{"id":5403,"date":"2022-06-28T17:10:50","date_gmt":"2022-06-28T17:10:50","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5403"},"modified":"2022-10-03T11:41:32","modified_gmt":"2022-10-03T11:41:32","slug":"what-is-keyword-frequency-in-seo","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-is-keyword-frequency-in-seo\/","title":{"rendered":"What is keyword frequency in SEO?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e03837e38a4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e03837e38a4\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-keyword-frequency-in-seo\/#What_Is_Keyword_Frequency_in_SEO_And_How_Can_I_Maximize_Its_Use_on_My_Site\" >What Is Keyword Frequency in SEO? And How Can I Maximize Its Use on My Site?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-keyword-frequency-in-seo\/#It_affects_discoverability\" >It affects discoverability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-keyword-frequency-in-seo\/#Its_a_ranking_factor\" >It&#8217;s a ranking factor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-keyword-frequency-in-seo\/#Its_a_black-hat_tactic\" >It&#8217;s a black-hat tactic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-keyword-frequency-in-seo\/#Its_a_metric_of_search_engine_spam\" >It&#8217;s a metric of search engine spam<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Keyword_Frequency_in_SEO_And_How_Can_I_Maximize_Its_Use_on_My_Site\"><\/span>What Is Keyword Frequency in SEO? And How Can I Maximize Its Use on My Site?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many people ask: What is keyword frequency in SEO? And how can I maximize its use on my site? Keyword density is the number of times a keyword is mentioned on a page divided by the total number of words on the page. Alternatively, you can calculate keyword density as a percentage by multiplying the number of keywords by 100. But is keyword density in SEO a good thing? Is it a black hat strategy or search engine spam?<\/p>\n<p>(Looking for <a href=\"https:\/\/omaha-seo.com\/\">Omaha SEO experts<\/a>? Contact OMAHA SEO today!)<\/p>\n<p><img decoding=\"async\" class=\" wp-image-2423 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_25655071_l-2015-300x200.jpg\" alt=\"\" width=\"636\" height=\"424\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_25655071_l-2015-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_25655071_l-2015-768x512.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_25655071_l-2015-1024x682.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_25655071_l-2015-980x653.jpg 980w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_25655071_l-2015-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_25655071_l-2015-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_25655071_l-2015-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_25655071_l-2015-335x223.jpg 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_25655071_l-2015.jpg 2000w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_affects_discoverability\"><\/span>It affects discoverability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How frequently you use a keyword on your website can affect its discoverability in search engines. While there&#8217;s nothing wrong with including specific keywords in the title of your article, a low keyword frequency can make it hard to rank for relevant terms. To improve your website&#8217;s discoverability, you should use relevant keywords that are common to your niche. For example, &#8220;used cars&#8221; will not help your website rank well in Google if your audience is looking for second-hand cars.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Its_a_ranking_factor\"><\/span>It&#8217;s a ranking factor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you want to boost your website&#8217;s ranking on search engines, you need to use the right keywords. There are several factors that contribute to your site&#8217;s SEO success. To start with, make sure that your link text includes the right keywords. The more relevant the keywords are in the link text, the higher your site will rank. For example, using the right keywords in your link text will help you rank well in Google.<\/p>\n<p>One of the most common misconceptions about SEO is that indexing does not affect the ranking of a website. While indexing is an important step, ranking takes place at the next step. Google creates a list of pages and then applies its ranking signals to return the most relevant one when a user searches. While indexing and ranking are closely related, indexing is not the same thing. Indexing is the process of building a site&#8217;s index using hyperlinks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Its_a_black-hat_tactic\"><\/span>It&#8217;s a black-hat tactic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One common black-hat <a href=\"https:\/\/omaha-seo.com\/blog\/how-to-use-lsi-keywords-to-create-better-seo-content\/\">SEO practice is using poor-quality content<\/a>. This content is often scraped from another site, and is either created by a bot or a person. Duplicate content was once common, but search engines had a hard time distinguishing it. Google&#8217;s Panda algorithm changed that. In its search ranking algorithm, low-quality content is penalized immediately. Google&#8217;s new algorithm makes it more difficult for spammers to get by with these tactics.<\/p>\n<p>Another common black-hat technique is buying links from other websites. These tactics violate Google&#8217;s Webmaster Guidelines and can lead to a manual or automatic penalty. Using <a href=\"https:\/\/omaha-seo.com\/blog\/white-hat-vs-black-hat-seo\/\">black hat SEO<\/a> strategies can also damage your reputation and leave you open to lawsuits for copyright infringement. While legitimate SEO techniques can be slower to build up, they have a higher chance of long-term survival. The goal of white-hat SEO is to give visitors a valuable experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Its_a_metric_of_search_engine_spam\"><\/span>It&#8217;s a metric of search engine spam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Getting the highest possible page rank is not enough &#8211; you need to make sure that your website is clean of any spam. Fortunately, there is a metric that will tell you exactly that. The Moz Spam Score is a new tool created by Moz that measures spam, but it is not included in Google&#8217;s ranking algorithm. The algorithm measures spam on a variety of factors, and it correlates with other factors to determine if a site is legitimate or not.<\/p>\n<p>Besides being relevant to the subject matter, this metric also identifies spammy links that might hurt your website. The spam score is an important part of SEO because links are the foundation of SEO. If a site has a high spam score, it&#8217;s likely to suffer a decrease in its ranking. Even worse, it could be penalized and removed from search engines. Using the Moz Spam Score can help you avoid the worst possible outcome and get the highest ranking possible.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d72025.09151030643!2d-96.09401422454232!3d41.178646130094734!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938a8914561551%3A0x9d6cdfdeb6acaa5e!2sShadow%20Lake%20Towne%20Center%2C%20Olson%20Drive%2C%20Papillion%2C%20Nebraska!3m2!1d41.1354331!2d-96.0282584!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653513601730!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Is Keyword Frequency in SEO? And How Can I Maximize Its Use on My Site? Many people ask: What is keyword frequency in SEO? And how can I maximize its use on my site? Keyword density is the number of times a keyword is mentioned on a page divided by the total number ofRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":4095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is keyword frequency in SEO? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Keyword density is the number of times a keyword is mentioned on a page divided by the total number of words on the page.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-keyword-frequency-in-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is keyword frequency in SEO? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5403"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/4095"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}