{"id":5307,"date":"2022-06-25T00:15:13","date_gmt":"2022-06-25T00:15:13","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5307"},"modified":"2022-10-03T12:15:29","modified_gmt":"2022-10-03T12:15:29","slug":"how-is-a-press-release-useful-for-seo","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/how-is-a-press-release-useful-for-seo\/","title":{"rendered":"How is a Press Release Useful for SEO?"},"content":{"rendered":"<p>The meat of your press release&#8217;s message should be contained within the first 250 words. Using relevant keywords within your press release content is important to keep readers interested and provide links to your main keywords. The first 250 words of your press release should include the keywords you&#8217;re trying to rank for. Then, use adjacent keywords to target a wider audience. By following these steps, your press release will be optimized for SEO.<\/p>\n<p>(Looking for <a href=\"https:\/\/omaha-seo.com\/\">Omaha SEO expert<\/a>? Contact OMAHA SEO today!)<\/p>\n<p><img decoding=\"async\" class=\"wp-image-4473 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_132975938_XL-300x200.jpg\" alt=\"\" width=\"569\" height=\"379\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_132975938_XL-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_132975938_XL-1024x683.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_132975938_XL-768x512.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_132975938_XL-1536x1024.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_132975938_XL-2048x1365.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_132975938_XL-1900x1267.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_132975938_XL-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_132975938_XL-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_132975938_XL-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_132975938_XL-335x223.jpg 335w\" sizes=\"(max-width: 569px) 100vw, 569px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0515aa940a9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0515aa940a9\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/how-is-a-press-release-useful-for-seo\/#Inverted_Pyramid_Style_of_writing_a_press_release\" >Inverted Pyramid Style of writing a press release<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/how-is-a-press-release-useful-for-seo\/#Using_generic_unbranded_keywords\" >Using generic, unbranded keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/how-is-a-press-release-useful-for-seo\/#Targeting_wider_target_audience_with_adjacent_keywords\" >Targeting wider target audience with adjacent keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/how-is-a-press-release-useful-for-seo\/#Creating_an_SEO_press_release_strategy\" >Creating an SEO press release strategy<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Inverted_Pyramid_Style_of_writing_a_press_release\"><\/span>Inverted Pyramid Style of writing a press release<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Inverted Pyramid Style of writing a press announcement is a great way to maximize the search engine optimization impact of a press release. It starts with the headline, followed by facts, supporting detail, and a quote from an expert. Towards the end, there is a fourth paragraph that contains boilerplate information, telling journalists who you are and what you do. Contact information is also essential.<\/p>\n<p>The first sentence in a press release should contain the most important information. Sprinkle supporting details as you go through the pyramid. The first sentence should be the headline or summary. The first paragraph should be the beginning paragraph and include the relevant facts. Then, the second and third paragraphs should contain the context, quotation paragraph, and supporting points. Whether you are <a href=\"https:\/\/omaha-seo.com\/blog\/how-do-you-write-seo-descriptions\/\">writing a press release for SEO<\/a> or marketing purposes, make sure the first sentence is the most important.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Using_generic_unbranded_keywords\"><\/span>Using generic, unbranded keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using generic, unbranded keywords in o your press release is a great way to boost SEO efforts. In addition to increasing visibility, they can help you generate more traffic. It can be tough to decide which keywords to use in your press release, but remember to use only the keywords that your customers will search for. These keywords will not only boost SEO but also improve your press release&#8217;s overall ranking.<\/p>\n<p>Unlike brand names, unbranded entities are considered to be requests from potential customers by Google. For instance, a company that offers cloud-based software may want to be referred to as a SaaS company, but use generic, unbranded keywords as their primary keyword. This will increase the website&#8217;s ranking in nonbranded searches. It&#8217;s important to ensure the keywords in your press release are relevant to your brand&#8217;s products.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Targeting_wider_target_audience_with_adjacent_keywords\"><\/span>Targeting wider target audience with adjacent keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When writing a press release, use your primary keyword to draw attention. This keyword should be prominent in the headline, first paragraph, and summary section of the press release. The rest of the content should be focused on newsworthy details. In addition to the primary keyword, consider using adjacent keywords to capture a larger audience. You can use your tagline or trademarked phrases to grab attention.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Creating_an_SEO_press_release_strategy\"><\/span>Creating an SEO press release strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are several tips you should use when creating an SEO press release strategy. For instance, you should keep the meat of your message within the first 250 words of the press release. Not only does this make your content more readable for search engines, but it will keep your readers interested and provide links to your main keywords. Here are some examples of how to create an SEO press release. Read on to discover more. But before you do, it&#8217;s important to understand how search engines work and how to create an SEO press release.<\/p>\n<p>Links from high-authority sources are more credible than those from blogs and forums. If you are worried about Google penalties, don&#8217;t worry, because there are ways to avoid them. You can use a no-follow attribute to your link, telling Google bots &#8220;this link does not count.&#8221; This method will still help you build your organic traffic and rank better. It&#8217;s an inexpensive way to get more links to your website.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d192081.37430605333!2d-96.08030180052485!3d41.2158541297!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938cdd1e621c73%3A0xe51e1fbe18b42b94!2sBank%20of%20the%20West%2C%20West%20Center%20Road%2C%20Omaha%2C%20Nebraska!3m2!1d41.233948999999996!2d-96.049229!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653589099664!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The meat of your press release&#8217;s message should be contained within the first 250 words. Using relevant keywords within your press release content is important to keep readers interested and provide links to your main keywords. The first 250 words of your press release should include the keywords you&#8217;re trying to rank for. Then, useRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":4481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How is a Press Release Useful for SEO? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"This method will still help you build your organic traffic and rank better. It&#039;s an inexpensive way to get more links to your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/how-is-a-press-release-useful-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How is a Press Release Useful for SEO? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"This method will still help you build your organic traffic and rank better. It&#039;s an inexpensive way to get more links to your website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/how-is-a-press-release-useful-for-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-25T00:15:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-03T12:15:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How is a Press Release Useful for SEO? - Omaha SEO","description":"This method will still help you build your organic traffic and rank better. 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5307"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/4481"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}