{"id":5063,"date":"2022-06-15T18:04:30","date_gmt":"2022-06-15T18:04:30","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5063"},"modified":"2022-09-01T17:51:11","modified_gmt":"2022-09-01T17:51:11","slug":"does-pagespeed-insights-affect-seo","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/does-pagespeed-insights-affect-seo\/","title":{"rendered":"Does PageSpeed Insights Affect SEO?"},"content":{"rendered":"<p>You may be wondering if Page Speed Insights affect SEO. Page speed is one of the most crucial factors for search engine optimization. The tool will allow you to see how fast your site loads, but does it affect SEO? The answer depends on your website and your goals. Ideally, your site should load in less than one second. A simple site without 3rd party plugins and fancy pop-ups will likely achieve a PageSpeed Insights score of 100.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-4472 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-300x212.jpg\" alt=\"\" width=\"572\" height=\"404\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-300x212.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-1024x725.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-768x544.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-1536x1087.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-2048x1449.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-1900x1345.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-483x342.jpg 483w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-573x406.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-600x425.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_42413479_XL-335x237.jpg 335w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/p>\n<h2>Page speed is the most important factor in SEO<\/h2>\n<p>Even though page speed has been a ranking factor for several years, it is a recent discovery that Google has officially confirmed. Previously, page speed was only considered a metric to assess the speed of a website, but this changed when Google launched its latest update, Page Experience. Now, Google takes page speed into account when determining whether a website is worthy of a top ranking. Slow loading pages result in unhappy users who quickly exit the site.<\/p>\n<p>The most important factor in search engine optimization is page speed. Google has made it a ranking factor since 2010 and has emphasized its importance. Although it is important to keep your website&#8217;s speed optimized, it&#8217;s important to remember that a site can still be technically fast but still deliver sub-par speed. Page speed is measured by how long it takes for a fully loaded page to load. This measurement can be difficult to measure, but there are many simple ways to improve page speed.<\/p>\n<h3>Page speed insights help you improve your website&#8217;s loading time<\/h3>\n<p>The page speed insights tool helps you understand which factors influence a website&#8217;s loading time, and how to address them. The results can be overwhelming, but Google has divided the factors into categories to help you find the most relevant ones. It also separates the data into lab and field data. The latter is more relevant to the real world, as it reflects the experience of users who are not necessarily looking to buy a product. Using lab data may not be the best idea, as it does not reflect actual browsing speeds.<\/p>\n<p>If you are a small, local business, it can be difficult to diagnose why a website is slow. Sometimes, it could be due to big images, messy code, or a few page elements. In such a case, PageSpeed Insights can help you find the problem and improve your website&#8217;s performance. The tool will also give you a score, which indicates where improvements can be made.<\/p>\n<h3><a href=\"https:\/\/omaha-seo.com\/\">Page speed insights<\/a> do not affect SEO<\/h3>\n<p>The importance of page speed for <a href=\"https:\/\/omaha-seo.com\/blog\/what-does-seo-stand-for-in-web-design-and-development\/\">SEO has been hotly debated since Google published the core web<\/a> vitals in 2010. According to Neil Patel, Google&#8217;s page experience algorithm takes into account the time it takes a user&#8217;s device to load a website. Page speed is one of the major ranking factors, and Google has acknowledged this in its latest algorithm update. But does page speed matter? And should you be concerned about it?<\/p>\n<p>The first step to improving page speed is to install a free tool such as Google&#8217;s PageSpeed Insights. PageSpeed Insights offers a simple way to check the speed of your website, and it only takes a few minutes. Afterward, you can see the results based on a single page, multiple pages, or the whole website. For more detailed information, you can visit the Google page speed insights page.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d72025.09151030643!2d-96.09401422454232!3d41.178646130094734!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938a8914561551%3A0x9d6cdfdeb6acaa5e!2sShadow%20Lake%20Towne%20Center%2C%20Olson%20Drive%2C%20Papillion%2C%20Nebraska!3m2!1d41.1354331!2d-96.0282584!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653513601730!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may be wondering if Page Speed Insights affect SEO. Page speed is one of the most crucial factors for search engine optimization. The tool will allow you to see how fast your site loads, but does it affect SEO? The answer depends on your website and your goals. Ideally, your site should load inRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Does PageSpeed Insights Affect SEO? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"The answer depends on your website and your goals. Ideally, your site should load in less than one second.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/does-pagespeed-insights-affect-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does PageSpeed Insights Affect SEO? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"The answer depends on your website and your goals. Ideally, your site should load in less than one second.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/does-pagespeed-insights-affect-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-15T18:04:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T17:51:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Depositphotos_4352499_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Does PageSpeed Insights Affect SEO? - Omaha SEO","description":"The answer depends on your website and your goals. 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5063"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5063\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/3969"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}