{"id":543,"date":"2016-12-19T22:17:35","date_gmt":"2016-12-19T22:17:35","guid":{"rendered":"http:\/\/onlinemarketingdiy.com\/?p=543"},"modified":"2025-10-27T15:26:47","modified_gmt":"2025-10-27T15:26:47","slug":"the-ultimate-guide-to-social-media-ads","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/","title":{"rendered":"7 Successful Social Media Advertising Methods"},"content":{"rendered":"<header>\n<p class=\"post__title entry-title\">Social Media Advertising is easy to do, but hard to do right. Making a great ROI is the goal! This complete advertising guide to social media ads will get you started on the right track!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a55cd7d524ff\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a55cd7d524ff\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#The_Complete_Guide_To_Social_Media_Ads\" >The Complete Guide To Social Media Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#What_is_social_media_advertising\" >What is social media advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Social_media_advertising_tips\" >Social media advertising tips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#1_Use_free_social_media_to_beta-test_your_paid_social_ads\" >1. Use free social media to beta-test your paid social ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#2_Take_advantage_of_targeting_features\" >2. Take advantage of targeting features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#3_Rotate_ads_frequently\" >3. Rotate ads frequently<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#4_Use_small_samples_to_test_the_text_and_images_used_in_your_ads\" >4. Use small samples to test the text and images used in your ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#5_Understand_how_ads_are_sold_on_different_networks\" >5. Understand how ads are sold on different networks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#6_Design_ads_with_mobile_in_mind\" >6. Design ads with mobile in mind<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Facebook_advertising\" >Facebook advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Ad_types\" >Ad types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Photo_ads\" >Photo ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Video_ads\" >Video ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Carousel\" >Carousel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Slideshow\" >Slideshow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Canvas\" >Canvas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Audience_and_targeting\" >Audience and targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Pricing\" >Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#How_to_buy\" >How to buy<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Step_1_Choose_your_campaign_objective\" >Step 1: Choose your campaign objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Step_2_Choose_your_target_audience_and_placement\" >Step 2: Choose your target audience and placement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Step_3_Set_your_budget_and_schedule\" >Step 3: Set your budget and schedule<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Step_4_Create_your_ad\" >Step 4: Create your ad<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#How_to_advertise_on_Facebook_using_Hootsuite\" >How to advertise on Facebook using Hootsuite<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Twitter_advertising\" >Twitter advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Ad_types-2\" >Ad types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Audience_and_targeting-2\" >Audience and targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Pricing-2\" >Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#How_to_buy-2\" >How to buy<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Step_1_Set_up_your_campaign\" >Step 1: Set up your campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Step_2_Choose_your_audience\" >Step 2: Choose your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Step_3_Set_your_budget\" >Step 3: Set your budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Step_4_Choose_your_creative\" >Step 4: Choose your creative<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Instagram_advertising\" >Instagram advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Ad_types-3\" >Ad types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Audience_and_targeting-3\" >Audience and targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Pricing-3\" >Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#How_to_buy-3\" >How to buy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Pinterest_advertising\" >Pinterest advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Ad_types-4\" >Ad types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Audience_and_targeting-4\" >Audience and targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Pricing-4\" >Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#How_to_buy-4\" >How to buy<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Step_1_Choose_your_goal\" >Step 1: Choose your goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Step_2_Pick_your_Promoted_Pin\" >Step 2: Pick your Promoted Pin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Step_3_Choose_your_audience\" >Step 3: Choose your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Step_4_Set_your_budget\" >Step 4: Set your budget<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#LinkedIn_advertising\" >LinkedIn advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Ad_types-5\" >Ad types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Audience_and_targeting-5\" >Audience and targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Pricing-5\" >Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#How_to_buy-5\" >How to buy<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Step_1_Create_a_new_campaign\" >Step 1: Create a new campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Step_2_Build_your_ad\" >Step 2: Build your ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Step_3_Choose_your_target_audience\" >Step 3: Choose your target audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Step_4_Budgeting\" >Step 4: Budgeting<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Snapchat_advertising\" >Snapchat advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Ad_types-6\" >Ad types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Audience_and_targeting-6\" >Audience and targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Pricing-6\" >Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#How_to_buy-6\" >How to buy<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Step_1_Create_your_Geofilter\" >Step 1: Create your Geofilter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Step_2_Choose_an_occasion_and_design\" >Step 2: Choose an occasion and design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Step_3_Choose_your_dates\" >Step 3: Choose your dates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/#Step_4_Choose_your_area\" >Step 4: Choose your area<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"post__title entry-title\"><span class=\"ez-toc-section\" id=\"The_Complete_Guide_To_Social_Media_Ads\"><\/span>The Complete Guide To Social Media Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"meta\">\n<p class=\"vcard\">It\u2019s no secret that digital advertising has become a key part of most marketing campaigns. Internet advertising spend overtook newspaper ad spending way back in 2013, and eMarketer predicts that it will overtake TV ad spending for the first time by the end of this year. The numbers are huge: an anticipated $72.09 billion spent on digital ads in the United States alone in 2016, a number expected to rise to more than $82 billion next year and more than $113 billion by 2020.<\/p>\n<\/div>\n<\/header>\n<div class=\"post__body\">\n<p>It probably comes as no surprise that Facebook is one of the biggest players in digital advertising, indicating that social media advertising is front and center in the digital ad world. In fact, Facebook blows all other digital properties out of the water when it comes to display ad spending, capturing 35.4 percent of total display advertising spending in the U.S.\u2014a whopping $11.93 billion (second-place Google, by comparison, will take in just $4.79 billion).<\/p>\n<p>And that just displays ads. Facebook\u2019s total social ads revenue was more than $6.8 billion in Q3 2016 alone. But the other social networks are nothing to sneeze at, with Twitter bringing in $545 million in social media advertising revenue in the same period. Snapchat will sell $367 million in social ads in 2016, after launching its ad platform just over a year ago. Total social ad spending in 2016 is expected to reach $32.97 billion. By 2018, Facebook alone will top that number.<\/p>\n<p>Based on the social media advertising statistics, it\u2019s clear your competitors are investing in social advertising platforms. In terms of ROI, more than 95 percent of social media managers say Facebook offers the best return, followed by Twitter and Instagram.<\/p>\n<p>With so many choices, it can be a challenge to develop a social media advertising strategy that works for your unique business. In this beginner\u2019s social media advertising guide, we dig into everything you need to know about launching a social ad campaign, then give you the nitty-gritty details on how (and why) to create ads on six of the most popular social networks.<\/p>\n<p><em>Social media advertising is evolving all the time, making it one of the trends to watch in 2017. What else will be new in social in the new year? Watch our webinar to learn the trends, tactics, and strategies that will position your organization for success in 2017 and beyond.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_social_media_advertising\"><\/span><strong>What is social media advertising?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you start developing your social media advertising strategy, it\u2019s important to understand exactly what social media ads are. Quite simply, a social media ad is any kind of paid content on a social media network. The options run from a one-off promoted Tweet or Facebook post to a full-scale campaign with major budgets attached. <a name=\"adtips\"><\/a>Each social network offers different options, and we\u2019ll explore them in detail below.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Social_media_advertising_tips\"><\/span><strong>Social media advertising tips<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hootsuite has been using social ads since 2012\u2014a lifetime in the digital world. While the social ads tools and networks available are constantly evolving, the key principles of effective social media advertising are much more stable. After a couple of years of refining Hootsuite\u2019s own social ad strategy, CEO Ryan Holmes laid out six ways to use social media ads to grow your business in an article that stands the test of time. Here are his tips.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Use_free_social_media_to_beta-test_your_paid_social_ads\"><\/span><strong>1. Use free social media to beta-test your paid social ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You\u2019re likely already posting content on Twitter, Facebook, and Instagram every day\u2014and maybe LinkedIn and SnapChat, too. Some of these posts will resonate with followers; others won\u2019t. Track which ones are being clicked, liked, shared, and commented on. These high-performing messages make the best candidates for social ads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Take_advantage_of_targeting_features\"><\/span><strong>2. Take advantage of targeting features<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Traditional ads are inefficient. One of many social media advertising benefits is that social platforms offer very effective targeting capabilities to address that problem. From targeting social media managers on LinkedIn to Stranger Things fans on Facebook, take advantage of this very useful targeting for more efficiency in advertising.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Rotate_ads_frequently\"><\/span><strong>3. Rotate ads frequently<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Though it\u2019s annoying to see the same TV ad in every commercial break, repetition is an effective way of hammering home the message using one-way communication. But on advertising channels where engagement is key, and ads appear directly in users\u2019 feeds, fresh content is the name of the game. Overly repetitive messaging may end up losing you more business than you gain. Hootsuite has found the best practice is to rotate ads every three to five days.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Use_small_samples_to_test_the_text_and_images_used_in_your_ads\"><\/span><strong>4. Use small samples to test the text and images used in your ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the great virtues of social ads is instant feedback. You can gauge the effectiveness of a sponsored post in minutes and follow up with advanced analytics reports. The best practice is to test several ads with small audiences to determine what works best, then use the winning ad in the primary campaign.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Understand_how_ads_are_sold_on_different_networks\"><\/span><strong>5. Understand how ads are sold on different networks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You\u2019ll learn the details below, but keep in mind that keeping your social media advertising budget under control means thinking about whether you\u2019re designing an ad campaign based on impressions or engagements. If you\u2019re paying every time someone sees your ad (impressions), your message can cast a wide net. But if you\u2019re paying for engagement, you only want people who are really interested in doing business with you to engage. The wording of your ad should help people self-qualify.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Design_ads_with_mobile_in_mind\"><\/span><strong>6. Design ads with mobile in mind<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>More than 80 percent of social network users are accessing social media on a mobile device in 2016. This means most social media ads are being viewed on mobile devices as well. Your mobile ads should be specifically designed for the small screen, incorporating images that are easy to view on a pocket-sized device. You can also take advantage of \u201cgeofencing\u201d to target mobile users when they are in a specific zip code, so they only see your ads when they are close enough to walk in your front door.<\/p>\n<p><a name=\"facebookad\"><\/a>Now that you understand some basic social media advertising guidelines, let\u2019s dive into the specifics of advertising with each of the main social networks.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_advertising\"><\/span><strong>Facebook advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Ad_types\"><\/span><strong>Ad types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook offers several different ad formats.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Photo_ads\"><\/span><strong>Photo ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The technical specifications for photo ads vary depending on the ad objectives, so you should check the details on Facebook Business. For clicks to your website, for example, photo ads offer a headline of 25 characters, 90 characters of test, and a link description of up to 30 characters. Depending on the ad objective, you may also be able to add a call to action button with actions like Shop Now, Learn More, and See Menu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video_ads\"><\/span><strong>Video ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Video ads generally have the same call to action options and character counts as photo ads. The aspect ratio required depends on the campaign objective, but 16:9 or 1:1 will usually work.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Carousel\"><\/span><strong>Carousel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A carousel ad lets you include up to 10 images and links in one ad. You get 90 characters of text, a 40 character headline, and a 20 character link description. Images should be have a 1:1 image ratio.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Slideshow\"><\/span><strong>Slideshow<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A slideshow is an ad that creates a video from several static images. All images should have the same size and aspect ratio.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Canvas\"><\/span><strong>Canvas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Canvas is a full-screen mobile ad type that combines videos, photos, and call to action buttons. It allows users to tilt and zoom to interact with the imagery.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Audience_and_targeting\"><\/span><strong>Audience and targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook offers extensive targeting options, and choosing the best target audience will maximize the value of your ad spend.<\/p>\n<p>Start by targeting your ad based on location, age, gender, and language. Then, you can dive into Facebook\u2019s detailed targeting options:<\/p>\n<ul>\n<li><strong>Demographics<\/strong> allows you to filter for nine demographic categories: education, ethnic affinity, generation, household composition, life events, parenting, politics (U.S. only), relationship, and work.<\/li>\n<li><strong>Interests <\/strong>breaks the many interests Facebook users indicate through their social media activity down into nine broad categories: business and industry, entertainment, family and relationships, fitness and wellness, food and drink, hobbies and activities, shopping and fashion, sports and outdoors, and technology. Each of these has multiple subcategories, so you can drill down quite deep in your targeting.<\/li>\n<li><strong>Behaviors <\/strong>allow you to filter users based on their behaviors on Facebook and information Facebook gathers from partners.<\/li>\n<\/ul>\n<p>You can also choose to target or exclude people who already have a connection with you on Facebook, as well as those people\u2019s friends.<\/p>\n<p>Facebook also lets you create a custom audience by uploading a list of email addresses, phone numbers, Facebook user IDs, or app user IDs. You can then use lookalike audiences to find other people on Facebook that are similar to that audience.<\/p>\n<p>Once you\u2019ve created your target audience, you can narrow your focus even further based on type of device, and even whether the Facebook user is connected via data or Wi-Fi.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pricing\"><\/span><strong>Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook ad pricing varies based on quite a few factors, including the time of year, the country you\u2019re targeting, and even the quality of your ad. For link clicks and conversions, on average the cost per click in the United States in Q3 2016 was 27.29 cents, and the CPM was $7.19. But the average CPC in Australia was nearly 80 cents\u2014a huge difference.<\/p>\n<p>The cost per click varies by placement, with ads in the desktop news feed costing $0.29 per click compared to $0.18 for mobile in Q3 2016.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_buy\"><\/span><strong>How to buy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you buy your first Facebook ad, you\u2019ll need to set up a Facebook business page. Once your page is ready to go, you can head over to the Facebook Ads manager to create your first ad.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_1_Choose_your_campaign_objective\"><\/span><strong>Step 1: Choose your campaign objective<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Facebook offers 15 different campaign objectives, broken down into the three broad categories of awareness (boost posts, increase brand awareness), consideration (app installs, lead collection), and conversion (website conversions, visits to your offline store).<\/p>\n<p>Choose the objective that best aligns with your goals for this particular Facebook ad. For some help narrowing down the best goal for your ad, check out our guide to Facebook advertising strategies.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_2_Choose_your_target_audience_and_placement\"><\/span><strong>Step 2: Choose your target audience and placement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Keep an eye on the meter on the right side of the page that indicates the breadth of your audience selection, along with the estimated daily reach chart on the bottom right. Notice that Instagram is among the placement options. (We\u2019ll delve further into advertising on Instagram below.)<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7510 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-facebook-step2.webp\" alt=\"social media advertising facebook step2\" width=\"861\" height=\"494\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-facebook-step2.webp 861w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-facebook-step2-300x172.webp 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-facebook-step2-768x441.webp 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-facebook-step2-513x294.webp 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-facebook-step2-573x329.webp 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-facebook-step2-600x344.webp 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-facebook-step2-335x192.webp 335w\" sizes=\"(max-width: 861px) 100vw, 861px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_3_Set_your_budget_and_schedule\"><\/span><strong>Step 3: Set your budget and schedule<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You can choose a daily or lifetime budget, then set start and end dates for your ad or set it to start running right away.<\/p>\n<p>The advanced budget options allow you to really control what you spend by choosing whether to optimize your ad delivery for engagement, impressions, or unique daily reach and whether you pay by impression or engagement (for engagement ads only).<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_4_Create_your_ad\"><\/span><strong>Step 4: Create your ad<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You can choose to create a new ad or use an existing post. If creating a new ad, you first choose whether to use a single image, a single video, or a slideshow, then enter the text of your ad. On the right side of the page, you can preview what the ad will look like in various formats.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7511 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-facebook-step4.webp\" alt=\"social media advertising facebook step4\" width=\"971\" height=\"448\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-facebook-step4.webp 971w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-facebook-step4-300x138.webp 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-facebook-step4-768x354.webp 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-facebook-step4-513x237.webp 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-facebook-step4-573x264.webp 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-facebook-step4-600x277.webp 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-facebook-step4-335x155.webp 335w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><\/p>\n<p>Once you\u2019re happy with how your ad looks, click the <strong>Place Order<\/strong> button, then wait to get an email from Facebook telling you that your ad has been approved. To learn more about Facebook ad best practices, check out our complete guide to advertising on Facebook.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_advertise_on_Facebook_using_Hootsuite\"><\/span><strong>How to advertise on Facebook using Hootsuite<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019d like to cut down on the number of steps required to get your Facebook ad up and running, Hootsuite\u2019s AdEspresso integration lets you create and optimize your Facebook ads directly from the Hootsuite interface.<\/p>\n<p>Hootsuite Enterprise users can create promoted posts, target ads and create split tests, and keep an eye on the results with the built-in social media advertising analytics.<\/p>\n<p><a name=\"twitterad\"><\/a>Learn more about managing your Facebook ads on Hootsuite.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Twitter_advertising\"><\/span><strong>Twitter advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Ad_types-2\"><\/span><strong>Ad types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are three different kinds of Twitter Ads: Promoted Accounts, Promoted Trends, and Promoted Tweets.<\/p>\n<ul>\n<li><strong>Promoted Tweets<\/strong> are messages that will appear directly in the timelines of the Twitter users you target at a specific time.<\/li>\n<li><strong>A Promoted Account<\/strong> is an ad that invites targeted Twitter users to follow your brand.<\/li>\n<li>Trending topics on Twitter are the most talked about subjects on the social network, appearing on the left side of the page. <strong>Promoted Trends<\/strong> allow you to put your story at the top of that list.<\/li>\n<\/ul>\n<p>Twitter ads are also categorized by your campaign objective:<\/p>\n<ul>\n<li>For <strong>website clicks or conversions <\/strong>campaigns, you promote Tweets to people who you want to visit and take action on your website. You\u2019re charged per click.<\/li>\n<li>For <strong>Tweet engagements <\/strong>campaigns, you promote Tweets with the goal of starting conversations about your brand. You pay for the initial engagement.<\/li>\n<li>For <strong>followers <\/strong>campaigns, you promote your Twitter account and pay per follower gained.<\/li>\n<li>For <strong>awareness campaigns<\/strong>, you promote your Tweets to a broad audience and pay for impressions (CPM).<\/li>\n<li>For <strong>video views<\/strong> campaigns, you promote your videos to a targeted audience and pay per video view.<\/li>\n<li>For <strong>app installs or re-engagement<\/strong> campaigns, you promote your Tweets and pay per app install.<\/li>\n<li>For <strong>lead generation<\/strong> campaigns, you promote Tweets and pay per lead collected.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Audience_and_targeting-2\"><\/span><strong>Audience and targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Twitter allows high-level targeting based on location (country, state, region, metro area, or postal code), gender, languages, device, platform, and even carrier.<\/p>\n<p>More detailed targeting options allow you to target your audience by the keywords they Tweet, their interests (by category or based on usernames of Twitter users who embody the interests of your desired audience), the specific TV shows they Tweet about, behaviors, and their interest in specific events.<\/p>\n<p>You can also upload specific lists of people (your email list, for example) to target with ads or target people who are similar to your follower base.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pricing-2\"><\/span><strong>Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The cost of Twitter ads depends on the ad type. Promoted Tweets and accounts might cost you anywhere from 50 cents to $10 or more per engagement (video view, link click, follow, etc.) based on how targeted your ad is. Promoted Trends, on the other hand, have been reported to cost $200,000 a day.<\/p>\n<p>The key here is testing your ads. Run a few short campaigns with a small budget to find out which objective is right for your audience and your budget. For engagement campaigns, Twitter only charges you when a user completes the action set out in your campaign objective, so all of these campaigns will provide some value. It\u2019s always a good idea to look at what other advertisers are bidding for similar ads, which is information Twitter provides.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_buy-2\"><\/span><strong>How to buy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you sign into the Twitter ads platform (and add your payment information), buying Twitter ads is a simple four-step process.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_1_Set_up_your_campaign\"><\/span><strong>Step 1: Set up your campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Choose your objective and click Create Campaign to reach the ad campaign screen. Once there, name your campaign, choose whether to start the campaign right away or schedule start and end dates, and decide whether to add third-party tracking with DoubleClick.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7512 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-twitter1.webp\" alt=\"social media advertising twitter\" width=\"817\" height=\"433\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-twitter1.webp 817w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-twitter1-300x159.webp 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-twitter1-768x407.webp 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-twitter1-513x272.webp 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-twitter1-573x304.webp 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-twitter1-600x318.webp 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-twitter1-335x178.webp 335w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_2_Choose_your_audience\"><\/span><strong>Step 2: Choose your audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Choose from among Twitter\u2019s targeting options. They provide an estimated audience size to help guide you.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7513 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-twitter2.webp\" alt=\"social media advertising\" width=\"1176\" height=\"486\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-twitter2.webp 1176w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-twitter2-300x124.webp 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-twitter2-1024x423.webp 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-twitter2-768x317.webp 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-twitter2-513x212.webp 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-twitter2-573x237.webp 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-twitter2-600x248.webp 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-twitter2-335x138.webp 335w\" sizes=\"(max-width: 1176px) 100vw, 1176px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_3_Set_your_budget\"><\/span><strong>Step 3: Set your budget<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You can set daily maximum and total campaign budgets. Twitter stops showing your ads once your budget has been reached, so you don\u2019t have to manually end campaigns to avoid being charged.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7514 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-twitter.webp\" alt=\"social media twitter\" width=\"783\" height=\"455\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-twitter.webp 783w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-twitter-300x174.webp 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-twitter-768x446.webp 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-twitter-513x298.webp 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-twitter-573x333.webp 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-twitter-600x349.webp 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-twitter-335x195.webp 335w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_4_Choose_your_creative\"><\/span><strong>Step 4: Choose your creative<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Twitter will show you an existing list of eligible Tweets to promote, or you can create new ones. You\u2019ll see a preview on the right side of the page.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7515 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/advertising-twitter.webp\" alt=\"advertising twitter\" width=\"641\" height=\"359\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/advertising-twitter.webp 641w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/advertising-twitter-300x168.webp 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/advertising-twitter-513x287.webp 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/advertising-twitter-573x321.webp 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/advertising-twitter-600x336.webp 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/advertising-twitter-335x188.webp 335w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/><\/p>\n<p>Click <strong>Publish Tweet<\/strong> to launch your ad.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_advertising\"><\/span><strong>Instagram advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"figure alignnone\"><img decoding=\"async\" class=\"aligncenter wp-image-7516 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-instagram-ad-formats.webp\" alt=\"social media advertising instagram ad formats\" width=\"934\" height=\"522\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-instagram-ad-formats.webp 934w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-instagram-ad-formats-300x168.webp 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-instagram-ad-formats-768x429.webp 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-instagram-ad-formats-513x287.webp 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-instagram-ad-formats-573x320.webp 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-instagram-ad-formats-600x335.webp 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-instagram-ad-formats-335x187.webp 335w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><figcaption><em>Image via Instagram.<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Ad_types-3\"><\/span><strong>Ad types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since Facebook owns Instagram, it\u2019s not surprising that Instagram ad types mirror three of the Facebook ads types: photo, video, and carousel. Also like Facebook, the ads support a number of different objectives.<\/p>\n<p>For Instagram, the available objectives are: website clicks, website conversions, mobile app installs, mobile app engagement, video views, reach and frequency, page post engagement, mass awareness, and local awareness.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Audience_and_targeting-3\"><\/span><strong>Audience and targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instagram ads offer the same audience targeting option as Facebook ads, described earlier in this post. Keep in mind, though, that the demographics of Instagram users, in general, differ from those of Facebook users. The largest demographic of Instagram users is young urban women (aged 18 to 29).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pricing-3\"><\/span><strong>Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Like Facebook ads, Instagram ads offer options to pay per engagement or by impression (CPM). The average cost per click for an Instagram ad in Q3 2016 was $0.72.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_buy-3\"><\/span><strong>How to buy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Follow the steps outlined in the Facebook section above. In step 2, make sure to choose Instagram as your placement of choice.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pinterest_advertising\"><\/span><strong>Pinterest advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Ad_types-4\"><\/span><strong>Ad types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ads on Pinterest are called Promoted Pins. They are essentially the same as regular Pins, except that you pay to promote them to a wider audience. There are three main types of campaigns:<\/p>\n<ul>\n<li><strong>Awareness campaigns<\/strong> aim to get your Pins in front of people who have not heard of your business before or are not already interacting with your brand.<\/li>\n<li><strong>Engagement campaigns <\/strong>encourage Pinners to engage with your content by repining or clicking your Promoted Pins.<\/li>\n<li><strong>Traffic campaigns <\/strong>funnel visitors from your Promoted Pins directly to your website.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Audience_and_targeting-4\"><\/span><strong>Audience and targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pinterest allows you to target your audience in a few different ways:<\/p>\n<ul>\n<li><strong>Interest targeting<\/strong> allows you to target Pinners based on 420 different interests including, for example, street style and sustainable architecture.<\/li>\n<li><strong>Keyword targeting <\/strong>targets Pinners based on search terms.<\/li>\n<li><strong>Business data targeting <\/strong>lets you target existing customers, Pinners who have visited your site, or a \u201clookalike\u201d audience that looks and acts similar to your existing audience.<\/li>\n<\/ul>\n<p>You can also target by location, language, type of device, and gender.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pricing-4\"><\/span><strong>Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How you\u2019re charged for <a href=\"https:\/\/omaha-seo.com\/blog\/use-pinterest-marketing-to-meet-tons-of-new-customers\/\">Pinterest ads<\/a> depends on the type of campaign you run. Awareness campaigns are charged by CPM, engagement campaigns by engagement, and traffic campaigns by click.<\/p>\n<p>Pinterest uses a \u201csecond-price auction model\u201d for ad bids. That means you set a maximum bid you\u2019re willing to pay, but you are only charged the amount needed to top the next-highest bidder. You might be charged your maximum bid, but you could pay less. Pinterest\u2019s ad interface provides bid guidance that will let you know if your bid is too low. The minimum CPM bid is $5.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_buy-4\"><\/span><strong>How to buy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you can create a Pinterest ad, you\u2019ll need to set up a Pinterest business account. And since you can only promote Pins you\u2019ve already posted, you\u2019ll actually need to post the Pin you want to promote <em>before<\/em> you start the process of buying your ad. Confused? You can get more details in our Complete Pinterest Ads Guide for Business.<\/p>\n<p>Once you have a business account with some Pins posted, you\u2019re ready to buy your first ad.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_1_Choose_your_goal\"><\/span><strong>Step 1: Choose your goal<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>From your Pinterest profile, click on the <strong>+<\/strong> button and select <strong>Create ad<\/strong>\u2014or just go straight to ads.pinterest.com. Select what type of campaign you want to create: awareness, engagement, or traffic, then name your campaign, select the start and (optional) end dates, and set your daily budget.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_2_Pick_your_Promoted_Pin\"><\/span><strong>Step 2: Pick your Promoted Pin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Choose the Pin you want to promote. If you\u2019re not sure, you can use the filters on the <strong>Pick a Pin<\/strong> screen to find out which of your Pins have had the most engagement in the last 30 days.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_3_Choose_your_audience\"><\/span><strong>Step 3: Choose your audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You\u2019ll next find yourself on the <strong>Add more details<\/strong> screen. Here, you\u2019ll use the targeting options to choose exactly who will see your Promoted Pin.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_4_Set_your_budget\"><\/span><strong>Step 4: Set your budget<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Still, on the <strong>Add more details<\/strong> screen, you\u2019ll enter your maximum bid and daily budget.<\/p>\n<p>Review all the information on the right side of your screen, then click <strong>Next<\/strong>. This submits your Promoted Pin for review. It may take up to 24 hours for your Promoted Pin to be approved. In the meantime, set up your billing details.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"LinkedIn_advertising\"><\/span><strong>LinkedIn advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Ad_types-5\"><\/span><strong>Ad types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are five main types of LinkedIn ads:<\/p>\n<ul>\n<li><strong>Display ads: <\/strong>Share content with a targeted audience.<\/li>\n<li><strong>Sponsored InMail: <\/strong>Deliver sponsored content directly to LinkedIn user inboxes.<\/li>\n<li><strong>Sponsored content: <\/strong>Your content will appear in the LinkedIn timelines of your target audience.<\/li>\n<li><strong>Text ads:<\/strong> These are text-based ads that appear in the right column of the desktop.<\/li>\n<li><strong>Dynamic ads:<\/strong> These ads also appear in the right column, but incorporate display ad unit formats.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Audience_and_targeting-5\"><\/span><strong>Audience and targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>LinkedIn targeting, not unlike the social network itself, is very good for employee- and company-specific targeting. You can specify who you want to see the ad based on the industry they work in, their position and seniority (maybe you\u2019re sharing a white paper for managers?), where they work, how big their employer is (think of a post targeting enterprises, not SMBs), and beyond. As a result, LinkedIn is extremely effective for B2B marketing and job-related advertising.<\/p>\n<p>If the audience you choose is too big or too small it might not perform well, so test audience targeting with several ads to hone in on the right one for you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pricing-5\"><\/span><strong>Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Like Facebook, LinkedIn lets you choose whether to pay based on the cost-per-click (CPC) model, or pay by every 1,000 impressions (CPM). However, LinkedIn has set a minimum budget of $10 per day per campaign. There are also minimum bids for CPC text ads ($2 per click) and CPM text ads ($2 per 1,000 impressions). Sponsored Content minimum bids will vary based on the audience you choose.<\/p>\n<p>With these minimum bids, it\u2019s important that you seriously consider your objective when building out LinkedIn ads. These ads should be very business-focused, as Facebook and Twitter provide much cheaper alternatives for content marketing. Test a few LinkedIn ads and see whether the price is worth it for your business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_buy-5\"><\/span><strong>How to buy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The process will vary a bit depending on the type of ad you want to run. Since text ads are the simplest (and least expensive) way to get started, that\u2019s what we\u2019ll focus on here.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_1_Create_a_new_campaign\"><\/span><strong>Step 1: Create a new campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>On your LinkedIn homepage, hover over the <strong>Business Services<\/strong> tab at the top right and choose advertise, then scroll down to the bottom and click <strong>Create Ad<\/strong>. Then, choose what type of ad to create. If you don\u2019t yet have a Company or Showcase page (and you should), you\u2019ll be limited to Text ads.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7517 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-social-media-advertising-linkedin.webp\" alt=\"omaha social media advertising linkedin\" width=\"863\" height=\"336\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-social-media-advertising-linkedin.webp 863w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-social-media-advertising-linkedin-300x117.webp 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-social-media-advertising-linkedin-768x299.webp 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-social-media-advertising-linkedin-513x200.webp 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-social-media-advertising-linkedin-573x223.webp 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-social-media-advertising-linkedin-600x234.webp 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-social-media-advertising-linkedin-335x130.webp 335w\" sizes=\"(max-width: 863px) 100vw, 863px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_2_Build_your_ad\"><\/span><strong>Step 2: Build your ad<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Choose where to link your ad to, then add a small image along with your headline and copy. You can preview the ad in various formats on the right side of the page.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7518 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-linkedin.webp\" alt=\"social media advertising linkedin\" width=\"1035\" height=\"457\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-linkedin.webp 1035w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-linkedin-300x132.webp 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-linkedin-1024x452.webp 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-linkedin-768x339.webp 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-linkedin-513x227.webp 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-linkedin-573x253.webp 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-linkedin-600x265.webp 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-linkedin-335x148.webp 335w\" sizes=\"(max-width: 1035px) 100vw, 1035px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_3_Choose_your_target_audience\"><\/span><strong>Step 3: Choose your target audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Choose your target audience by industry, company size, job title, and so on.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7519 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-advertising-linkedin.webp\" alt=\"omaha advertising linkedin\" width=\"789\" height=\"526\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-advertising-linkedin.webp 789w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-advertising-linkedin-300x200.webp 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-advertising-linkedin-768x512.webp 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-advertising-linkedin-513x342.webp 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-advertising-linkedin-573x382.webp 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-advertising-linkedin-600x400.webp 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-advertising-linkedin-335x223.webp 335w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_4_Budgeting\"><\/span><strong>Step 4: Budgeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Set your daily budget and your bid, which will be a choice between paying for clicks or impressions.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7521 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/linkedin-social-media-advertising.webp\" alt=\"linkedin social media advertising\" width=\"889\" height=\"371\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/linkedin-social-media-advertising.webp 889w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/linkedin-social-media-advertising-300x125.webp 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/linkedin-social-media-advertising-768x321.webp 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/linkedin-social-media-advertising-513x214.webp 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/linkedin-social-media-advertising-573x239.webp 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/linkedin-social-media-advertising-600x250.webp 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/linkedin-social-media-advertising-335x140.webp 335w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/><\/p>\n<p><a name=\"snapchatad\"><\/a>If you\u2019ve never built an ad before, finish by entering your payment information. Then review your order and launch your campaign.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Snapchat_advertising\"><\/span><strong>Snapchat advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Ad_types-6\"><\/span><strong>Ad types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Snapchat offers three types of advertising:<\/p>\n<ul>\n<li><strong>Snap ads<\/strong> are video ads that appear between Stories. Users can swipe up to reveal extended content such as longer video, an article, an app install ad, or a website.<\/li>\n<li><strong>Sponsored Geofilters <\/strong>(for larger companies) or <strong>on-demand Geofilters <\/strong>(for smaller brands) are overlay graphics users can select and add to their Snaps.<\/li>\n<li><strong>Sponsored lenses <\/strong>are custom Snapchat lenses that work just like any of the usual suspects\u2014like the infamous rainbow barf.<\/li>\n<\/ul>\n<p>For now, the only self-serve advertising option is on-demand Geofilters, so that\u2019s what we\u2019ll focus on here. For all other advertising options, you\u2019ll need to contact Snapchat.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Audience_and_targeting-6\"><\/span><strong>Audience and targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When it comes to on-demand Geofilters, your only targeting options are the dates on which to run your ad and the geographic area to cover. But you can get the geotargeting down to the hyper-local: the area in which your Geofilter is available can range from a minimum of 20,000 to a maximum of 5 million square feet.<\/p>\n<p>You should keep the overall Snapchat audience in mind when thinking about advertising on this social platform: 60 percent of users are under 25.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pricing-6\"><\/span><strong>Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There\u2019s a reason why most advertising options aren\u2019t available on demand: Sponsored lenses run from $450,000 to $700,000 per day. On-demand Geofilters are much more affordable\u2014but watch your catchment area. We found that a two-day Geofilter in the immediate area of our office would cost about $13, but expanding the territory of the Geofilter to the maximum 5 million square feet (about 70 square city blocks) upped the cost to nearly $3,000. One city block was about $45.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_buy-6\"><\/span><strong>How to buy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Step_1_Create_your_Geofilter\"><\/span><strong>Step 1: Create your Geofilter<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Go to the Snapchat Geofilters page and log in to your Snapchat account. Decide whether you want to upload a Geofilter you create using design tools like Photoshop or Illustrator or select the online design tool. Uploading a custom Geofilter gives you greater customization in order to match your company branding. To explore the tools available, we\u2019ll use the online design tool for the rest of this example.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7522 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-snapchat.webp\" alt=\"social media advertising snapchat\" width=\"642\" height=\"483\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-snapchat.webp 642w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-snapchat-300x226.webp 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-snapchat-455x342.webp 455w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-snapchat-573x430.webp 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-snapchat-600x451.webp 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-advertising-snapchat-335x252.webp 335w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_2_Choose_an_occasion_and_design\"><\/span><strong>Step 2: Choose an occasion and design<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Celebrations offers the most options, and will likely be the most applicable for brands. Use the <a href=\"https:\/\/omaha-seo.com\/blog\/new-designed-google-for-ads-and-brand\/\">design tools to create a Geofilter appropriate to your brand<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7523 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-snapchat-social-media-advertising.webp\" alt=\"omaha snapchat social media advertising\" width=\"1105\" height=\"632\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-snapchat-social-media-advertising.webp 1105w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-snapchat-social-media-advertising-300x172.webp 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-snapchat-social-media-advertising-1024x586.webp 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-snapchat-social-media-advertising-768x439.webp 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-snapchat-social-media-advertising-513x293.webp 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-snapchat-social-media-advertising-573x328.webp 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-snapchat-social-media-advertising-600x343.webp 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/omaha-snapchat-social-media-advertising-335x192.webp 335w\" sizes=\"(max-width: 1105px) 100vw, 1105px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_3_Choose_your_dates\"><\/span><strong>Step 3: Choose your dates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Choose the dates on which your Geofilter will be available. You can also choose to keep your Geofilter available for the long term and pay yearly.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_4_Choose_your_area\"><\/span><strong>Step 4: Choose your area<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You\u2019ll draw a virtual fence on a map to set the target area for your Geofilter. Remember that the larger the area you choose, the more you\u2019ll pay.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7525 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-snapchat.webp\" alt=\"social media snapchat\" width=\"882\" height=\"533\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-snapchat.webp 882w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-snapchat-300x181.webp 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-snapchat-768x464.webp 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-snapchat-513x310.webp 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-snapchat-573x346.webp 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-snapchat-600x363.webp 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/social-media-snapchat-335x202.webp 335w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><\/p>\n<p>Then enter your payment details and your Geofilter is good to go!<\/p>\n<\/div>\n<p style=\"text-align: center;\">Via\u00a0 https:\/\/blog.hootsuite.com\/social-media-advertising\/<br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d24001.621238858563!2d-95.98756583012175!3d41.239143344910296!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e6!4m5!1s0x87938fae9999a1bf%3A0xc077f395de49590b!2sOmaha%20Police%20Department%20-%20Central%20Police%20Headquarters%2C%20South%2015th%20Street%2C%20Omaha%2C%20NE%2C%20USA!3m2!1d41.255279!2d-95.9356!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sen!2s!4v1653681282510!5m2!1sen!2s\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media Advertising is easy to do, but hard to do right. Making a great ROI is the goal! This complete advertising guide to social ads will get you started on the right track!<\/p>\n","protected":false},"author":1,"featured_media":2494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[529,528,535,536,39,532,531,534],"class_list":["post-543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-social-media-ad-agency","tag-social-media-ad-campaigns","tag-social-media-ad-placement","tag-social-media-ad-strategy","tag-social-media-advertising","tag-social-media-advertising-companies","tag-social-media-and-advertising","tag-social-media-and-marketing-strategy","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Successful Social Media Advertising Methods - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Social Media Advertising is easy to do, but hard to do right. Making a great ROI is the goal! Use this guide and get started!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Successful Social Media Advertising Methods - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Social Media Advertising is easy to do, but hard to do right. Making a great ROI is the goal! Use this guide and get started!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-social-media-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-19T22:17:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-27T15:26:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"23 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Successful Social Media Advertising Methods - Omaha SEO","description":"Social Media Advertising is easy to do, but hard to do right. 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