{"id":5440,"date":"2022-06-29T18:35:26","date_gmt":"2022-06-29T18:35:26","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5440"},"modified":"2022-10-03T11:11:52","modified_gmt":"2022-10-03T11:11:52","slug":"what-is-keyword-stemming-and-why-does-it-matter","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-is-keyword-stemming-and-why-does-it-matter\/","title":{"rendered":"What is Keyword Stemming and Why Does it Matter?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0641dc71afa\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0641dc71afa\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-keyword-stemming-and-why-does-it-matter\/#What_is_Keyword_Stemming_and_Why_Does_it_Matter\" >What is Keyword Stemming and Why Does it Matter?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-keyword-stemming-and-why-does-it-matter\/#Intentional_keyword_stemming_can_lead_to_writers_block\" >Intentional keyword stemming can lead to writer&#8217;s block<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-keyword-stemming-and-why-does-it-matter\/#Improves_readability\" >Improves readability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-keyword-stemming-and-why-does-it-matter\/#Improves_search_engine_rankings\" >Improves search engine rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-keyword-stemming-and-why-does-it-matter\/#This_leads_to_writers_block\" >This leads to writer&#8217;s block<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Keyword_Stemming_and_Why_Does_it_Matter\"><\/span>What is Keyword Stemming and Why Does it Matter?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can use tools to find out what is a good keyword and what is not. For example, the tool Karooya offers straightforward keyword variations, which are useful for brainstorming common forms of single words. Another useful tool is Ubersuggest, a browser-based keyword suggestion tool. This tool gives you keyword ideas from stem words, and it also tells you if you can rank for that keyword. Lastly, it will tell you if the word you&#8217;re trying to rank for is already in the top search results. Plugins can help you check your SEO before publishing, such as Yoast, which checks your content for SEO.<\/p>\n<p>(Looking for <a href=\"https:\/\/omaha-seo.com\/\">Omaha SEO services<\/a>? Contact OMAHA SEO today!)<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3361 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-300x200.jpg\" alt=\"\" width=\"672\" height=\"448\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-1024x683.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-768x512.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-1536x1024.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-2048x1365.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-1900x1267.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-335x223.jpg 335w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Intentional_keyword_stemming_can_lead_to_writers_block\"><\/span>Intentional keyword stemming can lead to writer&#8217;s block<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It&#8217;s common knowledge that Google uses keywords stemming from its algorithms to make your content more relevant and easy to find, but did you know that you can actually make the process worse? While you&#8217;re typing, Google is identifying different word forms and understanding them. The algorithm recognizes all variations of the same word and suggests them in search results. However, there are differences between stemming and lemmatization, and you may find yourself experiencing writer&#8217;s block.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improves_readability\"><\/span>Improves readability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In this article, we&#8217;ll look at some of the benefits of keyword stemming and how to use it to optimize your content. In short, word stems make it easier to find information, which reduces <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-the-definition-of-bounce-rate-in-seo\/\">bounce rates<\/a> and improves readability. This technique is especially useful for SEO purposes. Word stems are closely related words that Google uses to determine search results. Word stems behave differently from other words in terms of similarity.<\/p>\n<p>When using a keyword stemming algorithm, you can make a sentence shorter by replacing long words with short ones. You can also use shorter sentences to convey your ideas without confusing your readers. Keep in mind that shorter sentences are easier to read than long ones. When using word stems, make sure to include the word stems at the beginning of sentences and use them where necessary. You may also want to consider the number of syllables when using the stemming algorithm.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improves_search_engine_rankings\"><\/span>Improves search engine rankings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are several reasons why using keyword stemming is beneficial for websites. Not only will it help Google recognize variations of your original keyword, but it will also improve your website&#8217;s searchability. Keep in mind, however, that your variants must still be relevant to your content. Using the wrong kind of variations can actually cause Google to penalize your website. Read on to learn more about the benefits of keyword stemming and its disadvantages.<\/p>\n<p>Keyword stemming is not new. It was introduced to the search engines about 10 years ago by Rand Fishkin and Bill Slawski. Google began to recognize word forms for non-English words later. The method is now more advanced and rendered exact match keyword optimization obsolete. It has many benefits, but some marketers still prefer using exact keyword matching. To take advantage of keyword stemming, you should avoid using the exact word you want to rank for.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"This_leads_to_writers_block\"><\/span>This leads to writer&#8217;s block<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you&#8217;ve ever wondered how keyword stemming leads to writer&#8217;s blocks, you&#8217;ve come to the right place. Ahref&#8217;s data provides you with the exact number of visitors to a website from a specific keyword. It&#8217;s an excellent starting point for understanding how to use keyword stemming to drive more traffic to your site.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d137701.21078628275!2d-96.25888714338743!3d41.26159712886629!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x8793f2894b210dfb%3A0x4f048a70d4ebb954!2sCostco%20Gas%20Station%2C%20West%20Dodge%20Road%2C%20Omaha%2C%20Nebraska!3m2!1d41.2637796!2d-96.1043517!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653558438772!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Keyword Stemming and Why Does it Matter? You can use tools to find out what is a good keyword and what is not. For example, the tool Karooya offers straightforward keyword variations, which are useful for brainstorming common forms of single words. Another useful tool is Ubersuggest, a browser-based keyword suggestion tool. ThisRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Keyword Stemming and Why Does it Matter? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Plugins can help you check your SEO before publishing, such as Yoast, which checks your content for SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-keyword-stemming-and-why-does-it-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Keyword Stemming and Why Does it Matter? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Plugins can help you check your SEO before publishing, such as Yoast, which checks your content for SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-is-keyword-stemming-and-why-does-it-matter\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-29T18:35:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-03T11:11:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/28.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Keyword Stemming and Why Does it Matter? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5440"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/2512"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}