{"id":5035,"date":"2022-06-14T17:34:02","date_gmt":"2022-06-14T17:34:02","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=5035"},"modified":"2022-09-01T17:37:21","modified_gmt":"2022-09-01T17:37:21","slug":"what-is-kpi-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/what-is-kpi-in-digital-marketing\/","title":{"rendered":"What Is KPI in Digital Marketing?"},"content":{"rendered":"<p>To better understand KPIs in digital marketing, let&#8217;s start by defining ROI and CPL, or cost per lead and conversion. ROI measures the return on investment (ROI) of a marketing campaign, while CPL reflects how well that marketing campaign is converting visitors into leads. CPC measures how well a particular ad or promotion is working to drive business results. CPL and CPC metrics are related, but they are not equivalent. The former is more specific and relevant to each channel.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-2419 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_220511186-300x129.jpeg\" alt=\"\" width=\"630\" height=\"271\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_220511186-300x129.jpeg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_220511186-768x329.jpeg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_220511186-1024x439.jpeg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_220511186-980x420.jpeg 980w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_220511186-513x220.jpeg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_220511186-573x246.jpeg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_220511186-600x257.jpeg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/AdobeStock_220511186-335x144.jpeg 335w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1bb384064bc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1bb384064bc\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-kpi-in-digital-marketing\/#Key_performance_indicators_KPIs\" >Key performance indicators (KPIs)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-kpi-in-digital-marketing\/#Return_on_investment_ROI\" >Return on investment (ROI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-kpi-in-digital-marketing\/#Cost_per_lead_CPL\" >Cost per lead (CPL)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-kpi-in-digital-marketing\/#Cost_per_conversion_CPC\" >Cost per conversion (CPC)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Key_performance_indicators_KPIs\"><\/span>Key performance indicators (KPIs)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A good strategy for key performance indicators is to define goals that your business can work towards. This way, you&#8217;ll know what marketing campaigns to run and what to measure. KPIs can help your company stay on track, and they can even help you choose the right marketing campaign for your business. Here are some tips to set goals and measure them with KPIs:<\/p>\n<p>When you use KPIs for digital marketing, you can measure your progress towards a defined goal. These metrics can be in one particular marketing channel or across all your marketing efforts. Different types of KPIs will be helpful to your business, but you need to choose the most meaningful metrics that will help you make decisions and improve your marketing strategy. It&#8217;s important to understand how each KPI relates to your business goals and what kind of marketing tactics are working.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Return_on_investment_ROI\"><\/span>Return on investment (ROI)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To measure the <a href=\"https:\/\/omaha-seo.com\/blog\/how-can-i-be-successful-in-digital-marketing\/\">success of digital marketing<\/a>, marketers must measure return on investment (ROI). ROI is a way to determine if an ad campaign has contributed to a conversion. ROI can be calculated by dividing the revenue earned by the advertisement by the cost of goods sold, or the cost of producing the advertisement. A product that costs $100 to make can bring in $200 in revenue when sold 6 times. Using ROI as a measure of ROI will help businesses understand their marketing ROI, and the amount of time it takes for customers to convert to a sale.<\/p>\n<p>Return on investment is a way to gauge the success of marketing efforts, and focusing on ROI alone will only give marketers a piece of the entire marketing picture. However, ROI is just one metric of a marketing campaign; other metrics are equally important, such as customer lifetime value. Several metrics, such as revenue and customer acquisition costs, are also important, including average order value. In addition to the revenue generated from a marketing campaign, customers&#8217; lifetime value tells the average dollar amount they spend on a product.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cost_per_lead_CPL\"><\/span>Cost per lead (CPL)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When using Google Analytics, it is helpful to track your leads, by defining your goals. You can also segment leads by source. Knowing how much each lead costs will help you make more informed marketing decisions. For example, inbound marketing often offers a lower cost per lead than outbound marketing. Here are some tips on lowering your cost per lead. Read on to discover how. Inbound marketing is a great way to drive traffic without using expensive advertising channels.<\/p>\n<p>To lower the cost per lead, you can target specific audiences. For example, you can target users by gender, age, education, and location. Additionally, you can limit the number of ads you have running to keep the public interested. One way to rotate your ads is by posting several versions of the same ad. That way, a smaller amount of people will see it. A higher CPL can be a sign of higher quality leads. Alternatively, you can use a lower CPL if you&#8217;re looking for a higher number of leads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cost_per_conversion_CPC\"><\/span>Cost per conversion (CPC)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cost per conversion is a metric used in <a href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-top-digital-marketing-tools\/\">digital marketing<\/a> and Web analytics. It is the cost you pay each time a user clicks on your ad and converts to a customer. CPC is generally higher than the cost of other forms of advertising, as the total cost of the campaign includes direct and indirect production costs. If you want to improve your ROI, consider increasing your conversion rate. However, don&#8217;t confuse CPC and cost per click. These two terms don&#8217;t mean the same thing.<\/p>\n<p>When calculating CPC, remember that the number of conversions is not the same as the number of visitors. You&#8217;ll need to know how many visitors your ad received and how much you spent on each ad. For example, if you bought ad space on Facebook, your cost per conversion would be two times the cost of buying the ad. You&#8217;ll also need to know the cost of acquisition, which is the cost of acquiring a new customer. Looking for a <a href=\"https:\/\/omaha-seo.com\/\">webmaster company<\/a>? Contact us today!<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d47991.752477449954!2d-96.07742972944712!3d41.25478499463961!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e6!4m5!1s0x8793f2a1d41aabdb%3A0x674db190923d4d14!2sN%20112th%20Ct%20%26%20Blondo%20St%2C%20Omaha%2C%20NE%2068164!3m2!1d41.2777525!2d-96.08873469999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653460050053!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To better understand KPIs in digital marketing, let&#8217;s start by defining ROI and CPL, or cost per lead and conversion. ROI measures the return on investment (ROI) of a marketing campaign, while CPL reflects how well that marketing campaign is converting visitors into leads. CPC measures how well a particular ad or promotion is workingRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-5035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is KPI in Digital Marketing? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"ROI measures the return on investment (ROI) of a marketing campaign, while CPL reflects how well that marketing campaign is converting visitors into leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/what-is-kpi-in-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is KPI in Digital Marketing? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"ROI measures the return on investment (ROI) of a marketing campaign, while CPL reflects how well that marketing campaign is converting visitors into leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/what-is-kpi-in-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-14T17:34:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T17:37:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/16.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is KPI in Digital Marketing? - Omaha SEO","description":"ROI measures the return on investment (ROI) of a marketing campaign, while CPL reflects how well that marketing campaign is converting visitors into leads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/what-is-kpi-in-digital-marketing\/","og_locale":"en_US","og_type":"article","og_title":"What Is KPI in Digital Marketing? - Omaha SEO","og_description":"ROI measures the return on investment (ROI) of a marketing campaign, while CPL reflects how well that marketing campaign is converting visitors into leads.","og_url":"https:\/\/omaha-seo.com\/blog\/what-is-kpi-in-digital-marketing\/","og_site_name":"Omaha SEO","article_publisher":"https:\/\/www.facebook.com\/4socialmedia\/","article_published_time":"2022-06-14T17:34:02+00:00","article_modified_time":"2022-09-01T17:37:21+00:00","og_image":[{"width":640,"height":425,"url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/16.png","type":"image\/png"}],"author":"Phil Belleville","twitter_card":"summary_large_image","twitter_creator":"@MySocialMediaCo","twitter_site":"@MySocialMediaCo","twitter_misc":{"Written by":"Phil Belleville","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/omaha-seo.com\/blog\/what-is-kpi-in-digital-marketing\/#article","isPartOf":{"@id":"https:\/\/omaha-seo.com\/blog\/what-is-kpi-in-digital-marketing\/"},"author":{"name":"Phil Belleville","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2"},"headline":"What Is KPI in Digital Marketing?","datePublished":"2022-06-14T17:34:02+00:00","dateModified":"2022-09-01T17:37:21+00:00","mainEntityOfPage":{"@id":"https:\/\/omaha-seo.com\/blog\/what-is-kpi-in-digital-marketing\/"},"wordCount":771,"publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/what-is-kpi-in-digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/16.png","articleSection":["Omaha SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/omaha-seo.com\/blog\/what-is-kpi-in-digital-marketing\/","url":"https:\/\/omaha-seo.com\/blog\/what-is-kpi-in-digital-marketing\/","name":"What Is KPI in Digital Marketing? - Omaha SEO","isPartOf":{"@id":"https:\/\/omaha-seo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/omaha-seo.com\/blog\/what-is-kpi-in-digital-marketing\/#primaryimage"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/what-is-kpi-in-digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/16.png","datePublished":"2022-06-14T17:34:02+00:00","dateModified":"2022-09-01T17:37:21+00:00","description":"ROI measures the return on investment (ROI) of a marketing campaign, while CPL reflects how well that marketing campaign is converting visitors into leads.","breadcrumb":{"@id":"https:\/\/omaha-seo.com\/blog\/what-is-kpi-in-digital-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/omaha-seo.com\/blog\/what-is-kpi-in-digital-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/what-is-kpi-in-digital-marketing\/#primaryimage","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/16.png","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/16.png","width":640,"height":425},{"@type":"BreadcrumbList","@id":"https:\/\/omaha-seo.com\/blog\/what-is-kpi-in-digital-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/omaha-seo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What Is KPI in Digital Marketing?"}]},{"@type":"WebSite","@id":"https:\/\/omaha-seo.com\/blog\/#website","url":"https:\/\/omaha-seo.com\/blog\/","name":"Omaha SEO","description":"Omaha SEO Experts - SEO Omaha Services","publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/omaha-seo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/omaha-seo.com\/blog\/#organization","name":"Omaha SEO","url":"https:\/\/omaha-seo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","width":480,"height":92,"caption":"Omaha SEO"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/4socialmedia\/","https:\/\/x.com\/MySocialMediaCo","https:\/\/www.linkedin.com\/in\/philbelleville","https:\/\/www.pinterest.com\/4socialmedia\/","https:\/\/www.youtube.com\/user\/4socialmanagement\/"]},{"@type":"Person","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2","name":"Phil Belleville","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","caption":"Phil Belleville"},"description":"I\u2019ve been doing SEO since 1995, back when getting a website to rank meant testing, breaking, fixing, and testing again. After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=5035"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/5035\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/2499"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=5035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=5035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=5035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}