{"id":5185,"date":"2022-06-20T22:38:04","date_gmt":"2022-06-20T22:38:04","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5185"},"modified":"2022-09-01T18:22:11","modified_gmt":"2022-09-01T18:22:11","slug":"what-is-an-outbound-link","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-is-an-outbound-link\/","title":{"rendered":"What is an outbound link?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e95ea26b7fb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e95ea26b7fb\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-an-outbound-link\/#Why_You_Should_Have_Outbound_Links\" >Why You Should Have Outbound Links\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-an-outbound-link\/#Outbound_links_are_a_type_of_link_that_points_to_another_website\" >Outbound links are a type of link that points to another website \u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-an-outbound-link\/#They_provide_a_value_chain_for_readers\" >They provide a value chain for readers\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-an-outbound-link\/#They_are_a_signal_to_search_engines\" >They are a signal to search engines\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-an-outbound-link\/#They_can_boost_your_websites_authority\" >They can boost your website&#8217;s authority\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-an-outbound-link\/#They_can_earn_you_more_backlinks\" >They can earn you more backlinks\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-an-outbound-link\/#They_can_help_you_achieve_authority\" >They can help you achieve authority\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"1\"><span class=\"ez-toc-section\" id=\"Why_You_Should_Have_Outbound_Links\"><\/span><b><span data-contrast=\"none\">Why You Should Have <a href=\"https:\/\/omaha-seo.com\/\">Outbound Links\u00a0<\/a><\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Outbound links are external links that point to another website. They are beneficial to your website for several reasons. They build trust with readers, help increase organic traffic, and provide a value chain. If you want to improve your SEO, outbound links are essential. Here are a few tips to get started. They also help boost your website&#8217;s authority. However, some people are against them.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-4088\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-300x200.jpg\" alt=\"\" width=\"842\" height=\"561\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-1024x683.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-768x513.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-1536x1025.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-2048x1367.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-1900x1268.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-335x224.jpg 335w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Outbound_links_are_a_type_of_link_that_points_to_another_website\"><\/span><b><span data-contrast=\"none\">Outbound links are a type of link that points to another website<\/span><\/b> <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Outbound links are hyperlinks or references to another site on the Internet. They are generally text links, images, or buttons. The link should open in a new window, not within the same window. Typically, outbound links are set in a CMS. If you want your link to open in a new window, you should include a small link to your website in the body text.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"They_provide_a_value_chain_for_readers\"><\/span><b><span data-contrast=\"none\">They provide a value chain for readers<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">The purpose of outbound links is to give your readers context on a topic. By linking to other websites, you are providing a value chain. For example, a user can learn more about a topic by clicking through to another website that contains information relevant to their interests. A recent study by Moz found a connection between the quality of outbound links and Google rankings. Creating more links to relevant pages is a good way to boost your website&#8217;s SEO rankings.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"They_are_a_signal_to_search_engines\"><\/span><b><span data-contrast=\"none\">They are a signal to search engines<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">While there&#8217;s no direct link between outbound links and ranking, they do send an important signal to search engines, which helps them understand what your content is about. In the early days of SEO, it was possible to game the system by linking to high-authority sites. Nowadays, it&#8217;s more effective to cite sources, endorse quality content, and promote useful information. However, overdoing outbound links can look spammy, and Google will ignore your page.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"They_can_boost_your_websites_authority\"><\/span><b><span data-contrast=\"none\">They can boost your website&#8217;s authority<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">If you&#8217;re looking for ways to increase the authority of your website, you should include outbound links in your content. Not only do outbound links provide value to your visitors, but they also increase your website&#8217;s overall page ranking. In addition, using outbound links is a good practice that will allow you to unlock more domain authority. Domain authority affects ranking, traffic, and exposure of content. One of the biggest mistakes you can make when using outbound links is enacting the no-follow technique, which prevents link juice and page equity from passing to your site.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"They_can_earn_you_more_backlinks\"><\/span><b><span data-contrast=\"none\">They can earn you more backlinks<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Outbound links have many benefits. They improve your SEO, build industry reputation, and improve user experience. As such, they deserve a place in your linking strategy. However, some people don&#8217;t know how to implement them properly. If you&#8217;re an experienced content creator, you&#8217;ll know how to properly use outbound links. Here are some tips for doing it right:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"They_can_help_you_achieve_authority\"><\/span><b><span data-contrast=\"none\">They can help you achieve authority<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p aria-level=\"1\"><span data-contrast=\"none\">When used consistently, outbound links can increase your site&#8217;s quality and unlock more domain authority. Domain authority can be valuable in several ways, including traffic, rankings, and exposure. A <a href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-common-seo-mistakes\/\">common mistake<\/a> in outbound linking is to use &#8220;no-follow&#8221; outbound links, which prevent page equity and link juice from passing from your site to another. This mistake is based on a false understanding of what makes high-quality content.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\" aria-level=\"1\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d50145.52267239351!2d-96.06936521284837!3d41.216982725960186!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938daaf6680195%3A0x8dde7c2114a39db!2sHampton%20Inn%20Omaha%20Midtown-Aksarben%20Area%2C%20South%2072nd%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.245655899999996!2d-96.0234503!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653563960747!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why You Should Have Outbound Links\u00a0 Outbound links are external links that point to another website. They are beneficial to your website for several reasons. They build trust with readers, help increase organic traffic, and provide a value chain. If you want to improve your SEO, outbound links are essential. Here are a few tipsRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":4088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is an outbound link? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"They are beneficial to your website for several reasons. They build trust with readers, help increase organic traffic, and provide a value chain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-an-outbound-link\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is an outbound link? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"They are beneficial to your website for several reasons. They build trust with readers, help increase organic traffic, and provide a value chain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-is-an-outbound-link\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-20T22:38:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T18:22:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is an outbound link? - Omaha SEO","description":"They are beneficial to your website for several reasons. 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. 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