{"id":5310,"date":"2022-06-25T00:17:02","date_gmt":"2022-06-25T00:17:02","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5310"},"modified":"2022-10-03T12:59:49","modified_gmt":"2022-10-03T12:59:49","slug":"what-is-email-marketing","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-is-email-marketing\/","title":{"rendered":"What is Email Marketing?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f4bb83629b6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f4bb83629b6\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-email-marketing\/#What_is_Email_Marketing\" >What is Email Marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-email-marketing\/#Message\" >Message<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-email-marketing\/#Subject_line\" >Subject line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-email-marketing\/#Call_to_action\" >Call to action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-email-marketing\/#Scalability\" >Scalability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-email-marketing\/#Conversion_rate\" >Conversion rate<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Email_Marketing\"><\/span>What is Email Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When it comes to determining what to include in your emails, there are many different elements that you can use to increase your open rates. From the subject line to the visual impact of the hero image, there are many ways to keep the reader&#8217;s attention. The most important elements to remember are:<\/p>\n<p>(Looking for an <a href=\"https:\/\/omaha-seo.com\/\">Omaha web design<\/a> expert? Contact us today!)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Message\"><\/span>Message<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What is the Message of Email Marketing? As a marketer, the message of your email should drive your subscribers to take action. Emails are one of the most common channels used by marketers to communicate with their audience, yet they&#8217;re not the only channel. Email works best when integrated into your marketing strategy. Whether you&#8217;re sending your newsletter to a list of subscribers or you&#8217;re targeting a specific group, email marketing is a must-have for every marketer.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-1028 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/small-marketing-team-blog-image-300x200.jpg\" alt=\"best seo agency\" width=\"629\" height=\"419\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/small-marketing-team-blog-image-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/small-marketing-team-blog-image-768x512.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/small-marketing-team-blog-image-1024x682.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/small-marketing-team-blog-image-980x653.jpg 980w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/small-marketing-team-blog-image-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/small-marketing-team-blog-image-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/small-marketing-team-blog-image-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/small-marketing-team-blog-image-335x223.jpg 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/03\/small-marketing-team-blog-image.jpg 1028w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Subject_line\"><\/span>Subject line<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When creating an email subject line, keep in mind that there are a few things you should keep in mind. Firstly, keep your subject line short and sweet. You can&#8217;t have more than nine words, since most browsers won&#8217;t allow you to include more characters. You should also try to make your subject line as direct as possible, giving your readers an instant reward for opening the letter. Try to use phrases like save time or make money from home.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Call_to_action\"><\/span>Call to action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you design your <a href=\"https:\/\/omaha-seo.com\/blog\/how-to-get-started-with-restaurant-email-marketing\/\">marketing emails<\/a>, your CTA should encourage your readers to take specific actions. For example, your CTA must convince the reader to visit your website or social media profile. This can be a daunting task, especially for new subscribers or inactive recipients. However, by making your CTA compelling, you can overcome the hesitation of your customers and increase conversion rates. Here are some tips to use a strong call to action in your emails.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Scalability\"><\/span>Scalability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For growing businesses, scalability of email marketing is critical. The right technology can ensure successful email campaigns while allowing the business to adjust to its new growth. Typically, most organizations use a customer relationship management (CRM) system or business intelligence tool. To make the most of this automation platform, these tools must integrate with your marketing automation platform. Once you implement a marketing automation system, you can scale the campaign to meet your new needs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conversion_rate\"><\/span>Conversion rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The conversion rate of email marketing is the rate at which people open a message from your company and take some action. Emails with higher conversion rates result in more revenue. Emails can be sent to a large list, or only a small number of targeted individuals. The conversion rate can be calculated by multiplying the number of sales by the number of emails sent. For example, if you send out 400 sales emails, you&#8217;d expect that one sale would come from each email. Email marketing is an extremely cost-effective way to promote your business.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d192081.37430605333!2d-96.08030180052485!3d41.2158541297!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x8793f26edd311d0b%3A0xbb4c16c828641b0!2sBank%20Of%20The%20West%2C%20California%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.2638088!2d-96.1244162!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653589124878!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Email Marketing? When it comes to determining what to include in your emails, there are many different elements that you can use to increase your open rates. From the subject line to the visual impact of the hero image, there are many ways to keep the reader&#8217;s attention. The most important elements toRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Email Marketing? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Emails can be sent to a large list, or only a small number of targeted individuals. The conversion rate can be calculated by multiplying the number of sales by the number of emails sent.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Email Marketing? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Emails can be sent to a large list, or only a small number of targeted individuals. The conversion rate can be calculated by multiplying the number of sales by the number of emails sent.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-is-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-25T00:17:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-03T12:59:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Email Marketing? - Omaha SEO","description":"Emails can be sent to a large list, or only a small number of targeted individuals. 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5310"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/3488"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}