{"id":5281,"date":"2022-06-23T15:21:12","date_gmt":"2022-06-23T15:21:12","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5281"},"modified":"2022-09-01T18:42:55","modified_gmt":"2022-09-01T18:42:55","slug":"what-is-a-backlink-3","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-is-a-backlink-3\/","title":{"rendered":"What is a Backlink?"},"content":{"rendered":"<p><span data-contrast=\"none\">Most people have heard of backlinks. It&#8217;s a link to another website from a different domain, such as Facebook. This is called an &#8220;external&#8221; backlink. The domain from which the backlink is coming is known as the &#8220;referring domain.&#8221;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-3363 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-300x200.jpg\" alt=\"\" width=\"638\" height=\"425\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-1024x683.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-768x512.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-1536x1024.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-2048x1365.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-1900x1267.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_117303030_XL-335x223.jpg 335w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a06ab77ad7c9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a06ab77ad7c9\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-backlink-3\/#Dofollow_backlinks_generate_more_traffic\" >Dofollow backlinks generate more traffic\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-backlink-3\/#PageRank_system_assigns_a_value_to_websites_with_thousands_of_backlinks\" >PageRank system assigns a value to websites with thousands of backlinks\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-backlink-3\/#The_age_of_referring_domain_also_affects_the_value_of_a_backlink\" >The age of referring domain also affects the value of a backlink\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-backlink-3\/#Relevance_of_a_backlink\" >Relevance of a backlink\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Dofollow_backlinks_generate_more_traffic\"><\/span><b><span data-contrast=\"none\">Dofollow backlinks generate more traffic<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">When it comes to improving your ranking, do follow backlinks is vital to your SEO efforts. The &#8216;follow&#8217; attribute allows Google bots to &#8216;follow&#8217; the link to your site. This gives you a leg up on competitors in the search engine results. If you want to generate more traffic from Google, you must improve your search engine optimization. However, there are a few things you can do to increase your website&#8217;s ranking.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Dofollow backlinks generate more traffic, but not all dofollow links are created equal. These links must be from high-quality sites. Low-quality backlinks will not help you achieve good rankings. Furthermore, Google bots do not appreciate links from spam websites. So, make sure to check the website quality annually. This way, you&#8217;ll know if the links are generating more traffic. In short, dofollow <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-backlink-2\/\">backlinks<\/a> are a great way to boost your SEO.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"PageRank_system_assigns_a_value_to_websites_with_thousands_of_backlinks\"><\/span><b><span data-contrast=\"none\">PageRank system assigns a value to websites with thousands of backlinks<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">The PageRank system is based on the Markov model. The probability of a visitor landing on a page after clicking a large number of links is t &#8211; 1. The more popular and important the web page, the higher its PageRank. The older the site, the more likely it is to be linked. However, new pages with a low number of backlinks won&#8217;t have many links unless they are part of an existing website.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The eigenvector of PageRank is a scalar, whose value is proportional to the number of other faces that point to it. It takes only a few iterations to approximate the eigenvector. Google founders reported that the PageRank algorithm converges in 52 iterations for a network with 322 million links, and 45 iterations for a network half that size.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"The_age_of_referring_domain_also_affects_the_value_of_a_backlink\"><\/span><b><span data-contrast=\"none\">The age of referring domain also affects the value of a backlink<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">The source of a backlink is important, but the age of the referring domain can also affect the value of the link. A link from a well-performing blog is always better than one from a new site, but what about spammy sites and broken links? A broken link is worthless for search engine optimization. Here are some other factors to consider before claiming a backlink to your website.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">When comparing domain age with the age of your website, you&#8217;ll notice that the older the domain, the better. In the example above, all of the companies listed in the table are at least five years old and were founded over a decade ago. This is important because it means that your backlinks will have more power. Furthermore, you&#8217;ll be able to get more trust from these older domains, because they tend to have more relevant content and good domain metrics.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Relevance_of_a_backlink\"><\/span><b><span data-contrast=\"none\">Relevance of a backlink<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">The power of a backlink is the amount of influence one link can have on another. Relevance is what gives one backlink the power to affect the other. If a site contains many irrelevant links, it can reduce the value of the website. Other factors to consider include page authority and anchor text. Page authority is the weight a single page has in a web directory. Anchor text relevance is variable and partially phased out.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p aria-level=\"1\"><span data-contrast=\"none\">Relevance can also be determined by the number of backlinks coming to a website. Having more relevant backlinks to your site is beneficial for your marketing campaign. You can use existing backlinks to get ideas for new ones. Backlinks can also be used to test the usefulness of a site. So, when determining the value of a backlink, be careful not to include websites that don&#8217;t have the same content as you.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p aria-level=\"1\">(For SEO services contact us today. Click here: <a href=\"https:\/\/omaha-seo.com\/\">OMAHA SEO<\/a>)<\/p>\n<p style=\"text-align: center;\" aria-level=\"1\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d192081.37430605333!2d-96.08030180052485!3d41.2158541297!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x8793f26edd311d0b%3A0xbb4c16c828641b0!2sBank%20Of%20The%20West%2C%20California%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.2638088!2d-96.1244162!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653589124878!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most people have heard of backlinks. It&#8217;s a link to another website from a different domain, such as Facebook. This is called an &#8220;external&#8221; backlink. The domain from which the backlink is coming is known as the &#8220;referring domain.&#8221;\u00a0 Dofollow backlinks generate more traffic\u00a0 When it comes to improving your ranking, do follow backlinks isRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is a Backlink? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"This is called an &quot;external&quot; backlink. The domain from which the backlink is coming is known as the &quot;referring domain.&quot;\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-backlink-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Backlink? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"This is called an &quot;external&quot; backlink. The domain from which the backlink is coming is known as the &quot;referring domain.&quot;\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-is-a-backlink-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-23T15:21:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T18:42:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is a Backlink? - Omaha SEO","description":"This is called an \"external\" backlink. The domain from which the backlink is coming is known as the \"referring domain.\"\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/what-is-a-backlink-3\/","og_locale":"en_US","og_type":"article","og_title":"What is a Backlink? - Omaha SEO","og_description":"This is called an \"external\" backlink. 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. 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