{"id":5177,"date":"2022-06-20T22:26:10","date_gmt":"2022-06-20T22:26:10","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5177"},"modified":"2022-09-01T18:19:11","modified_gmt":"2022-09-01T18:19:11","slug":"whats-the-difference-between-on-page-and-off-page-seo","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/whats-the-difference-between-on-page-and-off-page-seo\/","title":{"rendered":"What\u2019s the difference between on-page and off-page SEO?"},"content":{"rendered":"<p>The Difference Between <a href=\"https:\/\/omaha-seo.com\/\">On-Page vs. Off-Page<\/a> SEO refers to the factors that influence rankings, both directly and indirectly. One of the most important factors is the number and quality of backlinks to your website, as this is one of the most important aspects of ranking high in search engines. The more backlinks your website has, the better its chances of outranking its competitors.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-4472 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-300x212.jpg\" alt=\"\" width=\"688\" height=\"486\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-300x212.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-1024x725.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-768x544.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-1536x1087.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-2048x1449.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-1900x1345.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-483x342.jpg 483w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-573x406.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-600x425.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-335x237.jpg 335w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e09720dc1ed\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e09720dc1ed\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/whats-the-difference-between-on-page-and-off-page-seo\/#Internal_linking\" >Internal linking<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/whats-the-difference-between-on-page-and-off-page-seo\/#Brand_mentions\" >Brand mentions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/whats-the-difference-between-on-page-and-off-page-seo\/#Number_of_backlinks\" >Number of backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/whats-the-difference-between-on-page-and-off-page-seo\/#Quality_of_backlinks\" >Quality of backlinks<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Internal_linking\"><\/span>Internal linking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The use of internal links on a website helps increase traffic, but it also benefits search engines. In addition to being useful to website visitors, internal links help Google and other search engines understand what content a site contains. A good rule of thumb is to have between one and three links on each page. Also, remember to use the alt text for images. Internal linking helps Google understand how valuable your website is by adding context to a page.<\/p>\n<p>A great piece of content will always be king, and keywords and internal linking will help your content get the highest ranking possible. If your content is irrelevant or contains duplicate content, you won&#8217;t get high rankings through optimization. Another huge ranking factor when it comes to on-page SEO is page speed. Unless your page is loading within two seconds, you&#8217;re losing interest from your audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brand_mentions\"><\/span>Brand mentions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the main differences between on-page and off-page SEO is the importance of branding. Branding is important only for companies that have venture capital backing, and bootstrap entrepreneurs are less likely to spend money on brand name advertising. Off-site search engine optimization refers to activities that reflect an entity&#8217;s authority in the real world. The brand name is just as important as backlinks to a website.<\/p>\n<p>Off-page <a href=\"https:\/\/omaha-seo.com\/blog\/negative-seo-attacked-and-you-feel-you-lost-rank\/\">SEO includes factors that affect rankings<\/a> indirectly and directly. Backlinks are one of the most important ranking factors. Google determines a page&#8217;s value based on the quantity and quality of links to that page. The more backlinks your site has, the higher your page will rank. Backlinks are essential for organic traffic, but they can also affect rankings. Keeping the following tips in mind will help your website gain higher rankings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Number_of_backlinks\"><\/span>Number of backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Backlinks are important for search engines to rank websites and brand names. But how can you boost your SEO with backlink building? Ahrefs&#8217; URL Rating will help you determine the quality of referring domains, and it correlates well with organic traffic. In other words, the more backlinks you have, the better. But how do you decide how many backlinks to create?<\/p>\n<p>On-page SEO focuses on the actions that occur within a website. Off-page <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-involved-in-seo\/\">SEO involves<\/a> efforts that are done outside the website. Both types of backlinks are equally important. These links from other sites are like votes of confidence for your domain. The more votes you have, the higher your ranking will be. On the other hand, if you don&#8217;t have as many backlinks, your ranking will be low.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quality_of_backlinks\"><\/span>Quality of backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are two major factors to consider when evaluating the quality of your backlinks: the relevance of the website important than quantity, and links from authoritative websites tend to be more valuable than those from low-authority sites. The quality of a backlink is an important component of both on-page and off-page SEO.<\/p>\n<p>The most common off-page SEO technique is backlinking. Backlinks from authoritative websites can help drive traffic to your site and determine your rank. The primary purpose of links is to provide an easier way to navigate the Internet and to improve the user&#8217;s experience. Linking to other websites is also important for measuring your site&#8217;s authority, something that Google takes into account when ranking websites.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d50145.52267239351!2d-96.06936521284837!3d41.216982725960186!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938fb7d7485f27%3A0x7ed4556295e887c5!2sHoliday%20Inn%20Omaha%20Downtown%20-%20Waterpark%2C%20an%20IHG%20Hotel%2C%20Cuming%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.268245799999995!2d-95.9352215!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653563863729!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Difference Between On-Page vs. Off-Page SEO refers to the factors that influence rankings, both directly and indirectly. One of the most important factors is the number and quality of backlinks to your website, as this is one of the most important aspects of ranking high in search engines. The more backlinks your website has,Read More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What\u2019s the difference between on-page and off-page SEO? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"The Difference Between On-Page vs. Off-Page SEO refers to the factors that influence rankings, both directly and indirectly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/whats-the-difference-between-on-page-and-off-page-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s the difference between on-page and off-page SEO? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5177"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/3969"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}