{"id":5486,"date":"2022-06-30T16:53:36","date_gmt":"2022-06-30T16:53:36","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5486"},"modified":"2022-10-03T11:10:37","modified_gmt":"2022-10-03T11:10:37","slug":"what-are-accelerated-mobile-pages-amp","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-are-accelerated-mobile-pages-amp\/","title":{"rendered":"What are Accelerated Mobile Pages (AMP)?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1ff3b2cc079\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1ff3b2cc079\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-accelerated-mobile-pages-amp\/#What_Are_Accelerated_Mobile_Pages\" >What Are Accelerated Mobile Pages?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-accelerated-mobile-pages-amp\/#AMP_is_a_Google-backed_project\" >AMP is a Google-backed project\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-accelerated-mobile-pages-amp\/#It_uses_stripped-down_HTML\" >It uses stripped-down HTML\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-accelerated-mobile-pages-amp\/#It_improves_user_experience\" >It improves user experience\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-accelerated-mobile-pages-amp\/#Its_a_ranking_factor\" >It&#8217;s a ranking factor\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-accelerated-mobile-pages-amp\/#Its_open_source\" >It&#8217;s open source\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"What_Are_Accelerated_Mobile_Pages\"><\/span><strong>What Are Accelerated Mobile Pages?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Google recently announced a new program called AMP, or accelerated mobile pages. The pages use stripped down HTML to improve user experience. AMPs are also a ranking factor. If you&#8217;ve never heard of AMPs, you&#8217;re missing out on a great opportunity to improve your marketing strategy. Keep reading to learn more about this exciting new technology. You&#8217;ll also discover how you can implement accelerated mobile pages into your website today.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>(Looking for <a href=\"https:\/\/omaha-seo.com\/\">Omaha SEO services<\/a>? Contact OMAHA SEO today!)<\/p>\n<p><img decoding=\"async\" class=\" wp-image-4472 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-300x212.jpg\" alt=\"\" width=\"648\" height=\"458\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-300x212.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-1024x725.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-768x544.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-1536x1087.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-2048x1449.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-1900x1345.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-483x342.jpg 483w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-573x406.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-600x425.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-335x237.jpg 335w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"AMP_is_a_Google-backed_project\"><\/span><strong>AMP is a Google-backed project\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">AMP is an acronym for accelerated mobile pages. Google uses these pages to present content on mobile devices, making them more attractive to visitors. Instead of making users click through to a website, these pages load in a fraction of the time. This means that your website could appear above the fold of Google searches, giving you a significant advantage over competitors. AMP pages are also designed to load faster on both desktops and mobile devices.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"It_uses_stripped-down_HTML\"><\/span><strong>It uses stripped-down HTML\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">AMP stands for Accelerated Mobile Pages, an open source initiative spearheaded by Google and Twitter to make web pages faster and more lightweight on mobile devices. AMP pages are made of a stripped-down version of HTML and CSS, and are therefore lightweight and load much faster. They do not support forms, and use a limited JavaScript library. While AMP can help web pages appear more quickly, there are still some challenges to using it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"It_improves_user_experience\"><\/span><strong>It improves user experience\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">The use of accelerated mobile pages (AMPs) can greatly boost your site&#8217;s speed and improve your user experience. This new format can also help you achieve higher search engine rankings, as it uses limited HTML and Javascript. However, not all design elements are compatible with AMP, so you may need to make some changes to your site to make it compatible. Nonetheless, you&#8217;ll see an immediate difference in page speed and your SEO value. It&#8217;s well worth trying AMP for your website, and it&#8217;s worth considering it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Its_a_ranking_factor\"><\/span><strong>It&#8217;s a ranking factor\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">While accelerated mobile pages are not a ranking factor for Google, they can increase your organic traffic and improve the performance of your site. This can help you boost your <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-the-definition-of-bounce-rate-in-seo\/\">SEO by reducing bounce rates<\/a> and improving user engagement metrics. If your site is optimized for mobile devices, you can use AMP caching to improve the speed of your pages. AMPs also improve page loading time, so visitors will spend more time on your site.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Its_open_source\"><\/span><strong>It&#8217;s open source\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">The AMP project is an open-source effort to increase the speed and readability of web pages for mobile users. The goal is to deliver rich content instantly on mobile devices, improving the overall user experience. Many websites, including The Wall Street Journal, Buzzfeed, and Huffington Post, already use AMP to improve their mobile pages. They often appear in Google&#8217;s &#8220;top stories&#8221; carousel. If your site is too slow, you&#8217;ll notice the difference in your visitor&#8217;s happiness.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d99511.90329625987!2d-96.09956912883314!3d41.25481816074937!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x8793f3877dca014f%3A0x7669ec95e4281282!2sHotels%2C%20North%20109th%20Court%2C%20Omaha%2C%20Nebraska!3m2!1d41.2660252!2d-96.08627609999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653558848283!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Are Accelerated Mobile Pages?\u00a0 Google recently announced a new program called AMP, or accelerated mobile pages. The pages use stripped down HTML to improve user experience. AMPs are also a ranking factor. If you&#8217;ve never heard of AMPs, you&#8217;re missing out on a great opportunity to improve your marketing strategy. Keep reading to learnRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are Accelerated Mobile Pages (AMP)? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Many websites, including The Wall Street Journal, Buzzfeed, and Huffington Post, already use AMP to improve their mobile pages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-accelerated-mobile-pages-amp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are Accelerated Mobile Pages (AMP)? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Many websites, including The Wall Street Journal, Buzzfeed, and Huffington Post, already use AMP to improve their mobile pages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-are-accelerated-mobile-pages-amp\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-30T16:53:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-03T11:10:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_63234055_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1704\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What are Accelerated Mobile Pages (AMP)? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5486"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/3362"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}