{"id":5275,"date":"2022-06-23T15:04:18","date_gmt":"2022-06-23T15:04:18","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5275"},"modified":"2022-10-03T13:21:03","modified_gmt":"2022-10-03T13:21:03","slug":"what-is-a-website-keyword-map","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-is-a-website-keyword-map\/","title":{"rendered":"What is a Website Keyword Map?"},"content":{"rendered":"<p><span data-contrast=\"none\">If you are unsure what a website keyword map is, read on! We&#8217;ll discuss building a keyword map, identifying keywords, using Google&#8217;s Search Console, and the benefits of keyword mapping. In addition to SEO, website keyword mapping helps you build a strong foundation for your website&#8217;s structure. The keywords you target for your site should be relevant to your content and target market. The map helps you identify and categorize these keywords.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>(For SEO services contact us today. Click here: <a href=\"https:\/\/phoenixseogeek.com\/\">https:\/\/phoenixseogeek.com\/<\/a>)<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3371 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_4218152_XL-300x200.jpg\" alt=\"\" width=\"639\" height=\"426\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_4218152_XL-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_4218152_XL-1024x683.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_4218152_XL-768x512.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_4218152_XL-1536x1024.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_4218152_XL-2048x1365.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_4218152_XL-1900x1267.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_4218152_XL-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_4218152_XL-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_4218152_XL-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_4218152_XL-335x223.jpg 335w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f4cba2126ed\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f4cba2126ed\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-website-keyword-map\/#Building_a_website_keyword_map\" >Building a website keyword map\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-website-keyword-map\/#Identifying_keywords\" >Identifying keywords\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-website-keyword-map\/#Using_Googles_Search_Console_to_build_a_website_keyword_map\" >Using Google&#8217;s Search Console to build a website keyword map\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-website-keyword-map\/#Benefits_of_building_a_website_keyword_map\" >Benefits of building a website keyword map\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Building_a_website_keyword_map\"><\/span><b><span data-contrast=\"none\">Building a website keyword map<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">To create a website keyword map, first set up a spreadsheet document. You can use Microsoft Excel or Google Docs to create a keyword map. Include a quick reminder of the content of each page. Include the page&#8217;s URL ID. Group keywords by page, as variations, tend to get mapped to the same page. Also, input the difficulty score of each keyword, along with the search volume of that keyword.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">After you&#8217;ve identified your primary keywords, group them into groups based on their semantics and search intent. For example, if you sell bicycles, you might group similar terms under &#8220;best bikes.&#8221; You can also use long-tail keywords and tertiary keywords after each group of primary keywords. Once you have your list, you can use it to optimize your website content. Using Rank Tracker is a great way to automate this process.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Identifying_keywords\"><\/span><b><span data-contrast=\"none\">Identifying keyword<\/span><\/b><span data-contrast=\"none\">s<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">The first step in keyword mapping is to identify the pages of your website. Pages can be any page on your website, including blog posts and landing pages. To map keywords, assign a row to each page and input the keyword&#8217;s ID in the first column and page URL in the second. In the next step, identify which pages are most relevant to the keyword, and group those keywords accordingly. Often, variations of the same keyword will be mapped to the same page, so group them as closely as possible. Make sure to also include the difficulty score and search volume of the keyword.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Once you&#8217;ve done this, you can begin adding relevant keywords to your website&#8217;s keyword map. Try starting with pages of your website and applying relevant keywords that are most relevant to the content on those pages. This will help you identify additional opportunities and reach your target audience. Identifying keywords on a website keyword map will be a great way to improve your website&#8217;s SEO and drive traffic to your site.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Using_Googles_Search_Console_to_build_a_website_keyword_map\"><\/span><b><span data-contrast=\"none\">Using Google&#8217;s Search Console to build a website keyword map<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Using Google&#8217;s Search Console to build your website keyword map can be a great way to get started. Unlike manual keyword entry, keyword mapping focuses on the content on your website. It is important to remember that keywords should be relevant to the content on your website. Before you start building your keyword map, you should gather a list of all the pages on your website. This list will help you find relevant search terms for your website.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Using Google&#8217;s Search Console is free and provides a comprehensive overview of how well your website ranks for various terms. While there are a lot of features and data available with the tool, you may get lost in it and end up spending more time interpreting the data than actually optimizing your website. Fortunately, you can take advantage of a 14-day free trial to give the program a try.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Benefits_of_building_a_website_keyword_map\"><\/span><b><span data-contrast=\"none\">Benefits of building a website keyword map<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">One of the first steps in creating a website keyword map is identifying what keywords are being searched on your site. You&#8217;ll need to organize the keywords into groups, which will help you narrow down your list. In addition to grouping keywords by type, you&#8217;ll need to tag them by relevance. By tagging keywords, you&#8217;ll be able to keep track of which keywords have the highest volume of search results and which have the lowest.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p aria-level=\"1\"><span data-contrast=\"none\">A website keyword map is essential for several reasons. It will make transitions easier, provide a basic template for each page, and help you understand which keywords are essential for your website. Moreover, an accurate keyword map helps you stay focused on new keywords, avoids keyword cannibalization, and ensures that the entire team is on the same page. Ultimately, your website keyword map can help you generate quality content and increase your ranking in search results.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\" aria-level=\"1\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d148114.98740701505!2d-96.08030180052485!3d41.2158541297!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x8793f02335c418f9%3A0xf9f32226cef0da64!2sHospital%20Heliport%2C%20North%20190th%20Plaza%2C%20Elkhorn%2C%20Nebraska!3m2!1d41.2641321!2d-96.21248729999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653585428524!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are unsure what a website keyword map is, read on! We&#8217;ll discuss building a keyword map, identifying keywords, using Google&#8217;s Search Console, and the benefits of keyword mapping. In addition to SEO, website keyword mapping helps you build a strong foundation for your website&#8217;s structure. The keywords you target for your site shouldRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is a Website Keyword Map? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"The keywords you target for your site should be relevant to your content and target market. The map helps you identify and categorize these keywords.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-website-keyword-map\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Website Keyword Map? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"The keywords you target for your site should be relevant to your content and target market. The map helps you identify and categorize these keywords.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-is-a-website-keyword-map\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-23T15:04:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-03T13:21:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_6897998_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1925\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is a Website Keyword Map? - Omaha SEO","description":"The keywords you target for your site should be relevant to your content and target market. 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. 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