{"id":5287,"date":"2022-06-23T15:48:14","date_gmt":"2022-06-23T15:48:14","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5287"},"modified":"2022-10-03T13:19:52","modified_gmt":"2022-10-03T13:19:52","slug":"what-are-the-top-5-factors-that-make-the-biggest-impact-on-the-seo-performance-of-a-page","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-are-the-top-5-factors-that-make-the-biggest-impact-on-the-seo-performance-of-a-page\/","title":{"rendered":"What are the top 5 factors that make the biggest impact on the SEO performance of a page?"},"content":{"rendered":"<p><span data-contrast=\"none\">The basics of SEO still apply, but there are more factors than ever that can affect a website&#8217;s performance. Relevance, site architecture, and Authority are the most important, but there are also new aspects that can affect your ranking, including the title tag. If you want to be visible to the largest number of potential customers, make sure to implement these strategies into your website. And be sure to include your keywords in the title tag!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>(For SEO services contact us today. Click here: <a href=\"https:\/\/phoenixseogeek.com\/\">https:\/\/phoenixseogeek.com\/<\/a>)<\/p>\n<p><img decoding=\"async\" class=\"wp-image-4482 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-300x180.jpg\" alt=\"\" width=\"607\" height=\"364\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-300x180.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-1024x614.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-768x461.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-1536x922.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-2048x1229.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-1900x1140.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-513x308.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-573x344.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-600x360.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_62556923_XL-1-335x201.jpg 335w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e8a486dd819\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e8a486dd819\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-top-5-factors-that-make-the-biggest-impact-on-the-seo-performance-of-a-page\/#Relevance\" >Relevance\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-top-5-factors-that-make-the-biggest-impact-on-the-seo-performance-of-a-page\/#Site_architecture\" >Site architecture\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-top-5-factors-that-make-the-biggest-impact-on-the-seo-performance-of-a-page\/#Keywords_in_the_title_tag\" >Keywords in the title tag\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-top-5-factors-that-make-the-biggest-impact-on-the-seo-performance-of-a-page\/#Mobile-friendly_design\" >Mobile-friendly design\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-top-5-factors-that-make-the-biggest-impact-on-the-seo-performance-of-a-page\/#Schema_markup\" >Schema markup\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-top-5-factors-that-make-the-biggest-impact-on-the-seo-performance-of-a-page\/#Content_freshness\" >Content freshness\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Relevance\"><\/span><b><span data-contrast=\"none\">Relevance<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">In <a href=\"https:\/\/omaha-seo.com\/blog\/what-are-seos\/\">SEO<\/a>, topic relevance is of paramount importance. This is the level of match between the site&#8217;s content and the user&#8217;s search. In general, better matches lead to good rankings. For websites, this factor is determined by the content and meta elements used. Below are some tips to maximize relevance. To maximize relevancy, use the same keywords and phrases in your title and meta descriptions. In addition, consider adding images and graphics to support the content of your page.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p aria-level=\"2\"><span data-contrast=\"none\">Authority<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">In the world of SEO, website authority is one of the most important factors. Google&#8217;s algorithm factors in website authority to determine if a site is credible. It is not just a perception; it is also a measure of how credible a website is on its topic. Hence, establishing an authoritative brand is critical for digital marketing. This includes providing high-quality content, engaging <a href=\"https:\/\/omaha-seo.com\/blog\/this-years-biggest-social-media-sites\/\">social media<\/a> posts, and effective SEO strategies.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Site_architecture\"><\/span><b><span data-contrast=\"none\">Site architecture<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Good site architecture is essential for SEO. Good site architecture will give your visitors an easy time finding the content they are looking for and creating a positive user experience. A properly laid out site will help the search engines crawl your site, while internal links will guide users through your website. The URLs of your pages also play a crucial role, so make sure they are simple, easy to read, and accessible to search engines. A sitemap, or blueprint of your important pages, is a must for good Site Architecture.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Keywords_in_the_title_tag\"><\/span><b><span data-contrast=\"none\">Keywords in the title tag<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Optimizing your website title with relevant keywords is crucial. It is the largest text on the page. Ideally, it should be a headline and should describe the content on the page. While search engines don&#8217;t display this text, users can see it if they type in the keyword. That&#8217;s why it is so important to include keywords in your title and headings, as they help users know what they&#8217;re looking at. Google recommends using unique titles for most web pages, so make sure to avoid generic titles.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Mobile-friendly_design\"><\/span><b><span data-contrast=\"none\">Mobile-friendly design<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Google&#8217;s mobile-friendly algorithm was rolled out in February 2015, and it was dubbed &#8220;Mobilegeddon&#8221;. According to the algorithm, websites that don&#8217;t adapt well to small screens would rank lower in search results. At the time, Google estimated that between 40% and 60% of all searches were made on mobile devices. This trend hasn&#8217;t slowed down, and the company has made it easier to make a mobile-friendly website than ever before.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Schema_markup\"><\/span><b><span data-contrast=\"none\">Schema markup<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Although the impact of Schema markup on SEO performance is not yet fully understood, recent research shows that it is able to help improve visibility and non-brand traffic share. The purpose of a schema is to provide search engines with the context that they need to accurately interpret web pages and maximize visibility. However, it&#8217;s difficult to quantify the impact of a single factor, given that there are hundreds of other factors that go into determining how search results are ranked.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Content_freshness\"><\/span><b><span data-contrast=\"none\">Content freshness<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p aria-level=\"1\"><span data-contrast=\"none\">Google tries to rank websites based on their freshness. Fresh content is more likely to receive better search results than old, stale content. To increase your site&#8217;s freshness score, regularly update content on your site. Google&#8217;s algorithm will favor fresh content that is up-to-date and relevant. In addition, fresh content can help your website rank better when it is published at the right time.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\" aria-level=\"1\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d48009.882451426616!2d-96.07714109935418!3d41.23010194703777!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e6!4m5!1s0x8793f3213165bcf9%3A0xa39f68a1925eed4c!2sChurch%20of%20Jesus%20Christ-LDS%2C%20Martha%20Street%2C%20Omaha%2C%20NE%2C%20USA!3m2!1d41.2373658!2d-96.08403469999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sen!2s!4v1653677112034!5m2!1sen!2s\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The basics of SEO still apply, but there are more factors than ever that can affect a website&#8217;s performance. Relevance, site architecture, and Authority are the most important, but there are also new aspects that can affect your ranking, including the title tag. If you want to be visible to the largest number of potentialRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":4473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are the top 5 factors that make the biggest impact on the SEO performance of a page? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Relevance, site architecture, and Authority are the most important, but there are also new aspects that can affect your ranking, including the title tag.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-top-5-factors-that-make-the-biggest-impact-on-the-seo-performance-of-a-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are the top 5 factors that make the biggest impact on the SEO performance of a page? 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