{"id":793,"date":"2017-03-05T02:22:14","date_gmt":"2017-03-05T02:22:14","guid":{"rendered":"http:\/\/onlinemarketingdiy.com\/?p=793"},"modified":"2025-10-28T12:09:13","modified_gmt":"2025-10-28T12:09:13","slug":"leverage-content-marketing","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/","title":{"rendered":"How To Leverage SEO Content Marketing"},"content":{"rendered":"<p>Want to find new customers? Then you have to get in front of them where they are. <a href=\"https:\/\/omaha-seo.com\/\">Best content marketing strategy<\/a> will help you do just that. Plus engage with your audience at every stage of the buying cycle. Follow this important guide to start the process.<\/p>\n<div>\n<section class=\"background white padding tb-30-30 tac text-and-columns\">\n<div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1ff3c49caef\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1ff3c49caef\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/#The_marketplace_we_live_and_work_in_today_is_radically_different_from_the_one_in_which_many_of_us_started_Salespeople_and_store_employees_used_to_be_the_experts_and_brands_and_businesses_used_to_spend_advertising_dollars_to_find_prospects_who_needed_their_services\" >The marketplace we live and work in today is radically different from the one in which many of us started. Salespeople and store employees used to be the experts, and brands and businesses used to spend advertising dollars to find prospects who needed their services.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/#Creating_an_Information_Marketing_Strategy\" >Creating an Information Marketing Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How? \nClick the Omaha SEO link below!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/#How_to_Design_Engaging_information\" >How to Design Engaging information<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/#Blog_Posts\" >Blog Posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/#Ebooks\" >Ebooks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/#Cheat_Sheets\" >Cheat Sheets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/#Workbooks_and_Templates\" >Workbooks and Templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/#Whitepapers_and_Reports\" >Whitepapers and Reports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/#Infographics\" >Infographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/#Slide_Decks\" >Slide Decks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/#Video\" >Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/#Case_Studies\" >Case Studies<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/#information_Marketing_and_Social_Media\" >information Marketing and Social Media<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/#Facebook\" >Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/#Twitter\" >Twitter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/#LinkedIn\" >LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/#Pinterest\" >Pinterest<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/#Gated_vs_Ungated_information\" >Gated vs. Ungated information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/#Information_Marketing_and_SEO\" >Information Marketing and SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/#From_Leads_to_Sales_with_information_Marketing\" >From Leads to Sales with information Marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h4 class=\"\"><span class=\"ez-toc-section\" id=\"The_marketplace_we_live_and_work_in_today_is_radically_different_from_the_one_in_which_many_of_us_started_Salespeople_and_store_employees_used_to_be_the_experts_and_brands_and_businesses_used_to_spend_advertising_dollars_to_find_prospects_who_needed_their_services\"><\/span>The marketplace we live and work in today is radically different from the one in which many of us started. Salespeople and store employees used to be the experts, and brands and businesses used to spend advertising dollars to find prospects who needed their services.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/div>\n<\/section>\n<section class=\"background white padding tb-30-30\">\n<div>\n<div>\n<p>Today, the buyer is the expert and the one proactively reaching out to brands and businesses for help. For example:<\/p>\n<ul>\n<li>The average buyer\u00a0guides themselves through 60% to 90%\u00a0of the traditional sales funnel before ever contacting a brand or salesperson.<\/li>\n<li>81% of\u00a0shoppers research online\u00a0before setting foot in a store.<\/li>\n<li>Consumers spend an average of 79 days\u00a0conducting online\u00a0research before buying.<\/li>\n<\/ul>\n<p>There is an answer to this buyer-driven environment: information. information marketing is the process of creating high-quality, valuable information to attract, inform, and engage an audience, while also promoting the brand itself. Buyers and consumers are already searching the web for answers that your brand is uniquely positioned to offer. It\u2019s benefits are three-fold:<\/p>\n<ol>\n<li>Increased brand awareness: As prospects and buyers search the web for answers to their questions and solutions for their problems, your brand continues to show up.<\/li>\n<li>Increased brand preference: information marketing helps to further establish your brand as a thought leader in your industry, which strengthens relationships with buyers.<\/li>\n<li>Greater reach at lower cost: It is not a short-term strategy, but over time, a library of great information will continue to reach more qualified leads and interested buyers.<\/li>\n<\/ol>\n<p>information marketing is the savvy marketer\u2019s response to the new, relationship-based, buyer-driven, digital marketplace.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"background white padding tb-30-30\">\n<h2><span class=\"ez-toc-section\" id=\"Creating_an_Information_Marketing_Strategy\"><\/span>Creating an Information Marketing Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An effective information <a href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-4-pillars-of-marketing\/\">marketing strategy is built on two pillars<\/a> that you (hopefully) have already:<\/p>\n<ol>\n<li>A set of robust, strategic personas, and<\/li>\n<li>An understanding of your typical buyer\u2019s journey.<\/li>\n<\/ol>\n<p>Each information asset should appeal to one (or two) personas at each stage of their buying journey, gently nudging them to the next stage.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\"><\/span><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/section>\n<section class=\"background white padding tb-30-30\">\n<div>\n<div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Design_Engaging_information\"><\/span>How to Design Engaging information<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Design means much more than color schemes and stock photos. The process will look different for every marketing team, and even for every team\u2019s various information pieces.<\/p>\n<p>In general, design starts at the very beginning, as you map out an information marketing strategy. Understanding the brand\u2019s personas and marketing goals will shape the basic style of each design\u2014each should be useful to your personas, and true to your brand voice.<\/p>\n<p>A strong information marketing strategy includes a variety of information types, so as individual pieces begin to take shape, there are some specific things to keep in mind:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Blog_Posts\"><\/span>Blog Posts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Distill your information marketing strategy into your blog schedule\/strategy. The company blog can and should be used to cross-promote other information, which will help keep posts on a consistent schedule. If you don\u2019t have a marketing team member who is familiar with SEO, this is one area where you might want to consult a professional.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ebooks\"><\/span>Ebooks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ebook information should follow some sort of narrative structure and include a lot of good, visual design. The goal of an ebook is to educate (rather than entertain), but make sure to keep the language conversational if that is consistent with your brand and personas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cheat_Sheets\"><\/span>Cheat Sheets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are short (two or three pages at most). That means there won\u2019t be a lot of room for big images, so you\u2019ll want to use text formatting to make them easy for a reader to quickly scan through. Link or point to other resources for more in-depth learning.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Workbooks_and_Templates\"><\/span>Workbooks and Templates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A great way to keep your brand in front of buyers, while also being really helpful. These resources should be designed for print and made as interactive and practical as possible.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Whitepapers_and_Reports\"><\/span>Whitepapers and Reports<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are similar to an ebook in that they are primarily educational materials, but whitepapers and reports are generally less graphically designed and use language that is a little more professional. They can also create opportunities to partner with other organizations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Infographics\"><\/span>Infographics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The name says it all: just give readers info and graphics. Use as little text as possible for the former, and let the latter tell the story. If you don\u2019t have a killer graphics artist in-house, this is one for which you might want to work with a professional.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Slide_Decks\"><\/span>Slide Decks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Slide decks are a great format for breaking down complex ideas into simple steps or bite-sized pieces. Keep the slides simple: minimal text in one font throughout, and use big images &amp; graphics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video\"><\/span>Video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The trick to effectively using video as part of an information strategy is keeping it as timeless as possible. Otherwise, you risk wasting resources (time and money) updating videos every year. High-quality video information can also be used to expose your brand to YouTube\u2019s large and active audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Case_Studies\"><\/span>Case Studies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Build case studies with real numbers and complete stories. This will help keep the information focused on the value and results, not the brand.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"background white padding tb-30-30\">\n<div class=\"container column one m-small \">\n<div id=\"rtp-616-content\" class=\"rtp-container\">\n<h2><span class=\"ez-toc-section\" id=\"information_Marketing_and_Social_Media\"><\/span>information Marketing and Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Social media is one of the primary vehicles for an information marketing campaign\u2014especially the more entry-level, entertaining pieces. There are three tiers of social media promotion for your information:<\/p>\n<ul>\n<li>Owned: Sharing your information on the brand\u2019s own social media channels is a quick, customizable, and free opportunity to connect with your target audience.<\/li>\n<li>Paid: Most social networks allow for some kind of paid advertising. Matching a network\u2019s demographics with your brand\u2019s personas will help you determine where to invest.<\/li>\n<li>Earned: The most valuable, but hardest to create, social media promotion happens when your audience shares your information with their networks.<\/li>\n<\/ul>\n<p>Each social network tends to gather a different type of user. Match your personas to network demographics to find out where your target audience is social online, and start sharing your information. Let&#8217;s cover the differences between social networks:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Facebook\"><\/span>Facebook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook is still the biggest social network, and while it is the fastest-growing, that growth is slowing and shifting. At the beginning of last year, Facebook usage was\u00a0growing fastest among older adults. As of January 2015,\u00a0Facebook users\u00a0are most likely to be college-educated, lower-income women.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Twitter\"><\/span>Twitter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Emerging markets account for\u00a078% of the traffic on Twitter, with India as one of the fastest-growing. Statistically speaking, Twitter users tend to be recent college graduates living in urban areas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"LinkedIn\"><\/span>LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>LinkedIn is commonly known as the professional social network, and it\u2019s obvious that its users are serious. Sixty-four percent of\u00a0social referrals to corporate websites\u00a0come from LinkedIn, compared to 17% from Facebook and 14% from Twitter. A glance at the demographics demonstrates that LinkedIn has the greatest percentage of college-educated, higher-income users of all the major social channels.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pinterest\"><\/span>Pinterest<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Consumers love Pinterest. Forty-seven percent of online shoppers have made a purchase because of a Pinterest recommendation, and Pinterest generates\u00a04x more revenue\u00a0(per click) than Twitter. Pinterest users tend to be more affluent women living in rural areas.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"background white padding tb-30-30\">\n<div class=\"container column one m-small \">\n<div id=\"rtp-618-content\" class=\"rtp-container\">\n<h2><span class=\"ez-toc-section\" id=\"Gated_vs_Ungated_information\"><\/span>Gated vs. Ungated information<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you build an information library for your brand, it\u2019s important to structure your campaign to drive specific business objectives. information marketing is about giving away information to build relationships and earn trust, but gating some of your best information is an acceptable and valuable practice.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7574 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/marketing-strategy.jpg\" alt=\"marketing strategy\" width=\"768\" height=\"354\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/marketing-strategy.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/marketing-strategy-300x138.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/marketing-strategy-513x236.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/marketing-strategy-573x264.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/marketing-strategy-600x277.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/marketing-strategy-335x154.jpg 335w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>74% of buyers\u00a0expect to access simple items\u2014like infographics\u2014for free, but 77% are willing to provide basic information for a white paper. Gating bigger resources is a great way to generate leads, learn which of your visitors is serious, and then\u00a0nurture leads.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"background white padding tb-30-30\">\n<div class=\"container column one m-small \">\n<div id=\"rtp-617-content\" class=\"rtp-container\">\n<h2><span class=\"ez-toc-section\" id=\"Information_Marketing_and_SEO\"><\/span>Information Marketing and SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the same way that you take a couple of extra steps to help your information succeed on social, take a couple more to help your information succeed with search engines. Weaving some SEO best practices into your information will help make a good impression with Google and move your website up the rankings list.<\/p>\n<ul>\n<li>Use keywords (naturally): Identify your main keyword for the information, a few synonyms, and a few related keywords. Then make sure you\u2019re actually using them in your information, headers, and page information. Don\u2019t over-do it, though. Search engines have been cracking down on information that is \u201cstuffed\u201d with one or two keywords. Write for the reader, but do make sure those important words are present.<\/li>\n<li>Earn natural links: Links from spammy sources can actually hurt your site with search engines. Build relationships with industry professionals who will share your information, and link to their primary resources in return. Links from high-quality websites will give yours a boost.<\/li>\n<li>Media: Include images and video (with descriptive titles and alt text) on blog posts and landing pages. They improve the user experience, which decreases bounce rates and improves your standing with Google.<\/li>\n<li>The strength of a good information marketing strategy is in providing the information and answers that your target audience is looking for, but your hard work is all for naught if they can\u2019t find it! Make sure you\u2019re creating information for the user, but that search engines will also favor.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"background white padding tb-30-30\">\n<div>\n<div>\n<h2><span class=\"ez-toc-section\" id=\"From_Leads_to_Sales_with_information_Marketing\"><\/span>From Leads to Sales with information Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Today&#8217;s buyers and consumers are empowered and independent, and savvy marketers meet them where they are. A robust information marketing strategy will help your brand connect and engage with your audience at every stage of the buying cycle.<\/p>\n<p style=\"text-align: center;\">Via\u00a0 \u00a0https:\/\/www.marketo.com\/information-marketing\/<br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d12003.068033942147!2d-95.99472182265977!3d41.22684760699105!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e6!4m5!1s0x87938e98e47abbe5%3A0xa568c1f22ae1e5f5!2sOmaha%20Fire%20Station%2033%2C%20South%2042nd%20Street%2C%20Omaha%2C%20NE%2C%20USA!3m2!1d41.2284918!2d-95.9760926!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sen!2s!4v1653680875363!5m2!1sen!2s\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Want to find new customers? Than you have to get in front of them where they are. A great content marketing strategy will help you do just that. Plus engage with your audience at every stage of the buying cycle. Follow this important guide to start the process.<\/p>\n","protected":false},"author":1,"featured_media":2492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Leverage SEO Content Marketing - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Want to find new customers? A great content marketing strategy will help you do that. Plus engage with your audience at every stage of the buying cycle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Leverage SEO Content Marketing - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Want to find new customers? A great content marketing strategy will help you do that. Plus engage with your audience at every stage of the buying cycle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-05T02:22:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-28T12:09:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/8.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Leverage SEO Content Marketing - Omaha SEO","description":"Want to find new customers? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=793"}],"version-history":[{"count":2,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/793\/revisions"}],"predecessor-version":[{"id":7576,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/793\/revisions\/7576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/2492"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}