{"id":5181,"date":"2022-06-20T22:31:38","date_gmt":"2022-06-20T22:31:38","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5181"},"modified":"2022-09-01T18:19:54","modified_gmt":"2022-09-01T18:19:54","slug":"what-is-a-keyword","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-is-a-keyword\/","title":{"rendered":"What is a Keyword?"},"content":{"rendered":"<p><span data-contrast=\"none\"><a href=\"https:\/\/omaha-seo.com\/\">Keywords<\/a> are words or phrases that people type into search engines when they want information about a topic. These words can be used to organize information and to increase the search engine rankings of your pages. Keywords can also function as the principal word in a semantic field, which is a group of related words. These words are used to create the content of articles and other websites. But how do you select a good keyword? Let&#8217;s look at some basics.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e8bb80cf8a8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e8bb80cf8a8\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-keyword\/#Keywords_are_words_or_phrases_that_people_type_into_search_engines_to_find_information\" >Keywords are words or phrases that people type into search engines to find information\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-keyword\/#They_help_search_engines_rank_your_website_pages\" >They help search engines rank your website pages\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-keyword\/#They_help_organize_information\" >They help organize information\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-keyword\/#They_help_you_find_better_keywords\" >They help you find better keywords\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Keywords_are_words_or_phrases_that_people_type_into_search_engines_to_find_information\"><\/span><b><span data-contrast=\"none\">Keywords are words or phrases that people type into search engines to find information<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Although the word &#8220;keyword&#8221; is used frequently in the world of search engine optimization, there are more effective ways to use them than simply typing the word in one&#8217;s address bar. Keyword phrases are more relevant and targeted, which means that a real estate attorney in Austin would gain little benefit from ranking highly for the general term &#8220;attorney.&#8221; Instead, consider using keyword phrases related to geography or specialty to generate targeted traffic. In addition to the traditional words, consider using synonyms.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Using the same principle as above, <a href=\"https:\/\/omaha-seo.com\/blog\/how-to-do-keyword-research\/\">keyword research<\/a> can be leveraged in other areas of marketing, whitepapers, web page content creation, and SEO strategies. Keywords are one of the most important ingredients for finding information on the web. Understanding how to use them will help you create better content and marketing campaigns. For example, keywords can be used in the title of a web page, job description, skills listed, geographic location, pieces of training, or certifications received.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-3488 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-300x150.jpg\" alt=\"\" width=\"898\" height=\"449\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-300x150.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-1024x512.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-768x384.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-1536x768.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-2048x1024.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-1900x950.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-513x257.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-573x287.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-600x300.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-335x168.jpg 335w\" sizes=\"(max-width: 898px) 100vw, 898px\" \/><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"They_help_search_engines_rank_your_website_pages\"><\/span><b><span data-contrast=\"none\">They help search engines rank your website pages<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">The most obvious way to improve your website&#8217;s SEO is to include relevant keywords. But you don&#8217;t have to limit yourself to keywords. You can also include synonyms and Latent Semantic Indexing, or LSE if you have any. Including these will improve your page&#8217;s SEO in Google and other search engines. So how do you use these? To increase your website&#8217;s search engine optimization, start by understanding how your customers search for your products and services. For instance, your customers may search for a general solution to their problem, while others will look for a more specific one.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"They_help_organize_information\"><\/span><b><span data-contrast=\"none\">They help organize information<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">What is a keyword? Well, a <a href=\"https:\/\/omaha-seo.com\/blog\/what-do-you-mean-by-keyword-density\/\">keyword is a word with more than one meaning<\/a>, but it is most commonly used as the primary word in a semantic field, which is a collection of related words. A keyword&#8217;s primary meaning is to direct readers to a source, and this definition is derived from its usage in debates and discussions. Keywords can have multiple senses, and they are often used to close off other meanings.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Keywords are a complex part of the social vocabulary, which requires analysis. Identifying these complex terms can be challenging, as they may be construed differently in different contexts. While there are similarities, there are also differences, and different speakers use the same term differently. For example, there are linguistic and cultural differences between words used in different contexts. Nonetheless, keywords are fundamental to understanding the structure of social interaction, and they are used to make sense of diverse meanings.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"They_help_you_find_better_keywords\"><\/span><b><span data-contrast=\"none\">They help you find better keywords<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Search engines like Google have many factors in mind when deciding which keywords to rank for, but one of the most important is finding keywords that are relevant to your site&#8217;s content. By analyzing your competitors&#8217; websites, you can learn which keywords they use and what they rank for. You can use tools like SEMRush to research keywords on any website and learn how they rank. A lot of <a href=\"https:\/\/omaha-seo.com\/blog\/what-do-seo-companies-actually-do\/\">companies hire SEO<\/a> agencies to conduct keyword research and then add them to their content.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p aria-level=\"1\"><span data-contrast=\"none\">Long-tail keywords are more targeted, have lower competition, and receive fewer clicks. The more specific the keyword, the higher its search volume will be. To find a long-tail keyword, you can start by researching the brand and industry on Google. You can also conduct competitor research to find keywords that are not as competitive as your brand name. Also, knowing the competitiveness of a particular keyword will help you identify terms that are hard to rank for or that have low to medium competition.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\" aria-level=\"1\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d50145.52267239351!2d-96.06936521284837!3d41.216982725960186!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x879392c36f44b3d5%3A0xceb92122533f38fb!2sInner%2010%20Weapons%20%26%20Training%2C%20Military%20Road%2C%20Omaha%2C%20Nebraska!3m2!1d41.310846999999995!2d-96.051332!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653563912494!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keywords are words or phrases that people type into search engines when they want information about a topic. These words can be used to organize information and to increase the search engine rankings of your pages. Keywords can also function as the principal word in a semantic field, which is a group of related words.Read More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":4088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is a Keyword? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Keywords can also function as the principal word in a semantic field, which is a group of related words.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-keyword\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Keyword? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Keywords can also function as the principal word in a semantic field, which is a group of related words.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-is-a-keyword\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-20T22:31:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T18:19:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is a Keyword? - Omaha SEO","description":"Keywords can also function as the principal word in a semantic field, which is a group of related words.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/what-is-a-keyword\/","og_locale":"en_US","og_type":"article","og_title":"What is a Keyword? - Omaha SEO","og_description":"Keywords can also function as the principal word in a semantic field, which is a group of related words.","og_url":"https:\/\/omaha-seo.com\/blog\/what-is-a-keyword\/","og_site_name":"Omaha SEO","article_publisher":"https:\/\/www.facebook.com\/4socialmedia\/","article_published_time":"2022-06-20T22:31:38+00:00","article_modified_time":"2022-09-01T18:19:54+00:00","og_image":[{"width":2560,"height":1709,"url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-scaled.jpg","type":"image\/jpeg"}],"author":"Phil Belleville","twitter_card":"summary_large_image","twitter_creator":"@MySocialMediaCo","twitter_site":"@MySocialMediaCo","twitter_misc":{"Written by":"Phil Belleville","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/omaha-seo.com\/blog\/what-is-a-keyword\/#article","isPartOf":{"@id":"https:\/\/omaha-seo.com\/blog\/what-is-a-keyword\/"},"author":{"name":"Phil Belleville","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2"},"headline":"What is a Keyword?","datePublished":"2022-06-20T22:31:38+00:00","dateModified":"2022-09-01T18:19:54+00:00","mainEntityOfPage":{"@id":"https:\/\/omaha-seo.com\/blog\/what-is-a-keyword\/"},"wordCount":695,"publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/what-is-a-keyword\/#primaryimage"},"thumbnailUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-scaled.jpg","articleSection":["Omaha SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/omaha-seo.com\/blog\/what-is-a-keyword\/","url":"https:\/\/omaha-seo.com\/blog\/what-is-a-keyword\/","name":"What is a Keyword? - Omaha SEO","isPartOf":{"@id":"https:\/\/omaha-seo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/omaha-seo.com\/blog\/what-is-a-keyword\/#primaryimage"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/what-is-a-keyword\/#primaryimage"},"thumbnailUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-scaled.jpg","datePublished":"2022-06-20T22:31:38+00:00","dateModified":"2022-09-01T18:19:54+00:00","description":"Keywords can also function as the principal word in a semantic field, which is a group of related words.","breadcrumb":{"@id":"https:\/\/omaha-seo.com\/blog\/what-is-a-keyword\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/omaha-seo.com\/blog\/what-is-a-keyword\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/what-is-a-keyword\/#primaryimage","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-scaled.jpg","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-scaled.jpg","width":2560,"height":1709,"caption":"Cropped image of female hands with pen writing notes for course work using laptop computer, young female student studying at table with smartphone device for your internet content or website"},{"@type":"BreadcrumbList","@id":"https:\/\/omaha-seo.com\/blog\/what-is-a-keyword\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/omaha-seo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What is a Keyword?"}]},{"@type":"WebSite","@id":"https:\/\/omaha-seo.com\/blog\/#website","url":"https:\/\/omaha-seo.com\/blog\/","name":"Omaha SEO","description":"Omaha SEO Experts - SEO Omaha Services","publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/omaha-seo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/omaha-seo.com\/blog\/#organization","name":"Omaha SEO","url":"https:\/\/omaha-seo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","width":480,"height":92,"caption":"Omaha SEO"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/4socialmedia\/","https:\/\/x.com\/MySocialMediaCo","https:\/\/www.linkedin.com\/in\/philbelleville","https:\/\/www.pinterest.com\/4socialmedia\/","https:\/\/www.youtube.com\/user\/4socialmanagement\/"]},{"@type":"Person","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2","name":"Phil Belleville","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","caption":"Phil Belleville"},"description":"I\u2019ve been doing SEO since 1995, back when getting a website to rank meant testing, breaking, fixing, and testing again. After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5181"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/4088"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}