{"id":5211,"date":"2022-06-21T18:28:59","date_gmt":"2022-06-21T18:28:59","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5211"},"modified":"2022-09-01T18:27:21","modified_gmt":"2022-09-01T18:27:21","slug":"what-was-the-penguin-update-about","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-was-the-penguin-update-about\/","title":{"rendered":"What was the Penguin update about?"},"content":{"rendered":"<h2>What\u2019s The New Google Update About?<\/h2>\n<p>The New Google Update is designed to help webmasters to protect their sites and improve their search rankings by implementing the best practices we know. It will help them improve the quality and performance of their sites. This Google Search update is rolling out slowly, but it will dramatically affect how people find and rank their sites. If you don\u2019t know what this means, then I have some good news and some bad news for you.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3525 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-300x300.jpg\" alt=\"\" width=\"673\" height=\"673\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-300x300.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-1024x1024.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-150x150.jpg 150w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-768x768.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-342x342.jpg 342w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-430x430.jpg 430w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-500x500.jpg 500w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-320x320.jpg 320w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2.jpg 1080w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/><\/p>\n<p>The <a href=\"https:\/\/omaha-seo.com\/blog\/what-was-googles-2021-update-about-core-web-vitals\/\">Google Penguin 4.0 Update<\/a> has caused quite a stir in the SEO community and is sure to cause a lot of headaches for website owners and webmasters everywhere. With the recent changes to the algorithm and how websites are penalized, webmasters are scrambling to get their sites back in shape. However, to fully understand what exactly the update entails, you first need to understand the basics of how the Google search engine works.<\/p>\n<p>According to Google, &#8220;This update is about making search safer by detecting and preventing attacks on your account.&#8221; But it goes further than that. It&#8217;s also designed to improve your search experience by presenting you with relevant results when you search for specific topics, as well as to provide more options for you to control how your personal information is shared. &#8220;You can customize your settings to manage how search results are presented and control whether or not they are shared with advertisers,&#8221; adds Google. So if you&#8217;re thinking about changing your privacy settings or are considering whether or not to subscribe to Google+, be sure to check it out!<\/p>\n<p>In conclusion, Google Panda Update is designed to fight content farms. A \u201ccontent farm\u201d is a website that is a collection of several pages that are all filled with the same content. It\u2019s a type of low-quality site. It\u2019s a quick way of making money for the owner of the website. The search engines, like Google, realize this and they don\u2019t think much of it. This means that you will have a tougher <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-website-dwell-time\/\">time getting your website<\/a> ranked. So, how do you do that? Well, you could hire someone to build you a website that ranks on the first page of Google, but that\u2019s expensive. Or, you could learn how to create high-quality content and use other ways to drive traffic to your website.<\/p>\n<p>(For SEO services contact us today. Click here: <a href=\"https:\/\/omaha-seo.com\/\">omaha-seo.com<\/a>)<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d50145.52267239351!2d-96.06936521284837!3d41.216982725960186!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938b6fbf0183c5%3A0x2d75869a60735922!2sWestlake%20Ace%20Hardware%2C%20Harrison%20Street%2C%20Ralston%2C%20Nebraska!3m2!1d41.1916545!2d-96.03767599999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653581867059!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s The New Google Update About? The New Google Update is designed to help webmasters to protect their sites and improve their search rankings by implementing the best practices we know. It will help them improve the quality and performance of their sites. This Google Search update is rolling out slowly, but it will dramaticallyRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What was the Penguin update about? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"This Google Search update is rolling out slowly, but it will dramatically affect how people find and rank their sites.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-was-the-penguin-update-about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What was the Penguin update about? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"This Google Search update is rolling out slowly, but it will dramatically affect how people find and rank their sites.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-was-the-penguin-update-about\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-21T18:28:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T18:27:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_140444076_l-2015.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What was the Penguin update about? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5211"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/2464"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}