{"id":6565,"date":"2022-07-07T15:52:08","date_gmt":"2022-07-07T15:52:08","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=6565"},"modified":"2022-09-01T19:58:22","modified_gmt":"2022-09-01T19:58:22","slug":"how-effective-is-online-video-marketing","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/how-effective-is-online-video-marketing\/","title":{"rendered":"How Effective is Online Video Marketing?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0643a554974\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0643a554974\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/how-effective-is-online-video-marketing\/#How_Effective_is_Online_Video_Marketing\" >How Effective is Online Video Marketing?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/how-effective-is-online-video-marketing\/#Increases_sales_by_up_to_35\" >Increases sales by up to 35%\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/how-effective-is-online-video-marketing\/#Creates_a_company_personality\" >Creates a company personality\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/how-effective-is-online-video-marketing\/#Appealing_to_emotions\" >Appealing to emotions\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/how-effective-is-online-video-marketing\/#Easy_to_consume\" >Easy to consume\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"How_Effective_is_Online_Video_Marketing\"><\/span><strong>How Effective is Online Video Marketing?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Online video is a proven sales tool. In fact, the average 18-49 year old spends more time watching YouTube in one week than watching all cable TV networks put together. Consumers prefer videos over static ads and text-based sales copy. Therefore, online videos must engage an audience right away and be of high quality. Here are a few of the main benefits of online video. 1. It creates a company personality<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-2497 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/14-300x199.png\" alt=\"\" width=\"668\" height=\"443\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/14-300x199.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/14-573x381.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/14-600x398.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/14-335x222.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/14.png 640w\" sizes=\"(max-width: 668px) 100vw, 668px\" \/><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Increases_sales_by_up_to_35\"><\/span><strong>Increases sales by up to 35%\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Investing in <a href=\"https:\/\/omaha-seo.com\/blog\/video-marketing-campaigns\/\">video marketing<\/a> can increase sales by up to 35%. According to Wyzowl, 89% of marketers say that video drives positive ROI and has helped increase web traffic. Video also helps increase dwell time. It has been shown that online videos generate 157% more organic search traffic than other marketing methods. In addition to sales, marketers who invest in video also report easier buy-in from their managers and colleagues.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The statistics for video ads on eBay and Amazon show that they convert to sales. Additionally, people are more likely to share video content on social networks, like Facebook and Twitter. On average, 700 videos are shared on Twitter every minute, so sharing your videos is an easy way to increase exposure exponentially. Video ads are also popular among mobile users, and their views keep on rising. In fact, videos are one of the fastest-growing marketing methods.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Creates_a_company_personality\"><\/span><strong>Creates a company personality\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Branding your company through video is essential to developing a loyal customer base. Today, consumers prefer to purchase products that have the same personality as their own. Small businesses should use online video marketing to create a personality brand. The most effective way to establish loyalty is to engage your customers directly. It is not about selling products, but fulfilling their expectations. Video content is the best way to reach this target audience. This content can be short and to the point, while still presenting a message your audience will relate to.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Brands that appeal to millennials will likely have more success in online video marketing. For example, EE uses Kevin Bacon in its UK video ad campaign. It has been found that people relate to brands with personalities, so brands should aim to make themselves believable. Color, tone and characters should all reflect a brand&#8217;s personality and image. Key colors can boost brand recognition by 80%.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Appealing_to_emotions\"><\/span><span data-contrast=\"none\">Appealing to emotions<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">When it comes to online video marketing, appealing to emotions is an extremely powerful tool. Emotions can help us make decisions and encourage us to take action. Brands have taken advantage of this powerful force by using emotional marketing techniques to drive customers down their sales funnel and reach their goals. This tactic is even more powerful when combined with the power of video. Since 55% of internet users watch online videos at least once a week, appealing to people&#8217;s emotions can spread like wildfire.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Appealing to emotions is the most powerful way to engage with your audience. It&#8217;s the key to creating long-term relationships. When viewers feel your message, they are more likely to become your customers. By appealing to their emotions, you&#8217;ll not only increase sales, but also attract new customers. This technique is especially important if you&#8217;re looking to increase brand affinity and customer loyalty. Just remember that using emotion to sell a product or service is best when it&#8217;s authentic, not fake.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Easy_to_consume\"><\/span><strong>Easy to consume\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Content marketing is the process of creating and publishing videos for an audience to consume. Video content is more likely to be shared than text, so it is the perfect medium for expanding organic reach. In this article, we&#8217;ll discuss how to create easy-to-consume videos that are relevant and beneficial to your company. Let&#8217;s get started! Identify your target audience<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">People love to share videos, so you can benefit from free advertising by embedding social share buttons on your website. You can also use social share buttons to boost your content&#8217;s virality. However, many businesses still don&#8217;t use video marketing effectively, despite its many benefits. You can expect a higher rate of engagement, reach and conversions if you incorporate video content into your business marketing efforts. It&#8217;s also an excellent way to differentiate yourself from your competitors.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>(Are you looking for an <a href=\"https:\/\/omaha-seo.com\/\">online course on digital marketing<\/a>? Contact us today!)<\/p>\n<p style=\"text-align: center;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:259}\">\u00a0<\/span><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d192081.37430605333!2d-96.08030180052485!3d41.2158541297!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938e52db4828ef%3A0xa1148c376819a9cb!2sBank%20of%20the%20West%2C%20Harney%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.256313!2d-95.941786!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653589172096!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Effective is Online Video Marketing?\u00a0 Online video is a proven sales tool. In fact, the average 18-49 year old spends more time watching YouTube in one week than watching all cable TV networks put together. Consumers prefer videos over static ads and text-based sales copy. Therefore, online videos must engage an audience right awayRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-6565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Effective is Online Video Marketing? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Consumers prefer videos over static ads and text-based sales copy. Therefore, online videos must engage an audience right away and be of high quality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/how-effective-is-online-video-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Effective is Online Video Marketing? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Consumers prefer videos over static ads and text-based sales copy. Therefore, online videos must engage an audience right away and be of high quality.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/how-effective-is-online-video-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-07T15:52:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T19:58:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Effective is Online Video Marketing? - Omaha SEO","description":"Consumers prefer videos over static ads and text-based sales copy. 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/6565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=6565"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/6565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/3361"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=6565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=6565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=6565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}