{"id":5156,"date":"2022-06-17T22:26:58","date_gmt":"2022-06-17T22:26:58","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5156"},"modified":"2022-09-01T18:18:19","modified_gmt":"2022-09-01T18:18:19","slug":"what-are-page-speed-and-its-role-in-seo","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-are-page-speed-and-its-role-in-seo\/","title":{"rendered":"What are page speed and its role in SEO?"},"content":{"rendered":"<p>Google&#8217;s Core Web Vitals algorithm includes parameters that measure page speed, including the number of round trips, which increases latency. These factors are measured in the Opportunities and Diagnostics section of the Algorithm. If your page speed is within the range of the algorithm, you&#8217;re on the right track. Fortunately, there are several ways to improve it, including switching to a Content Delivery Network (CDN) and changing the ads on your website.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3369 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-300x200.jpg\" alt=\"\" width=\"689\" height=\"459\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-1024x683.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-768x512.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-1536x1024.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-2048x1365.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-1900x1267.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-335x223.jpg 335w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e3b03d22e7f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e3b03d22e7f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-page-speed-and-its-role-in-seo\/#Page_speed_is_a_ranking_factor_for_Google\" >Page speed is a ranking factor for Google<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-page-speed-and-its-role-in-seo\/#Caching_speeds_up_page_speed\" >Caching speeds up page speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-page-speed-and-its-role-in-seo\/#Custom_fonts_improve_page_speed\" >Custom fonts improve page speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-page-speed-and-its-role-in-seo\/#Google_Lighthouse_measures_page_speed\" >Google Lighthouse measures page speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-page-speed-and-its-role-in-seo\/#Optimizing_page_speed_affects_conversion_rate\" >Optimizing page speed affects conversion rate<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Page_speed_is_a_ranking_factor_for_Google\"><\/span><a href=\"https:\/\/omaha-seo.com\/\">Page speed<\/a> is a ranking factor for Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It&#8217;s no secret that Google has been focusing on page speed as a ranking factor for desktop searches. But did you know that page speed was also considered in mobile search results? This ranking factor has been around for some time, but mobile search results haven&#8217;t always considered it. To help web users, Google released videos to clear up misconceptions about page speed. But content is still king.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Caching_speeds_up_page_speed\"><\/span>Caching speeds up page speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your website is slow to load, you risk losing visitors and losing engagement. <a href=\"https:\/\/omaha-seo.com\/blog\/how-important-is-the-role-of-page-title-and-meta-description-in-seo\/\">Page speed plays an important role<\/a> in search engine optimization (SEO). Google takes many factors into account when determining a web page&#8217;s rank. Page speed is one of these factors and is particularly important on mobile devices. Furthermore, it has a direct impact on consumer perception of a brand and website, as slow-loading pages look unprofessional.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Custom_fonts_improve_page_speed\"><\/span>Custom fonts improve page speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The use of custom fonts is a powerful <a href=\"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/\">way to optimize page speed<\/a>. These fonts are optimized for performance by reducing the number of downloads and the time it takes to render them. This will not only improve page speed but also boost conversion rates. In addition, custom fonts improve page layout, which makes them more appealing to visitors. If you&#8217;re using custom fonts to increase your site&#8217;s SEO ranking, make sure to optimize them for performance.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Lighthouse_measures_page_speed\"><\/span>Google Lighthouse measures page speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you want to improve your website&#8217;s speed and accessibility, you should check your page&#8217;s speed with Google Lighthouse. You can use the tool to determine the speed of your website by pressing F12 in your browser. If you&#8217;re using an older version of Chrome, you can download the Lighthouse plug-in to your browser. Google Lighthouse measures how fast your website loads and provides actionable advice. If your page loads slowly, your website might not be the best choice for search engines.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimizing_page_speed_affects_conversion_rate\"><\/span>Optimizing page speed affects conversion rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your website&#8217;s page speed is one of the most important metrics for your organic rankings. It can directly affect your conversion rate, as every second counts and will be detrimental to your bottom line. To improve your page speed, learn how Google&#8217;s Core Web Vitals Algorithm measures page load times. Ultimately, a faster site will satisfy users&#8217; needs more quickly and keep them on your website longer.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d57906.0933026761!2d-96.06554672400226!3d41.250469754214905!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938cebad646edb%3A0x1b76ad9ff9df0fa3!2sMcDonald's%2C%20South%2084th%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.225923099999996!2d-96.0437652!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653562901465!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s Core Web Vitals algorithm includes parameters that measure page speed, including the number of round trips, which increases latency. These factors are measured in the Opportunities and Diagnostics section of the Algorithm. If your page speed is within the range of the algorithm, you&#8217;re on the right track. Fortunately, there are several ways toRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5156","post","type-post","status-publish","format-standard","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are page speed and its role in SEO? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Fortunately, there are several ways to improve it, including switching to a Content Delivery Network (CDN) and changing the ads on your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-are-page-speed-and-its-role-in-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are page speed and its role in SEO? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Fortunately, there are several ways to improve it, including switching to a Content Delivery Network (CDN) and changing the ads on your website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-are-page-speed-and-its-role-in-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-17T22:26:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T18:18:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-300x200.jpg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What are page speed and its role in SEO? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5156"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5156\/revisions"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}