{"id":5454,"date":"2022-06-29T17:50:14","date_gmt":"2022-06-29T17:50:14","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5454"},"modified":"2022-10-03T11:40:56","modified_gmt":"2022-10-03T11:40:56","slug":"what-are-anchor-texts","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-are-anchor-texts\/","title":{"rendered":"What are anchor texts?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a06663127928\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a06663127928\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-anchor-texts\/#What_Are_Anchor_Texts_and_How_Do_They_Affect_SEO\" >What Are Anchor Texts and How Do They Affect SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-anchor-texts\/#Dofollow\" >Dofollow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-anchor-texts\/#Branded\" >Branded<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-anchor-texts\/#Exact_match\" >Exact match<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-anchor-texts\/#Naked\" >Naked<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Anchor_Texts_and_How_Do_They_Affect_SEO\"><\/span>What Are Anchor Texts and How Do They Affect SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Anchor texts are clickable text within a hyperlink. Earlier HTML specifications used the term &#8220;anchor&#8221;; today, the element is commonly known as a. There are three types of anchor texts: Dofollow, Exact match, and Naked. Let&#8217;s examine each of these and how they affect SEO. Here are a few examples:<\/p>\n<p>(Looking for <a href=\"https:\/\/omaha-seo.com\/\">Omaha SEO experts<\/a>? Contact OMAHA SEO today!)<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3363 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-300x200.jpg\" alt=\"\" width=\"653\" height=\"435\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-1024x683.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-768x512.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-1536x1024.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-2048x1365.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-1900x1267.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-335x223.jpg 335w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dofollow\"><\/span>Dofollow<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Regardless of your goal for creating links, a do-follow anchor text is a must-have. If you want your links to pass link juice, a dofollow link must contain your targeted keyword. You can check whether a link is dofollow or nofollow by using a browser extension. Try GrowthBar, BuzzSumo, MozBar, or Mangools. These extensions show you information about link types, including their popularity and Alexa rank.<\/p>\n<p>For best results, follow anchor texts that are exact matches to the target page. However, you can also use a partial match, which will use the target page&#8217;s keywords. Lastly, make sure that you do not manipulate your anchor text to gain more ranking points. This is against Google guidelines. In other words, do not try to manipulate the anchor text or use it for any other purpose. Instead, use the text you are most comfortable with.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Branded\"><\/span>Branded<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In general, the best way to increase your website&#8217;s search engine ranking is to include branded anchor texts. When you link to a brand name, you increase the likelihood of getting the desired results, but you should also take care to choose a domain that has a large audience to attract new visitors. However, the use of branded anchor texts is not recommended for all sites. In fact, Google will penalize websites that attempt to use exact match keywords. Branded anchor texts should only be used on top-level pages because link juice is passed to Google from trusted sources.<\/p>\n<p>Anchor text is the content that appears in a hyperlink. It tells the search engine algorithms what your website is all about, ensuring that the site will appear higher on the SERPs and will be more useful for site visitors. High-quality <a href=\"https:\/\/omaha-seo.com\/blog\/what-role-does-anchor-text-have-in-seo\/\">anchor texts are vital to your SEO<\/a> strategy because they have a direct correlation with higher rankings from authoritative websites and higher click-through and conversion rates. In addition, anchor texts help users navigate your website by letting them know which links lead to the product or service you&#8217;re trying to promote.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Exact_match\"><\/span>Exact match<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When it comes to SEO, using the right anchor text can make or break your search engine rankings. Although exact match anchor <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-robots-text-file-and-why-is-it-important\/\">texts are important<\/a>, they should never be used too often. Instead, use a mixture of different types of anchor texts, preferably between 25 and 50 percent of the total. Partial and branded anchor texts will also help with brand recognition. This type of anchor text should not be overused because it could backfire.<\/p>\n<p>If you&#8217;re not sure which one to use, here are a few examples. Exact match keywords are the same as the query the user is typing in, while partial match anchor texts don&#8217;t include all of the words in the targeted query. Partial match anchor texts can also be used for brand queries, like &#8220;buy shoes online&#8221;. A branded anchor text, on the other hand, is the brand name itself. This type of anchor text is typically used on the homepage.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Naked\"><\/span>Naked<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Naked anchor texts are links that don&#8217;t contain keyword-rich text. They are the most common type of link. But the downside of using them is that they make your text look bad, and your URLs will be unreadable. If you want to use naked anchors, however, you should be careful with your choices. Use them sparingly and use phrases or exact matches. Naked anchors are a waste of your precious space and time.<\/p>\n<p>LSI keywords, or related keywords, can help you diversify your anchor text profile and make it more natural. For example, if your brand name is &#8220;Web MD,&#8221; you could use the keyword &#8220;Paleo Diet&#8221; as the anchor text. This way, you&#8217;d be giving users a concrete call-to-action (CTA).<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d137738.68574475907!2d-96.27070939720788!3d41.243820984115466!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938935634f34db%3A0xc0db238578e3558c!2sRestaurante%20La%20Esmeralda%2C%20Q%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.2051355!2d-95.9619373!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653558087053!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Are Anchor Texts and How Do They Affect SEO? Anchor texts are clickable text within a hyperlink. Earlier HTML specifications used the term &#8220;anchor&#8221;; today, the element is commonly known as a. There are three types of anchor texts: Dofollow, Exact match, and Naked. Let&#8217;s examine each of these and how they affect SEO.Read More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are anchor texts? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"They are the most common type of link. But the downside of using them is that they make your text look bad, and your URLs will be unreadable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-anchor-texts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are anchor texts? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"They are the most common type of link. But the downside of using them is that they make your text look bad, and your URLs will be unreadable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-are-anchor-texts\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-29T17:50:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-03T11:40:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What are anchor texts? - Omaha SEO","description":"They are the most common type of link. 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5454"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/3369"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}