{"id":5279,"date":"2022-06-23T15:16:31","date_gmt":"2022-06-23T15:16:31","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5279"},"modified":"2022-09-01T18:42:44","modified_gmt":"2022-09-01T18:42:44","slug":"what-are-page-speed-and-its-role-in-seo-2","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-are-page-speed-and-its-role-in-seo-2\/","title":{"rendered":"What are page speed and its role in SEO?"},"content":{"rendered":"<p><span data-contrast=\"none\">The first thing a visitor sees is page speed, so the faster it loads, the better. But page speed also affects conversion and bounce rates. If your site takes too long to load, prospective customers will leave the website and never return. 79% of users would not recommend a site they had a slow loading time on. So, how do you improve page speed? Keep reading to learn more.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-3995 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_30952945_XL-300x159.jpg\" alt=\"\" width=\"545\" height=\"289\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_30952945_XL-300x159.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_30952945_XL-1024x543.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_30952945_XL-768x407.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_30952945_XL-1536x815.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_30952945_XL-2048x1086.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_30952945_XL-1900x1008.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_30952945_XL-513x272.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_30952945_XL-573x304.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_30952945_XL-600x318.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_30952945_XL-335x178.jpg 335w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a06a8c74b890\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a06a8c74b890\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-page-speed-and-its-role-in-seo-2\/#Page_speed_is_a_ranking_factor\" >Page speed is a ranking factor\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-page-speed-and-its-role-in-seo-2\/#It_affects_user_experience\" >It affects user experience\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-page-speed-and-its-role-in-seo-2\/#It_affects_conversion_rates\" >It affects conversion rates\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-page-speed-and-its-role-in-seo-2\/#It_affects_bounce_rates\" >It affects bounce rates\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-page-speed-and-its-role-in-seo-2\/#It_affects_user_engagement\" >It affects user engagement\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Page_speed_is_a_ranking_factor\"><\/span><b><span data-contrast=\"none\">Page speed is a ranking factor<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Google has announced that page speed is one of its main ranking factors, though it rarely divulges its algorithm. Google&#8217;s Web Page Speed ranking factor was publicly announced in 2010 but has since been downplayed by Google and the SEO community. The search giant has also warned website owners not to overestimate its impact. The speed of a page can affect conversion rates. So how do you improve your website&#8217;s speed?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"It_affects_user_experience\"><\/span><b><span data-contrast=\"none\">It affects user experience<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Page speed has <a href=\"https:\/\/omaha-seo.com\/blog\/how-do-i-become-seo-certified\/\">become a critical factor for SEO<\/a>. Google has said that it affects ranking by affecting dwell time and bounce rates. Moreover, visitors judge your page&#8217;s speed in 0.05 seconds. If it takes three seconds to load, your visitors will simply leave. The better the page&#8217;s speed, the better your SEO will be. However, it&#8217;s not only important for conversions, it affects your bottom line as well.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"It_affects_conversion_rates\"><\/span><b><span data-contrast=\"none\">It affects conversion rates<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Many people are unaware of the impact page speed has on a website&#8217;s conversion rate. But research has shown that a slow website can cause as much as a 7% reduction in conversion rate. This is a significant amount of revenue that can be lost if a visitor cannot buy something within two seconds. In addition, a visitor who experiences a slow website is more likely to visit a competitor&#8217;s site, making the impact even greater.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"It_affects_bounce_rates\"><\/span><b><span data-contrast=\"none\">It affects bounce rates<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Like the page on your website loads, the faster it loads, the less likely a user will remain. A page that takes more than three seconds to load experiences a 33 percent increase in bounce rate, while a page that takes less than two seconds has a mere ten percent increase. Increasing page speed is an essential part of search engine optimization (SEO), but it&#8217;s also crucial for user experience. Slow loading pages will result in a higher bounce rate, general loss of traffic, and significant loss of conversions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"It_affects_user_engagement\"><\/span><b><span data-contrast=\"none\">It affects user engagement<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p aria-level=\"1\"><span data-contrast=\"none\">While it may seem counter-intuitive to discuss page speed in the context of SEO, the fact remains that this factor does affect how your site ranks. Google penalizes websites that load slowly, and page speed affects user engagement. A slower site will lose organic search results, which in turn will negatively affect its conversion rate and rankings. By contrast, a fast site is guaranteed to have a richer user experience and lower operating costs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p aria-level=\"1\">(Looking for <a href=\"https:\/\/omaha-seo.com\/\">SEO for company website<\/a>? Contact Omaha SEO today!)<\/p>\n<p style=\"text-align: center;\" aria-level=\"1\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d192081.37430605333!2d-96.08030180052485!3d41.2158541297!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938cdd1e621c73%3A0xe51e1fbe18b42b94!2sBank%20of%20the%20West%2C%20West%20Center%20Road%2C%20Omaha%2C%20Nebraska!3m2!1d41.233948999999996!2d-96.049229!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653589099664!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first thing a visitor sees is page speed, so the faster it loads, the better. But page speed also affects conversion and bounce rates. If your site takes too long to load, prospective customers will leave the website and never return. 79% of users would not recommend a site they had a slow loadingRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are page speed and its role in SEO? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"79% of users would not recommend a site they had a slow loading time on. So, how do you improve page speed? Keep reading to learn more.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-page-speed-and-its-role-in-seo-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are page speed and its role in SEO? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"79% of users would not recommend a site they had a slow loading time on. So, how do you improve page speed? Keep reading to learn more.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-are-page-speed-and-its-role-in-seo-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-23T15:16:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T18:42:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_9811837_xl-2015.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5000\" \/>\n\t<meta property=\"og:image:height\" content=\"3750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What are page speed and its role in SEO? - Omaha SEO","description":"79% of users would not recommend a site they had a slow loading time on. 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5279"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/2417"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}