{"id":5490,"date":"2022-06-30T17:05:50","date_gmt":"2022-06-30T17:05:50","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5490"},"modified":"2022-09-01T19:17:41","modified_gmt":"2022-09-01T19:17:41","slug":"what-is-pagerank-and-why-does-it-matter","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-is-pagerank-and-why-does-it-matter\/","title":{"rendered":"What is PageRank and Why Does it Matter?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0666a5aa9ed\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0666a5aa9ed\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-pagerank-and-why-does-it-matter\/#What_is_PageRank_and_Why_Does_it_Matter\" >What is PageRank and Why Does it Matter?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-pagerank-and-why-does-it-matter\/#PageRank_is_a_ranking_system\" >PageRank is a ranking system\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-pagerank-and-why-does-it-matter\/#It_is_based_on_a_random_surfer_model\" >It is based on a random surfer model\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-pagerank-and-why-does-it-matter\/#It_is_an_authority_metric\" >It is an authority metric\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-pagerank-and-why-does-it-matter\/#It_is_still_used_as_a_ranking_signal_by_Google\" >It is still used as a ranking signal by Google\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-pagerank-and-why-does-it-matter\/#It_was_a_black_hat_SEO_tactic\" >It was a black hat SEO tactic\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"What_is_PageRank_and_Why_Does_it_Matter\"><\/span><strong>What is PageRank and Why Does it Matter?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">If you&#8217;re a newbie to SEO, you might be wondering &#8220;What is PageRank?&#8221; or &#8220;why does it matter?&#8221; Luckily, there are plenty of resources available for you to get started. In this article, I&#8217;ll explain what PageRank is and how it works. PageRank is Google&#8217;s core ranking signal based on link analysis. Nobody outside <a href=\"https:\/\/omaha-seo.com\/blog\/explain-how-the-google-disavow-tool-works\/\">Google knows exactly how it works<\/a>, but factors like backlinks, internal linking, and domain authority directly affect it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-3525 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-300x300.jpg\" alt=\"\" width=\"694\" height=\"694\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-300x300.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-1024x1024.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-150x150.jpg 150w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-768x768.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-342x342.jpg 342w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-430x430.jpg 430w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-500x500.jpg 500w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-320x320.jpg 320w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2.jpg 1080w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"PageRank_is_a_ranking_system\"><\/span><strong>PageRank is a ranking system\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">The value of a link&#8217;s PageRank is calculated in a number of ways. PageRank is a mathematical formula that is based on the concept of importance. More important pages link to relevant pages, and the higher the PageRank of these pages, the better. But, how does PageRank work? Here&#8217;s a breakdown. What&#8217;s so great about PageRank? And why is it important to your website?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"It_is_based_on_a_random_surfer_model\"><\/span><span data-contrast=\"none\">It is based on a random surfer model<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">The underlying model of PageRank is based on a random surfer model. This method relies on the idea that a random surfer will randomly select links on a page, instead of moving randomly across them. Users don&#8217;t just click on links based on popularity, but also content and the amount of content on the page. Hence, the random surfer model doesn&#8217;t accurately reflect the way people actually browse the web. Moreover, the model is prone to oversimplifying the data, resulting in an oversimplified and shaky result.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"It_is_an_authority_metric\"><\/span><span data-contrast=\"none\">It is an authority metric<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">There are several factors that determine a page&#8217;s authority. In the past, the algorithm used to determine the authority of a page looked at links and internal link structure to determine which pages were authoritative. With recent developments, however, Google is using artificial intelligence to determine a page&#8217;s authority. In the future, PageRank will take into account a variety of factors, including user experience and social shares.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"It_is_still_used_as_a_ranking_signal_by_Google\"><\/span><span data-contrast=\"none\">It is still used as a ranking signal by Google<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">While Google stopped sharing the PageRank algorithm publicly, the core insight of the algorithm is still highly influential. Internal links and backlinks remain crucial to SEO performance. In 2016, former Google employee Andrey Lipattsev revealed that link authority is one of the most important factors for ranking a website. His answer to a question about the most important ranking factors: &#8220;Content and links to your site&#8221; &#8211; the answer is obvious.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"It_was_a_black_hat_SEO_tactic\"><\/span><span data-contrast=\"none\">It was a black hat SEO tactic<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">If you thought PageRank was a black hat <a href=\"https:\/\/omaha-seo.com\/blog\/where-to-study-the-latest-seo-techniques\/\">SEO technique<\/a>, you&#8217;d be wrong. Although black hat techniques are not as common as they once were, they still pose a real risk for websites. They often lead businesses to believe that they are doing ethical marketing when in reality, they&#8217;re breaking Google&#8217;s guidelines. The search engine providers don&#8217;t want to let you get away with doing something unethical.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>(Looking for <a href=\"https:\/\/omaha-seo.com\/\">Omaha SEO services<\/a>? Contact OMAHA SEO today!)<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d57906.64535453718!2d-96.09081417264318!3d41.249846900848205!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938ea4865429d3%3A0x3ab910ba20f88f28!2sTaco%20Bell%2C%20South%2042nd%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.220994499999996!2d-95.9753557!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653558920771!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is PageRank and Why Does it Matter?\u00a0 If you&#8217;re a newbie to SEO, you might be wondering &#8220;What is PageRank?&#8221; or &#8220;why does it matter?&#8221; Luckily, there are plenty of resources available for you to get started. In this article, I&#8217;ll explain what PageRank is and how it works. PageRank is Google&#8217;s core rankingRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is PageRank and Why Does it Matter? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Nobody outside Google knows exactly how it works, but factors like backlinks, internal linking, and domain authority directly affect it.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-pagerank-and-why-does-it-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is PageRank and Why Does it Matter? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Nobody outside Google knows exactly how it works, but factors like backlinks, internal linking, and domain authority directly affect it.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-is-pagerank-and-why-does-it-matter\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-30T17:05:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T19:17:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is PageRank and Why Does it Matter? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. 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