{"id":5191,"date":"2022-06-20T22:48:04","date_gmt":"2022-06-20T22:48:04","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5191"},"modified":"2022-09-01T18:23:40","modified_gmt":"2022-09-01T18:23:40","slug":"what-are-the-most-important-meta-tags-and-their-character-limits","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-meta-tags-and-their-character-limits\/","title":{"rendered":"What are the most important meta tags and their character limits?"},"content":{"rendered":"<p><span data-contrast=\"none\">The <a href=\"https:\/\/omaha-seo.com\/\">meta data<\/a> is the first point of contact with the search engines. Ideally, it should contain between 120 and 158 characters and be up to 920 pixels long. On desktop, it is cut off at 920 pixels, and on mobile, it ends at 680 pixels. Yahoo and Bing, however, have cut the meta description to ninety-eight characters. Google shortened the meta description in May when the <a href=\"https:\/\/omaha-seo.com\/blog\/does-word-count-still-matter-for-seo\/\">word count<\/a> had reached 290 characters. Regardless of the length, it is best to stay within these character limits.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e061dcf208b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e061dcf208b\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-meta-tags-and-their-character-limits\/#Meta_tags_are_a_point_of_contact_for_search_engines\" >Meta tags are a point of contact for search engines\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-meta-tags-and-their-character-limits\/#They_serve_as_advertising_copy\" >They serve as advertising copy\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-meta-tags-and-their-character-limits\/#They_target_a_unique_keyword\" >They target a unique keyword\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-meta-tags-and-their-character-limits\/#They_should_be_written_in_your_own_words\" >They should be written in your own words\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-meta-tags-and-their-character-limits\/#They_dont_affect_search_rankings\" >They don&#8217;t affect search rankings\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Meta_tags_are_a_point_of_contact_for_search_engines\"><\/span><b><span data-contrast=\"none\">Meta tags are a point of contact for search engines<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">When writing your meta description, be sure to convey the benefit of your product or service. When searching online, the meta description is the first thing search engines see, even before the content. Use relevant keywords, and be sure to tailor your meta description for different search engines, operating systems, and devices. Your <a href=\"https:\/\/omaha-seo.com\/blog\/how-important-is-the-role-of-page-title-and-meta-description-in-seo\/\">meta description should also include links to related pages<\/a> or content. For example, if you are writing about a popular pop star, you should mention the brand name in your meta description.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-3525 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-300x300.jpg\" alt=\"\" width=\"597\" height=\"597\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-300x300.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-1024x1024.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-150x150.jpg 150w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-768x768.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-342x342.jpg 342w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-430x430.jpg 430w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-500x500.jpg 500w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2-320x320.jpg 320w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-2.jpg 1080w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"They_serve_as_advertising_copy\"><\/span><b><span data-contrast=\"none\">They serve as advertising copy<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">If you want people to visit your website, you must write good meta tags. These tags inform search engines about the content of the web page and how relevant it is. A meta tag that describes the products and services you have on offer will make it appear when a potential customer searches for your product or service. The <a href=\"https:\/\/omaha-seo.com\/blog\/what-are-meta-tags-for-seo\/\">meta tag should contain the keywords that you have used for your SEO<\/a> campaign. The description text should be 150 to 160 characters long.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"They_target_a_unique_keyword\"><\/span><b><span data-contrast=\"none\">They target a unique keyword<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">For example, a company selling bikes for men, women, and children may not want to target their website with the same <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-longtail-keyword\/\">keywords<\/a>. But it might make sense for a business that specializes in a specific type of bicycle to target a unique keyword. While this may sound like a waste of time, targeting a specific customer base with a unique keyword can improve your ranking prospects. To help you improve your ranking chances, try to think of a few examples of companies that have succeeded with customer-defining keywords.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"They_should_be_written_in_your_own_words\"><\/span><b><span data-contrast=\"none\">They should be written in your own words<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">If you want your site to rank well in Google, you need to use the right words in your meta descriptions. Your meta description is a little more than 155 characters long and contains a <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-short-form-content\/\">short blurb about the content<\/a> of your page. Google uses it to display the page&#8217;s content in the SERPs. In other words, it&#8217;s your chance to advertise your content to searchers. In addition, it can influence their behavior by influencing whether or not they click on your site.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"They_dont_affect_search_rankings\"><\/span><b><span data-contrast=\"none\">They don&#8217;t affect search rankings<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p aria-level=\"1\"><span data-contrast=\"none\">While you may think meta tags don&#8217;t affect search rankings, they do. These tags are not only used by search engines to help people find your content but also by a variety of user-facing systems. For example, many email marketing systems display page previews based on meta-tag data. Content syndication engines also read meta-tag information to make their content look more presentable to users. Regardless of whether or not your meta-tags do affect your search rankings, you should still use them to improve your site.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\" aria-level=\"1\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d50145.52267239351!2d-96.06936521284837!3d41.216982725960186!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x8793f39e51dca08d%3A0xe1492ded99e2b80f!2sChinese%20Health%20Massage%2C%20Q%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.204474!2d-96.0834043!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653564041812!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The meta data is the first point of contact with the search engines. Ideally, it should contain between 120 and 158 characters and be up to 920 pixels long. On desktop, it is cut off at 920 pixels, and on mobile, it ends at 680 pixels. Yahoo and Bing, however, have cut the meta descriptionRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are the most important meta tags and their character limits? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"These tags are not only used by search engines to help people find your content but also by a variety of user-facing systems.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-meta-tags-and-their-character-limits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are the most important meta tags and their character limits? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"These tags are not only used by search engines to help people find your content but also by a variety of user-facing systems.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-meta-tags-and-their-character-limits\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-20T22:48:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T18:23:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What are the most important meta tags and their character limits? - Omaha SEO","description":"These tags are not only used by search engines to help people find your content but also by a variety of user-facing systems.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-meta-tags-and-their-character-limits\/","og_locale":"en_US","og_type":"article","og_title":"What are the most important meta tags and their character limits? - Omaha SEO","og_description":"These tags are not only used by search engines to help people find your content but also by a variety of user-facing systems.","og_url":"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-meta-tags-and-their-character-limits\/","og_site_name":"Omaha SEO","article_publisher":"https:\/\/www.facebook.com\/4socialmedia\/","article_published_time":"2022-06-20T22:48:04+00:00","article_modified_time":"2022-09-01T18:23:40+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-scaled.jpg","type":"image\/jpeg"}],"author":"Phil Belleville","twitter_card":"summary_large_image","twitter_creator":"@MySocialMediaCo","twitter_site":"@MySocialMediaCo","twitter_misc":{"Written by":"Phil Belleville","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-meta-tags-and-their-character-limits\/#article","isPartOf":{"@id":"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-meta-tags-and-their-character-limits\/"},"author":{"name":"Phil Belleville","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2"},"headline":"What are the most important meta tags and their character limits?","datePublished":"2022-06-20T22:48:04+00:00","dateModified":"2022-09-01T18:23:40+00:00","mainEntityOfPage":{"@id":"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-meta-tags-and-their-character-limits\/"},"wordCount":545,"publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-meta-tags-and-their-character-limits\/#primaryimage"},"thumbnailUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-scaled.jpg","articleSection":["Omaha SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-meta-tags-and-their-character-limits\/","url":"https:\/\/omaha-seo.com\/blog\/what-are-the-most-important-meta-tags-and-their-character-limits\/","name":"What are the most important meta tags and their character limits? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. 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