{"id":5456,"date":"2022-06-29T17:45:22","date_gmt":"2022-06-29T17:45:22","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5456"},"modified":"2022-10-03T11:40:57","modified_gmt":"2022-10-03T11:40:57","slug":"why-is-website-bounce-rate-important-in-seo","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/why-is-website-bounce-rate-important-in-seo\/","title":{"rendered":"Why is website bounce rate important  in SEO?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f488a159e73\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f488a159e73\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/why-is-website-bounce-rate-important-in-seo\/#The_Importance_of_Website_Bounce_Rate_in_SEO\" >The Importance of Website Bounce Rate in SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/why-is-website-bounce-rate-important-in-seo\/#Exit_rates_are_more_complicated\" >Exit rates are more complicated<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/why-is-website-bounce-rate-important-in-seo\/#They_are_based_on_a_single_pageview\" >They are based on a single pageview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/why-is-website-bounce-rate-important-in-seo\/#They_are_inversely_proportional_to_conversions\" >They are inversely proportional to conversions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Website_Bounce_Rate_in_SEO\"><\/span>The Importance of Website Bounce Rate in SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bounce rate is a measure of the number of visitors who visit your website but do not convert. This statistic is calculated by dividing total sessions by the number of single-page sessions. Generally, single-page sessions are calculated as 0 seconds, so a high bounce rate can be frightening for websites that sell products or services. Let&#8217;s find out why it&#8217;s important to know the bounce rate of your website.<\/p>\n<p>(Looking for <a href=\"https:\/\/omaha-seo.com\/\">Omaha SEO experts<\/a>? Contact OMAHA SEO today!)<\/p>\n<p><img decoding=\"async\" class=\"wp-image-4482 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-300x180.jpg\" alt=\"\" width=\"622\" height=\"373\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-300x180.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-1024x614.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-768x461.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-1536x922.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-2048x1229.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-1900x1140.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-513x308.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-573x344.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-600x360.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-335x201.jpg 335w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Exit_rates_are_more_complicated\"><\/span>Exit rates are more complicated<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bounce rate and exit rate are both important metrics in SEO. Bounce rate refers to a <a href=\"https:\/\/omaha-seo.com\/blog\/reasons-your-website-visitors-arent-converting\/\">visitor who enters your website<\/a> and leaves without visiting another page. Exit rate refers to the percentage of visitors who leave a page without taking any action, such as reading a blog post or clicking on a link. Exit rate is the percentage of visitors who leave your site without taking any action, such as exiting your website or navigating to another page.<\/p>\n<p>Depending on the type of website you run, your exit rate is an important metric to track. Using Google Analytics to see your exit rate can help you understand why visitors are leaving your site and which pages are not performing as well. You can also divide your visitors into two categories: natural and unnatural. This is because exit rates are different, and the former is based on the page that the visitor landed on.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"They_are_based_on_a_single_pageview\"><\/span>They are based on a single pageview<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The percentage of visitors who leave your website without taking any action is known as a bounce rate. In other words, if one hundred visitors land on your website but leave without taking any action, you have a 50% bounce rate. The percentage also includes visitors who stay on your page for the full duration of their session. Bounce rates can be used to monitor individual pages or groups of pages on your website, and understanding them can help you optimize each page accordingly.<\/p>\n<p>Bounce rates can be difficult to interpret, but they can tell a lot about the performance of your site and traffic. The key is to learn how to read these numbers and drill down to understand how your site is performing. If your bounce rate is higher than average, it could be a sign that your page is not designed well for conversion. To improve your bounce rate, identify what pages are causing users to leave your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"They_are_inversely_proportional_to_conversions\"><\/span>They are inversely proportional to conversions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The importance of website bounce rate in SEO cannot be understated. It is one of the undervalued metrics when it comes to building a successful SEO campaign. Bounce rate is inversely proportional to conversions and therefore can be used as a tool to measure your success. For instance, if you are planning to change your website design, monitor the bounce rate of your previous design. If your bounce rate increases after the redesign, it may mean that you have made the wrong design change and the conversion rate is low. To avoid this, compare your new design with other popular pages and their bounce rates.<\/p>\n<p>If your website&#8217;s bounce rate is high, it indicates that the visitors didn&#8217;t engage with the information on your site. It may be that they just clicked on the <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-website-link-audit\/\">link to get to the page and not the website<\/a> itself. In other cases, they may have found the information they needed and quickly left the site. A good way to optimize high-bounce pages is to use a clear call-to-action and optimize them for conversions.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d137738.68574475907!2d-96.27070939720788!3d41.243820984115466!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x8793f53c9db5b817%3A0xc33cb6abd056bad!2sRestaurant%20Depot%2C%20South%20118th%20Street%2C%20La%20Vista%2C%20Nebraska!3m2!1d41.1884249!2d-96.09726619999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653558050944!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Importance of Website Bounce Rate in SEO Bounce rate is a measure of the number of visitors who visit your website but do not convert. This statistic is calculated by dividing total sessions by the number of single-page sessions. Generally, single-page sessions are calculated as 0 seconds, so a high bounce rate can beRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why is website bounce rate important in SEO? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Generally, single-page sessions are calculated as 0 seconds, so a high bounce rate can be frightening for websites that sell products or services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/why-is-website-bounce-rate-important-in-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is website bounce rate important in SEO? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Generally, single-page sessions are calculated as 0 seconds, so a high bounce rate can be frightening for websites that sell products or services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/why-is-website-bounce-rate-important-in-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-29T17:45:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-03T11:40:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Omaha-SEO-company-1024x576-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why is website bounce rate important in SEO? - Omaha SEO","description":"Generally, single-page sessions are calculated as 0 seconds, so a high bounce rate can be frightening for websites that sell products or services.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/why-is-website-bounce-rate-important-in-seo\/","og_locale":"en_US","og_type":"article","og_title":"Why is website bounce rate important in SEO? - Omaha SEO","og_description":"Generally, single-page sessions are calculated as 0 seconds, so a high bounce rate can be frightening for websites that sell products or services.","og_url":"https:\/\/omaha-seo.com\/blog\/why-is-website-bounce-rate-important-in-seo\/","og_site_name":"Omaha SEO","article_publisher":"https:\/\/www.facebook.com\/4socialmedia\/","article_published_time":"2022-06-29T17:45:22+00:00","article_modified_time":"2022-10-03T11:40:57+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Omaha-SEO-company-1024x576-1.jpg","type":"image\/jpeg"}],"author":"Phil Belleville","twitter_card":"summary_large_image","twitter_creator":"@MySocialMediaCo","twitter_site":"@MySocialMediaCo","twitter_misc":{"Written by":"Phil Belleville","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/omaha-seo.com\/blog\/why-is-website-bounce-rate-important-in-seo\/#article","isPartOf":{"@id":"https:\/\/omaha-seo.com\/blog\/why-is-website-bounce-rate-important-in-seo\/"},"author":{"name":"Phil Belleville","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2"},"headline":"Why is website bounce rate important in SEO?","datePublished":"2022-06-29T17:45:22+00:00","dateModified":"2022-10-03T11:40:57+00:00","mainEntityOfPage":{"@id":"https:\/\/omaha-seo.com\/blog\/why-is-website-bounce-rate-important-in-seo\/"},"wordCount":605,"publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/why-is-website-bounce-rate-important-in-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Omaha-SEO-company-1024x576-1.jpg","articleSection":["Omaha SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/omaha-seo.com\/blog\/why-is-website-bounce-rate-important-in-seo\/","url":"https:\/\/omaha-seo.com\/blog\/why-is-website-bounce-rate-important-in-seo\/","name":"Why is website bounce rate important in SEO? - Omaha SEO","isPartOf":{"@id":"https:\/\/omaha-seo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/omaha-seo.com\/blog\/why-is-website-bounce-rate-important-in-seo\/#primaryimage"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/why-is-website-bounce-rate-important-in-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Omaha-SEO-company-1024x576-1.jpg","datePublished":"2022-06-29T17:45:22+00:00","dateModified":"2022-10-03T11:40:57+00:00","description":"Generally, single-page sessions are calculated as 0 seconds, so a high bounce rate can be frightening for websites that sell products or services.","breadcrumb":{"@id":"https:\/\/omaha-seo.com\/blog\/why-is-website-bounce-rate-important-in-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/omaha-seo.com\/blog\/why-is-website-bounce-rate-important-in-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/why-is-website-bounce-rate-important-in-seo\/#primaryimage","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Omaha-SEO-company-1024x576-1.jpg","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Omaha-SEO-company-1024x576-1.jpg","width":1024,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/omaha-seo.com\/blog\/why-is-website-bounce-rate-important-in-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/omaha-seo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why is website bounce rate important in SEO?"}]},{"@type":"WebSite","@id":"https:\/\/omaha-seo.com\/blog\/#website","url":"https:\/\/omaha-seo.com\/blog\/","name":"Omaha SEO","description":"Omaha SEO Experts - SEO Omaha Services","publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/omaha-seo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/omaha-seo.com\/blog\/#organization","name":"Omaha SEO","url":"https:\/\/omaha-seo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","width":480,"height":92,"caption":"Omaha SEO"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/4socialmedia\/","https:\/\/x.com\/MySocialMediaCo","https:\/\/www.linkedin.com\/in\/philbelleville","https:\/\/www.pinterest.com\/4socialmedia\/","https:\/\/www.youtube.com\/user\/4socialmanagement\/"]},{"@type":"Person","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2","name":"Phil Belleville","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","caption":"Phil Belleville"},"description":"I\u2019ve been doing SEO since 1995, back when getting a website to rank meant testing, breaking, fixing, and testing again. After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5456"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/3712"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}