{"id":7028,"date":"2022-09-15T20:53:28","date_gmt":"2022-09-15T20:53:28","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=7028"},"modified":"2022-09-15T20:53:28","modified_gmt":"2022-09-15T20:53:28","slug":"turning-negative-reviews-into-one-of-your-best-marketing-tools","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/turning-negative-reviews-into-one-of-your-best-marketing-tools\/","title":{"rendered":"Turning Negative Reviews Into One Of Your Best Marketing Tools"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f2339821e4d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f2339821e4d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/turning-negative-reviews-into-one-of-your-best-marketing-tools\/#Turning_Negative_Reviews_Into_One_Of_Your_Best_Marketing_Tools\" >Turning Negative Reviews Into One Of Your Best Marketing Tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/turning-negative-reviews-into-one-of-your-best-marketing-tools\/#Positive_feedback_from_negative_reviews\" >Positive feedback from negative reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/turning-negative-reviews-into-one-of-your-best-marketing-tools\/#Using_negative_reviews_to_improve_customer_service\" >Using negative reviews to improve customer service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/turning-negative-reviews-into-one-of-your-best-marketing-tools\/#Responding_to_negative_reviews_as_a_marketing_tool\" >Responding to negative reviews as a marketing tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/turning-negative-reviews-into-one-of-your-best-marketing-tools\/#Avoiding_unfavorable_reviews\" >Avoiding unfavorable reviews<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Turning_Negative_Reviews_Into_One_Of_Your_Best_Marketing_Tools\"><\/span>Turning Negative Reviews Into One Of Your Best Marketing Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Positive reviews are extremely valuable for improving <a href=\"https:\/\/omaha-seo.com\/\">customer service<\/a>, but negative reviews can also be used as a marketing tool. These reviews provide social proof for your business, as seventy percent of consumers look up online reviews before they purchase a product or service. This makes them an important part of your marketing funnel.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-2428\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_48458757_l-2015-300x216.jpg\" alt=\"\" width=\"844\" height=\"608\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_48458757_l-2015-300x216.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_48458757_l-2015-768x552.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_48458757_l-2015-1024x736.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_48458757_l-2015-476x342.jpg 476w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_48458757_l-2015-573x412.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_48458757_l-2015-600x431.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_48458757_l-2015-335x241.jpg 335w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Positive_feedback_from_negative_reviews\"><\/span>Positive feedback from negative reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The negative reviews that people write about your business can sting a little bit, but they are often more beneficial than harmful. They can help you improve your products and services, start a dialogue with existing customers, and build trust with potential buyers. If you&#8217;re not sure how to handle G2 reviews, it&#8217;s a good idea to contact a representative. Gina, a product and customer marketing manager at G2, can answer your questions and help you manage your reviews.<\/p>\n<p>The first thing you can do when you receive a negative review is respond promptly and thoughtfully. Responding to negative reviews is an opportunity to understand your customers&#8217; pain points and improve customer service. Responding to negative reviews quickly and honestly shows that you&#8217;re taking their feedback seriously. Your customers will feel that you&#8217;ve resolved the issue and you&#8217;re serious about customer service, which will result in a better overall experience.<\/p>\n<p>Negative reviews can help you learn from your mistakes and improve your service. Whether you&#8217;re dealing with a new or old customer, responding quickly and honestly will help your business grow. If a customer complains about your shipping time, you can update the process or your website to better serve them.<\/p>\n<p>Whether you&#8217;re responding to a negative review or a positive one, you can always respond with a personal touch and convey your brand values. You might want to emphasize how transparent you are or how stress-free your customers are. Avoid using the same responses over again. Variety is the key to personalized service.<\/p>\n<p>Negative reviews are valuable for your business because they can provide insights and advice to prospective customers. Responding to negative reviews is also beneficial because consumers like to feel that the company responds to criticism, which is important to building brand trust. However, if you respond to negative reviews on the wrong platforms, you&#8217;ll risk appearing defensive rather than empathizing with the customer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Using_negative_reviews_to_improve_customer_service\"><\/span>Using negative reviews to improve customer service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Responding to a negative review is an important first step to improve customer service. While it may be tempting to respond immediately, it&#8217;s important to remain calm and courteous. If the reviewer is particularly angry, you may want to open a second line of communication with the customer. This can be in the form of an email address or phone number. This will allow you to resolve the issue more quickly and show the customer that you&#8217;re accessible.<\/p>\n<p>In a recent study, the Baymard Institute found that brands that respond promptly to negative reviews retain more customers than those that do not. That&#8217;s because a negative review may be a case of one individual&#8217;s dissatisfaction with a product or service. A brand that responds promptly to customer complaints is more likely to retain its customers and to make them spend more money in the future.<\/p>\n<p>Managing negative reviews online is not difficult if you respond quickly. While you can&#8217;t control everything that happens, you can always respond to the reviewer with a sincere response. Most customers who write negative reviews want their experience acknowledged, so by responding in a timely manner, you can change the impression of a potential customer.<\/p>\n<p>Once you&#8217;ve received a negative review, use it to improve your service. It&#8217;s a good idea to review it to determine if you have made any mistakes. You might need to make changes to your staff or administrative processes, and you should always let the customer know. If you can use negative reviews to improve customer service, you&#8217;ll stand out from other businesses that ignore them.<\/p>\n<p>Responding to negative reviews is an excellent way to show the human side of your business, and a great way to show appreciation for happy customers. Unfortunately, you may receive a lot of negative reviews. As a business owner, it&#8217;s important to realize that not every unhappy customer will take the time to express their opinions. But even if a customer does leave a negative review, you should always aim for a second chance.<\/p>\n<p>A negative review can hurt a company&#8217;s reputation and turn potential customers away. However, it&#8217;s important to understand the reasons behind the review and work to resolve the issue. Typically, businesses receive negative reviews because they don&#8217;t deliver on their promises or provide poor customer service. When the problem is not addressed immediately, it snowballs into a bigger issue.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Responding_to_negative_reviews_as_a_marketing_tool\"><\/span>Responding to negative reviews as a marketing tool<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While responding to negative reviews may seem like a waste of time, it can be an effective way to win back customers and encourage them to make future purchases. The amount of resources you invest in this marketing strategy will depend on the nature of your business. Some companies may simply use their existing customer support teams, while others may hire a specialist team.<\/p>\n<p>Besides showing that you are committed to customer service, responding to negative reviews can also help you salvage your relationship with a customer. After all, customers who are satisfied with the service or products they received are more likely to return to that merchant in the future. Moreover, this strategy shows that your business is committed to customers and will increase the likelihood that new customers will be comfortable doing business with you.<\/p>\n<p>When responding to negative reviews, remember that a brand&#8217;s response must be polite and focused on customer experience management. Responding to a negative review should focus on the company&#8217;s commitment to service and customer experience management, and should also include a call-to-action to improve the customer experience. If the customer left a negative review on a website or on a social media site, it is usually possible to obtain the name of the reviewer and respond directly to the reviewer. Remember to thank the reviewer for their feedback and sincerely apologize for any problems that may have arisen.<\/p>\n<p>The most important thing to remember when responding to negative reviews is to remain calm and take time to digest the information. You should first read the review carefully to understand the contents and make sure that you do not get emotional over it. After reading it, calm down and then proceed to the next step. Remember that &#8220;the customer is always right&#8221; and responding to a negative review demonstrates that the company is concerned about its customers and has a heart for the customer&#8217;s experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Avoiding_unfavorable_reviews\"><\/span>Avoiding unfavorable reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Avoiding unfavorable reviews is one of the most important marketing tools for businesses. The majority of consumers check online reviews before making a purchase, and a majority of consumers are more likely to avoid a business if they read a negative review. Luckily, there are many ways to prevent negative reviews. The best way is to give an outstanding customer experience and listen to customer feedback.<\/p>\n<p>The first step in preventing negative reviews is to make sure that the content of these reviews is honest and objective. While you can respond to a review and request that the content be removed if it is a negative one, you should never pay someone for a review. Studies show that people are more influenced by honest and unbiased feedback than by positive reviews. It is also important to keep in mind that most consumers prefer reviews with 4.2 to 4.5 stars.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d23996.137758858644!2d-96.00824262370604!3d41.25407307147744!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e6!4m5!1s0x87938ddd6ee97de1%3A0xe9130f0b7f0521b0!2sPitch%20Pizzeria!3m2!1d41.2647944!2d-95.99215!4m5!1s0x87938c3d0c948869%3A0x391f88e01c1aab8a!2sOmaha%20SEO%2C%205223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.22665!2d-95.99607499999999!5e0!3m2!1sfil!2sph!4v1659035220549!5m2!1sfil!2sph\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turning Negative Reviews Into One Of Your Best Marketing Tools Positive reviews are extremely valuable for improving customer service, but negative reviews can also be used as a marketing tool. These reviews provide social proof for your business, as seventy percent of consumers look up online reviews before they purchase a product or service. ThisRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":1028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turning Negative Reviews Into One Of Your Best Marketing Tools - Omaha SEO<\/title>\n<meta name=\"description\" content=\"The majority of consumers check online reviews before making a purchase, and a majority of consumers are more likely to avoid a business if they read a negative review.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/turning-negative-reviews-into-one-of-your-best-marketing-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turning Negative Reviews Into One Of Your Best Marketing Tools - 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SEO Omaha Services","publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/omaha-seo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/omaha-seo.com\/blog\/#organization","name":"Omaha SEO","url":"https:\/\/omaha-seo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","width":480,"height":92,"caption":"Omaha SEO"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/4socialmedia\/","https:\/\/x.com\/MySocialMediaCo","https:\/\/www.linkedin.com\/in\/philbelleville","https:\/\/www.pinterest.com\/4socialmedia\/","https:\/\/www.youtube.com\/user\/4socialmanagement\/"]},{"@type":"Person","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2","name":"Phil Belleville","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","caption":"Phil Belleville"},"description":"I\u2019ve been doing SEO since 1995, back when getting a website to rank meant testing, breaking, fixing, and testing again. After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/7028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=7028"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/7028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/1028"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=7028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=7028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=7028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}