{"id":5255,"date":"2022-06-22T18:54:24","date_gmt":"2022-06-22T18:54:24","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5255"},"modified":"2022-09-01T18:33:45","modified_gmt":"2022-09-01T18:33:45","slug":"what-is-a-link-building-strategy","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-is-a-link-building-strategy\/","title":{"rendered":"What is a link-building strategy?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e88dc31baf6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e88dc31baf6\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-link-building-strategy\/#How_to_Boost_Your_Link-Building_Strategy\" >How to Boost Your Link-Building Strategy \u00a0\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-link-building-strategy\/#Guest_blogging\" >Guest blogging\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-link-building-strategy\/#Recycling_expired_domains\" >Recycling expired domains\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-link-building-strategy\/#Authenticity\" >Authenticity\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-link-building-strategy\/#Relevance\" >Relevance\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-link-building-strategy\/#Diversity\" >Diversity\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"How_to_Boost_Your_Link-Building_Strategy\"><\/span><b><span data-contrast=\"none\">How to Boost Your Link-Building Strategy \u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">When you&#8217;re developing your SEO strategy, you&#8217;ll want to consider how to build links from other websites. Although most websites won&#8217;t link to an eCommerce site, they might be able to get some link juice from yours if you create content that&#8217;s relevant to your audience and helpful to them. In addition to creating content that answers your audience&#8217;s questions, you should also make your site look as if you&#8217;re an expert in your field.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Guest_blogging\"><\/span><b><span data-contrast=\"none\">Guest blogging<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">You&#8217;ve probably heard of the benefits of using guest blogging as a link-building strategy, but what is it and why is it so important? Guest blogging is a proven <a href=\"https:\/\/omaha-seo.com\/blog\/youtube-seo-strategy-tips-to-boost-your-search-ranking\/\">strategy for boosting search engine rankings<\/a>, brand awareness, and website conversion. In exchange for their time, guest bloggers will receive backlinks pointing to their websites, products, and services. The more links you receive, the more value you give to Google&#8217;s algorithm.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-3712 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Omaha-SEO-company-1024x576-1-300x169.jpg\" alt=\"\" width=\"701\" height=\"395\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Omaha-SEO-company-1024x576-1-300x169.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Omaha-SEO-company-1024x576-1-768x432.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Omaha-SEO-company-1024x576-1-513x289.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Omaha-SEO-company-1024x576-1-573x322.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Omaha-SEO-company-1024x576-1-600x338.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Omaha-SEO-company-1024x576-1-335x188.jpg 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Omaha-SEO-company-1024x576-1.jpg 1024w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Recycling_expired_domains\"><\/span><b><span data-contrast=\"none\">Recycling expired domains<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Using expired domains to build backlinks can be beneficial to your website, but only if you buy them correctly. Some expired domains are worthless due to manipulative tactics, while others may have valuable link profiles but were abandoned for a variety of reasons. Buying expired domains will help your business avoid penalties and save time and effort by saving you the hassle of creating links. However, it&#8217;s important to research each domain carefully before you buy it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Authenticity\"><\/span><b><span data-contrast=\"none\">Authenticity<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">As you know, a link-building <a href=\"https:\/\/omaha-seo.com\/blog\/what-data-are-you-looking-at-when-choosing-an-seo-strategy\/\">strategy is a key source for SEO<\/a>. If you want to get the most benefit out of this technique, it is important to do your research. The more you know, the more valuable your links will become. However, there are many tricks and traps to avoid. So, let&#8217;s take a look at some of them. Here are a few of the most effective methods to boost your link-building strategy:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Relevance\"><\/span><b><span data-contrast=\"none\">Relevance<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">The future of SEO rests on relevancy. Link relevancy refers to how relevant a website is to the search term it is targeting. Relevancy is also measured by the similarity of a website&#8217;s content to the search terms it aims to rank for. Relevance is crucial for ranking high in search results. Here are four tips to maximize the relevance of your link-building strategy. The first step is to determine your target keywords. Relevancy is an important factor because you can&#8217;t control the content of all of them.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Diversity\"><\/span><b><span data-contrast=\"none\">Diversity<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p aria-level=\"1\"><span data-contrast=\"none\">Link diversity is a crucial element of any SEO strategy. Without it, you&#8217;re basically putting your eggs in one basket. This is because it&#8217;s nearly impossible to get the same number of high-quality links from a single source. Diversity in your link portfolio is essential for your overall link profile since the search engines recognize the same-domain pattern and discount inbound links from the same domain. Fortunately, link diversity is easy to achieve &#8211; just follow the link diversity pyramid.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p aria-level=\"1\">(For SEO services contact us today. Click here: <a href=\"https:\/\/omaha-seo.com\/\">OMAHA SEO<\/a>)<\/p>\n<p style=\"text-align: center;\" aria-level=\"1\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d95968.5660878803!2d-96.04153302304995!3d41.26495072688973!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x8793919a668342db%3A0xb68f826f296783aa!2s38th%20%26%20Redick%20Ave%20NE%2C%20Omaha%2C%20NE%2068111!3m2!1d41.31754!2d-95.96968!4m5!1s0x87938c0451f47bf1%3A0xa17acb9545e08125!2s50th%20%26%20L%20St%20SW%2C%20Omaha%2C%20NE%2068117!3m2!1d41.212376299999995!2d-95.9909886!5e0!3m2!1sfil!2sus!4v1653434928489!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Boost Your Link-Building Strategy \u00a0\u00a0 When you&#8217;re developing your SEO strategy, you&#8217;ll want to consider how to build links from other websites. Although most websites won&#8217;t link to an eCommerce site, they might be able to get some link juice from yours if you create content that&#8217;s relevant to your audience and helpfulRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":4472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is a link-building strategy? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"This is because it&#039;s nearly impossible to get the same number of high-quality links from a single source.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-link-building-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a link-building strategy? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"This is because it&#039;s nearly impossible to get the same number of high-quality links from a single source.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-is-a-link-building-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-22T18:54:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T18:33:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1812\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is a link-building strategy? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5255"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/4472"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}