thread<\/strong><\/p>\n<p>Starting well-thought-out threads is a great way to build credibility on the forum.<\/p>\n<p>Okay, now you might be asking what\u2019s the point of doing all this?<\/p>\n<p>The goal is to increase the number of internal links hitting your profile page.<\/p>\n<p>This leverages the forums authority. As a result, it will increase the authority of your profile page hosting your link.<\/p>\n<p>The second goal of all this work is so you can become a part of the forum community and so that members trust you more.<\/p>\n<p>If you have a good reputation on the forum, you can share your information without getting flamed or banned.<\/p>\n<p>You now know what it takes to build a solid foundation of backlinks. Now it&#8217;s time to get into what I like to call &#8220;Power&#8221; backlinks.<\/p>\n<div class=\"styled-hr hr-style-0\"><\/div>\n<h2 id=\"power\"><span class=\"ez-toc-section\" id=\"Power_Backlinks\"><\/span>Power Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#8220;Power&#8221; backlinks will accelerate your results because:<\/p>\n<p>A) they are the most relevant and<\/p>\n<p>B) they are the most authoritative<\/p>\n<h3><span class=\"ez-toc-section\" id=\"information-Driven_Approach\"><\/span>information-Driven Approach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As hard as it is to produce quality information, there is no better way to drive high authority backlinks to a website.<\/p>\n<p>There are only three things you have to do with an information-driven approach:<\/p>\n<ol>\n<li>Find the right keywords to target<\/li>\n<li>Create a great piece of information around that keyword<\/li>\n<li>Promote the information (social and backlinks)<\/li>\n<\/ol>\n<p>When you create quality information, you are creating ASSETS for your business.<\/p>\n<p>No matter what Google does, it can never take away your information.<\/p>\n<p>You need to approach link building with a long-term mindset in 2017 and beyond.<\/p>\n<p>I use the investing analogy pretty often, but it&#8217;s true for SEO.<\/p>\n<p>There is a compound effect of producing and promoting information on a consistent basis.<\/p>\n<p>Keep in mind:<\/p>\n<p>The following tactics are effective without information.<\/p>\n<p>But you will get even better results if you build links to strong information assets.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Editorial_Backlinks\"><\/span>Editorial Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For a link to be &#8220;editorial&#8221; you can&#8217;t have access to the site and your link must pass editorial review. Google values editorial backlinks more than any other type of link.<\/p>\n<p>Sadly, getting these high authority backlinks can be\u00a0challenging.<\/p>\n<p>First, you have to build relationships with bloggers in your industry. Second, you likely need to produce quality information to get natural backlinks.<\/p>\n<p>My agency has acquired thousands of high-quality editorial backlinks at this point. We can get these high authority backlinks because we have built relationships and have the connections.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Niche_Relevant_Guest_Posts\"><\/span>Niche Relevant Guest Posts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Guest posts are effective in two ways. First, if you contribute lots of value, it will build your authority in the space. Second, your guest post can send relevant referral traffic to your website.<\/p>\n<p>Keep in mind that Google frowns upon spammy guest posting. That means you need to focus your efforts on producing a valuable guest post. If you give value, then there is nothing wrong with injecting backlinks to your website.<\/p>\n<p>To get the most out of your guest posts, you need to get contextual links. Contextual links are far more powerful than author byline links.<\/p>\n<p>That&#8217;s the cool thing about our blogger outreach service. Since we write the information in a ghostwriting format, we place your links within the meat of the article. That way, it looks like a genuine recommendation for your website.<\/p>\n<p>If you want to DIY it up, then use these search queries to find opportunities:<\/p>\n<p>NICHE + &#8220;guest post&#8221;<br \/>\nNICHE + &#8220;contribute to&#8221;<br \/>\nNICHE + &#8220;write for us&#8221;<br \/>\nNICHE + &#8220;contributors&#8221;<br \/>\nNICHE + &#8220;guest writer&#8221;<br \/>\nNICHE + &#8220;guest post guidelines&#8221;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Merger_Technique\"><\/span>The Merger Technique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Merger Technique is the process of finding a relevant expired domain and 301 redirecting it to your site.<\/p>\n<p>The concept is simple:<\/p>\n<p>You just acquired a relevant business and want to redirect to your mother company.<\/p>\n<p>The key is for the expired domain to be 100% relevant.<\/p>\n<p>These domains are harder to come by, but it is well worth it when you find one.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Resource_Pages\"><\/span>Resource Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is an oldie, but a goodie.<\/p>\n<p>Although SEO&#8217;s have abused this strategy, there are still some diamonds in the rough.<\/p>\n<p>Once you find the pages, it\u2019s best to see if there are any broken links on the page.<\/p>\n<p>Use the Check My Link plugin.<\/p>\n<p>You can use this as leverage when reaching out.<\/p>\n<p>If there are no broken links, then you will need a strong information asset. Otherwise, you will likely get denied.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_White_Alternative_to_PBNs\"><\/span>The White Alternative to PBNs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instead of buying an expired domain and rebuilding it, you are going to:<\/p>\n<ol>\n<li>find an expired domain<\/li>\n<li>scrape its backlinks<\/li>\n<li>then reach out and let the linkers know they are linking to a dead resource<\/li>\n<\/ol>\n<p>If the expired domain is relevant, you can ask the linker to replace the dead link with your site.<\/p>\n<p>To improve your success rate, suggest 2-3 quality resources (including yours).<\/p>\n<p>You can also recreate the original information if it&#8217;s relevant. This is obvious, but the information must better than the original.<\/p>\n<p>Reach out and let the linker know about the new, revised piece of information.<\/p>\n<p>This strategy requires more time and effort, but you get more link placements.<\/p>\n<div class=\"styled-hr hr-style-0\"><\/div>\n<h2 id=\"grey\"><span class=\"ez-toc-section\" id=\"Grey_Hat_Backlinks\"><\/span>Grey Hat Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I stay away from grey hat techniques at this point, but I did live in this world for a long time.<\/p>\n<p><strong>NOTE:<\/strong> if you take the grey hat route, you are increasing the likelihood of getting a penalty.<\/p>\n<p>None of these tactics are safe and I have seen websites get manual penalties using each of them.<\/p>\n<p>If there is so much risk, then why am I showing you?<\/p>\n<p>The reason is that many of these techniques work well.<\/p>\n<p>These techniques are best for people:<\/p>\n<ul>\n<li>Who has a high-risk tolerance<\/li>\n<li>Who wants to rank without creating great information<\/li>\n<li>Who don&#8217;t care if their site gets penalized<\/li>\n<\/ul>\n<p>If you have a low-risk tolerance then you have two options:<\/p>\n<p>A) avoid these backlinks altogether or B) use them on tier two to boost your tier one backlinks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Leverage_Relevant_Expired_Domains\"><\/span>Leverage Relevant Expired Domains<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you are going to create a PBN, then you might as well do it right.<\/p>\n<p>Don\u2019t just buy any expired domain.<\/p>\n<p>Try to find domains that have relevant Topical Trust Flow Topics to your niche.<\/p>\n<p>This won\u2019t always be possible, but it\u2019s worth the patience.<\/p>\n<p>Getting a link from one relevant domain is more powerful than several irrelevant domains.<\/p>\n<p>Here are my favorite tools for finding expired domains:<\/p>\n<ul>\n<li>Freshdrop<\/li>\n<li>DomCop<\/li>\n<\/ul>\n<p>Some other options include ExpiredDomains.net and Moonsy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Web_20s\"><\/span>Web 2.0s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Creating web 2.0s on sites like Tumblr, Weebly, and WordPress.com is an old grey hat strategy that still works. Just be careful because it can land you a penalty. I have gotten manual actions removed from clients because of web 2.0 backlinks.<\/p>\n<p>I recommend you avoid using these backlinks on tier one.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_to_Do_Now%E2%80%A6\"><\/span>What to Do Now&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I hope this helped you learn a thing or two, and make sure you drop a comment below if you have ANY questions whatsoever. Don&#8217;t be SHY. I&#8217;m a pretty nice guy.<\/p>\n<hr \/>\n<h2 id=\"freebacklinks\"><span class=\"ez-toc-section\" id=\"BONUS_How_to_EARN_Backlinks\"><\/span>BONUS: How to EARN Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many people doing SEO confuse\u00a0earning\u00a0backlinks with\u00a0building\u00a0backlinks.<\/p>\n<p>These are two different concepts.<\/p>\n<p>To EARN means that you\u00a0DESERVE\u00a0backlinks.<\/p>\n<p>Have you ever taken a second to think about why your website even deserves backlinks?<\/p>\n<p>I&#8217;ve realized that there is only one way to EARN backlinks&#8230;<\/p>\n<p>You must become obsessed with pleasing your users.<\/p>\n<p>As of late, I have become consumed with the overwhelming ambition to please my\u00a0users.<\/p>\n<p>After hours\u00a0of thought, I&#8217;ve realized that effective\u00a0SEO starts with the user in mind.<\/p>\n<p>You have to be user-centric.<\/p>\n<p><em>If you please the user, you will please Google.<\/em><\/p>\n<p>I used to spend so much of my time trying to figure out how to &#8220;trick&#8221; or manipulate Google.<\/p>\n<p>I can&#8217;t get that time back, but I have learned an important lesson:<\/p>\n<p>To build a real business, you must focus on pleasing the user.<\/p>\n<p>All the time. On a consistent basis.<\/p>\n<p><strong>Understand that:<\/strong><\/p>\n<ul>\n<li>Happy users ARE your marketing.<\/li>\n<li>Happy users will\u00a0EARN you backlinks.<\/li>\n<li>Happy users will SHARE your information on social media.<\/li>\n<li>Happy users will RETURN to your website.<\/li>\n<\/ul>\n<p>Your SEO\u00a0campaign will transform when you put your users first.<\/p>\n<p>Let me show you how to earn backlinks by being user-centric:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Ways_to_Earn_Backlinks\"><\/span>11 Ways to Earn Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_You_Have_to_Become_User-Centric\"><\/span>1. You Have to Become User-Centric<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let&#8217;s face it:<\/p>\n<p><em>if users don&#8217;t like your website, then Google won&#8217;t either.<\/em><\/p>\n<p>Your focus shouldn&#8217;t be on manipulating algorithms.<\/p>\n<p>Your focus should be &#8220;what can I do right now to help my prospective customers or readers?&#8221;<\/p>\n<p>There isn&#8217;t a single website online that can&#8217;t improve the user experience.<\/p>\n<p>There is always room to help more and give more.<\/p>\n<p>A website that puts 100% effort into pleasing the user, will earn backlinks.<\/p>\n<p>You need to remember how Google interprets a backlink.<\/p>\n<p>It is a vote. Some of these &#8220;votes&#8221; are better than others.<\/p>\n<p><strong>Think of it this way:<\/strong><\/p>\n<p>The U.S. just went through an election cycle.<\/p>\n<p>Candidates\u00a0from the Republicans and Democrats are battling to earn their party&#8217;s\u00a0nomination.<\/p>\n<p>When you cut through all the media noise\u00a0there is a powerful marketing technique at play:<\/p>\n<p><em>Endorsements.<\/em><\/p>\n<p>Whenever a candidate gets an endorsement from a well-known figure in the party, it is a huge\u00a0deal.<\/p>\n<p>A single endorsement can get enormous\u00a0amounts of news coverage.<\/p>\n<p><strong>Here are two examples:<\/strong><\/p>\n<figure id=\"attachment_6091\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/Sarah-Palin-Donald-Trump.png\" rel=\"attachment wp-att-6091\"><img decoding=\"async\" class=\" wp-image-6091\" src=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/Sarah-Palin-Donald-Trump.png\" srcset=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/Sarah-Palin-Donald-Trump.png 846w, https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/Sarah-Palin-Donald-Trump-300x159.png 300w, https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/Sarah-Palin-Donald-Trump-768x408.png 768w\" alt=\"Google Trends After Sarah Palin Endorsed Donald Trump\" width=\"633\" height=\"336\" \/><\/a><figcaption class=\"wp-caption-text\">Google Trends After Sarah Palin Endorsed Donald Trump<\/figcaption><\/figure>\n<figure id=\"attachment_6092\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/Ted-Cruz-Glenn-Beck.png\" rel=\"attachment wp-att-6092\"><img decoding=\"async\" class=\" wp-image-6092\" src=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/Ted-Cruz-Glenn-Beck.png\" srcset=\"https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/Ted-Cruz-Glenn-Beck.png 850w, https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/Ted-Cruz-Glenn-Beck-300x160.png 300w, https:\/\/www.gotchseo.com\/wp-content\/uploads\/2016\/01\/Ted-Cruz-Glenn-Beck-768x409.png 768w\" alt=\"Google Trends After Glenn Beck Endorsed Ted Cruz\" width=\"630\" height=\"336\" \/><\/a><figcaption class=\"wp-caption-text\">Google Trends After Glenn Beck Endorsed Ted Cruz<\/figcaption><\/figure>\n<p>Look at those spikes immediately following endorsements.<\/p>\n<p>Think of backlinks as endorsements for your website.<\/p>\n<p>What does your site\/blog have to deserve a big endorsement?<\/p>\n<p>Small endorsements are fine and will compound over time.<\/p>\n<p>But getting an endorsement from a well-known site in your industry is way more powerful.<\/p>\n<p>The only way to get such endorsements (backlinks), you need to give tremendous value to the user.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Your_information_Must_Please_the_User\"><\/span>2. Your information\u00a0Must Please the User<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You know how competitive information marketing is in the entrepreneur, SEO, and marketing industries.<\/p>\n<p>Bloggers are pumping out incredible pieces of information.<\/p>\n<p>Sometimes these information pieces are 10,000 words.<\/p>\n<p>Others times, hundreds of hours are investing in doing research and finding data.<\/p>\n<p>This is the standard in these industries.<\/p>\n<p>Yet, this isn&#8217;t the standard in every industry.<\/p>\n<p>Should it be?<\/p>\n<p>Maybe.<\/p>\n<p>But it&#8217;s not.<\/p>\n<p>There isn&#8217;t a single formula for creating information that pleases a user.<\/p>\n<p>That&#8217;s why it can be dangerous immersing yourself in the industries above.<\/p>\n<p>It narrows your view.<\/p>\n<p>You start to think that &#8220;good&#8221; information has to be 1,800 words or more.<\/p>\n<p><strong>The truth is:<\/strong><\/p>\n<p>&#8220;Good&#8221; information comes in all shapes and sizes.<\/p>\n<p>There are no laws for creating great information.<\/p>\n<p>I\u00a0do not believe that every piece of information you create needs\u00a0to rank on the first page of Google.<\/p>\n<p>Yes, most of your information should focus on\u00a0a\u00a0single\u00a0keyword.<\/p>\n<p>But, don&#8217;t let the search engine determine what types of information you want to produce.<\/p>\n<p>There are times when you need to solve a micro problem in your information.<\/p>\n<p>This micro problem may only get 10 searches a month in Google.<\/p>\n<p>WHO CARES.<\/p>\n<p>As long as you have the intention of helping someone, it will improve the value of your website.<\/p>\n<p>There isn&#8217;t a problem too big or too small.<\/p>\n<p>SEOs get wrapped up in data but forget about the user.<\/p>\n<p>Who cares if Google is telling you that a particular keyword only gets 10 searches a month.<\/p>\n<p>For all I care, that is an opportunity to help approximately 10 people.<\/p>\n<p>Do you want to know what&#8217;s funny?<\/p>\n<p>When I created the article &#8220;How to Index Backlinks 100% of the Time&#8221;, there wasn&#8217;t any search volume.<\/p>\n<p>I created that article over two years and it is one of my most trafficked pages on my blog.<\/p>\n<p>I didn&#8217;t care that it didn&#8217;t have search volume at the time.<\/p>\n<p>I just knew it was a problem because I was the one struggling with it!<\/p>\n<p>The moral of the story is that your information needs to help people reach a goal or solve a problem.<\/p>\n<p>It doesn&#8217;t always to be monumental.<\/p>\n<p>Creating something that makes someone laugh is\u00a0solving a problem.<\/p>\n<p>Showing someone how to sharpen a pencil is solving a problem.<\/p>\n<p>Telling someone about the mistakes you have made helps them avoid those mistakes.<\/p>\n<p>You get the point.<\/p>\n<p>Focus on the user first.<\/p>\n<p>What are their problems and what can you do to help them?<\/p>\n<p>After you figure that out, then you need to make sure that&#8230;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Your_information_Stand_Outs\"><\/span>3. Your information Stand Outs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Creating rehashed garbage won&#8217;t get you anywhere.<\/p>\n<p>It won&#8217;t help you with Google and it won&#8217;t help your business\u00a0grow.<\/p>\n<p>The successful businesses we see in the world are innovative.<\/p>\n<p>They don&#8217;t think about how to copy their competitors.<\/p>\n<p>They think about what they can do that&#8217;s different and unique.<\/p>\n<p>Take a look at the pages ranking in Google for your target keyword.<\/p>\n<p><strong>Think:<\/strong> &#8220;What can I do that&#8217;s different than these 10 pages?&#8221;<\/p>\n<p>Here are the common characteristics\/quality holes you want to look for:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Outdated_information\"><\/span>Outdated information<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Creating updated information is the single biggest way to be different.<\/p>\n<p>Time is the enemy of many blogs.<\/p>\n<p>Not all\u00a0information will become outdated if it&#8217;s evergreen.<\/p>\n<p>But, it depends on the industry.<\/p>\n<p>For example, the SEO industry changes at a rapid pace.<\/p>\n<p>Marketing, in general, is always changing and there are always new mediums emerging.<\/p>\n<p>information gets outdated.<\/p>\n<p>When you find outdated information, there is an opportunity.<\/p>\n<p>The most obvious plan of attack is to create an updated piece of information, but that&#8217;s not all&#8230;<\/p>\n<p>You must create\u00a0an updated piece of information that blows the other one out of the water.<\/p>\n<p>Don&#8217;t play nice when it comes to helping the user.<\/p>\n<p>It is a competition to see who can help the user more.<\/p>\n<p>You need to win.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Lack_of_Depth\"><\/span>Lack of Depth<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Sometimes it&#8217;s mind boggling why some pages\u00a0even rank on the first page of Google.<\/p>\n<p>Many times, these pages are ranking because their site has so much authority.<\/p>\n<p>If a page is ranking because of its site authority, it is an opportunity for you.<\/p>\n<p>Pages that rank in this fashion will likely have &#8220;thin&#8221; information.<\/p>\n<p>You can dominate them by creating information with more depth.<\/p>\n<p>Not just a little more depth. Create massive depth in your information.<\/p>\n<p>Like I said above, don&#8217;t let it be a competition.<\/p>\n<p>Your information should be so good that your competitors don&#8217;t even attempt to beat it.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Lack_of_Data_or_Research\"><\/span>Lack of Data or Research<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Some information ranking on the first page of Google is great but lacks data and research.<\/p>\n<p>If you identify pages like this, you can overwhelm them with data and research.<\/p>\n<p>Leverage trusted data sources in your industry.<\/p>\n<p>If there isn&#8217;t lots of data available on hand, then create your own case studies.<\/p>\n<p>These case studies will give you unique data that will make your information stand out.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Lack_of_Personality\"><\/span>Lack of Personality<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Some information on the first page of Google will put you to sleep.<\/p>\n<p>The information has a &#8220;corporate&#8221;, impersonal tone.<\/p>\n<p>information becomes &#8220;corporate&#8221; when the company loses sight of the user.<\/p>\n<p>They become out of touch.<\/p>\n<p>Great information and copywriting is suppose to be simple and personal.<\/p>\n<p>Beating corporate speak is my goal with Gotch SEO.<\/p>\n<p>When I see information that&#8217;s ranking well (without personality), I know I will smash them.<\/p>\n<p>I do my best to speak to YOU.<\/p>\n<p>I want YOU to know that I&#8217;m helping YOU.<\/p>\n<p>YOU are what matters.<\/p>\n<p>YOU are the reason why I even produce information.<\/p>\n<p>Use &#8220;YOU&#8221; in your information.<\/p>\n<p>Speak to your reader.<\/p>\n<p>You aren&#8217;t writing for an audience.<\/p>\n<p>You are writing for a single individual.<\/p>\n<p><strong>Do me a favor:<\/strong><\/p>\n<p>I want you to &#8220;LOL&#8221; next time you see a page ranking with &#8220;corporate&#8221;, impersonal information.<\/p>\n<p>Why?<\/p>\n<p>Because it&#8217;s your job to push them off the first page of Google\u00a0by being personal and caring more about your users.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Lack_of_Readability_Visual_Appeal\"><\/span>Lack of Readability &amp; Visual Appeal<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>I&#8217;m sure you have seen it:<\/p>\n<ul>\n<li>unbearable big blocks of text<\/li>\n<li>no headings<\/li>\n<li>no images<\/li>\n<li>white font on a black backgrounds<\/li>\n<li>distracting\u00a0designs<\/li>\n<\/ul>\n<p>As I mentioned above, there are pages that rank because of their website&#8217;s authority.<\/p>\n<p>Some of these pages will have essay-like information that\u00a0gives me college flashbacks.<\/p>\n<p>To beat them, create information\u00a0that:<\/p>\n<ul>\n<li>is readable. (Use bullet points, lists, etc.)<\/li>\n<li>is easy to scan. (Use descriptive headings)<\/li>\n<li>uses beautiful visuals. (Use images to break up long information)<\/li>\n<li>has a black font on a white background. (It&#8217;s easier to read\/a proven copywriting principle)<\/li>\n<li>doesn&#8217;t have distracting design elements. (Your information is the most important element on the page. Don&#8217;t let your design take away from.)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_You_Must_Be_Willing_to_Do_What_Others_Wont\"><\/span>4. You Must Be Willing to Do What Others Won&#8217;t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You have likely noticed a trend in this article already. Great information marketing AND ranking pages in Google requires enormous\u00a0amounts of effort.<\/p>\n<p>You have to be willing to do what others won&#8217;t.<\/p>\n<p>The good news is that most people are lazy.<\/p>\n<p>It&#8217;s hard to sit down and write every single day.<\/p>\n<p>It&#8217;s hard to think outside of the box.<\/p>\n<p>It&#8217;s hard not to get distracted.<\/p>\n<p>But that&#8217;s what it takes if you want to create information that produces results.<\/p>\n<p>You aren&#8217;t always going to get it right, but the more you produce, the better chance you have to succeed.<\/p>\n<p>Produce. Produce. Produce.<\/p>\n<p>And when you finish producing, start producing more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_You_Must_Be_Creative\"><\/span>5. You Must Be Creative<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Being creative is hard.<\/p>\n<p>Everyone struggles with coming up with unique ideas.<\/p>\n<p>Many of your ideas will likely suck, but it doesn&#8217;t matter. You only need a few good ideas to stick to start seeing growth.<\/p>\n<p>Creative information will attract high authority backlinks.<\/p>\n<p>At the same time, don&#8217;t feel like you need to always reinvent the wheel.<\/p>\n<p>Use tools like Buzzsumo and the first page of Google to see what information has attracted the most backlinks.<\/p>\n<p>You can then use the same idea, but create something completely unique and better.<\/p>\n<p><strong>Keep in mind:<\/strong><\/p>\n<p>This is still creativity!<\/p>\n<p>The only difference is that you aren&#8217;t coming up with ideas out of thin are.<\/p>\n<p>Instead, you are using ideas that are already validated. This will increase your information&#8217;s chances of success.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_You_Need_to_Be_Unique\"><\/span>6. You Need to Be Unique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I can&#8217;t stand rehashed information. I see it so often across all verticals and it&#8217;s painful to see.<\/p>\n<p>Rehashed information won&#8217;t earn you backlinks.<\/p>\n<p>If all you can think of are\u00a0rehashed ideas, then don&#8217;t publish at all.<\/p>\n<p>It&#8217;s better to publish one super unique piece of information than it is to produce rehashed garbage.<\/p>\n<p>Make it unique.<\/p>\n<p>Be creative and be different.<\/p>\n<p>Bloggers link\u00a0to information that is innovative,\u00a0unique, and super valuable.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_You_Must_Outperform_Others\"><\/span>7. You Must Outperform Others<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As I explained in a previous step, you need to beat your competitors.<\/p>\n<p>There are likely a few competitors in your industry that are producing stellar information.<\/p>\n<p>You need to outperform them.<\/p>\n<p>They are the benchmark.<\/p>\n<p>Analyze their information and do your best to understand why it performs well.<\/p>\n<p><strong>Ask:<\/strong><\/p>\n<ul>\n<li>WHY do they get so many social shares?<\/li>\n<li>WHY do they get so many blog comments?<\/li>\n<li>What makes them different from the thousands of other bloggers in your industry?<\/li>\n<\/ul>\n<p>Understanding why they are successful will help you\u00a0develop a plan to beat them.<\/p>\n<p><strong>Remember:<\/strong><\/p>\n<p>The goal isn&#8217;t to beat them in a slimy or unethical way.<\/p>\n<p>The goal is to beat them by giving MORE value.<\/p>\n<p>That needs to be your goal no matter how hard it may be.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_You_Have_to_Be_Consistent\"><\/span>8. You Have to Be Consistent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instead of trying to be perfect, you need to be consistent.<\/p>\n<p>You should try to\u00a0produce at least some\u00a0information every day.<\/p>\n<p>Will it always be a masterpiece?<\/p>\n<p>No.<\/p>\n<p>It&#8217;s the ACT of producing information is what&#8217;s actually valuable. That&#8217;s because your efforts will compound over time.<\/p>\n<p>It&#8217;s about putting hard work day-in and day-out.<\/p>\n<p>You can look at Derek&#8217;s blog and see that he only publishes 1-2 times a month.<\/p>\n<p>Does that mean he&#8217;s chilling the rest of the month?<\/p>\n<p>NO.<\/p>\n<p>He&#8217;s working on other parts of his business that will bring value to his readers.<\/p>\n<p>It doesn&#8217;t matter how often you publish. It matters that you are producing value on a daily basis.<\/p>\n<p>The more you produce, the better you will become.<\/p>\n<p>Your thoughts will crystallize.<\/p>\n<p>It&#8217;s obvious when someone worked super hard to produce a piece of information.<\/p>\n<p>That&#8217;s because the more effort you put into a piece of information, the better it will be.<\/p>\n<p>The better the information is, the more backlinks you will attract.<\/p>\n<p>But you HAVE to be consistent.<\/p>\n<p>Consistency isn&#8217;t some God-given talent. It&#8217;s about organization and planning.<\/p>\n<p>That&#8217;s why you should consider using an editorial calendar.<\/p>\n<p>Editorial calendar help end decision fatigue.<\/p>\n<p>You will wake up and know what needs to get done without having to think about it.<\/p>\n<p>You want your information production to be on auto-pilot.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_You_Have_to_Build_Relationships\"><\/span>9. You Have to Build Relationships<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To earn backlinks, you need to build relationships.<\/p>\n<p>Your blog can&#8217;t be an island in the middle of the ocean.<\/p>\n<p>You need to build connections and relationships.<\/p>\n<p>These relationships will lead to backlinks.<\/p>\n<p>You won&#8217;t even have to ask for a link most of the time.<\/p>\n<p>Just the act of establishing relationships with top bloggers will often lead to links.<\/p>\n<p>That is, as long as your information is valuable and unique.<\/p>\n<p>When trying to build relationships, you need to always focus on what YOU can do for the person.<\/p>\n<p>Do you remember what I said about being user-centric?<\/p>\n<p>The same principle applies when trying to build relationships.<\/p>\n<p>You should be thinking about how you can help the prospect. Not how you can get more out of them.<\/p>\n<p>Give, give, and give more. Then, you will receive.<\/p>\n<p><strong>Think about it:<\/strong><\/p>\n<p>Why would anyone want to link to your blog after getting a cold email request? I know I wouldn&#8217;t.<\/p>\n<p>To get your blog and name &#8220;out there&#8221; you need to use repetition.<\/p>\n<p>That means your name needs to visible on many fronts.<\/p>\n<p>Start with a well-thought-out comment on their blog. Then follow that up with a Tweet or response to a Tweet of theirs. Then send them a non-committal email.<\/p>\n<p>Repeat this cycle over and over until it&#8217;s obvious that they know your name.<\/p>\n<p>Once you have gone through this effort, THEN ask them how you can help them in one way or another.<\/p>\n<p>How can you give them value? Why should they link to your information?<\/p>\n<p>Does your information deserve links from a top blog? Is it THAT good?<\/p>\n<p>You will always have a biased answer.<\/p>\n<p>That&#8217;s why you should seek outside opinions.<\/p>\n<p>ASK top bloggers what they think about your information.<\/p>\n<p>(Asking bloggers &#8220;what they think&#8221; about your information is a great way to get exposure).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_You_Need_to_Build_an_Email_List\"><\/span>10. You Need to Build an Email List<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>That&#8217;s right. One of the best ways to earn backlinks is to have an email list.<\/p>\n<p>That&#8217;s because you can email your list whenever you publish a new blog post.<\/p>\n<p>The people on your list are receptive to you and like what you are doing.<\/p>\n<p>Many of these same subscribers also have blogs of their own.<\/p>\n<p>It is much more likely that a loyal subscriber will link to your information than it happening at random.<\/p>\n<p><strong>I&#8217;m sure you have seen this happen:<\/strong><\/p>\n<p>A top blogger publishes a new blog post and BAM:<\/p>\n<p>They have countless social shares and comments within hours.<\/p>\n<p>How does this happen?<\/p>\n<p>It&#8217;s because they promote their information to their list!<\/p>\n<p>Having an email list is a true asset for your business.<\/p>\n<p>You have complete control of your email list.<\/p>\n<p>It isn&#8217;t affected\u00a0by algorithm changes.<\/p>\n<p>It isn&#8217;t affected by policy changes.<\/p>\n<p>It is yours and it is the ultimate asset.<\/p>\n<p>Growing an email list should be a priority for\u00a0EVERY business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_You_Need_to_Promote_Your_information\"><\/span>11. You Need to Promote Your information<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, to EARN backlinks, people must see your information.<\/p>\n<p>Invisible information doesn&#8217;t\u00a0get backlinks, no matter how good it is.<\/p>\n<p>Here is a simple technique you can use:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Similar_information_Outreach\"><\/span>Similar information Outreach<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>This is one of my favorite tactics. All you need to do is:<\/p>\n<ul>\n<li>create a great piece of information<\/li>\n<li>prospect for websites that have linked to similar articles before<\/li>\n<li>reaching out to them<\/li>\n<\/ul>\n<p>The most important element of this strategy is to have a great piece of information. It needs to be much better than the other relevant piece of information they are linking to.<\/p>\n<p>To find prospects use Buzzsumo or look at the first page of Google for your target keyword. Take the top 10 results and run them through Ahrefs or Majestic.<\/p>\n<p>They may not change links, but they might link to your resource in a future article. If they don&#8217;t link, then they\u00a0will likely share the information piece on social.<\/p>\n<p>For now, remember to share your information on your owned media assets such as Facebook, Twitter, etc.<\/p>\n<p>It&#8217;s important to engage with the audience you already have because it can lead to natural links.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bonus_What_About_Guest_Posting\"><\/span>Bonus: What About Guest Posting?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I&#8217;m a big fan of guest posting, but it&#8217;s not a way to EARN backlinks for your website.<\/p>\n<p>The reason is that you are the one responsible for placing the link back to your site.<\/p>\n<p>That isn&#8217;t earned.<\/p>\n<p>In essence, YOU are deciding that your website or information is worth linking to.<\/p>\n<p>EARNED means that you created a great piece of information, promoted it, and someone linked to it by free will.<\/p>\n<p><strong>As I said, there is nothing wrong with guest posting for:<\/strong><\/p>\n<ul>\n<li>brand building<\/li>\n<li>traffic generation<\/li>\n<li><a href=\"https:\/\/omaha-seo.com\/blog\/domain-authority-da\/\">link building<\/a><\/li>\n<\/ul>\n<p>But as far as being an EARNED backlink, it is not.<\/p>\n<p>If you control the link, it&#8217;s not earned.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To actually earn backlinks, you must focus on giving tremendous value through information.<\/p>\n<p>There is no shortcut.<\/p>\n<p>There is no quick fix.<\/p>\n<p>You just need to think about how you can help your users.<\/p>\n<p>Then, create information that actually helps them.<\/p>\n<p>Be user-centric and the backlinks and\u00a0social shares\u00a0will compound over time.<\/p>\n<p>Via\u00a0 \u00a0 https:\/\/www.gotchseo.com\/backlinks\/<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d57906.64535453718!2d-96.09081417264318!3d41.249846900848205!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938c03b7c2d129%3A0x6b7c03a6aa4d3ab7!2sTaco%20Bell%2C%20L%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.212177499999996!2d-95.9863606!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653560024817!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of the best way to build backlinks is to earn them. this can be achieved thru value through leveraging content marketing. Research your perfect customer and provide the value they are looking for to get started. Check out this Dynamite Backlink Guide to get you started!<\/p>\n","protected":false},"author":1,"featured_media":2441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[11,32],"class_list":["post-810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-link-building","tag-website-backlinks","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Building Dynamite SEO Backlinks That Work! - Omaha SEO<\/title>\n<meta name=\"description\" content=\"One of the best way to build backlinks is to earn them. Research your perfect customer and provide the value they are looking for to get started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Dynamite SEO Backlinks That Work! - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"One of the best way to build backlinks is to earn them. Research your perfect customer and provide the value they are looking for to get started.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-05T16:18:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-26T14:29:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_175771322.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"4174\" \/>\n\t<meta property=\"og:image:height\" content=\"2959\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"36 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Building Dynamite SEO Backlinks That Work! - Omaha SEO","description":"One of the best way to build backlinks is to earn them. Research your perfect customer and provide the value they are looking for to get started.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/","og_locale":"en_US","og_type":"article","og_title":"Building Dynamite SEO Backlinks That Work! - Omaha SEO","og_description":"One of the best way to build backlinks is to earn them. Research your perfect customer and provide the value they are looking for to get started.","og_url":"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/","og_site_name":"Omaha SEO","article_publisher":"https:\/\/www.facebook.com\/4socialmedia\/","article_published_time":"2017-10-05T16:18:17+00:00","article_modified_time":"2022-05-26T14:29:40+00:00","og_image":[{"width":4174,"height":2959,"url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_175771322.jpeg","type":"image\/jpeg"}],"author":"Phil Belleville","twitter_card":"summary_large_image","twitter_creator":"@MySocialMediaCo","twitter_site":"@MySocialMediaCo","twitter_misc":{"Written by":"Phil Belleville","Est. reading time":"36 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#article","isPartOf":{"@id":"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/"},"author":{"name":"Phil Belleville","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2"},"headline":"Building Dynamite SEO Backlinks That Work!","datePublished":"2017-10-05T16:18:17+00:00","dateModified":"2022-05-26T14:29:40+00:00","mainEntityOfPage":{"@id":"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/"},"wordCount":7466,"publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#primaryimage"},"thumbnailUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_175771322.jpeg","keywords":["link building","website backlinks"],"articleSection":["Search Engine Optimization"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/","url":"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/","name":"Building Dynamite SEO Backlinks That Work! - Omaha SEO","isPartOf":{"@id":"https:\/\/omaha-seo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#primaryimage"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#primaryimage"},"thumbnailUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_175771322.jpeg","datePublished":"2017-10-05T16:18:17+00:00","dateModified":"2022-05-26T14:29:40+00:00","description":"One of the best way to build backlinks is to earn them. Research your perfect customer and provide the value they are looking for to get started.","breadcrumb":{"@id":"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#primaryimage","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_175771322.jpeg","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_175771322.jpeg","width":4174,"height":2959,"caption":"Business data analytics process management with a consultant touching connected gear cogs with KPI financial charts and graph, automated marketing dashboard"},{"@type":"BreadcrumbList","@id":"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/omaha-seo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Building Dynamite SEO Backlinks That Work!"}]},{"@type":"WebSite","@id":"https:\/\/omaha-seo.com\/blog\/#website","url":"https:\/\/omaha-seo.com\/blog\/","name":"Omaha SEO","description":"Omaha SEO Experts - SEO Omaha Services","publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/omaha-seo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/omaha-seo.com\/blog\/#organization","name":"Omaha SEO","url":"https:\/\/omaha-seo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","width":480,"height":92,"caption":"Omaha SEO"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/4socialmedia\/","https:\/\/x.com\/MySocialMediaCo","https:\/\/www.linkedin.com\/in\/philbelleville","https:\/\/www.pinterest.com\/4socialmedia\/","https:\/\/www.youtube.com\/user\/4socialmanagement\/"]},{"@type":"Person","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2","name":"Phil Belleville","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","caption":"Phil Belleville"},"description":"I\u2019ve been doing SEO since 1995, back when getting a website to rank meant testing, breaking, fixing, and testing again. After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=810"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/2441"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}