{"id":5158,"date":"2022-06-17T22:24:51","date_gmt":"2022-06-17T22:24:51","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5158"},"modified":"2022-09-01T18:18:36","modified_gmt":"2022-09-01T18:18:36","slug":"what-is-a-backlink","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-is-a-backlink\/","title":{"rendered":"What is a backlink?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e3d51702125\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e3d51702125\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-backlink\/#Backlinks\" >Backlinks<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-backlink\/#Anchor_text\" >Anchor text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-backlink\/#Do-follow_attributes\" >Do-follow attributes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-backlink\/#Relevance\" >Relevance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-backlink\/#Trustworthiness\" >Trustworthiness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-backlink\/#Internal_links\" >Internal links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-backlink\/#Dead_links\" >Dead links<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Backlinks\"><\/span><a href=\"https:\/\/omaha-seo.com\/\">Backlinks<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>They are the most influential because they act as votes of confidence in the site&#8217;s content. Other types of links include referral links, which are a link to a website from an email or document. External links, on the other hand, are links that are not from one site to another, but rather jump to a different point on the page. This is a common use for external links.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3488 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-300x150.jpg\" alt=\"\" width=\"722\" height=\"361\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-300x150.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-1024x512.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-768x384.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-1536x768.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-2048x1024.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-1900x950.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-513x257.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-573x287.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-600x300.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_405816676_XL-1-335x168.jpg 335w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Anchor_text\"><\/span>Anchor text<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A backlink is a link to your website from another website. It is a form of citation &#8211; other websites will reference your website when talking about a subject. Google uses backlinks to measure a page&#8217;s value. Backlinks are also known as incoming links or inbound links. You may have noticed some backlinks pointing to your website on the Internet, but are unsure about their meaning.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do-follow_attributes\"><\/span>Do-follow attributes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using the do-follow attribute on a backlink is a great way to boost your link&#8217;s popularity. If a website is not reputable or doesn&#8217;t have a good PR, it will look dodgy to search engines. The opposite effect may also occur if your first website has poor SEO. In such a case, the second site may suffer lower rankings. Do-follow attributes can be beneficial for a backlink&#8217;s popularity if it is included in relevant content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Relevance\"><\/span>Relevance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The relevancy of a backlink is a crucial factor in boosting search engine rankings. The relevancy of a backlink is measured based on its content, which includes its anchor text, tags, and website. A link should contain relevant content and be relevant to the topic of the original post. The relevance of a backlink is crucial to optimizing your outreach strategy. Here are some tips to maximize the relevancy of your backlinks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Trustworthiness\"><\/span>Trustworthiness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While backlinks are beneficial for ranking in Google, they can only go so far. Google values websites based on their content and trustworthiness. There are a variety of tools to check the trustworthiness of a backlink. These tools include Majestic, Moz, and SEMrush. We&#8217;ll discuss how to determine the trustworthiness of a backlink below. Here are a few examples of how each method will affect your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Internal_links\"><\/span>Internal links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Internal links help Google find pages deeper within your website and distribute link authority. You can use an internal linking tool like Ahrefs to find opportunities. The dashboard allows you to see which pages have the most relevant and authoritative links. Use these internal links to boost your organic traffic. By optimizing internal links, you can make your website more visible to the search engines and make it easier for your visitors to find you. If you want to use internal linking to improve your search engine rankings, make sure your internal links have a natural and relevant anchor text.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dead_links\"><\/span>Dead links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When it comes to SEO, dead backlinks can do a lot of damage. Not only do they lower your PageRank, but they also penalize your website in search results. A few things you can do to combat this problem include manually updating your links and using redirects. To identify broken links, you should analyze authoritative websites in your niche. You can even go so far as to recreate dead links using a backlink analysis tool.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d26624.370186137705!2d-112.09171484642201!3d33.47414601663739!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e6!4m5!1s0x872b13c74030dc55%3A0x502fa035444c428e!2sSprouts%20Farmers%20Market%2C%20North%207th%20Avenue%2C%20Phoenix%2C%20AZ%2C%20USA!3m2!1d33.486905199999995!2d-112.08433629999999!4m5!1s0x872b121345efffff%3A0x66951d125860b6a0!2s1601%20N%207th%20St%20%23650%2C%20Phoenix%2C%20AZ%2085006!3m2!1d33.4661993!2d-112.0644507!5e0!3m2!1sen!2s!4v1654023998877!5m2!1sen!2s\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Backlinks They are the most influential because they act as votes of confidence in the site&#8217;s content. Other types of links include referral links, which are a link to a website from an email or document. External links, on the other hand, are links that are not from one site to another, but rather jumpRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is a backlink? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"External links, on the other hand, are links that are not from one site to another, but rather jump to a different point on the page. This is a common use for external links.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-backlink\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a backlink? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"External links, on the other hand, are links that are not from one site to another, but rather jump to a different point on the page. This is a common use for external links.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-is-a-backlink\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-17T22:24:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T18:18:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_4352499_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is a backlink? - Omaha SEO","description":"External links, on the other hand, are links that are not from one site to another, but rather jump to a different point on the page. 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To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5158"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/3969"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}