{"id":5367,"date":"2022-06-27T17:57:26","date_gmt":"2022-06-27T17:57:26","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5367"},"modified":"2022-09-01T18:55:05","modified_gmt":"2022-09-01T18:55:05","slug":"how-can-content-be-repurposed-and-used-for-seo","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/how-can-content-be-repurposed-and-used-for-seo\/","title":{"rendered":"How Can Content Be Repurposed and Used For SEO?"},"content":{"rendered":"<p>When it comes to optimizing your website for search engines, repurposing your existing content can be a great way to get a higher search engine ranking. Old content often has high search engine rankings but is often buried under a mountain of new content. While you should always generate new content, repurposing your existing material can help your SEO. By reformatting old content, you can update it with new information without duplicating content.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3361 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-300x200.jpg\" alt=\"\" width=\"666\" height=\"444\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-1024x683.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-768x512.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-1536x1024.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-2048x1365.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-1900x1267.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_16372601_XL-335x223.jpg 335w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e94ae975e2c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e94ae975e2c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/how-can-content-be-repurposed-and-used-for-seo\/#Evergreen_content_is_perfect_for_repurposing\" >Evergreen content is perfect for repurposing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/how-can-content-be-repurposed-and-used-for-seo\/#Reformatting_old_content_increases_SEO\" >Reformatting old content increases SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/how-can-content-be-repurposed-and-used-for-seo\/#Identifying_good_candidates_for_repurposing\" >Identifying good candidates for repurposing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/how-can-content-be-repurposed-and-used-for-seo\/#Using_a_content_calendar_to_plan_to_repurpose\" >Using a content calendar to plan to repurpose<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/how-can-content-be-repurposed-and-used-for-seo\/#Avoiding_duplicate_content\" >Avoiding duplicate content<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Evergreen_content_is_perfect_for_repurposing\"><\/span>Evergreen content is perfect for repurposing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the best ways to get high rankings for competitive keywords is to create evergreen content. These articles can be written by anyone in any industry, as they provide valuable information to a wide audience. Many people are interested in reading a guide or tutorial on a particular topic, so they make great repurposed content. Another way to create evergreen content is to write about a specific product, such as a video game.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reformatting_old_content_increases_SEO\"><\/span>Reformatting old content increases SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When it comes to boosting SEO, reformatting old content is one of the best ways to achieve the results you want. Refreshing older posts can add a new layer of interest to your blog or website while still providing valuable information to readers. This is especially effective if you have limited resources. Even though it may seem counterintuitive to update old content, this practice can significantly increase your site&#8217;s SEO ranking.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Identifying_good_candidates_for_repurposing\"><\/span>Identifying good candidates for repurposing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Having great content doesn&#8217;t mean it will be optimized for SEO. It can be outdated or simply not get the attention it deserves. Sometimes, it just didn&#8217;t work out in the timing. Luckily, you can always repurpose this content for a variety of purposes, from boosting your domain authority to increasing your social following. Here are some <a href=\"https:\/\/omaha-seo.com\/blog\/use-semantic-seo\/\">tips to help you identify good candidates for repurposing your content for SEO<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Using_a_content_calendar_to_plan_to_repurpose\"><\/span>Using a content calendar to plan to repurpose<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using a content calendar is a great way to keep track of your content creation schedule and reduce mistakes. A calendar lets you easily assign deadlines to different writers and lets you know ahead of time when each content will be published. It also helps you stay organized, as you can create the content you need without being distracted by other tasks. Using a content calendar also speeds up the ideation and creation process, since you will be able to focus on one thing at a time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Avoiding_duplicate_content\"><\/span>Avoiding duplicate content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you want to <a href=\"https:\/\/omaha-seo.com\/blog\/8-top-strategies-for-local-seo\/\">boost your SEO rankings<\/a>, you should avoid using duplicate content. Not only can duplicate content lower your rankings, but it also dilutes the authority of your content by distributing it across multiple pages. Duplicate content is difficult for Google to interpret, and it could result in your website being listed nowhere. However, it is possible to publish different versions of the same content to adapt it to different kinds of users.<\/p>\n<p>(Contact <a href=\"https:\/\/omaha-seo.com\/\">Omaha SEO services<\/a> today, for your marketing and SEO needs!)<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d47992.83073181587!2d-96.01358872945983!3d41.25331734467533!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e6!4m5!1s0x87938e018054494b%3A0x734a8e3ff63a778a!2sBus%20Stop%2C%20Corby%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.283932199999995!2d-95.97812119999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1652894298486!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to optimizing your website for search engines, repurposing your existing content can be a great way to get a higher search engine ranking. Old content often has high search engine rankings but is often buried under a mountain of new content. While you should always generate new content, repurposing your existing materialRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":4481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Can Content Be Repurposed and Used For SEO? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"While you should always generate new content, repurposing your existing material can help your SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/how-can-content-be-repurposed-and-used-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Can Content Be Repurposed and Used For SEO? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"While you should always generate new content, repurposing your existing material can help your SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/how-can-content-be-repurposed-and-used-for-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-27T17:57:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T18:55:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Can Content Be Repurposed and Used For SEO? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5367"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/4481"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}