{"id":5355,"date":"2022-06-27T19:04:52","date_gmt":"2022-06-27T19:04:52","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5355"},"modified":"2022-10-01T16:58:31","modified_gmt":"2022-10-01T16:58:31","slug":"what-data-are-you-looking-at-when-choosing-an-seo-strategy","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-data-are-you-looking-at-when-choosing-an-seo-strategy\/","title":{"rendered":"What Data Are You Looking at When Choosing an SEO Strategy?"},"content":{"rendered":"<p>There are several metrics you can measure to determine the effectiveness of your SEO strategy. These metrics can range from time on page, to visitor scroll depth. You can also track bounce rate, the percentage of visitors who leave your website without visiting other pages, and conversion rate, the number of people who complete a specific action on your site. Here are some of the key metrics you should look at when choosing an SEO strategy:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a050c04727c4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a050c04727c4\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-data-are-you-looking-at-when-choosing-an-seo-strategy\/#Customer_data\" >Customer data<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-data-are-you-looking-at-when-choosing-an-seo-strategy\/#Competitor_data\" >Competitor data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-data-are-you-looking-at-when-choosing-an-seo-strategy\/#Site_health\" >Site health<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-data-are-you-looking-at-when-choosing-an-seo-strategy\/#Video_content\" >Video content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-data-are-you-looking-at-when-choosing-an-seo-strategy\/#Topic_buckets\" >Topic buckets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/what-data-are-you-looking-at-when-choosing-an-seo-strategy\/#Keyword_research\" >Keyword research<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Customer_data\"><\/span>Customer data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing automation powered by customer data can boost your online marketing efforts. Automated publishing of social media posts and articles, answering customer comments automatically, and monitoring of website keywords are all possible with customer data platforms. These tools can help you organize customer data from various platforms and help you create a holistic marketing strategy.<br \/>\n(For SEO services contact us today. Click here: <a href=\"https:\/\/omaha-seo.com\/\">OMAHA SEO<\/a>)<\/p>\n<p><img decoding=\"async\" class=\" wp-image-4481 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-300x200.jpg\" alt=\"\" width=\"723\" height=\"482\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-1024x683.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-768x513.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-1536x1025.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-2048x1367.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-1900x1268.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-335x224.jpg 335w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Competitor_data\"><\/span>Competitor data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is imperative to keep track of your competitors&#8217; search engine performance to to determine what areas you should improve on. This data will help you plan content, calculate the amount of effort required to outrank your competitors, and identify any gaps in your optimization strategy. Below are five tips to use competitor data in an SEO strategy. Let&#8217;s get started! To get the most from competitor analysis:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Site_health\"><\/span>Site health<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It&#8217;s important to think about site health when choosing an SEO strategy. While it may not be the metric that Google uses to rank websites, having a well-optimized site will boost its ranking for targeted keywords. In addition to search engine visibility, errors on a website will hurt its ranking for target keywords. To improve your site&#8217;s site health, you should optimize your site&#8217;s technical SEO. It&#8217;s crucial for crawlability and understanding by search engines.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video_content\"><\/span>Video content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using video snippets to increase SEO value requires optimization of the title, description, metadata, and tags. Video sitemaps and transcripts can increase optimization. Videos should relate to the page they&#8217;re displayed on and have relevant content. Listed below are tips for optimizing videos for search engines. These tips are only the beginning of your SEO strategy. Hopefully, they&#8217;ll help your site rank higher.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Topic_buckets\"><\/span>Topic buckets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the first steps in planning your SEO strategy is identifying a set of seed keywords that you want to rank for. These words should be related to the topic bucket that you&#8217;re planning to target. Once you&#8217;ve compiled a set of seed keywords, you can begin the process of determining which ones will generate the most traffic and lead to a successful campaign. After determining which ones to use, you should then assess the search intent of each of them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keyword_research\"><\/span>Keyword research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When choosing an SEO strategy, it is important to identify the search terms that your target audience is using to find your product or service. For example, a person may use the term &#8220;ice cream&#8221; to look for a local ice cream shop. Or a searcher may use the term &#8220;ice cream near me,&#8221; to look for a local ice cream shop. The data you find from these searches will help you determine how to craft better content for your site.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d95968.5660878803!2d-96.04153302304995!3d41.26495072688973!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x8793919a668342db%3A0xb68f826f296783aa!2s38th%20%26%20Redick%20Ave%20NE%2C%20Omaha%2C%20NE%2068111!3m2!1d41.31754!2d-95.96968!4m5!1s0x87938c0451f47bf1%3A0xa17acb9545e08125!2s50th%20%26%20L%20St%20SW%2C%20Omaha%2C%20NE%2068117!3m2!1d41.212376299999995!2d-95.9909886!5e0!3m2!1sfil!2sus!4v1653434928489!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are several metrics you can measure to determine the effectiveness of your SEO strategy. These metrics can range from time on page, to visitor scroll depth. You can also track bounce rate, the percentage of visitors who leave your website without visiting other pages, and conversion rate, the number of people who complete aRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":4482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Data Are You Looking at When Choosing an SEO Strategy? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"You can also track bounce rate, the percentage of visitors who leave your website without visiting other pages, and conversion rate, the number of people who complete a specific action on your site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-data-are-you-looking-at-when-choosing-an-seo-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Data Are You Looking at When Choosing an SEO Strategy? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"You can also track bounce rate, the percentage of visitors who leave your website without visiting other pages, and conversion rate, the number of people who complete a specific action on your site.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-data-are-you-looking-at-when-choosing-an-seo-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-27T19:04:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-01T16:58:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Data Are You Looking at When Choosing an SEO Strategy? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5355"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/4482"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}