{"id":5748,"date":"2022-07-04T18:47:04","date_gmt":"2022-07-04T18:47:04","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5748"},"modified":"2022-10-03T10:36:17","modified_gmt":"2022-10-03T10:36:17","slug":"what-is-structured-data-for-seo","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-is-structured-data-for-seo\/","title":{"rendered":"What Is Structured Data For SEO?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f24b49bf6b9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f24b49bf6b9\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-structured-data-for-seo\/#What_Is_Structured_Data_For_SEO\" >What Is Structured Data For SEO?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-structured-data-for-seo\/#Structured_data\" >Structured data\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-structured-data-for-seo\/#It_helps_search_engines_understand_your_content\" >It helps search engines understand your content\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-structured-data-for-seo\/#It_can_re-upload_your_page\" >It can re-upload your page\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-structured-data-for-seo\/#It_requires_markup\" >It requires markup\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-structured-data-for-seo\/#It_can_be_used_on_many_pages\" >It can be used on many pages\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"What_Is_Structured_Data_For_SEO\"><\/span><strong>What Is Structured Data For SEO?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">You may be wondering what is structured data for SEO? This is a way of describing the markup that search engines need to understand your content. Adding schema markup to your web pages is easy and can be added by people with no programming skills. If you&#8217;re wondering whether structured data will boost your SEO, read on. In this article, you&#8217;ll learn about the benefits of using this markup to boost your web page&#8217;s SEO.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Are you looking for <a href=\"https:\/\/omaha-seo.com\/\">SEO Omaha<\/a>? Contact Omaha SEO today!<\/p>\n<p><img decoding=\"async\" class=\"wp-image-4088 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-300x200.jpg\" alt=\"\" width=\"530\" height=\"353\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-1024x683.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-768x513.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-1536x1025.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-2048x1367.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-1900x1268.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-335x224.jpg 335w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Structured_data\"><\/span><strong>Structured data\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Structured data for SEO helps search engines understand the information on your web pages. This information is generated using different types of markup language. Searchers can use this information to decide which option is best for them. The more structured data your web pages have, the better chance you&#8217;ll have of standing out from the competition. Here are some of the main benefits of structured data for SEO. Let&#8217;s take a look at each one.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"It_helps_search_engines_understand_your_content\"><\/span><strong>It helps search engines understand your content\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">If you want to improve your website&#8217;s visibility in search results, you should use structured data. Structured data helps search engines understand your content more accurately, improve your search rankings, and present more relevant links on the results page. By adding structured data to your website, you can make your website more relevant to users, and you&#8217;ll increase click-through rates, too. Read on to learn how to get started with structured data.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"It_can_re-upload_your_page\"><\/span><strong>It can re-upload your page\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Using structured data on your website is an effective way to increase its ranking. Google will give your page a higher ranking if it has this type of data. Search engine spiders can crawl structured data and re-upload your page more quickly. Additionally, it increases your website&#8217;s click-through rate and conversions and can be used to increase voice search traffic. A recent blog post by Winston Burton, senior vice president of search marketing at Acronym, detailed how adding structured data to a client&#8217;s website generated a 400% increase in rich result organic traffic. These results highlight the potential of structured data in increasing SEO.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"It_requires_markup\"><\/span><strong>It requires markup\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">While Google does not guarantee that your website will be indexed using structured data, you can still improve your chances by including this code. Even beginner developers can add schema markup to their site. People expect fast results when searching for information, so structured data can make that happen. It is also easy to implement, even for those who do not have extensive programming skills. This article will discuss the benefits of structured data and how to use it to your advantage.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"It_can_be_used_on_many_pages\"><\/span><strong>It can be used on many pages\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">There are many benefits to using structured data for SEO. Adding this type of information to your web pages will help search engines understand your content better, presenting more information to your customers in the results. The use of structured data on your web pages will also improve the user experience. It is possible to implement structured data on many pages, including your homepage and blog posts. In addition to improving SEO, structured data also helps search engines index and rank your content better.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d57906.64535453718!2d-96.09081417264318!3d41.249846900848205!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938e71cfb4a64f%3A0x53b3789775109a9f!2sMcDonald's%2C%20South%2040th%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.258775!2d-95.973665!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653560137010!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Is Structured Data For SEO?\u00a0 You may be wondering what is structured data for SEO? This is a way of describing the markup that search engines need to understand your content. Adding schema markup to your web pages is easy and can be added by people with no programming skills. If you&#8217;re wondering whetherRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":4481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Structured Data For SEO? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"In this article, you&#039;ll learn about the benefits of using this markup to boost your web page&#039;s SEO.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-structured-data-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Structured Data For SEO? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"In this article, you&#039;ll learn about the benefits of using this markup to boost your web page&#039;s SEO.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-is-structured-data-for-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-04T18:47:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-03T10:36:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is Structured Data For SEO? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5748"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5748\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/4481"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}