{"id":5312,"date":"2022-06-25T00:20:26","date_gmt":"2022-06-25T00:20:26","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5312"},"modified":"2022-09-01T18:49:00","modified_gmt":"2022-09-01T18:49:00","slug":"what-is-content-marketing","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-is-content-marketing\/","title":{"rendered":"What is Content Marketing?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0515b74cea7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0515b74cea7\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-content-marketing\/#Reasons_Why_Your_Brand_Needs_Content_Marketing\" >Reasons Why Your Brand Needs Content Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-content-marketing\/#It_increases_engagement\" >It increases engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-content-marketing\/#It_reduces_CAC\" >It reduces CAC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-content-marketing\/#It_solves_for_shared_values\" >It solves for shared values<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-content-marketing\/#It_empowers_you_to_achieve_any_objective\" >It empowers you to achieve any objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-content-marketing\/#Its_a_hybrid_of_useful_information_and_marketing\" >It&#8217;s a hybrid of useful information and marketing<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Reasons_Why_Your_Brand_Needs_Content_Marketing\"><\/span>Reasons Why Your Brand Needs Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content marketers are the most valuable assets for any brand. Not only do they increase engagement and lower CAC, but they also solve a problem and empower their brand. Read on to learn more about the advantages of content marketing. Here are just four reasons why your brand should use this type of marketing. It&#8217;s time to start creating more content! &#8211; Increase lifetime value of clients. Your clients will spend more money if you keep delivering content they find valuable.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3481 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-300x150.jpg\" alt=\"\" width=\"570\" height=\"285\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-300x150.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1024x512.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-768x384.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1536x768.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-2048x1024.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1900x950.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-513x257.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-573x287.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-600x300.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-335x168.jpg 335w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_increases_engagement\"><\/span>It increases engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The challenge for 65% of content marketers is to consistently produce engaging content. Another 60% admit they have trouble producing content on a regular basis. And 70% believe content marketing increases engagement. While these statistics aren&#8217;t conclusive, we can understand the factors that motivate audiences to engage with content. These factors include creating brand awareness, building credibility and authority, and customer interaction. These factors work together to propel engagement through the content marketing funnel. However, there is more to engaging audiences than simply producing high-quality content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_reduces_CAC\"><\/span>It reduces CAC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While you may not be able to reduce your CAC completely with content marketing, it can be a valuable tool for educating and fostering trust in your brand. However, it doesn&#8217;t always perform as well as you would hope. Rather than focusing on price or features, focus on benefits and clear calls to action. Content performance can also be improved by experimenting with different factors to determine what works and what doesn&#8217;t.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_solves_for_shared_values\"><\/span>It solves for shared values<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Wuebben defines a brand story as the story of a product, service, or brand. As a content marketer, you can solve these problems by providing valuable content to your prospective customers. You can also use your content to answer the questions of internal champions and decision makers. These individuals may be customers, internal champions, or decision makers themselves. If you can create content that answers these questions, you can gain the attention of a wide range of potential customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_empowers_you_to_achieve_any_objective\"><\/span>It empowers you to achieve any objective<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content marketing empowers you to achieve any objective, regardless of the medium. It allows you to position your business as a resource and help your audience, thereby lowering the dependency on external sources. If you have a blog and an email list, you can use these subscribers to promote your content. Besides, you can leverage the power of social media and organic content creation to build your thought <a href=\"https:\/\/omaha-seo.com\/blog\/2878-2the-6-brutal-truths-about-leadership-no-one-wants-to-admit\/\">leadership<\/a> position. With content marketing, you can achieve any objective, from increasing sales to improving lead quality.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Its_a_hybrid_of_useful_information_and_marketing\"><\/span>It&#8217;s a hybrid of useful information and marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\">A hybrid content marketer knows that he needs to use both old and new techniques to reach a larger audience. Email campaigns and advertising are still essential to marketing, and sales teams may forgo cold calling in favor of <a href=\"https:\/\/omaha-seo.com\/blog\/2852-2this-are-content-marketing-example-you-can-actually-get-inspired\/\">content marketing<\/a>. While the two techniques may work separately, they often work better together. This article will discuss the differences between the two marketing techniques. What&#8217;s the difference between content marketing and content curation?<\/p>\n<p>(For <a href=\"https:\/\/omaha-seo.com\/\">SEO services<\/a>, contact Omaha SEO today!)<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d192081.37430605333!2d-96.08030180052485!3d41.2158541297!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x8793f26edd311d0b%3A0xbb4c16c828641b0!2sBank%20Of%20The%20West%2C%20California%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.2638088!2d-96.1244162!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653589150978!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reasons Why Your Brand Needs Content Marketing Content marketers are the most valuable assets for any brand. Not only do they increase engagement and lower CAC, but they also solve a problem and empower their brand. Read on to learn more about the advantages of content marketing. Here are just four reasons why your brandRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Content Marketing? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Email campaigns and advertising are still essential to marketing, and sales teams may forgo cold calling in favor of content marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Content Marketing? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Email campaigns and advertising are still essential to marketing, and sales teams may forgo cold calling in favor of content marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-is-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-25T00:20:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T18:49:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_341747318_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Content Marketing? 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To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5312"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5312\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/3487"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}