{"id":5206,"date":"2022-06-21T17:58:43","date_gmt":"2022-06-21T17:58:43","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5206"},"modified":"2022-09-01T18:26:16","modified_gmt":"2022-09-01T18:26:16","slug":"what-is-an-image-alt-text","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-is-an-image-alt-text\/","title":{"rendered":"What is an image alt text?"},"content":{"rendered":"<h2><a href=\"https:\/\/omaha-seo.com\/\">Alt Text<\/a><\/h2>\n<p>Alt tags can be used on websites to explain the purpose of images. They are used by search engines when they rank your site but are also very useful to ensure that your images are found in searches. An image alt text is the alternative textual description you provide for an image if you hover over the picture in question. It will appear when someone can&#8217;t read your website&#8217;s font.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3369 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-300x200.jpg\" alt=\"\" width=\"614\" height=\"409\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-1024x683.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-768x512.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-1536x1024.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-2048x1365.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-1900x1267.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-335x223.jpg 335w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/p>\n<p>Image alt texts are extremely important when it comes to online marketing. An image alt text is essentially a brief description of the picture that you provide to search engines. For example, let&#8217;s say you&#8217;re taking a picture of your new car and you want to include the model name in the picture.<\/p>\n<p>Alt-text is one of the most important things you can add to your images. This is the information that is visible when a user hovers over an image on a webpage. So if you don\u2019t know what an alt text is, you\u2019re losing money on your website every day. Without alt-text, your image will still load in the browser but won\u2019t display properly. You\u2019ll see a blank box where your image should be. That\u2019s money wasted. So don\u2019t make this mistake \u2013 your images need alt text!<\/p>\n<h3><strong>Conclusion<\/strong><\/h3>\n<p>Alt-text is the textual description of an image on a web page that is displayed when someone does not view the image properly. The default alt text for an image is its name, which could be a person\u2019s name or title, or a location such as a city or street address. The <a href=\"https:\/\/omaha-seo.com\/blog\/what-do-alt-tags-do\/\">alt tag<\/a> is a way of giving the image a title that is different from the name of the image. You must add an alt tag to images that are part of your site\u2019s navigation since search engines won\u2019t read the image name as the alt tag.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d50145.52267239351!2d-96.06936521284837!3d41.216982725960186!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938ce7cc79bb9d%3A0xa3634413a3b112b7!2sWestlake%20Ace%20Hardware%2C%20West%20Center%20Road%2C%20Omaha%2C%20Nebraska!3m2!1d41.2335056!2d-96.0441791!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653581352021!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alt Text Alt tags can be used on websites to explain the purpose of images. They are used by search engines when they rank your site but are also very useful to ensure that your images are found in searches. An image alt text is the alternative textual description you provide for an image ifRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is an image alt text? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"An image alt text is the alternative textual description you provide for an image if you hover over the picture in question.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-an-image-alt-text\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is an image alt text? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"An image alt text is the alternative textual description you provide for an image if you hover over the picture in question.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-is-an-image-alt-text\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-21T17:58:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T18:26:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is an image alt text? - Omaha SEO","description":"An image alt text is the alternative textual description you provide for an image if you hover over the picture in question.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/what-is-an-image-alt-text\/","og_locale":"en_US","og_type":"article","og_title":"What is an image alt text? - Omaha SEO","og_description":"An image alt text is the alternative textual description you provide for an image if you hover over the picture in question.","og_url":"https:\/\/omaha-seo.com\/blog\/what-is-an-image-alt-text\/","og_site_name":"Omaha SEO","article_publisher":"https:\/\/www.facebook.com\/4socialmedia\/","article_published_time":"2022-06-21T17:58:43+00:00","article_modified_time":"2022-09-01T18:26:16+00:00","og_image":[{"width":2000,"height":1335,"url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015.jpg","type":"image\/jpeg"}],"author":"Phil Belleville","twitter_card":"summary_large_image","twitter_creator":"@MySocialMediaCo","twitter_site":"@MySocialMediaCo","twitter_misc":{"Written by":"Phil Belleville","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/omaha-seo.com\/blog\/what-is-an-image-alt-text\/#article","isPartOf":{"@id":"https:\/\/omaha-seo.com\/blog\/what-is-an-image-alt-text\/"},"author":{"name":"Phil Belleville","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2"},"headline":"What is an image alt text?","datePublished":"2022-06-21T17:58:43+00:00","dateModified":"2022-09-01T18:26:16+00:00","mainEntityOfPage":{"@id":"https:\/\/omaha-seo.com\/blog\/what-is-an-image-alt-text\/"},"wordCount":326,"publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/what-is-an-image-alt-text\/#primaryimage"},"thumbnailUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015.jpg","articleSection":["Omaha SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/omaha-seo.com\/blog\/what-is-an-image-alt-text\/","url":"https:\/\/omaha-seo.com\/blog\/what-is-an-image-alt-text\/","name":"What is an image alt text? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5206"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/2455"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}