{"id":5395,"date":"2022-06-28T17:32:28","date_gmt":"2022-06-28T17:32:28","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5395"},"modified":"2022-10-03T11:41:02","modified_gmt":"2022-10-03T11:41:02","slug":"what-is-the-definition-of-a-long-tail-keyword","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-is-the-definition-of-a-long-tail-keyword\/","title":{"rendered":"What is the definition of a long tail keyword?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f43bd477d0f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f43bd477d0f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-the-definition-of-a-long-tail-keyword\/#Long-Tail_Keywords_%E2%80%93_How_to_Optimize_Your_Content_For_Long-Tail_Keywords\" >Long-Tail Keywords &#8211; How to Optimize Your Content For Long-Tail Keywords<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-the-definition-of-a-long-tail-keyword\/#Long-tail_keywords_are_variations_of_more_popular_keywords\" >Long-tail keywords are variations of more popular keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-the-definition-of-a-long-tail-keyword\/#They_are_more_specific_than_super_broad_keywords\" >They are more specific than super broad keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-the-definition-of-a-long-tail-keyword\/#They_are_easier_to_rank_for\" >They are easier to rank for<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Long-Tail_Keywords_%E2%80%93_How_to_Optimize_Your_Content_For_Long-Tail_Keywords\"><\/span>Long-Tail Keywords &#8211; How to Optimize Your Content For Long-Tail Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Long-tail keywords are variations of popular keywords. Unlike super-broad keywords, these keywords are much easier to rank for. Organize your keywords by topic. This way, they&#8217;ll naturally live in the right place. You can include long-tail terms in existing content. When creating new content, include them in internal links. These are some of the best places to incorporate long-tail terms. If you want to get the most out of your content, create it for long-tail keywords.<\/p>\n<p>(Looking for <a href=\"https:\/\/omaha-seo.com\/\">Omaha SEO experts<\/a>? Contact OMAHA SEO today!)<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3363 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-300x200.jpg\" alt=\"\" width=\"602\" height=\"401\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-1024x683.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-768x512.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-1536x1024.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-2048x1365.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-1900x1267.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-335x223.jpg 335w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Long-tail_keywords_are_variations_of_more_popular_keywords\"><\/span>Long-tail keywords are variations of more popular keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The most important thing to keep in mind when targeting long-tail keywords is that they will not be as competitive as the more popular ones. They will most likely deliver the highest quality of searchers. A buyer at the fourth stage of the buyer&#8217;s journey is likely to use long-tail keywords. This means that they already have an idea of what they&#8217;re looking for and are ready to buy. You can target such buyers by creating content based on those keywords.<\/p>\n<p>For example, if you want to target the healthiest dog treats, you might use a variation of &#8220;healthy dog treats.&#8221; This variation will automatically rank on page one for that specific keyword. The parent topic of long-tail keywords is the original keyword, which indicates that it is the most common way to search for the thing. Long-tail keywords can be targeted with dedicated pages. Once you have figured out which keywords are the most profitable, you can go ahead and optimize your site for them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"They_are_more_specific_than_super_broad_keywords\"><\/span>They are more specific than super broad keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you want to increase your chances of getting visitors to your website, you should use long-tail keywords. These are more specific than super broad keywords, and they are also less competitive. For example, if you offer classes for classical dance, you are not likely to rank near the top of organic searches for &#8220;furniture.&#8221; Smaller companies may not have the resources to compete with large corporations. On the other hand, if you focus on a niche product, your business will rank better than a company that only offers furniture.<\/p>\n<p>Although long-tail keywords tend to be more specific than super broad ones, they still yield high traffic. For example, a buyer typing in &#8220;handmade jewelry&#8221; will return more listings than a general keyword phrase, and the search will be much more targeted and likely to result in a sale. This is because the buyer has already defined what they want and is more likely to make a purchase based on their search.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"They_are_easier_to_rank_for\"><\/span>They are easier to rank for<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The best way to maximize your SEO strategy is to use long-tail keywords as often as possible. Long-tail keywords are much easier to rank than general keywords. Using them throughout your content shows that you are speaking the language of the reader. In addition, they are less competitive, making them easier to rank for. You can try using LongTailPro to optimize your website content for long-tail keywords. This tool comes with a free seven-day trial, so you can see if this tool can help your website or blog achieve high search engine rankings.<\/p>\n<p>Although the volume of people searching for long-tail keywords is smaller than searches for popular terms such as &#8220;SEO tips&#8221; and &#8220;SEO strategies,&#8221; the results can be much more beneficial. Long-tail keywords are easy to rank for because they drive traffic that is more likely to convert. Long-tail keywords are also easier to promote, which means they are more likely to bring conversions. However, it&#8217;s important to understand the intent behind users when choosing long-tail keywords. Long-tail keywords are less competitive than traditional, head-keywords, and the searchers know what they&#8217;re looking for before entering their queries.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d127702.52558295062!2d-96.18237328668533!3d41.18023051135142!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x8793884c2d95418b%3A0xb3a3ac90bcfc25e1!2sWalmart%20Supercenter%2C%20South%2015th%20Street%2C%20Bellevue%2C%20Nebraska!3m2!1d41.1556396!2d-95.93637079999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653515239261!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Long-Tail Keywords &#8211; How to Optimize Your Content For Long-Tail Keywords Long-tail keywords are variations of popular keywords. Unlike super-broad keywords, these keywords are much easier to rank for. Organize your keywords by topic. This way, they&#8217;ll naturally live in the right place. You can include long-tail terms in existing content. When creating new content,Read More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is the definition of a long tail keyword? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"These are some of the best places to incorporate long-tail terms. 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. 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