{"id":5049,"date":"2022-06-14T21:22:45","date_gmt":"2022-06-14T21:22:45","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5049"},"modified":"2022-06-14T21:26:37","modified_gmt":"2022-06-14T21:26:37","slug":"seo-for-doctors-how-seo-for-doctors-can-help-your-practice","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/seo-for-doctors-how-seo-for-doctors-can-help-your-practice\/","title":{"rendered":"SEO For Doctors &#8211; How SEO For Doctors Can Help Your Practice"},"content":{"rendered":"<p>As an SEO for doctors, you should optimize your website for the types of healthcare plans that your practice accepts. You can use healthcare plan provider names, specialties names, or even acronyms to improve your website&#8217;s visibility. In other words, optimize your website for what you do, not what you do not do. We will discuss specific specialties in a later paragraph. However, starting with the general <a href=\"https:\/\/omaha-seo.com\/blog\/seo-for-doctors-why-it-matters\/\">SEO for doctors<\/a> will help you improve your website&#8217;s visibility and increase traffic.<\/p>\n<h2><img decoding=\"async\" class=\" wp-image-4481 aligncenter\" style=\"font-size: 16px;\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-300x200.jpg\" alt=\"\" width=\"630\" height=\"420\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-1024x683.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-768x513.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-1536x1025.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-2048x1367.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-1900x1268.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_316138136_XL-335x224.jpg 335w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/h2>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a063db0765bb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a063db0765bb\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/seo-for-doctors-how-seo-for-doctors-can-help-your-practice\/#SEO_for_doctors_is_a_form_of_paid_advertising\" >SEO for doctors is a form of paid advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/seo-for-doctors-how-seo-for-doctors-can-help-your-practice\/#It_has_a_high_ROI\" >It has a high ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/seo-for-doctors-how-seo-for-doctors-can-help-your-practice\/#It_is_based_on_online_reviews\" >It is based on online reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/seo-for-doctors-how-seo-for-doctors-can-help-your-practice\/#It_is_a_stable_form_of_marketing\" >It is a stable form of marketing<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"SEO_for_doctors_is_a_form_of_paid_advertising\"><\/span>SEO for doctors is a form of paid advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/omaha-seo.com\/blog\/how-to-do-paid-search\/\">Search engine optimization is a form of paid<\/a> advertising for doctors. It involves dozens of steps and a considerable investment. The goal is to rank high on Google and other search engines, which will ultimately generate organic traffic and boost search engine rankings. Today, 93 percent of patients use Google to find a doctor. To reach these people, they either use the voice assistant Siri on their iPhones or type in the search terms themselves.<\/p>\n<p>To achieve <a href=\"https:\/\/omaha-seo.com\/blog\/8-top-strategies-for-local-seo\/\">top SEO rankings<\/a> for your medical practice, you must use the same keyword throughout your site. The higher the keyword ranking, the more likely a patient will click on it. In addition, medical websites ranked at the top of Google are more likely to be clicked. Since 75% of internet users don&#8217;t look past the first page of search results, getting to the top of the page will ultimately boost your private practice&#8217;s success. While SEO for doctors is a lengthy process, the traffic generation benefits will continue to accrue over time.<\/p>\n<p>Content is king. Content that is informative and useful will rank higher on Google than non-relevant content. Many physicians cut corners when it comes to content and is left with poor websites. The lack of useful information will drive potential patients away, increasing the bounce rate and decreasing your authority. Also, content that is targeted to a specific niche will build a reputation as an expert in that field and increase your chances of attracting new patients.<\/p>\n<p>Medical websites with effective SEO can improve their reputation, increase website traffic, and increase patient referrals. The ROI of SEO for doctors is significantly higher than that of traditional forms of advertising. It is an organic method of marketing that will continue to bring you more patients without the need for paid advertising. As a result, it will be cheaper for you than traditional forms of advertising. And SEO will help your practice rise in Google without any upfront costs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_has_a_high_ROI\"><\/span>It has a high ROI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It has been estimated that a physician&#8217;s medical education should return on investment within five years. For example, a doctor can borrow money to purchase a practice at a rate of 7-9 percent, which means that the ROI for such an investment is about 40 percent. Even during the current economic and banking crisis, some specialty divisions of banks are still lending money to physicians for practice purchases. But what if the ROI for this investment is much higher?<\/p>\n<p>Although physician returns can be quite high, they are not yet standardized. Past studies have varied in methodology and do not account for all categories of physicians. Still, the results of these studies suggest that doctors can earn a healthy ROI compared to stock market investments. But is this the case? Only time will tell. However, the figures presented here are representative of the average physician&#8217;s salary. It&#8217;s worth noting that the pay increases throughout the medical school aren&#8217;t universal.<\/p>\n<p>In addition to a high ROI, physician-owned practices can also provide an excellent retirement nest egg. Many physicians are starting their careers late, which can leave them heavily indebted. To make the journey toward financial freedom faster, physicians should make use of investment ideas for doctors. Most of these investment opportunities are productive and minimally speculative. Some may not be diversified, but they all provide excellent long-term returns.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_is_based_on_online_reviews\"><\/span>It is based on online reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Recent studies have shown that over 90% of patients use online reviews to evaluate doctors. 71% of patients read online reviews of doctors before seeking care. The majority of these online searches are made using Google, which runs approximately 92% of the total web traffic. Considering these findings, how can patients make an informed choice? Here are some tips for navigating online reviews of doctors. First, remember to be kind.<\/p>\n<p>One tip to look for <a href=\"https:\/\/omaha-seo.com\/blog\/online-reviews-for-business\/\">online reviews<\/a> is to check PubMed. PubMed is an index of academic publications. Reviews of doctors who have published peer-reviewed papers are more credible than those who have not. But not every good doctor publishes papers. Furthermore, patient reviews may be biased, because they are based on emotion and not on objective clinical data. So, before relying solely on online reviews, try to find a physician with a lot of positive reviews.<\/p>\n<p>The website RateMDs allows consumers to look up physicians by name or specialty. It also lists doctors by their location and specializes in various diseases. It also highlights doctors with top rankings and who accept new patients. There are also sections for reviews where patients can rate doctors on various aspects, such as the staff, the doctor&#8217;s knowledge, and the wait time. It is easy to see that patients are hesitant to leave negative reviews, but the vast majority of patients are satisfied with their treatment.<\/p>\n<p>Regardless of the site&#8217;s popularity, online reviews are often influenced by the opinions of patients. The reviews may be accurate or untrue, as the physician cannot control the opinions of friends and competitors. Some patients may also rate doctors on non-medical factors, such as a doctor&#8217;s appearance or personality. That could make the overall score misleading. Therefore, physicians should pay attention to online reviews for doctors to improve their practices.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_is_a_stable_form_of_marketing\"><\/span>It is a stable form of marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Although some doctors dislike the idea of marketing their practice, it is a fact that marketing is the first thing customers see. Whether through the media or online, first impressions are shaped by marketing. Nevertheless, an entrepreneurial doctor accepts marketing as an essential part of his business and uses it to his advantage. Listed below are some ways to market your practice:<\/p>\n<p>Ad-friendly publications. While the vast majority of publications aimed at marketers are ad-friendly, doctors tend to prefer professional journals. These are also pricey, and banner ads in them typically cost eighty to one hundred dollars per CPM. Moreover, ad-blocking on iPhones and Android will hurt marketers&#8217; chances of reaching physicians. Hence, this form of marketing is relatively cheap.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d49304.54932730654!2d-95.995093235718!3d41.18977338425836!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e6!4m5!1s0x8793886af9584c5b%3A0x7fc0db9769b3c9d4!2sGalvin%20Rd%20%26%20Harvell%20Dr%20SW%2C%20Bellevue%2C%20NE%2068005!3m2!1d41.150847!2d-95.917451!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653509844892!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an SEO for doctors, you should optimize your website for the types of healthcare plans that your practice accepts. You can use healthcare plan provider names, specialties names, or even acronyms to improve your website&#8217;s visibility. In other words, optimize your website for what you do, not what you do not do. We willRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO For Doctors - How SEO For Doctors Can Help Your Practice - Omaha SEO<\/title>\n<meta name=\"description\" content=\"SEO Professionals that provide industry-leading Online Marketing from Search Engine Optimization &amp; Website Design to bring you more traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/seo-for-doctors-how-seo-for-doctors-can-help-your-practice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO For Doctors - How SEO For Doctors Can Help Your Practice - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"SEO Professionals that provide industry-leading Online Marketing from Search Engine Optimization &amp; Website Design to bring you more traffic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/seo-for-doctors-how-seo-for-doctors-can-help-your-practice\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-14T21:22:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-14T21:26:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO For Doctors - How SEO For Doctors Can Help Your Practice - Omaha SEO","description":"SEO Professionals that provide industry-leading Online Marketing from Search Engine Optimization & Website Design to bring you more traffic.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/seo-for-doctors-how-seo-for-doctors-can-help-your-practice\/","og_locale":"en_US","og_type":"article","og_title":"SEO For Doctors - How SEO For Doctors Can Help Your Practice - Omaha SEO","og_description":"SEO Professionals that provide industry-leading Online Marketing from Search Engine Optimization & Website Design to bring you more traffic.","og_url":"https:\/\/omaha-seo.com\/blog\/seo-for-doctors-how-seo-for-doctors-can-help-your-practice\/","og_site_name":"Omaha SEO","article_publisher":"https:\/\/www.facebook.com\/4socialmedia\/","article_published_time":"2022-06-14T21:22:45+00:00","article_modified_time":"2022-06-14T21:26:37+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Untitled-1.jpg","type":"image\/jpeg"}],"author":"Phil Belleville","twitter_card":"summary_large_image","twitter_creator":"@MySocialMediaCo","twitter_site":"@MySocialMediaCo","twitter_misc":{"Written by":"Phil Belleville","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/omaha-seo.com\/blog\/seo-for-doctors-how-seo-for-doctors-can-help-your-practice\/#article","isPartOf":{"@id":"https:\/\/omaha-seo.com\/blog\/seo-for-doctors-how-seo-for-doctors-can-help-your-practice\/"},"author":{"name":"Phil Belleville","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2"},"headline":"SEO For Doctors &#8211; 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5049"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/3509"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}