{"id":5531,"date":"2022-07-01T14:25:51","date_gmt":"2022-07-01T14:25:51","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5531"},"modified":"2022-10-03T10:37:15","modified_gmt":"2022-10-03T10:37:15","slug":"what-is-time-on-page-for-seo","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-is-time-on-page-for-seo\/","title":{"rendered":"What is Time-On-Page for SEO?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e05d5ad968a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e05d5ad968a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-time-on-page-for-seo\/#What_is_Time-On-Page_for_SEO\" >What is Time-On-Page for SEO?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-time-on-page-for-seo\/#Page_type_and_content_influence_time-on-page_for_SEO\" >Page type and content influence time-on-page for SEO\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-time-on-page-for-seo\/#Average_session_duration_is_a_reliable_measure_of_dwell_time\" >Average session duration is a reliable measure of dwell time\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-time-on-page-for-seo\/#Bounce_rate_is_a_key_ranking_factor_for_SEO\" >Bounce rate is a key ranking factor for SEO\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-time-on-page-for-seo\/#Google_calculates_average_time_on_page\" >Google calculates average time on page\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"What_is_Time-On-Page_for_SEO\"><\/span><strong>What is Time-On-Page for SEO?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">When you look at the performance of your website, time-on-page is one of the factors that affect your ranking. It measures the length of time that people stay on your web page, from the moment they land on the page to when they leave without visiting another page. Google uses time-on-page to help determine the ranking of your site, and it varies depending on the type of page and content.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Are you looking for <a href=\"https:\/\/omaha-seo.com\/\">SEO Omaha<\/a>? Contact Omaha SEO today!<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3369 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-300x200.jpg\" alt=\"\" width=\"651\" height=\"434\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-1024x683.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-768x512.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-1536x1024.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-2048x1365.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-1900x1267.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-335x223.jpg 335w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Page_type_and_content_influence_time-on-page_for_SEO\"><\/span><strong>Page type and content influence time-on-page for SEO\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Time-on-page is an essential element of SEO, but the exact formula is still a mystery. It is the duration between when a person lands on a page and moves on to the next one. When a person leaves a page without visiting the next one, this is called the bounce rate. Time-on-page, also known as dwell time, is an important element of SEO.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Web analytics track the Average Time-on-Page (TTP), which is a key SEO metric. While it does not take exit pages into account, it is a good indicator of how long people spend on a single page. Time-on-page measures the average time a visitor spends on a page, and the length of that time will affect how well your website ranks.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Average_session_duration_is_a_reliable_measure_of_dwell_time\"><\/span><strong>Average session duration is a reliable measure of dwell time\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Dwell time is different than the number of pages a user clicks. While Google Analytics&#8217; average session duration gives us an idea of the overall number of clicks to a web page, dwell time can only be determined if the user re-enters the SERPs. This is due to changes in Google&#8217;s ranking algorithm, which includes more data than just average session duration.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">An industry benchmark for average session duration is between two and four minutes, and is different for different devices. The average screen time on a mobile device is four minutes, while that for a tablet is six minutes, 38 seconds. Most marketers agree that these average session durations rarely exceed 10 minutes. However, they should look at the metrics in context. If an average session duration of a website is low, then it&#8217;s likely that the user didn&#8217;t find what they were looking for or did not have the patience to stay on a site for long.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Bounce_rate_is_a_key_ranking_factor_for_SEO\"><\/span><strong>Bounce rate is a key ranking factor for SEO\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">The bounce rate is a highly significant <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-seo-ranking\/\">ranking factor for SEO<\/a>. This number indicates how well people are engaging with your website. It measures how many times visitors leave the page without taking any action, such as signing up or making a purchase. A high <a href=\"https:\/\/omaha-seo.com\/blog\/why-is-website-bounce-rate-important-in-seo\/\">bounce rate means that your website<\/a> isn&#8217;t converting visitors into customers. In fact, it could be an indication that there are technical SEO problems that need to be fixed.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The bounce rate is one of the most overlooked performance factors in search engine optimization. The higher the bounce rate, the more likely the user will abandon the website. If a user is trying to answer a simple question, they&#8217;re likely to leave the page without making a purchase. However, if you offer a fast answer to a question, the bounce rate might be higher than if the page is geared towards e-commerce.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Google_calculates_average_time_on_page\"><\/span><strong>Google calculates average time on page\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Google measures how long users stay on your site by calculating their &#8220;Average Time on Page&#8221; (ATOP). It is a crucial ranking factor in search engine optimization, because it helps determine a website&#8217;s popularity. The average TOP is calculated by removing exits from the calculation. This helps provide a more accurate estimate, depending on the type of website. Here are some ways to measure TOP:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">First, let&#8217;s define &#8220;average time on page&#8221; in web analytics. This statistic is a measure of how long visitors spend on a web page. It doesn&#8217;t consider exit pages, which are the final pages of a website session. Instead, it measures the average time visitors spend on any page, not just the exit pages. In general, a high average time on page means your content is relevant, easy to read, and targeted to your audience. Furthermore, a lower ATOPA means that your page has conversion barriers, and you need to remove these.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d50145.52267239351!2d-96.06936521284837!3d41.216982725960186!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87947decec84f4dd%3A0xb43b3b5d269e369!2sInn%20Glenwood%2C%20LLC%20d%2Fb%2Fa%2F%20HOTEL%20ARTHUR%2C%20South%20Locust%20Street%2C%20Glenwood%2C%20Ayowa!3m2!1d41.0390748!2d-95.7445102!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653563891122!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Time-On-Page for SEO?\u00a0 When you look at the performance of your website, time-on-page is one of the factors that affect your ranking. It measures the length of time that people stay on your web page, from the moment they land on the page to when they leave without visiting another page. Google usesRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":4088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Time-On-Page for SEO? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"It measures the length of time that people stay on your web page, from the moment they land on the page to when they leave without visiting another page.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-time-on-page-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Time-On-Page for SEO? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"It measures the length of time that people stay on your web page, from the moment they land on the page to when they leave without visiting another page.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-is-time-on-page-for-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-01T14:25:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-03T10:37:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Time-On-Page for SEO? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. 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