{"id":5754,"date":"2022-07-04T18:50:55","date_gmt":"2022-07-04T18:50:55","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5754"},"modified":"2022-09-01T19:35:03","modified_gmt":"2022-09-01T19:35:03","slug":"what-is-online-marketing","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-is-online-marketing\/","title":{"rendered":"What is Online Marketing?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a066c72aaa4c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a066c72aaa4c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-online-marketing\/#Types_of_Online_Marketing\" >Types of Online Marketing\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-online-marketing\/#Pay-per-click_advertising\" >Pay-per-click advertising\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-online-marketing\/#Affiliate_marketing\" >Affiliate marketing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-online-marketing\/#Re-targeting\" >Re-targeting\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-online-marketing\/#Email_marketing\" >Email marketing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-online-marketing\/#Social_media_marketing\" >Social media marketing\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"Types_of_Online_Marketing\"><\/span><strong>Types of Online Marketing\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\"><a href=\"https:\/\/omaha-seo.com\/\">Online marketing<\/a> involves using tools and methods to increase a brand&#8217;s profile, attract visitors to a website, and encourage them to purchase from it. Compared to traditional marketing, online marketing uses many more channels and tools to reach customers, including social media platforms, search engines, and websites. Here are four types of online marketing. Listed below:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-2441 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_175771322-300x213.jpeg\" alt=\"\" width=\"658\" height=\"467\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_175771322-300x213.jpeg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_175771322-768x544.jpeg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_175771322-1024x726.jpeg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_175771322-980x695.jpeg 980w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_175771322-482x342.jpeg 482w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_175771322-573x406.jpeg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_175771322-600x425.jpeg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_175771322-335x237.jpeg 335w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Pay-per-click_advertising\"><\/span><strong>Pay-per-click advertising\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">There are many different forms of pay-per-click advertising. Some types are traditional search engine ads, while others use display ads. In either case, advertisers pay a publisher a fixed amount for every time their ad is clicked. PPC display advertising, also known as banner ads, is displayed on related content sites. It is not pay-per-click advertising but is instead charged on a cost-per-thousand-impressions (CPM) basis.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Affiliate_marketing\"><\/span><strong>Affiliate marketing\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Affiliate <a href=\"https:\/\/omaha-seo.com\/blog\/how-can-i-market-my-business-online\/\">marketing is an online<\/a> marketing model in which publishers are compensated for every purchase made through the affiliate link. The affiliate links redirect the user to the advertiser&#8217;s website and are linked to a cookie that lasts for a specified period of time. During this time the publisher receives credit for any purchases made through the affiliate link. This type of marketing typically involves three parties, the advertiser, the product owner, and the publisher.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Re-targeting\"><\/span><strong>Re-targeting\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Re-targeting is an effective tool for boosting brand awareness and boosting conversion rates. This type of marketing allows brands to reach out to repeat visitors on popular social networks and e-commerce sites to increase the likelihood of conversion. This technique works by tracking users who visit the brand&#8217;s website or click on relevant keywords and ads. Once these consumers have a history of engagement, they are more likely to make a purchase.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Email_marketing\"><\/span><strong>Email marketing\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">There are a variety of reasons why email <a href=\"https:\/\/omaha-seo.com\/blog\/why-online-marketing-is-so-important\/\">marketing is an important part of an online<\/a> marketing strategy. For one, email is highly personalized, which means that your messages are more likely to be read by the people who have subscribed to your list. You can use email to start a one-to-one conversation with your clients. Email <a href=\"https:\/\/omaha-seo.com\/blog\/how-to-use-seo-marketing\/\">marketing is twice as effective as SEO<\/a> and has an ROI of up to 4400%.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Social_media_marketing\"><\/span><strong>Social media marketing\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Using social media channels to connect with customers has become a key part of many business development strategies. The aim of social media marketing is to build relationships with customers and to better understand the brand they are buying. Social media marketing is highly effective in driving traffic to websites and promoting products and services. Listed below are some of the most important advantages of social media marketing for your business. Let&#8217;s take a closer look at the different ways this type of marketing can help you grow your business.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d57906.0933026761!2d-96.06554672400226!3d41.250469754214905!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938cebad646edb%3A0x1b76ad9ff9df0fa3!2sMcDonald's%2C%20South%2084th%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.225923099999996!2d-96.0437652!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653562901465!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Types of Online Marketing\u00a0 Online marketing involves using tools and methods to increase a brand&#8217;s profile, attract visitors to a website, and encourage them to purchase from it. Compared to traditional marketing, online marketing uses many more channels and tools to reach customers, including social media platforms, search engines, and websites. Here are four typesRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":1028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Online Marketing? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Compared to traditional marketing, online marketing uses many more channels and tools to reach customers, including social media platforms, search engines, and websites.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-online-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Online Marketing? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Compared to traditional marketing, online marketing uses many more channels and tools to reach customers, including social media platforms, search engines, and websites.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-is-online-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-04T18:50:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T19:35:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2018\/12\/Untitled-design.png\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Online Marketing? 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To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5754"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/1028"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}