{"id":5351,"date":"2022-06-27T19:15:18","date_gmt":"2022-06-27T19:15:18","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5351"},"modified":"2022-09-01T18:58:01","modified_gmt":"2022-09-01T18:58:01","slug":"what-are-the-most-important-google-ranking-factors","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-google-ranking-factors\/","title":{"rendered":"What are The Most Important Google Ranking Factors?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e61f3fcbf67\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e61f3fcbf67\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-google-ranking-factors\/#What_are_The_Most_Important_Google_Ranking_Factors\" >What are The Most Important Google Ranking Factors?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-google-ranking-factors\/#Backlinks\" >Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-google-ranking-factors\/#Page_experience\" >Page experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-google-ranking-factors\/#Freshness\" >Freshness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-google-ranking-factors\/#Inbound_links\" >Inbound links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-google-ranking-factors\/#Brand_mentions\" >Brand mentions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_The_Most_Important_Google_Ranking_Factors\"><\/span>What are The Most Important Google Ranking Factors?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Among the many ranking factors, there are several that you should be aware of. Listed below are some of the most important ones to remember: Backlinks, Page experience, Freshness, and Inbound links. These factors are all equally important and are important for your site to rank well. Make sure that you are implementing all of these factors in your content and you&#8217;ll see huge results! However, there are a number of factors that you should avoid.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3525 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-300x300.jpg\" alt=\"\" width=\"653\" height=\"653\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-300x300.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-1024x1024.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-150x150.jpg 150w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-768x768.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-342x342.jpg 342w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-430x430.jpg 430w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-500x500.jpg 500w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-320x320.jpg 320w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2.jpg 1080w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Backlinks\"><\/span>Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you&#8217;re wondering how backlinks help you get higher SERP positions on Google, then you&#8217;re not alone. In fact, research by SEMrush showed that the more backlinks to a website, the higher the page&#8217;s ranking on Google will be. High-quality sites with thousands of backlinks to their pages are more likely to rank highly, which is great news for you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Page_experience\"><\/span>Page experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While Google is notoriously tight-lipped about its <a href=\"https:\/\/omaha-seo.com\/blog\/seo-ranking-factors-2017\/\">ranking factors<\/a>, it recently announced that page experience is one of the most important. After reviewing industry research and internal reviews, the company has concluded that users prefer sites with better page experiences. A site that loads faster and is mobile-friendly will typically rank higher than one with a poorly designed, confusing navigation. As more publishers take note of these changes, the next step is to improve page experience on your site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Freshness\"><\/span>Freshness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google&#8217;s algorithm is based on the notion that pages that are fresher receive higher rankings. The age of a page is not the only factor that affects freshness. The amount of change on a page also matters. Even small changes have the potential to impact rankings. In 2011, Google filed a patent to prevent such practices. As a result, it is vital for businesses to continually update their content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Inbound_links\"><\/span>Inbound links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you write content, the best way to improve the credibility of your site is to have inbound links to it. This way, you&#8217;ll be showing your authority and helping readers learn more about the topic. Outbound links also boost your site&#8217;s credibility by providing additional information to your readers. Internal links are just as important. They help tie ideas together and demonstrate completeness of your resource. If your resource contains high-quality links, Google will consider it an authoritative site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brand_mentions\"><\/span>Brand mentions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While it may not seem like it, brand mentions are an important factor for boosting your SEO. A brand mention is when people talk about a company. This is great news for marketers because it indicates a high level of brand awareness. After all, people tend to trust what they know, and they&#8217;re more likely to purchase something from a company if they&#8217;re familiar with it. But what is a brand mention and how do you use it to your advantage?<\/p>\n<p>(For SEO services contact us today. Click here: <a href=\"https:\/\/omaha-seo.com\/\">OMAHA SEO<\/a>)<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d24010.064167735312!2d-96.03824040025037!3d41.2161473239175!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e6!4m5!1s0x87938ca125a48db5%3A0x2d82debaf199974e!2sQ%20St%20%26%20S%2089th%20St%2C%20Omaha%2C%20NE%2068127!3m2!1d41.205328!2d-96.051267!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653509666151!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are The Most Important Google Ranking Factors? Among the many ranking factors, there are several that you should be aware of. Listed below are some of the most important ones to remember: Backlinks, Page experience, Freshness, and Inbound links. These factors are all equally important and are important for your site to rank well.Read More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are The Most Important Google Ranking Factors? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Make sure that you are implementing all of these factors in your content and you&#039;ll see huge results! However, there are a number of factors that you should avoid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-google-ranking-factors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are The Most Important Google Ranking Factors? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Make sure that you are implementing all of these factors in your content and you&#039;ll see huge results! However, there are a number of factors that you should avoid.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-google-ranking-factors\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-27T19:15:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T18:58:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What are The Most Important Google Ranking Factors? - Omaha SEO","description":"Make sure that you are implementing all of these factors in your content and you'll see huge results! 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5351"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/3364"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}