{"id":5771,"date":"2022-07-04T19:27:18","date_gmt":"2022-07-04T19:27:18","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5771"},"modified":"2022-09-01T19:37:27","modified_gmt":"2022-09-01T19:37:27","slug":"how-to-market-an-online-store","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/how-to-market-an-online-store\/","title":{"rendered":"How to Market an Online Store?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a203b141e2ca\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a203b141e2ca\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-market-an-online-store\/#Ways_to_Market_an_Online_Store\" >Ways to Market an Online Store\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-market-an-online-store\/#SEO_keywords_increase_the_visibility_of_your_online_store\" >SEO keywords increase the visibility of your online store\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-market-an-online-store\/#Inbound_marketing\" >Inbound marketing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-market-an-online-store\/#Retargeting_ads\" >Retargeting ads\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-market-an-online-store\/#Influencer_marketing\" >Influencer marketing\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"Ways_to_Market_an_Online_Store\"><\/span><strong>Ways to Market an Online Store\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Before you can sell anything, you need the traffic to your online store. Search engine optimization (SEO) is key in generating traffic. Using SEO keywords in your content will increase your visibility, leading to increased site visits and conversions. But how do you generate traffic for your online store? Listed below are four methods that you can use to generate traffic. All of them can make your store more visible to potential customers. And you&#8217;ll be able to do this with minimal investment!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-3364 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-300x200.jpg\" alt=\"\" width=\"594\" height=\"396\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-1024x683.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-768x513.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-1536x1025.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-2048x1367.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-1900x1268.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-335x224.jpg 335w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"SEO_keywords_increase_the_visibility_of_your_online_store\"><\/span><strong>SEO keywords increase the visibility of your online store\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Search engine optimization (SEO) helps you increase your online store&#8217;s visibility. Using the correct keywords can make a huge difference. You can also use dedicated keyword research tools that will help you find the sweet spot in search engine results. By using these tools, you can improve your online store&#8217;s visibility and boost sales. You&#8217;ll be amazed at the results! Keep reading to find out how to <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-seo-optimization\/\">optimize your store for SEO<\/a>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Search engines associate your store with relevant keywords and bold the keyword in your store&#8217;s title. In the search results, your site URL plays only a small role. Your domain name is most likely your business name and not optimized for keywords. Adding keywords to other store page URLs is a great way to increase visibility. You don&#8217;t have to be clever to use relevant keywords. Just use the keywords that people are actually searching for.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Inbound_marketing\"><\/span><strong>Inbound marketing\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Inbound marketing is an important strategy for eCommerce store owners. Inbound marketing helps you attract and keep the attention of your audience. People are drawn to stores that provide useful information and valuable content. While established retailers like Amazon have a hefty marketing budget, you&#8217;re likely new to the industry and may not have the resources to compete with them. But with the right approach, you can attract customers and establish yourself as an authority in your niche.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A well-developed inbound marketing strategy requires a strategic approach to attract traffic. You can create valuable content and burnish your SEO to draw visitors. You can also establish a strong social media presence to attract new customers. However, you should make sure to incorporate at least two or three inbound <a href=\"https:\/\/omaha-seo.com\/blog\/where-can-i-learn-online-marketing\/\">marketing techniques into your online<\/a> store&#8217;s strategy. Here are a few of them:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Retargeting_ads\"><\/span><strong>Retargeting ads\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">One way to maximize the effectiveness of retargeting ads to market an online store is to segment users according to their buying behavior. For example, visitors to a product page may respond to ads that show similar products that they have already viewed. Visitors to specific product pages, on the other hand, may respond to ads that show deals on similar products. It can be challenging to create unique ads for each product in an eCommerce store, but an experienced internet marketing agency can automate this process for you.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Retargeting ads can be set up on both Facebook and Google&#8217;s display networks, which collectively reach 90 percent of internet users. These platforms also allow marketers to post ads to past visitors&#8217; websites, reminding them of offers or bringing them back when they make a purchase. Once you set up the ads, you can begin monitoring how effective they are. Once you start seeing results, you can try out other retargeting ad providers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Influencer_marketing\"><\/span><strong>Influencer marketing\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">One of the most effective ways to utilize influencer marketing for your online store is by incentivizing your current customers to create a review. You can target these customers with reviews once they have received their purchase, and offer loyalty rewards or discounts as a means of enticing them to recommend you to their friends. Influencer marketing for an online store can make all the difference in your sales and profitability. But how can you get started?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">You can start by defining your target audience. Your product or service will help you decide who to target. For example, if your product is for a fashion site, you can reach a male audience with an ad featuring a model. In this way, you can determine which influencers are most likely to convert. The next step is to set up a tracking system to see how much traffic you are receiving and how many sales you are making.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>(Looking for an <a href=\"https:\/\/omaha-seo.com\/\">online marketing courses<\/a>? Contact Omaha SEO today!)<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d50145.52267239351!2d-96.06936521284837!3d41.216982725960186!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x879392c36f44b3d5%3A0xceb92122533f38fb!2sInner%2010%20Weapons%20%26%20Training%2C%20Military%20Road%2C%20Omaha%2C%20Nebraska!3m2!1d41.310846999999995!2d-96.051332!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653563912494!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ways to Market an Online Store\u00a0 Before you can sell anything, you need the traffic to your online store. Search engine optimization (SEO) is key in generating traffic. Using SEO keywords in your content will increase your visibility, leading to increased site visits and conversions. But how do you generate traffic for your online store?Read More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Market an Online Store? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"All of them can make your store more visible to potential customers. And you&#039;ll be able to do this with minimal investment!\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-market-an-online-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Market an Online Store? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"All of them can make your store more visible to potential customers. And you&#039;ll be able to do this with minimal investment!\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/how-to-market-an-online-store\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-04T19:27:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T19:37:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_60753885_L.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Market an Online Store? - Omaha SEO","description":"All of them can make your store more visible to potential customers. 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. 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