{"id":5529,"date":"2022-07-01T14:18:53","date_gmt":"2022-07-01T14:18:53","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5529"},"modified":"2022-10-03T10:37:30","modified_gmt":"2022-10-03T10:37:30","slug":"what-is-an-seo-audit","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-is-an-seo-audit\/","title":{"rendered":"What Is an SEO Audit?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0386f4f3b0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0386f4f3b0\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-an-seo-audit\/#What_Is_an_SEO_Audit\" >What Is an SEO Audit?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-an-seo-audit\/#On-page_SEO\" >On-page SEO\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-an-seo-audit\/#Competitive_website_audit\" >Competitive website audit\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-an-seo-audit\/#Customized_404_pages\" >Customized 404 pages\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-an-seo-audit\/#Checking_for_toxic_links\" >Checking for toxic links\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"What_Is_an_SEO_Audit\"><\/span><strong>What Is an SEO Audit?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">There are several reasons to hire an SEO audit service. These SEO experts will analyze your website&#8217;s speed and bounce rate. It&#8217;s estimated that 40% of consumers will abandon a website if it takes three seconds to load. By conducting an SEO audit, you can identify any problems and improve them. Additionally, you&#8217;ll be provided with an XML sitemap that lists all of your website&#8217;s pages and makes it easier for search engines to crawl your site.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Are you looking for <a href=\"https:\/\/omaha-seo.com\/\">SEO Omaha<\/a>? Contact Omaha SEO today!<\/p>\n<p><img decoding=\"async\" class=\"wp-image-4482 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-300x180.jpg\" alt=\"\" width=\"583\" height=\"350\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-300x180.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-1024x614.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-768x461.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-1536x922.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-2048x1229.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-1900x1140.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-513x308.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-573x344.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-600x360.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-335x201.jpg 335w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"On-page_SEO\"><\/span><span data-contrast=\"none\">On-page SEO<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">If you&#8217;re looking for a way to improve your website&#8217;s search engine optimization (SEO), an on-page SEO audit is a necessity. Google has recently updated its ranking factors, which is especially important now that mobile-friendliness is becoming more of a priority. In order to stay on top of these changes, SEO professionals must constantly monitor Google&#8217;s algorithm changes and make on-site optimization adjustments. Regular audits will help you stay on top of your game and make sure your site is getting the most traffic possible.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The heart of on-page SEO is your website&#8217;s page content. Your content is what <a href=\"https:\/\/omaha-seo.com\/blog\/explain-website-spiders-crawlers-and-robots\/\">explains to readers and search engines what your website<\/a> is all about. To write high-quality content, you must conduct keyword research. You can perform research on Google, use tools like AnswerthePublic, or use UberSuggest to find relevant keywords. Once you have found keywords, you need to write page content that incorporates both long-tail and short-tail keywords in a natural way. Additionally, you need to create content based on your buyer personas so that your content matches them.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Competitive_website_audit\"><\/span><strong>Competitive website audit\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">You can&#8217;t rank high in Google without performing a competitive website audit. This service can give you a detailed insight into your website&#8217;s performance and help you improve it. It identifies areas of your site that require improvements, such as <a href=\"https:\/\/omaha-seo.com\/blog\/does-keyword-density-still-matter\/\">keyword density<\/a> and content-related issues. After the audit, you can make changes based on the results. Here are some of the most important factors that a competitive website audit will look at. All of these elements can impact your website&#8217;s search engine ranking.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The discovery audit, also called a site health audit, evaluates the current state of your website&#8217;s content compared to identified keywords and personas. By doing this, you can see areas where you can improve your targeting. Similarly, you can create a map of your content assets, which makes it easier to build new, high-value content. After completing a website health audit, you can begin creating content for your website.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Customized_404_pages\"><\/span><strong>Customized 404 pages\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">An SEO audit of customized 404 pages will reveal areas of concern and highlight opportunities for improvement. 404 errors are a common and frustrating part of the user experience. They are also detrimental to SEO because they represent errors on the website. While mistakes on the small scale are often forgiven, these errors can have a negative impact on the overall performance of your website. Read on for some helpful tips to improve the performance of 404 pages.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">In the first row of the graph, you can see the number of domains linking to the 404 page, and in the second row, the number of links. The numbers are significant, as some domains have multiple links pointing to your broken page. The green bar shows the ratio of these two figures. While some links are valid, others are not. The 404 page should provide visitors with a way to quickly locate resources.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Checking_for_toxic_links\"><\/span><strong>Checking for toxic links\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">The first step to an SEO audit is to check your backlinks for toxic links. Some SEOs do this regularly, others only when manual penalties have been levied against their website. To check for these links, you can use SEMrush&#8217;s Backlink Audit tool. To use this tool, you&#8217;ll need to input the brand name, root domain, and target country. Fill out the optional fields as well.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A toxic link is one that is not relevant to your industry or the content on your site. Google will punish you if they discover this link. It&#8217;s best to avoid this link type, as it&#8217;s low-quality and can lower your ranking. Toxic links come from sites developed primarily to build link popularity. Mirror websites are basically clones of original websites with the same content, but with different URLs and anchor texts. Toxic links are also dangerous for search engine rankings.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d50145.52267239351!2d-96.06936521284837!3d41.216982725960186!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938fb7d7485f27%3A0x7ed4556295e887c5!2sHoliday%20Inn%20Omaha%20Downtown%20-%20Waterpark%2C%20an%20IHG%20Hotel%2C%20Cuming%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.268245799999995!2d-95.9352215!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653563863729!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Is an SEO Audit?\u00a0 There are several reasons to hire an SEO audit service. These SEO experts will analyze your website&#8217;s speed and bounce rate. It&#8217;s estimated that 40% of consumers will abandon a website if it takes three seconds to load. By conducting an SEO audit, you can identify any problems and improveRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is an SEO Audit? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"It&#039;s estimated that 40% of consumers will abandon a website if it takes three seconds to load.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-an-seo-audit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is an SEO Audit? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"It&#039;s estimated that 40% of consumers will abandon a website if it takes three seconds to load.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-is-an-seo-audit\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-01T14:18:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-03T10:37:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_9811837_xl-2015.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5000\" \/>\n\t<meta property=\"og:image:height\" content=\"3750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is an SEO Audit? - Omaha SEO","description":"It's estimated that 40% of consumers will abandon a website if it takes three seconds to load.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/what-is-an-seo-audit\/","og_locale":"en_US","og_type":"article","og_title":"What Is an SEO Audit? - Omaha SEO","og_description":"It's estimated that 40% of consumers will abandon a website if it takes three seconds to load.","og_url":"https:\/\/omaha-seo.com\/blog\/what-is-an-seo-audit\/","og_site_name":"Omaha SEO","article_publisher":"https:\/\/www.facebook.com\/4socialmedia\/","article_published_time":"2022-07-01T14:18:53+00:00","article_modified_time":"2022-10-03T10:37:30+00:00","og_image":[{"width":5000,"height":3750,"url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_9811837_xl-2015.jpg","type":"image\/jpeg"}],"author":"Phil Belleville","twitter_card":"summary_large_image","twitter_creator":"@MySocialMediaCo","twitter_site":"@MySocialMediaCo","twitter_misc":{"Written by":"Phil Belleville","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/omaha-seo.com\/blog\/what-is-an-seo-audit\/#article","isPartOf":{"@id":"https:\/\/omaha-seo.com\/blog\/what-is-an-seo-audit\/"},"author":{"name":"Phil Belleville","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2"},"headline":"What Is an SEO Audit?","datePublished":"2022-07-01T14:18:53+00:00","dateModified":"2022-10-03T10:37:30+00:00","mainEntityOfPage":{"@id":"https:\/\/omaha-seo.com\/blog\/what-is-an-seo-audit\/"},"wordCount":729,"publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/what-is-an-seo-audit\/#primaryimage"},"thumbnailUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_9811837_xl-2015.jpg","articleSection":["Omaha SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/omaha-seo.com\/blog\/what-is-an-seo-audit\/","url":"https:\/\/omaha-seo.com\/blog\/what-is-an-seo-audit\/","name":"What Is an SEO Audit? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. 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