{"id":5496,"date":"2022-06-30T17:17:22","date_gmt":"2022-06-30T17:17:22","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5496"},"modified":"2022-10-03T12:32:42","modified_gmt":"2022-10-03T12:32:42","slug":"how-would-you-explain-seo-to-a-beginner","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/how-would-you-explain-seo-to-a-beginner\/","title":{"rendered":"How would you explain SEO to a Beginner?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1fee2583ebf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1fee2583ebf\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/how-would-you-explain-seo-to-a-beginner\/#Explaining_SEO_to_a_Beginner\" >Explaining SEO to a Beginner\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/how-would-you-explain-seo-to-a-beginner\/#Link_popularity\" >Link popularity\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/how-would-you-explain-seo-to-a-beginner\/#Keywords\" >Keywords\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/how-would-you-explain-seo-to-a-beginner\/#Page_titles\" >Page titles\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/how-would-you-explain-seo-to-a-beginner\/#H1_tags\" >H1 tags\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/how-would-you-explain-seo-to-a-beginner\/#Search_intent\" >Search intent\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"Explaining_SEO_to_a_Beginner\"><\/span><strong>Explaining SEO to a Beginner\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">When I tell people I do SEO, they often get confused about what the heck it means. In order to give them the most comprehensive understanding of search engine optimization, I explain to them that it is the process of optimizing a website to improve its organic search results. This process does not include PPC optimization. It is important to note that the majority of people use search engines to find information. It is not necessary to optimize your website for these engines, but knowing how to do this will help them gain more visibility and traffic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>(Looking for an <a href=\"https:\/\/omaha-seo.com\/\">Omaha SEO agency<\/a>? Contact OMAHA SEO today!)<\/p>\n<p><img decoding=\"async\" class=\"wp-image-4094 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_27764395_XL-300x200.jpg\" alt=\"\" width=\"645\" height=\"430\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_27764395_XL-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_27764395_XL-1024x683.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_27764395_XL-768x512.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_27764395_XL-1536x1024.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_27764395_XL-2048x1365.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_27764395_XL-1900x1267.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_27764395_XL-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_27764395_XL-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_27764395_XL-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_27764395_XL-335x223.jpg 335w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Link_popularity\"><\/span><strong>Link popularity\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">When it comes to SEO, there are some basic concepts that you should know as a beginner. First, understand that SEO is as much about understanding people as it is about search engines. It&#8217;s all about understanding how people search for information online, what words they use, and what type of content they&#8217;re looking for. Once you understand the intent of your audience, you can deliver that content in a way that search engines can understand.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Keywords\"><\/span><strong>Keywords\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">When you explain SEO to a beginner, you should first start by explaining what keywords are. Keywords are used to determine the content and tactics for link building. One common mistake people make is that they stop doing keyword research when they redesign their website, create a new marketing campaign, or update a page. However, the most effective SEOs are always researching and tweaking their websites based on what their visitors are searching for.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Page_titles\"><\/span><strong>Page titles\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">In order to make your web pages visible to the search engines, you need to have a title and sub-categories that clearly represent the content of the page. A good rule of thumb is to use H1 and H2 tags on each web page, which are similar to a book&#8217;s title and chapter. Usually, the Heading tags are applied by CMS editors. In addition to title tags, you should include portability in your titles.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"H1_tags\"><\/span><span data-contrast=\"none\">H1 tags<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Using H1 <a href=\"https:\/\/omaha-seo.com\/blog\/what-are-meta-tags-for-seo\/\">tags in your SEO<\/a> strategy will help you gain an upper hand on your competition. Although these tags are not the most grounded site design improvements, they are still important because they help inform web indexes and site guests about the content on your page. Read on to discover more about the <a href=\"https:\/\/omaha-seo.com\/blog\/what-are-h1-h2-h3-tags-and-why-are-they-important\/\">importance of H1 tags<\/a>. Here are some tips for making the most of your H1 tags. Use them wisely. Your H1 tags should be unique, descriptive, and engaging.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Search_intent\"><\/span><strong>Search intent\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">If you want to make a website more visible to users, you have to make sure that it is optimized for search engines. Search engines like Google make it easy to get found by providing relevant results to searchers. The quality of content is the most important factor for SEO, and 5 out of 10 of the most important factors are related to content. This is why content optimization is the focus of the fourth chapter. Google has made great strides in the field of natural language processing and information retrieval. Twenty-five years ago, search engines had to evaluate text content and moved into the era of machine learning and natural language understanding. Today, Google iterates on user intent every month and can recognize small nuances in what people really want.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d57906.64535453718!2d-96.09081417264318!3d41.249846900848205!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938dec9975b86d%3A0x4e6d96922de1acec!2sTaco%20Bell%2C%20South%2072nd%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.210899999999995!2d-96.0243!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653560048914!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explaining SEO to a Beginner\u00a0 When I tell people I do SEO, they often get confused about what the heck it means. In order to give them the most comprehensive understanding of search engine optimization, I explain to them that it is the process of optimizing a website to improve its organic search results. ThisRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":4481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How would you explain SEO to a Beginner? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"It is not necessary to optimize your website for these engines, but knowing how to do this will help them gain more visibility and traffic.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/how-would-you-explain-seo-to-a-beginner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How would you explain SEO to a Beginner? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5496"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5496\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/4481"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}