{"id":746,"date":"2017-10-03T19:14:13","date_gmt":"2017-10-03T19:14:13","guid":{"rendered":"http:\/\/onlinemarketingdiy.com\/?p=746"},"modified":"2025-10-28T11:38:19","modified_gmt":"2025-10-28T11:38:19","slug":"b2b-linkedin-lead-generation","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/b2b-linkedin-lead-generation\/","title":{"rendered":"How To Use Linkedin For Lead Generation"},"content":{"rendered":"<div class=\"page-header\">\n<p><a href=\"https:\/\/omaha-seo.com\/blog\/linkedin-leads-for-your-b2b-business\/\">Linked in leads for your B2B business.<\/a> It&#8217;s a rare business that doesn&#8217;t. LinkedIn lead generation is one of the best strategies\u00a0for generating profitable leads. And with the improvements in\u00a0LinkedIn Sales Navigator, it is a must do for any business\u00a0depending on new fresh leads to expand their customer base. Get started by reading the information below.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e2e2f031e35\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e2e2f031e35\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/b2b-linkedin-lead-generation\/#B2B_LinkedIn_Lead_Generation_Using_Sales_Navigator\" >B2B LinkedIn Lead Generation Using Sales Navigator<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/b2b-linkedin-lead-generation\/#1_Import_Your_Leads_to_Sales_Navigator\" >#1: Import Your Leads to\u00a0Sales Navigator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/b2b-linkedin-lead-generation\/#2_Use_Lead_Builder_to_Filter_Prospect_Searches\" >#2: Use\u00a0Lead Builder to Filter Prospect Searches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/b2b-linkedin-lead-generation\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How? \nClick the Omaha SEO link below!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/b2b-linkedin-lead-generation\/#3_Research_Relevant_Accounts_by_Keyword\" >#3: Research Relevant Accounts by Keyword<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/b2b-linkedin-lead-generation\/#4_Monitor_and_Manage_Your_Lead_Engagement\" >#4: Monitor and Manage Your Lead Engagement<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"B2B_LinkedIn_Lead_Generation_Using_Sales_Navigator\"><\/span>B2B LinkedIn Lead Generation Using Sales Navigator<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div>\n<p>Improvements to Sales Navigator give marketers an edge in lead generation, business development, and brand awareness on LinkedIn. Discover how to use LinkedIn Sales Navigator to build your business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Import_Your_Leads_to_Sales_Navigator\"><\/span>#1: Import Your Leads to\u00a0Sales Navigator<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With all of the changes in the new user interface, LinkedIn is offering free Sales Navigator trials to new and previous customers. Those who\u2019ve never used it get 90 days, while others get a 30-day free trial.<\/p>\n<p>To <strong>sign up for Sales Navigator<\/strong>, <strong>go to Linkedin\u00a0Sales Solutions<\/strong>. Be sure to give yourself an hour. A lot of people try to set it up on the fly and gloss over certain elements. Sales Navigator has predictive search, so the more time and energy you put into it the first time, the more you\u2019ll benefit down the line.<\/p>\n<p>LinkedIn walks you through the setup process. First, <strong>import your leads and target accounts\/companies<\/strong>. Then <strong>sync with Salesforce<\/strong> (if you use it). Next, <strong>select your territories and job functions<\/strong>. From the information you provide, LinkedIn will suggest accounts for you to review and save.<\/p>\n<div class=\"wp-caption alignnone\" style=\"width: 671px;\">\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7537 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-view-suggested-accounts.png\" alt=\"linkedin sales navigator view suggested accounts\" width=\"600\" height=\"314\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-view-suggested-accounts.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-view-suggested-accounts-300x157.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-view-suggested-accounts-513x268.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-view-suggested-accounts-573x300.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-view-suggested-accounts-335x175.png 335w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Once you set up Sales Navigator, LinkedIn will suggest accounts for you to review and save.<\/p>\n<\/div>\n<p>Note: Sales Navigator was created for sales professionals, many of whom focus on account-based marketing (ABM). ABM focuses on the account or company rather than individuals. Fortunately for marketers, Sales Navigator is extremely useful for both ABM and individual lead generation marketing.<\/p>\n<p>Sales Navigator has made the process of importing your LinkedIn connections much easier. In the past, you needed to export your contacts and then re-import them.<\/p>\n<p>Importing your connections should be your next step after you go through the Sales Navigator setup screens. First, <strong>click on Settings<\/strong>.<\/p>\n<div class=\"wp-caption alignnone\" style=\"width: 688px;\">\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7538 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator.png\" alt=\"linkedin sales navigator\" width=\"600\" height=\"262\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-300x131.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-513x224.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-573x250.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-335x146.png 335w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p class=\"wp-caption-text\">Go to Settings in LinkedIn Sales Navigator.<\/p>\n<\/div>\n<p>Then <strong>scroll to the bottom of the page<\/strong> and <strong>click the Import to Sales Navigator link<\/strong>.<\/p>\n<div class=\"wp-caption alignnone\">\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7539 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/sales-navigator-import.png\" alt=\"sales navigator import\" width=\"600\" height=\"174\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/sales-navigator-import.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/sales-navigator-import-300x87.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/sales-navigator-import-513x149.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/sales-navigator-import-573x166.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/sales-navigator-import-335x97.png 335w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p class=\"wp-caption-text\">Scroll down the Settings page and click the link to import your connections to LinkedIn Sales Navigator.<\/p>\n<\/div>\n<p>The import will include any tags or notes you\u2019ve assigned to your connections. This is a new function of Sales Navigator.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Use_Lead_Builder_to_Filter_Prospect_Searches\"><\/span>#2: Use\u00a0Lead Builder to Filter Prospect Searches<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>LinkedIn\u2019s Lead Search function is vastly improved. To access it,<strong> click on Lead Builder<\/strong> located to the right of the LinkedIn Sales Navigator search box.<\/p>\n<div class=\"wp-caption alignnone\">\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7540 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-lead-builder.png\" alt=\"linkedin sales navigator lead-builder\" width=\"600\" height=\"124\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-lead-builder.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-lead-builder-300x62.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-lead-builder-513x106.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-lead-builder-573x118.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-lead-builder-335x69.png 335w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p class=\"wp-caption-text\">Click the Lead Builder button to the right of the LinkedIn search box.<\/p>\n<\/div>\n<p>You can <strong>choose from\u00a022 search filters<\/strong>, which are so sophisticated that you no longer need to use Boolean search. For example, when you start adding titles, LinkedIn\u2019s predictive search will suggest similar titles in a drop-down list. All you have to do is select the accurate titles. This works in all sections with the exception of keyword search.<\/p>\n<p>If you want, you can use Boolean search in the keyword search, but I\u2019ve found that using the other filters make it unnecessary.<\/p>\n<div class=\"wp-caption alignnone\">\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7541 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-start-advanced-search.png\" alt=\"vvr linkedin sales navigator start advanced search\" width=\"600\" height=\"400\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-start-advanced-search.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-start-advanced-search-300x200.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-start-advanced-search-513x342.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-start-advanced-search-573x382.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-start-advanced-search-335x223.png 335w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p class=\"wp-caption-text\" style=\"text-align: left;\">Sales Navigator offers 22 filters for advanced search.<\/p>\n<\/div>\n<p style=\"text-align: left;\">Once your initial search results are displayed, you can <strong>narrow your results\u00a0by using the filters\u00a0<\/strong><strong>on the left side of the page<\/strong>.<\/p>\n<div class=\"wp-caption aligncenter\" style=\"width: 465px; text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-7542 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-filter.png\" alt=\"linkedin sales navigator filter\" width=\"390\" height=\"473\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-filter.png 390w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-filter-247x300.png 247w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-filter-282x342.png 282w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-filter-355x430.png 355w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-filter-264x320.png 264w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/p>\n<p class=\"wp-caption-text\">Select additional filters to narrow your search in Sales Navigator.<\/p>\n<\/div>\n<\/div>\n<div>\n<p style=\"text-align: left;\">When you have the results you want, <strong>click on Save Search<\/strong>.<\/p>\n<div class=\"wp-caption alignnone\" style=\"text-align: left;\">\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7543 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-save-search.png\" alt=\"linkedin sales navigator save search\" width=\"450\" height=\"152\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-save-search.png 450w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-save-search-300x101.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-save-search-335x113.png 335w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p class=\"wp-caption-text\">Click Save Search to save your advanced search.<\/p>\n<\/div>\n<p style=\"text-align: left;\"><strong>Type in a name for your search<\/strong> so you can recreate it at a later time. You can also<strong> have LinkedIn<\/strong><strong>email you new leads daily or weekly<\/strong>, depending on which option you choose. This was one of my favorite under-utilized features in the old free user interface, so I\u2019m glad it remains in Sales Navigator.<\/p>\n<div class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"aligncenter wp-image-7544 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/sales-navigator-save-search.png\" alt=\"sales navigator save search\" width=\"600\" height=\"199\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/sales-navigator-save-search.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/sales-navigator-save-search-300x100.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/sales-navigator-save-search-513x170.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/sales-navigator-save-search-573x190.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/sales-navigator-save-search-335x111.png 335w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p class=\"wp-caption-text\">Save your Sales Navigator search and select the frequency for receiving emails with new leads.<\/p>\n<\/div>\n<p>To <strong>find your saved searches<\/strong>, <strong>click inside the LinkedIn search box<\/strong>. Then scroll down to <strong>click the search you want to see<\/strong>.<\/p>\n<div class=\"wp-caption alignnone\">\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7545 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-find-saved-searches.png\" alt=\"linkedin sales navigator find saved searches\" width=\"600\" height=\"310\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-find-saved-searches.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-find-saved-searches-300x155.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-find-saved-searches-513x265.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-find-saved-searches-573x296.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-find-saved-searches-335x173.png 335w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p class=\"wp-caption-text\">Click in the LinkedIn search box to find your saved searches.<\/p>\n<\/div>\n<p>LinkedIn has added new search enhancement features that give you more opportunities to filter your search results, as well as to engage. One of these features is to <strong>display leads that follow your company<\/strong>, which you can use if you have a LinkedIn company page. These leads probably already know about you, which may make it easier to connect and engage with them on LinkedIn.<\/p>\n<p>Another option is to <strong>see who has posted on LinkedIn in the past 30 days<\/strong>, making it easy to comment on and engage with their content. Similarly, you can <strong>find out\u00a0who has been mentioned in the news or changed jobs<\/strong> so you can <strong>congratulate those connections<\/strong>.<\/p>\n<p>You can also <strong>identify\u00a0people who have shared experiences with you<\/strong>, including shared groups, skills, and connections. This gives you something to talk about when you engage with people for the first time.<\/p>\n<div class=\"wp-caption alignnone\">\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7546 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-advanced-features.png\" alt=\"linkedin sales navigator advanced features\" width=\"600\" height=\"214\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-advanced-features.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-advanced-features-300x107.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-advanced-features-513x183.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-advanced-features-573x204.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-advanced-features-335x119.png 335w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\"><\/span><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Sales Navigator\u2019s enhanced search features let you view specific details about your leads.<\/p>\n<\/div>\n<p>Once you find a good lead from your LinkedIn lead generation efforts, <strong>click on Save as Lead<\/strong>. Then <strong>choose the company\/account where you want to assign your lead<\/strong>. You can also save the lead without a company.<\/p>\n<p>After you save a lead, <strong>click on the lead\u2019s name<\/strong> to <strong>go to his or her profile in Sales Navigator<\/strong>, where you can <strong>add tags and notes<\/strong>. LinkedIn will also give you lead recommendations for related people who work at the same company as your lead.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Research_Relevant_Accounts_by_Keyword\"><\/span>#3: Research Relevant Accounts by Keyword<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>During your initial profile setup, LinkedIn will suggest accounts (this relates to ABM, which I previously mentioned). However, you can also search for new accounts. <strong>Click within the search box<\/strong> and <strong>scroll down to (or hover over) the Search for Accounts link<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7547 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-keyword-search.png\" alt=\"vvr linkedin sales navigator keyword search\" width=\"600\" height=\"137\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-keyword-search.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-keyword-search-300x69.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-keyword-search-513x117.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-keyword-search-573x131.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-keyword-search-335x76.png 335w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<div class=\"wp-caption alignnone\">\n<p>Click in the LinkedIn search box and then click Search for Accounts.<\/p>\n<\/div>\n<p>LinkedIn lets you <strong>refine your search results<\/strong> by keyword (where you can use Boolean search) or geography, industry, company size, department and department size, and head count growth.<\/p>\n<p>To save an\u00a0account, <strong>click Save as Account in search or the Save as Account button within the account<\/strong> itself. You can <strong>access your saved accounts on the Accounts tab<\/strong>.<\/p>\n<div class=\"wp-caption alignnone\">\n<p class=\"wp-caption-text\">Save accounts in Sales Navigator with a simple click.<\/p>\n<\/div>\n<p>When you find an account you like, <strong>click on the company name<\/strong>. You\u2019ll <strong>find a lot of rich information<\/strong> within this account profile, such as all of the shares and updates from the company.<\/p>\n<p>LinkedIn lead generation shows you how many leads you currently have at that account and will make more lead recommendations. You can also <strong>see how you\u2019re connected to people at the account, save them as leads, and add tags and notes to accounts<\/strong>.<\/p>\n<div class=\"wp-caption alignnone\">\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7548 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-view-saved-lead.png\" alt=\"linkedin sales navigator view saved lead\" width=\"600\" height=\"338\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-view-saved-lead.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-view-saved-lead-300x169.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-view-saved-lead-513x289.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-view-saved-lead-573x323.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-view-saved-lead-335x189.png 335w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p class=\"wp-caption-text\">Sales Navigator will suggest leads when you view an account.<\/p>\n<\/div>\n<p>Focusing on accounts allows you to stay abreast of account and employee activity, as well as develop relationships with gateway people within those accounts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Monitor_and_Manage_Your_Lead_Engagement\"><\/span>#4: Monitor and Manage Your Lead Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sales Navigator\u2019s new user interface, including the search enhancement features, is focused on helping you create and nurture relationships on LinkedIn.<\/p>\n<p><strong>Look on the right side of your Sales Navigator home page<\/strong> to access your Social Selling Index (SSI), which gauges how you\u2019re doing on Sales Navigator. <strong>Click on the % sign to the right of your SSI score<\/strong> to <strong>see where you\u2019re excelling and where you need improvement<\/strong>. You\u2019ll also find out\u00a0how you compare to people on your team, as well as your industry and network.<\/p>\n<div class=\"wp-caption alignnone\">\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7549 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-social-selling-index.png\" alt=\"vvr linkedin sales navigator social selling index\" width=\"600\" height=\"420\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-social-selling-index.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-social-selling-index-300x210.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-social-selling-index-489x342.png 489w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-social-selling-index-573x401.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-social-selling-index-335x235.png 335w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p class=\"wp-caption-text\">The Social Sales Index gauges how you\u2019re doing on Sales Navigator and suggests ways you can improve.<\/p>\n<\/div>\n<p>Notice that LinkedIn also makes suggestions on how to improve your Sales Navigator activity.<\/p>\n<p>On the left side of your home page, you can easily access and sort your account and lead activity. (LinkedIn also suggests leads in this section.) <strong>Sort your activity by Most Important or Most Recent<\/strong>. I recommend filtering by the most important activity of your saved leads.<\/p>\n<div class=\"wp-caption alignnone\">\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7550 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-filter-updates.png\" alt=\"linkedin sales navigator filter updates\" width=\"600\" height=\"405\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-filter-updates.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-filter-updates-300x203.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-filter-updates-507x342.png 507w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-filter-updates-573x387.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin-sales-navigator-filter-updates-335x226.png 335w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p class=\"wp-caption-text\">You can sort your Sales Navigator activity by most important or most recent.<\/p>\n<\/div>\n<p>You can also <strong>sort by people who have changed jobs, leads who are in the news, leads who are sharing content, accounts in the news, and accounts sharing content<\/strong>. Each filter gives you an opportunity to reach out to engage with your lead or key account.<\/p>\n<p>Additionally, you can <strong>click on your saved accounts<\/strong> and <strong>click through to their company pages<\/strong>. <strong>Sort your key accounts\u2019 activity <\/strong>by lead, news, and shares, as well as company news and shares.<\/p>\n<div class=\"wp-caption alignnone\">\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7551 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/sales-navigator-filter-updates.png\" alt=\"sales navigator filter updates\" width=\"600\" height=\"198\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/sales-navigator-filter-updates.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/sales-navigator-filter-updates-300x99.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/sales-navigator-filter-updates-513x169.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/sales-navigator-filter-updates-573x189.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/sales-navigator-filter-updates-335x111.png 335w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p class=\"wp-caption-text\">You can choose from a variety of filters to use when sorting your leads in Sales Navigator.<\/p>\n<\/div>\n<p>For your saved LinkedIn lead generation\u00a0leads, you can <strong>send a direct message to your first-level connections<\/strong>, <strong>send a free message to people who have the Open Link logo on their profile<\/strong>, or <strong>send an InMail to others<\/strong>.<\/p>\n<div class=\"wp-caption alignnone\">\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7552 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-message-leads.png\" alt=\"vvr linkedin sales navigator message leads\" width=\"592\" height=\"244\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-message-leads.png 592w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-message-leads-300x124.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-message-leads-513x211.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-message-leads-573x236.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-message-leads-335x138.png 335w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/p>\n<p class=\"wp-caption-text\">You can message account leads through their LinkedIn company page.<\/p>\n<\/div>\n<p>Note that you\u2019re limited in the number of InMails you\u2019re allowed to share. LinkedIn no longer makes a distinction between InMails and messages.<\/p>\n<div>\n<p><strong>Additional Tools for Sales Navigator<\/strong><\/p>\n<p>This article would not be complete without mentioning four additional tools: Team Link (which is available only to enterprise Sales Navigator accounts), Sales Navigator for Gmail, the Sales Navigator mobile app, and LinkedIn\u2019s Learning Center.<\/p>\n<p>Team Link will <strong>allow\u00a0team members to share lead information with each other<\/strong> and provide administrative seats for the Sales Network\u2019s team managers. This allows managers to <strong>keep an eye on the team\u2019s activity, SSI scores, and engagement<\/strong>.<\/p>\n<div class=\"wp-caption alignnone\">\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1073\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/02\/vvr-linkedin-sales-navigator-filter-updates-1.png\" alt=\"seo services\" width=\"600\" height=\"405\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/02\/vvr-linkedin-sales-navigator-filter-updates-1.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/02\/vvr-linkedin-sales-navigator-filter-updates-1-300x203.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/02\/vvr-linkedin-sales-navigator-filter-updates-1-507x342.png 507w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/02\/vvr-linkedin-sales-navigator-filter-updates-1-573x387.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/02\/vvr-linkedin-sales-navigator-filter-updates-1-335x226.png 335w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p class=\"wp-caption-text\">Enterprise accounts that use Team Link get access to the Seat Management function.<\/p>\n<\/div>\n<p>Sales Navigator for Gmail is a handy Chrome extension that shows rich LinkedIn profile data for your contacts directly in Gmail. It also mentions icebreakers such as shared connections, experiences, and interests, which will help you build rapport with your contacts. Plus, you can easily <strong>save your contact as a lead in Sales Navigator without leaving your inbox<\/strong>.<\/p>\n<div class=\"wp-caption alignnone\">\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7553 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-for-gmail.png\" alt=\"vvr linkedin sales navigator for gmail\" width=\"600\" height=\"292\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-for-gmail.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-for-gmail-300x146.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-for-gmail-513x250.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-for-gmail-573x279.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/10\/vvr-linkedin-sales-navigator-for-gmail-335x163.png 335w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p class=\"wp-caption-text\">The Sales Navigator for Gmail extension gives you information about your contacts and lets you save them as leads without leaving Gmail.<\/p>\n<\/div>\n<p>The Sales Navigator mobile app (for Android and iOS) lets you <strong>view your saved leads and accounts<\/strong>, <strong>engage with news and shares<\/strong>, <strong>discover new leads and accounts<\/strong>, and <strong>access your Sales Navigator Inbox<\/strong>. This is a great tool when you\u2019re on the move.<\/p>\n<p>On the Support tab, you\u2019ll find the LinkedIn Learning Center, which is full of cool resources. You can <strong>access live webinars, recorded webinar sessions, self-paced modules, training videos, tip sheets, ebooks, learning plans<\/strong>, and even swipe files for every aspect of Sales Navigator in several different languages.<\/p>\n<\/div>\n<p><strong>In Conclusion<\/strong><\/p>\n<p>At first, I was frustrated with LinkedIn and the limitations of the free version of the new user interface. However, once I started actively using Sales Navigator, I\u2019ve become incredibly impressed with the value of the platform. I feel the benefits far exceed the cost.<\/p>\n<p>Whether or not you\u2019ve tried Sales Navigator in the past for LinkedIn lead generation, it\u2019s time to give it a shot.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d24713.652134190637!2d-95.99696901924959!3d41.21604128077346!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938eb5fbd10175%3A0x2071c7f3aca2ab43!2s33rd%20%26%20L%20St%20SE%2C%20Omaha%2C%20NE%2068107!3m2!1d41.2117739!2d-95.96258809999999!4m5!1s0x87938c0451f47bf1%3A0xa17acb9545e08125!2s50th%20%26%20L%20St%20SW%2C%20Omaha%2C%20NE%2068117!3m2!1d41.212376299999995!2d-95.9909886!5e0!3m2!1sfil!2sus!4v1653433616458!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do you need more leads? It&#8217;s a rare business that doesn&#8217;t. Linkedin is one of the best platforms for generating profitable leads. And with the improvements in LinkedIn Sales Navigator, is is a must do for any business depending on new fresh leads to expand their customer base. Get started by reading the inforrmation below.<\/p>\n","protected":false},"author":1,"featured_media":2488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[44,494],"class_list":["post-746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-linkedin-lead-generation","tag-linkedin-lead-generation-strategy","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Use Linkedin For Lead Generation - Omaha SEO<\/title>\n<meta name=\"description\" content=\"LinkedIn lead generation is one of the best strategies for generating profitable leads. Get in touch with us for more information about our services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/b2b-linkedin-lead-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Use Linkedin For Lead Generation - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"LinkedIn lead generation is one of the best strategies for generating profitable leads. Get in touch with us for more information about our services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/b2b-linkedin-lead-generation\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-03T19:14:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-28T11:38:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Use Linkedin For Lead Generation - Omaha SEO","description":"LinkedIn lead generation is one of the best strategies for generating profitable leads. Get in touch with us for more information about our services.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/b2b-linkedin-lead-generation\/","og_locale":"en_US","og_type":"article","og_title":"How To Use Linkedin For Lead Generation - Omaha SEO","og_description":"LinkedIn lead generation is one of the best strategies for generating profitable leads. 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