{"id":5752,"date":"2022-07-04T18:49:52","date_gmt":"2022-07-04T18:49:52","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5752"},"modified":"2022-10-03T10:36:07","modified_gmt":"2022-10-03T10:36:07","slug":"what-is-keyword-difficulty-kd","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-is-keyword-difficulty-kd\/","title":{"rendered":"What is Keyword Difficulty (KD)?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e96c65dee3f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e96c65dee3f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-keyword-difficulty-kd\/#Factors_That_Impact_Keyword_Difficulty\" >Factors That Impact Keyword Difficulty\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-keyword-difficulty-kd\/#Content_quality\" >Content quality\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-keyword-difficulty-kd\/#Search_volume\" >Search volume\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-keyword-difficulty-kd\/#Domain_authority\" >Domain authority\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-keyword-difficulty-kd\/#The_intent_behind_search_queries\" >The intent behind search queries\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-keyword-difficulty-kd\/#Cost-per-click\" >Cost-per-click\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"Factors_That_Impact_Keyword_Difficulty\"><\/span><span data-contrast=\"none\">Factors That Impact Keyword Difficulty<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Listed below are the 4 factors that impact keyword difficulty. Search volume, Domain authority, and Intent behind search queries all affect keyword difficulty. Depending on the purpose of your website, you may want to rank for these four factors. However, there are many factors that can affect keyword difficulty. Read on to learn how to identify the right keywords for your website. Listed below are some of the most popular factors that impact keyword difficulty.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Are you looking for <a href=\"https:\/\/omaha-seo.com\/\">SEO Omaha<\/a>? Contact Omaha SEO today!<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3481 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-300x150.jpg\" alt=\"\" width=\"588\" height=\"294\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-300x150.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1024x512.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-768x384.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1536x768.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-2048x1024.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1900x950.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-513x257.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-573x287.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-600x300.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-335x168.jpg 335w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Content_quality\"><\/span><strong>Content quality\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">If you&#8217;re not sure how to make your content more search engine-friendly, you may be confused by the terms content quality and keyword difficulty. Although both of these concepts are important to SEO success, there are several differences between the two. Keyword difficulty refers to the difficulty of ranking for a particular term, while keyword competition is the number of ads that are bidding on a specific term in Google&#8217;s Ads platform. Keyword difficulty relates to how hard it is to rank for a particular keyword organically and in some cases, for a paid ad to appear on a page. While keyword difficulty is not a new concept, some SEO platforms promote it as a validation or prioritization score.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Search_volume\"><\/span><strong>Search volume\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">How do you determine search volume and keyword difficulty? Google and Ahrefs calculate search volumes differently, so using one to determine the relative volume of a particular keyword is not necessarily the most accurate way to measure it. If you&#8217;re trying to find the best keywords to target, consider plugging in your keyword into Ahrefs or Uber Suggest. If you&#8217;re not sure whether a keyword has volume, you can look at its domain authority and rating.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Domain_authority\"><\/span><strong>Domain authority\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">If you&#8217;re looking for keywords that rank high on Google, you need to know what factors will influence your rankings. Keyword difficulty is a ranking system that Google uses to determine which sites appear higher in the search results. <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-domain-authority\/\">Domain authority<\/a> ranges from one to one hundred, and the higher your domain authority, the harder it is to rank high. Domain authority is important because it has a direct impact on keyword ranking, and therefore, knowing it is very important.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"The_intent_behind_search_queries\"><\/span><strong>The intent behind search queries\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">If you have been wondering about the Intent behind search queries, you are not alone. Many of us are confused by the difference between search intent and keyword difficulty. Using the &#8220;people also asked&#8221; section on search engines can help us identify the intent behind a search. However, there are some factors to consider before you begin optimizing your content for search intent. Let&#8217;s take a look at the two major search engines in order to get a better idea of what your audience is actually looking for.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Cost-per-click\"><\/span><strong>Cost-per-click\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">The first thing to understand when you are considering using PPC campaigns is the difference between keyword difficulty and cost-per-click (CPC). In the context of SEO, keyword difficulty is a predictive score that measures how difficult it is to rank for a specific keyword on Google. It is calculated by analyzing the link profiles and <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-the-difference-between-organic-and-paid-search\/\">organic search<\/a> results for the keyword in question. Typically, it should be manually updated. However, if you do not have the time to monitor this number regularly, you may want to consider buying advertising that does.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d57906.0933026761!2d-96.06554672400226!3d41.250469754214905!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938f196f38a6b1%3A0x75d0b74e88a04d07!2sMcDonald's%2C%20South%2013th%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.232744!2d-95.933938!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653562238860!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Factors That Impact Keyword Difficulty\u00a0 Listed below are the 4 factors that impact keyword difficulty. Search volume, Domain authority, and Intent behind search queries all affect keyword difficulty. Depending on the purpose of your website, you may want to rank for these four factors. However, there are many factors that can affect keyword difficulty. ReadRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Keyword Difficulty (KD)? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"In the context of SEO, keyword difficulty is a predictive score that measures how difficult it is to rank for a specific keyword on Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-keyword-difficulty-kd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Keyword Difficulty (KD)? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5752"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/3363"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}