{"id":5120,"date":"2022-06-16T20:45:48","date_gmt":"2022-06-16T20:45:48","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5120"},"modified":"2022-06-16T20:47:08","modified_gmt":"2022-06-16T20:47:08","slug":"4-tips-to-dominate-google-ads-and-generate-quality-leads","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/4-tips-to-dominate-google-ads-and-generate-quality-leads\/","title":{"rendered":"4 Tips to Dominate Google Ads and Generate Quality Leads"},"content":{"rendered":"<p>When it comes to displaying for specific searches, Google Ads is the greatest option. Unlike SEO, which takes time and demands a long-term strategy for appearing at the top of search results, Google Ads may be set above all organic results and turned on or off at any moment. However, if done incorrectly, running a Google Ads campaign can result in no return on all the money spent. Below are four tips that our ASTOUNDZ SEO &amp; PPC experts compiled that help them craft successful Google Ads campaigns:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a72fe3d12121\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a72fe3d12121\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/4-tips-to-dominate-google-ads-and-generate-quality-leads\/#1_%E2%80%93_Using_The_Best_Types_of_Google_Ad_Campaigns\" >1 \u2013 Using The Best Types of Google Ad Campaigns<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/4-tips-to-dominate-google-ads-and-generate-quality-leads\/#2_%E2%80%93_Advanced_Keyword_Targeting\" >2 \u2013 Advanced Keyword Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/4-tips-to-dominate-google-ads-and-generate-quality-leads\/#3_%E2%80%93_Geo-Targeting_Is_Still_Important\" >3 \u2013 Geo-Targeting Is Still Important<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/4-tips-to-dominate-google-ads-and-generate-quality-leads\/#4_%E2%80%93_Cost_Performance_Saving_Settings\" >4 \u2013 Cost &amp; Performance Saving Settings<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Using_The_Best_Types_of_Google_Ad_Campaigns\"><\/span>1 \u2013 Using The Best Types of <a href=\"https:\/\/omaha-seo.com\/\">Google Ad Campaigns<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are many campaign types you can choose from in Google Ads now.<br \/>\n\u2022 Search \u2013 Text ads on Google search results<br \/>\n\u2022 Display \u2013 Image ads on websites or Gmail<br \/>\n\u2022 Video \u2013 Video ads on YouTube<br \/>\n\u2022 Shopping \u2013 Product listings on Google<br \/>\n\u2022 App \u2013 Your app promotion on many channels<br \/>\n\u2022 Smart \u2013 Simplified, automated ads on Google and across the web<br \/>\n\u2022 Local \u2013 Drive customers to a physical location<br \/>\n\u2022 Discovery \u2013 Runs ads across Google&#8217;s feeds when they&#8217;re open<\/p>\n<p>You may find out more about all of Google&#8217;s campaigns on its official support page. So what are the best kinds of campaigns that produce good leads and targeted traffic?<\/p>\n<p><img decoding=\"async\" class=\" wp-image-4088\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-300x200.jpg\" alt=\"\" width=\"617\" height=\"411\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-1024x683.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-768x513.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-1536x1025.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-2048x1367.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-1900x1268.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_209358436_XL-335x224.jpg 335w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><\/p>\n<p>Typically, we&#8217;ll use Search campaigns for generating targeted traffic that can convert into leads, and Display campaigns for promoting brand recognition, getting broad traffic, and retargeting individuals who have previously visited your site.<br \/>\nTaking the extra effort to retarget paid traffic sponsored by search advertisements can help keep your brand\/product top of mind for potential leads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Advanced_Keyword_Targeting\"><\/span>2 \u2013 Advanced Keyword Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When running advertisements, most individuals will choose broad match (show up for the main keyword and all similar words and synonyms\/related terms) as this is the default option. However, your targeted searches can be refined if you take the extra step of changing particular keywords or employing other keyword match types.<br \/>\nPhrase Match \u2013 You should use quotes around your keyword, &#8220;example,&#8221; when using keywords in anchor text. With phrase match, you can reach more searches than an exact match and fewer searches than a broad match, displaying your advertising only on those searches that include your product or service.<\/p>\n<p>Exact Match \u2013 To make it easier to find, I&#8217;ll list the relevant information below. Use double square brackets around your keyword, [example], to exclude certain keywords from your campaign&#8217;s text. An exact match gives you the greatest control over who sees your ad, but it only reaches as many searches as phrase and broad match.<br \/>\nA campaign may always start with broadly bidding on keywords and then utilizing the Negative Keywords option to prevent ads from unrelated searches if it isn&#8217;t clear what your target audience is searching for. However, you may begin seeing the searches that matter and updating the campaign&#8217;s list of broad keywords to be more targeted using Phrase and Exact Match bidding after doing this for a few days\/a whole weeks.<\/p>\n<p>Note: In February 2021, Google Ads began using phrase match behaviors (PMM) of broad match modifier (BMM), and by July 2021, broad match modifier as a distinct matching behavior is no longer accessible.<br \/>\nGoogle is phasing out the old UI in favor of a modified one for a more consistent design across the entire site. This change relates to Google&#8217;s Smart campaign type, and you can learn more on Google&#8217;s official support page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Geo-Targeting_Is_Still_Important\"><\/span>3 \u2013 Geo-Targeting Is Still Important<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/omaha-seo.com\/blog\/google-ads-location-targeting-people-shows-ads\/\">Google Ads location targeting<\/a> lets you pinpoint where your advertisements will appear: countries, regions within a country, a radius around a certain place, or location categories, including places of interest, company locations, or specific demographics.<br \/>\nTo allow advertisements to be seen more (or less) depending on where people are searching, Google Ads campaigns must contain and delete certain geographical areas. The key consideration isn&#8217;t where your company is but where your consumers are. For example, if you sell e-commerce through your business, aim at all the locations you deliver, not simply where the business is physically located.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Cost_Performance_Saving_Settings\"><\/span>4 \u2013 Cost &amp; Performance Saving Settings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While some markets remain active late and overnight, the majority do not, and clicks received between 11 pm and 5 am harm campaign finances more than they help them (particularly during the 12 am to 5 am period). You can use this to your advantage by redesigning and updating your campaign only to activate advertisements when your audience is awake and online. In addition, by limiting usage of your daily spend budget to only during specific hours, you can significantly increase the amount you spend each day.<\/p>\n<p>In addition to advertising schedules, you may also quickly improve the performance of a campaign by updating its age demographic targeting. For example, for many professional and B2B services, the under-25 demographic is far less relevant than the over-25 range. Therefore, ads will appear to more relevant people if you remove anyone under the age of 25, and the campaign&#8217;s budget will be used more intelligently as a result.<\/p>\n<p>Taking both of these actions will allow a campaign to spend more money each day while also improving its ROI by placing ads to relevant people\/audiences regularly.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d69429.90519364338!2d-96.1416998183561!3d41.18584827408779!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938faddb035243%3A0xe686cca0f4bbd2e5!2sHotel%20Deco%2C%20Harney%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.2566816!2d-95.9360909!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653558685688!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to displaying for specific searches, Google Ads is the greatest option. Unlike SEO, which takes time and demands a long-term strategy for appearing at the top of search results, Google Ads may be set above all organic results and turned on or off at any moment. However, if done incorrectly, running aRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Tips to Dominate Google Ads and Generate Quality Leads - Omaha SEO<\/title>\n<meta name=\"description\" content=\"SEO Professionals that provide industry-leading Online Marketing from Search Engine Optimization &amp; Website Design to bring you more traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/4-tips-to-dominate-google-ads-and-generate-quality-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Tips to Dominate Google Ads and Generate Quality Leads - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"SEO Professionals that provide industry-leading Online Marketing from Search Engine Optimization &amp; Website Design to bring you more traffic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/4-tips-to-dominate-google-ads-and-generate-quality-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-16T20:45:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-16T20:47:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-seo-team.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 Tips to Dominate Google Ads and Generate Quality Leads - 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SEO Omaha Services","publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/omaha-seo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/omaha-seo.com\/blog\/#organization","name":"Omaha SEO","url":"https:\/\/omaha-seo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","width":480,"height":92,"caption":"Omaha SEO"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/4socialmedia\/","https:\/\/x.com\/MySocialMediaCo","https:\/\/www.linkedin.com\/in\/philbelleville","https:\/\/www.pinterest.com\/4socialmedia\/","https:\/\/www.youtube.com\/user\/4socialmanagement\/"]},{"@type":"Person","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2","name":"Phil Belleville","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","caption":"Phil Belleville"},"description":"I\u2019ve been doing SEO since 1995, back when getting a website to rank meant testing, breaking, fixing, and testing again. After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5120"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5120\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/2446"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}