{"id":5452,"date":"2022-06-29T18:04:49","date_gmt":"2022-06-29T18:04:49","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5452"},"modified":"2022-09-01T19:05:37","modified_gmt":"2022-09-01T19:05:37","slug":"what-is-an-html-sitemap","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-is-an-html-sitemap\/","title":{"rendered":"What is an HTML Sitemap?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e972738c826\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e972738c826\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-an-html-sitemap\/#3_Benefits_of_an_HTML_Sitemap\" >3 Benefits of an HTML Sitemap<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-an-html-sitemap\/#PageRank_distribution\" >PageRank distribution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-an-html-sitemap\/#User-friendliness\" >User-friendliness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-an-html-sitemap\/#Search_engine_value\" >Search engine value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-an-html-sitemap\/#Increasing_internal_linking\" >Increasing internal linking<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_Benefits_of_an_HTML_Sitemap\"><\/span>3 Benefits of an HTML Sitemap<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A sitemap is a great way to make your website easier to navigate for users and search engines. Even a newbie can benefit from creating one. Creating an HTML sitemap can help new webmasters take control of the hierarchy of their website and increase both user and search engine value. Here are three reasons why you should create an HTML sitemap:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"PageRank_distribution\"><\/span>PageRank distribution<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The PageRank distribution in an HTML sitemap should be based on the links that a given page receives. The power of a link is distributed in a hierarchical fashion. For example, a page with PageRank 8 will be worth more than a page with PageRank 2. The same holds true for pages with less authority, such as pages with PageRank 0 and below. However, a page with PageRank 3 and below will pass more PageRank values with fewer citations than a PageRank 8 page.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3365 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_212164740_XL-300x200.jpg\" alt=\"\" width=\"683\" height=\"455\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_212164740_XL-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_212164740_XL-1024x683.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_212164740_XL-768x512.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_212164740_XL-1536x1024.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_212164740_XL-2048x1365.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_212164740_XL-1900x1267.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_212164740_XL-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_212164740_XL-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_212164740_XL-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_212164740_XL-335x223.jpg 335w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\n<p>A page has a higher PageRank if it is listed at the top of the list. If a page appears on the first page, the probability of clicking on it is high. The total &#8220;vote&#8221; of a page is multiplied by a &#8220;damping factor,&#8221; which is generally assumed to be 0.85. The higher the page, the more its PageRank is. The more links are on a page, the higher its <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-pagerank-and-why-does-it-matter\/\">PageRank<\/a> is.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"User-friendliness\"><\/span>User-friendliness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The user-friendliness of an HTML sitemap is a crucial factor for search engine optimization. Google takes your website&#8217;s usability seriously, so it&#8217;s important to make your sitemap as user-friendly as possible. Although it may seem counterintuitive to use a sitemap for SEO purposes, having one can actually boost your search engine rankings. Listed below are the benefits of HTML sitemaps.<\/p>\n<p>As a user, you may want to avoid using sitemaps on small websites. A sitemap should contain only the URLs of key pages and should avoid including relative or duplicate URLs. It should also be submitted to Google as a single file. Sitemaps should be UTF-8 encoded or ASCII. To ensure your HTML sitemap is accepted, make sure to include the URLs of all pages in a single file.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_engine_value\"><\/span>Search engine value<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A few years ago, SEO experts thought that HTML sitemaps were one of the most important elements of on-domain SEO. They helped search engines spider your content and attribute PageRank across your domain. But as time went on, they began to lose their SEO relevance. In 2016, John Mueller, the former head of Google&#8217;s Web Spam team, answered that &#8220;there&#8217;s no such thing as an SEO tool that&#8217;s 100% indispensable&#8221;.<\/p>\n<p>The main <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-silo-structure-and-how-does-it-benefit-seo\/\">benefit of an HTML sitemap is that it helps search engine crawlers understand the structure<\/a> of your website. It also provides navigation to visitors. By creating a sitemap, visitors can navigate to specific content within your site, whether it&#8217;s a product or a service. In addition to helping search engines understand the site&#8217;s structure, an HTML sitemap improves user experience. If you don&#8217;t have enough time to create an XML sitemap, you can always use a websitemap template.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increasing_internal_linking\"><\/span>Increasing internal linking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Increasing internal linking is a great way to improve search engine visibility and generate more revenue for your website. In addition to directing traffic to sales pages, internal links strengthen the authority of internal pages. In order to do this, you should build your internal linking structure to follow your visitors&#8217; journey. Search engines will recognize this and rank your pages accordingly. Here&#8217;s how to do this:<\/p>\n<p>First, make sure your website has quality links. Internal linking helps group pages of similar content together and makes it easy for search engines to understand the content of each section. Be careful not to overdo it, however, as having too many subpages can confuse search engines. Make sure that your links point to relevant and high-quality content across your site. Make sure that you have at least a couple hundred internal links on each page.<\/p>\n<p>(Looking for <a href=\"https:\/\/omaha-seo.com\/\">Omaha SEO experts<\/a>? Contact OMAHA SEO today!)<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d137738.68574475907!2d-96.27070939720788!3d41.243820984115466!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938ed39af8275d%3A0x7a395ce4d43a2f2d!2sRestaurante%20San%20Luis%2C%20South%2024th%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.2109343!2d-95.94740619999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653558112331!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>3 Benefits of an HTML Sitemap A sitemap is a great way to make your website easier to navigate for users and search engines. Even a newbie can benefit from creating one. Creating an HTML sitemap can help new webmasters take control of the hierarchy of their website and increase both user and search engineRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is an HTML Sitemap? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Internal linking helps group pages of similar content together and makes it easy for search engines to understand the content of each section.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-an-html-sitemap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is an HTML Sitemap? 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