{"id":5527,"date":"2022-07-01T14:10:07","date_gmt":"2022-07-01T14:10:07","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5527"},"modified":"2022-10-03T10:37:41","modified_gmt":"2022-10-03T10:37:41","slug":"what-is-google-my-business","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-is-google-my-business\/","title":{"rendered":"What is Google My Business?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1fe92aacf4a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1fe92aacf4a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-google-my-business\/#How_to_Get_Your_Business_Listed_on_Google_Maps_and_Search\" >How to Get Your Business Listed on Google Maps and Search\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-google-my-business\/#Optimizing_your_Google_My_Business_profile\" >Optimizing your Google My Business profile\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-google-my-business\/#Verifying_your_location\" >Verifying your location\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-google-my-business\/#Adding_a_750-character_description\" >Adding a 750-character description\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-google-my-business\/#Adding_offers\" >Adding offers\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-google-my-business\/#Adding_events\" >Adding events\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"How_to_Get_Your_Business_Listed_on_Google_Maps_and_Search\"><\/span><strong>How to Get Your Business Listed on Google Maps and Search\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">If you are looking for new ways to increase your local search presence, you should consider setting up your business profile on Google. A verified business address is essential if you want your listing to be found on search engines. A description of up to 750 characters is also necessary. You can add offers as well. However, if you don&#8217;t know what to write, here are some tips to get you started. You can find out more by reading our article below.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Are you looking for <a href=\"https:\/\/omaha-seo.com\/\">SEO Omaha<\/a>? Contact Omaha SEO today!<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3508 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-300x300.jpg\" alt=\"\" width=\"553\" height=\"553\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-300x300.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-1024x1024.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-150x150.jpg 150w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-768x768.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-342x342.jpg 342w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-430x430.jpg 430w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-500x500.jpg 500w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-320x320.jpg 320w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled.jpg 1080w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Optimizing_your_Google_My_Business_profile\"><\/span><strong>Optimizing your Google My Business profile\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Optimizing your Google My Business profile is crucial to your online presence. Google searches are the first place customers look for solutions to problems. When they search for a service, product, or place to buy, most people type in a local search phrase. Google will return three local 3-pack results, which you can click to view the full profile. You should aim to optimize your profile as frequently as possible to get the most out of your listings.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Verifying_your_location\"><\/span><strong>Verifying your location\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">You can publish your location on Google Maps and Search with the help of location verification. This process positively confirms the identity of the location owner and links it with their Google Account. In some cases, you have to enter a PIN code to complete location verification. However, it&#8217;s possible to verify your location with partner platforms without requiring the user to leave the app or website. These partner platforms query the different available methods and prompt the business owner to choose the one that best suits his or her needs. If the business owner chooses automatic verification, Google will send the PIN code to the business listing without the business owner having to do anything.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Adding_a_750-character_description\"><\/span><strong>Adding a 750-character description\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">The new 750-character company description section on Google My Business gives you the space to describe your business. Use this space to highlight your unique selling proposition, while also including industry keywords. Remember to write this section as if it&#8217;s the first thing a prospective customer will see about you. Here are some tips to make your description as short and sweet as possible:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Adding_offers\"><\/span><strong>Adding offers\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Adding offers to Google My Business is now easier than ever! This feature allows you to promote your services on your website by putting up posts on Google&#8217;s social media. Simply go to the &#8220;Posts&#8221; tab in Google My Business and look for &#8220;add an offer&#8221; to add a new offer. You can include a description of the offer, coupon code, and terms and conditions in these posts. If you have multiple offers to promote, you can categorize them all as different offers to get the most attention. Google now allows 10 unique offers on your local listing carousel.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Adding_events\"><\/span><strong>Adding events\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">When submitting your events to Google, you can include the date, time, and location. The title of your event will be bolded in the search results. Regardless of which format you choose, you can also add schema for events. This markup helps the search engine to better understand the content of your page. The event&#8217;s time should be displayed as the time when the event starts or ends. You can also include a CTA (call to action) to encourage customers to RSVP or take another action.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d50145.52267239351!2d-96.06936521284837!3d41.216982725960186!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938515a72f711b%3A0x8c6e0cb6bb52f901!2sPirate%20Cove%20Water%20Park%2C%20North%2021st%20Street%2C%20Council%20Bluffs%2C%20Ayowa!3m2!1d41.2706097!2d-95.87335949999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653563837741!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Get Your Business Listed on Google Maps and Search\u00a0 If you are looking for new ways to increase your local search presence, you should consider setting up your business profile on Google. A verified business address is essential if you want your listing to be found on search engines. A description of upRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Google My Business? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"A description of up to 750 characters is also necessary. You can add offers as well.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-google-my-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Google My Business? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"A description of up to 750 characters is also necessary. You can add offers as well.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-is-google-my-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-01T14:10:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-03T10:37:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_59746909_L.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Google My Business? - Omaha SEO","description":"A description of up to 750 characters is also necessary. 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5527"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5527\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/3344"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}